TCL A300W NXTVision vs SAMSUNG S90F (WOLED)

When it comes to brightness, the TCL A300W is definitely the dimmest TV among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, you can see that right away. In our measurements, peak luminance reached only around 400 nits, and on test movie screens, this value dropped to 350 nits. That’s definitely too little to feel the real "magic" of bright HDR effects. As a consolation – the TV is equipped with a PFS LED coating (which is something like QLED), which provides very good coverage of a wide colour gamut, both DCI-P3 and BT.2020. In addition, there is full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the shortcomings in brightness and helps improve the overall experience of materials in this quality.

Does the S90F handle not only blacks but also bright parts of the image? Definitely. The stories about OLEDs as "dark screens" can slowly be regarded as myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value more than enough to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test card from the movie The Meg (photo 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be said that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

TCL A300 offers several picture modes, but without a doubt, the movie mode performs the best. Unfortunately, even though it is the best option available, it is not free from errors. Both in HD and HDR content, the image has a noticeably too warm hue – it has a slight pink tint, which is particularly noticeable in snowy scenes. Instead of pure white, we get a pinkish coating that spoils the natural perception of colours.

The management of brightness is also lacking. In the case of older HD materials, the image often seems too dark – confirmed by an elevated gamma value. Conversely, with HDR content, the effect is the opposite – the image is overly bright, as we observed in scenes from the film Pan. Such a lack of consistency also affects colour accuracy – a test with a ColorChecker showed that many samples clearly deviate from reference values.

Fortunately, TCL allows for manual adjustment of settings, so we decided to check how the television would perform after our professional calibration. The effects of this adjustment are described below.

Samsung S90F, like most modern televisions, offers many picture modes, but – following our testing tradition – we checked it out in the best one, which is the Filmmaker mode. Thanks to this, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially dimmed – simply closer to what one should see. Of course, “more accurate” doesn’t mean “perfect”. Unfortunately, our S90F had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more “filmic” – because it’s warmer – but let’s not kid ourselves, George Lucas didn’t film Star Wars in sepia 😉 (you’ll find a comparison with the scene below as always).

Additionally, in HDR materials, there was an issue with brightness management. The EOTF curve showed a clear “spike” in brightness – the television brightened the image more than it should have, causing some effects to look too intense and deviating from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you’ll read about its effects later in the review.

After our professional calibration, the TCL A300 has literally been given a new lease on life. The image has stopped being too warm, and the colours finally look as they should – as confirmed by the ColorChecker test, where the colour samples finally started hitting their marks, at least to some reasonable degree. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations can't be bypassed – a slightly visible blooming effect still occurs, but that's a characteristic of the technology, not something that can be eliminated even after professional settings.

Generally: after calibration, the A300 looks significantly better and gains a whole new quality.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older movies in SDR quality finally look like they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is back in place (no thanks needed, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Admittedly, the most demanding users may detect minimal deviations in brightness, but honestly – most viewers won't even notice that. And it's no surprise because the vast majority of errors fall below the ΔE 3 value, which is below the threshold of visibility. After calibration, the S90F (WOLED) becomes a truly excellent display – one on which you can enjoy nearly perfect image quality.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker materials? The TV is equipped with a tonal smoothing feature; however, its effectiveness can be described in one word: “random”. In one scene, it may work and improve the gradation, but when turned off… the effect remains the same. There is a lack of consistency and predictability here.

Image scaling is also not one of A300's strong points. On the test pattern, the main character actually looked better than on the raw signal, but with thin lines – like fonts or background details – there was noticeable jaggedness and aliasing. On the plus side, the TV does not cut off the image and has no issues with overscan, but the overall quality of scaling is rather average.

Digital Image Processing in S90F:

Fortunately, Samsung, like in most of its models, manages to effectively tackle the unwanted posterisation effect in the S90F. The function responsible for this element is noise reduction, which does a pretty good job of smoothing tonal transitions and eliminating unnatural colour blending – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with trade-offs. In addition to improving gradation, it can also remove film grain or slightly soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image Scaling in S90F:

In this year's model, Samsung has implemented its proprietary AI processor – NQ4 Gen3, which really handles upscaling quite well. In our test scenes, the TV effectively "pulled up" lower quality towards artificial 4K – the image was more enjoyable to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing façade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival material – e.g. a VHS tape of your parents' wedding – you have to reckon with the fact that the lower part of the image may get cut off. The function to adapt the image to resolution simply does not work as it should here.

TCL A300 is equipped with a 144 Hz panel, which should instantly satisfy virtually everyone - both gamers and sports fans. Motion is fluid and the image is clear even during fast scenes. Additionally, the television offers a motion enhancement feature called "Motion," where we find two sliders on a 10-point scale. These allow you to adjust the effect to your own preferences - from a classic, filmic look with visible frames to a very smooth (though already unnatural) image reminiscent of a soap opera effect. This way, everyone can find a setting that suits them.

S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is smooth, clear, and there’s no room for ghosting or blurring, which can sometimes plague cheaper LCDs.

The TV also comes equipped with motion smoothness settings that allow you to customise everything to your liking. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to the point of looking a bit soap opera-like), or more cinematic, with the classic “jumpiness” of 24 frames. The choice is yours, Samsung imposes nothing.

The TCL A300 is a television designed not only to transport us to a digital art museum but also into the full-fledged world of gaming. It offers practically everything you can expect from gaming hardware: two full-bandwidth HDMI 2.1 ports, 144 Hz refresh rate, support for VRR and ALLM.

It also deserves credit for the proper implementation of the HGIG mode – something that competing Hisense sometimes struggles with. The television handles lower resolutions (e.g., Full HD) with ease while maintaining high refresh rates, which will be appreciated by owners of older consoles or PCs.

Additionally, there's an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is indeed well-prepared for gaming at the highest level – it’s just a shame that issues with ghosting somewhat detract from its overall appeal as a gaming device.

When it comes to gaming features – the S90F has absolutely nothing to complain about. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus deserves special mention – Samsung's proprietary motion smoother that actually works sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It's also worth mentioning the HGiG feature, which – and this may be a slight surprise – works correctly. We bring this up because Samsung clearly messed something up in one of the recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes almost impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.