Sony X85L vs Samsung OLED S95H (S99H) (QD-OLED)

The Sony X85L TV offers solid HDR performance with a brightness of 750 nits, which is sufficient to enjoy vibrant effects. In scenes of moderate difficulty, such as the first, third, or fifth test scenes, a brightness of around 600 nits allows you to fully experience the HDR effect. Unfortunately, in more demanding segments, like the scene from the film Sicario 2, the TV reveals its limitations. Drops in brightness to 250 nits make the HDR effect lose its impressive quality and resemble ordinary SDR. Nonetheless, it is worth highlighting the very good coverage of the DCI-P3 colour palette at 95%, which definitely deserves praise and positively impacts the overall image quality.

When it comes to pure brightness, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2,800 nits. Whatever the scene, you can expect powerful HDR effects that are almost blinding, which is exactly what we want from a top‑tier display. By nature, an OLED panel can't maintain that extreme brightness in very bright, full‑screen frames the way it can with small bright highlights, but the results are still excellent. In a bright scene from The Meg the sun still exceeded 2,200 nits. That means the S99H was able to hold a higher brightness than most Mini LED screens on the market. In terms of brightness the S99H is currently the best OLED TV we've tested.

Colour gamut coverage

The S99H also handles colours exceptionally well, thanks directly to the QD‑OLED panel used here. Whether the test used synthetic test patterns or measurements with film material in the background, the results remained very high. The S99H easily covers almost 100% of the DCI‑P3 gamut, and in the most demanding space, BT.2020 it reaches nearly 90%. That's absolute top‑tier performance. These results match what we saw in the new SQD‑Mini‑LED displays, and in real film scenes they even surpass RGB Mini LED displays.

The television Sony X85L has been tested in IMAX Enhanced mode, which, while associated with world-class cinema, does not guarantee an image consistent with the director's intent. The main issue is the white balance – there is a noticeable strong dominance of blue and significant deficiencies in red. As a result, the image becomes unnaturally cool and looks artificial. Errors in colour reproduction were confirmed by the Colour Checker test, which showed significant discrepancies – colours were "scattered" like shots from a rifle, and only a few samples hit the target values. This clearly shows that the precision of colour reproduction leaves much to be desired.

The brightness of the image is one of the positive features of the television. The gamma for HD content is at an acceptable level, although minor errors occur, but generally it is quite good. However, the issue remains the brightness characteristic for 4K materials, controlled by the EOTF curve. It is evident here that very small, bright elements of the image are too dim, which is the result of the limited number of backlight zones due to the design of the television.

Samsung offers a whole host of picture modes and features, but we traditionally recommend choosing FILMMAKER mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor flaws. These are mainly a slight deviation in white balance in SDR content and a slightly low gamma. As a result, the picture in a dark room can be a little too bright compared with the reference value of 2.4, which is the standard for watching films with the lights off. These are, of course, small issues, because overall colour reproduction remains very good and the errors in ColorChecker measurements are not large. However, we know that for a screen of the S99H's calibre you can and should expect even more, so we subjected it to professional calibration.

Thanks to the use of calibration tools offered by Sony X85L, it has been possible to significantly improve the image quality. After calibration, the white balance for HD content is much more stable, making colours look more natural and enhancing the authenticity of the image. Although it's not perfect, these changes allow viewers to enjoy a more realistic representation of colours, eliminating the earlier cool tone. The gamma, which already performed reasonably well, has been adjusted to an even better version. As a result, tonal transitions and brightness are more consistent, positively impacting the depth and detail of the image.

As for 4K content, despite efforts, the white balance still struggles with a lack of red, which can cause overly warm colours in some scenes. Synthetic tests showed that the EOTF curve in HDR is fairly stable, with a slight boost in mid-bright scenes. However, in actual film material, the TV can still be too bright with fine, light details, which is a result of the limitations of large local dimming technology.

Nonetheless, the calibration has brought significant benefits, particularly in terms of colour accuracy, improving overall image quality and providing a more natural and consistent directorial vision.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration controls, we were able to tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and correct image modelling. In a profile prepared like this there really isn't a single thing to pick apart or call a fault. After calibration, the S99H can deliver an essentially reference-quality picture.

In terms of smoothing tonal transitions, the Sony X85L television doesn’t offer any dedicated enhancement options, which is a bit of a downside. On the other hand, the image scaling performs quite well – the television adds a touch of artificial sharpness, which can make details such as tree branches more pronounced, although sometimes with visible jagged edges. This type of effect may appeal to some viewers who prefer a more detailed image.

Upscaling and digital image processing are handled by Samsung's proprietary NQ4 Gen3 processor. It copes very well with scaling lower-resolution content to 4K. The picture is clear without looking artificial or overly sharp. The only fairly specific drawback appears with very old material recorded at 480p or lower. In such cases the TV can slightly crop the edges of the image.

The processor also does a decent job with artefacts visible in low-bitrate material, for example in heavily compressed YouTube videos. The noise reduction function effectively smooths the picture and reduces posterisation, but it works quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image more than keeping every detail, it may prove useful.

Sony X85L, equipped with a 120 Hz panel, will meet the expectations of a wide range of users – from sports and gaming fans to movie enthusiasts. Movie lovers will surely appreciate the presence of one of the best motion smoothing systems, known as Motionflow. This system offers adjustment using smoothness and clarity sliders – smoothness is responsible for fluid motion, eliminating the stuttering effect, while clarity enhances the sharpness of fast scenes, reducing blur.

Another major advantage of organic panels is very good motion handling. Thanks to the pixels' near-instant response time, the Samsung S99H shows virtually no smearing. Fast-moving objects don't produce visible halos or trailing artefacts, so the TV performs very well for both sport and gaming. One quirk of OLED screens compared with LCD is the way they render low-frame-rate material. With very slow camera movement the picture can appear noticeably more juddery. This can be quite effectively mitigated using frame interpolation. Samsung lets you adjust judder reduction and motion blur reduction separately, so it's easy to find a compromise between a smoother picture and preserving the cinematic feel of the content.

Sony X85L offers a fairly solid set of features for gamers, making it an attractive choice for gaming enthusiasts. First and foremost, the television has a 120 Hz panel, which translates to smooth and dynamic image display, ideal for both fast-paced action games and more demanding sports titles. It is equipped with two HDMI 2.1 ports with full bandwidth of 48 Gb/s, allowing for the full capabilities of next-generation consoles to be utilised. Additionally, Sony X85L supports VRR (variable refresh rate) technology, which helps reduce stuttering and artifacts during gameplay, ensuring a smooth experience. The television also supports G-Sync, which is particularly beneficial for gamers using NVIDIA graphics cards, allowing for screen refresh rate synchronization with GPU performance, eliminating screen tearing. It’s worth mentioning the Game Bar feature, which facilitates quick access to important game-related settings, such as VRR, brightness levels, or display modes, making it convenient and useful during gameplay.

However, there are some limitations. The television does not support HGiG, which may be a downside for some gamers, as HGiG optimises HDR effect rendering in games, providing a more authentic visual experience. Additionally, the Dolby Vision mode, although available, is not practical for gaming due to very high input lag.

Samsung S99H is also a top TV for gamers. It offers almost every possible and useful feature... well, perhaps except the obvious lack of Dolby Vision for the Xbox console. It’s equipped with four full-fledged HDMI 2.1 ports with the full 48 Gbps bandwidth. That makes it easy to use frame-rate synchronization VRR or automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and free of unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you’ll find options to add an on-screen crosshair, enlarge the minimap, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung’s feature: Game Motion Plus. It’s Samsung’s proprietary motion-smoothing system that uses interpolation to boost smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which, compared with the competition, is an excellent result. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 fps, the S99H can display it much more smoothly than competing models.