TCL C655 / C69B (43" - 50") vs Hisense U7S / U77SE

The quality of the HDR effect on the TCL C69B / C655 television is quite average. A brightness level of 350 nits, while not the worst, still does not allow for a full enjoyment of the HDR effects that require higher luminance to showcase their power. Additionally, the television, despite using a quantum dot coating (QLED), offers average coverage of the wide DCI-P3 colour gamut at 91%, which may limit its colour richness in HDR content.

The Hisense U7S has considerable HDR potential, but it can’t make full use of it in every scene. On a test pattern it reaches about 1100 nits, so the backlight is genuinely strong. In our brighter film scenes we measured around 640 to 745 nits. That’s still enough for the sun or bright highlights to have a distinct bloom and to show an advantage over SDR material. When the TV needs to light a larger portion of the image, it handles it quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area considerably larger than a tiny point on the screen. If the TV were to drive such a zone strongly, it would brighten the surrounding area along with the light. Hisense tries to avoid that and dims the whole zone. Blacks look better as a result, but a small bright object that should draw the eye also loses intensity. That’s why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises keeping deep blacks, even at the expense of bright details. With this number of zones it’s an understandable compromise, but it’s worth remembering that the peak 1100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense markets the U7S as ULED, but that’s a marketing name; the wider colour gamut here is achieved by a PFS phosphor backlight. In our measurements the TV covered about 91% of the DCI-P3 space and 71% of BT.2020. Those are good results, though a little short of the best screens on the market. The biggest shortfall is in green — the TV doesn’t even reach the DCI-P3 boundary there, so the most intense green hues will be less saturated than they should be. Most colours in HDR films and series still look suitably vivid, however. A positive is the repeatability of the results: gamut coverage on test patterns and in film scenes is practically identical.

Tested in film mode, the television TCL C69B / C655 unfortunately does not meet expectations regarding colour accuracy. Although the film mode suggests better representation, it has as much in common with film as nothing at all. There are numerous errors, particularly in the white balance – for both HD and 4K HDR content – where the dominance of blue is very apparent. For the viewer, this means that the image becomes unnaturally cool, affecting the overall perception of colours and the visual impression. The colour checker confirms these errors, showing that colours shift towards cooler shades.

When it comes to brightness characteristics and related contrast, gamma is very unstable for the material, making the image potentially slightly darker. The EOTF curve for the 4K material shows some errors, with significant deviations towards the end of the graph, which negatively affects the perception of darker parts of the image.

Factory colours on the Hisense U7S are decent, but there are a few things to fix. In SDR the white balance favours red, so the image looks too warm, in places with a slightly pink tint. You can see this on faces and bright, neutral surfaces. Gamma also runs below the target, so the TV brightens the image, especially in darker areas. That makes it easier to see shadow detail, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral, with midtones lacking blue and the brightest parts lacking red. A bigger problem is the way brightness is reproduced. The EOTF curve shows that a large portion of the midtones is boosted, making the image appear brighter than the source material intends. Color Checker measurements also fare worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colours can therefore look attractive, but they're not always faithful to what we should be seeing. There’s room for improvement and we’ll see how much can be corrected with calibration.

After calibration, the movie mode on the TCL C69B / C655 television improves in quality. The most significant enhancement can be seen in tonal reproduction, and the white balance presents itself much better – without major errors. We will no longer see the excessive dominance of cool shades. The gamma has also been improved, resulting in a more stable representation of brightness and contrast. However, due to limitations in the average colour palette of the television, Colour Checker tests for 4K materials did not achieve outstanding results. Despite these technological limitations, the image became more authentic, positively impacting the reception of film content.

Calibrating the Hisense U7S did the most for SDR content. We managed to even out the white balance, so the earlier warm tint is gone and whites and greys look neutral. Gamma now sits very close to the reference, so the TV no longer brightens the image unnecessarily and darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. For watching regular TV and SDR films, this delivers a really well calibrated picture. Calibration in HDR wasn’t as smooth. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the film’s brightness a bit on its own. It brightens parts of the image and, depending on the scene and local dimming, can tone down the brightest elements. That couldn’t be eliminated by calibration. This also shows up in the Color Checker results, where many errors remain around 3–4 and some exceed 7. In SDR the result is therefore very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

The "Gradual Smoothing" feature works very well on the TCL C69B TV and, surprisingly, does not remove desirable effects like film grain – unlike some solutions from other manufacturers. Unfortunately, when it comes to image scaling, it looks poor. The TV artificially sharpens the image, causing the edges of objects to appear quite jagged. This situation may appeal to some users who prefer a more "hard" look to the image, but it is not an ideal solution for those who value naturalness and fluidity of details.

The processing of lower-quality material in the Hisense U7S is fairly average. The Pentonic 700 chipset used here doesn't cope particularly well with the effects of heavy compression. There's a "Smooth and Gradient Picture" function in the menu, but its performance leaves a lot to be desired. At the low setting it's hard to see any improvement in tonal transitions, though at least the picture doesn't suffer. Medium and high settings still don't remove visible banding between tones and begin to blur details; in our clips parts of characters' faces even vanished. Interestingly, film grain remains untouched at every level. If you do use this function, stick to the low setting. Its current performance needs refinement, but that's mainly down to the processor used here.

Upscaling to 4K performs much better. Lower-resolution content gains clarity, edges are well reproduced and fine details look sharp. That doesn't mean the TV can recover details that weren't in the recording, but it makes good use of what's provided by the source. Another plus is the lack of edge cropping, even with an SD signal.

Television TCL C69B / C655 in its smallest variants offers decent, though not perfect, results in terms of motion smoothness. For movies, the television features a "Flicker Reduction" function, which allows for adjustment of motion smoothness on a scale from 1 to 10. Thanks to this option, we can tailor the image appearance to either a cinematic or more theatrical preference (with less or greater speed).

Motion handling on the Hisense U7S is decent thanks to its 144 Hz refresh rate. For films there's also a motion smoothing option with adjustable judder and blur reduction. You can keep a more cinematic feel to motion or increase smoothness if choppy camera pans bother you. High refresh is also useful for sport and gaming, but unfortunately it doesn't solve the panel's biggest problem.

The issue is pixel response time. Fast-moving objects leave long, distinct trails, as our UFO test shows. It's worst on dark backgrounds, where the trail is particularly pronounced. So motion can be smooth, but the moving object loses sharpness, and that difference on the U7S is fairly easy to spot.

The TCL C69B / C655 TV in its smallest variants offers a range of features dedicated to gamers, such as ALLM (Automatic Low Latency Mode), VRR (Variable Refresh Rate), Dolby Vision for gamers, and Game Bar. ALLM automatically switches the TV to low latency mode, improving responsiveness and minimising delays in control. VRR allows for synchronising the screen refresh rate with the frame rate generated by the console, eliminating screen tearing and providing smoother gameplay. Dolby Vision for gamers ensures better colour and contrast representation in games that support this format, resulting in better image quality. Meanwhile, the Game Bar provides quick access to game settings and monitors key parameters such as input lag.

However, the TV has certain limitations that may affect gaming comfort. The 60 Hz panel does not allow for displaying signals with a higher refresh rate, which can impact image smoothness in dynamic games. The lack of support for G-Sync technology for PCs can also be noticeable when gaming on a computer, especially in demanding, fast-paced titles.

The Hisense U7S has plenty to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz in Full HD, 1440p and 4K, so modern consoles’ capabilities are well utilised. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a lot of choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate doesn’t eliminate. VRR and ALLM are present as well. VRR helps keep the picture tear-free when a game’s frame rate changes. ALLM automatically switches the TV into game mode, so you don’t have to go into the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision at 120 Hz. Importantly, that format does not cause significant input lag here. The Game Bar also looks great. It’s clear and attractive, and lets you quickly check what signal the TV is receiving. Handy gaming settings are close to hand too, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the whole menu.

Our biggest complaint is HGiG. Hisense keeps doing its own tone mapping, which makes setting up HDR on the console confusing. You adjust the checkerboard pattern, and the TV continually alters its appearance. As a result, the point at which the pattern disappears does not correctly indicate the display’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR brightness on the console to around 900 to 1000 nits, rather than rely on the configurator.