Sony X85L vs Hisense E7Q / E79Q

The Sony X85L TV offers solid HDR performance with a brightness of 750 nits, which is sufficient to enjoy vibrant effects. In scenes of moderate difficulty, such as the first, third, or fifth test scenes, a brightness of around 600 nits allows you to fully experience the HDR effect. Unfortunately, in more demanding segments, like the scene from the film Sicario 2, the TV reveals its limitations. Drops in brightness to 250 nits make the HDR effect lose its impressive quality and resemble ordinary SDR. Nonetheless, it is worth highlighting the very good coverage of the DCI-P3 colour palette at 95%, which definitely deserves praise and positively impacts the overall image quality.

Hisense E7Q / E79Q is a mid-brightness TV, with a peak luminance level of around 350-380 nits. This is the absolute minimum that allows viewing HDR content in a way that's close to the creators' intentions, though without a distinct "wow" effect. The results of synthetic tests on white test patterns were confirmed in practice – in movie scenes, the bright parts of the image are stable and fairly even, but it's hard to talk about a true "burst of light" here. In everyday use, such as when watching Netflix or YouTube, the HDR effect is acceptable and is more than sufficient for most users. However, it must be said clearly – this is not the level of top-end screens, and one shouldn't expect that at this price. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to score quite a few points: it's a QLED panel of the PFS LED type, using an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is around 92%, which means that the colours in most scenes are vibrant, well-saturated, and pleasing to the eye, especially for this price bracket.

The television Sony X85L has been tested in IMAX Enhanced mode, which, while associated with world-class cinema, does not guarantee an image consistent with the director's intent. The main issue is the white balance – there is a noticeable strong dominance of blue and significant deficiencies in red. As a result, the image becomes unnaturally cool and looks artificial. Errors in colour reproduction were confirmed by the Colour Checker test, which showed significant discrepancies – colours were "scattered" like shots from a rifle, and only a few samples hit the target values. This clearly shows that the precision of colour reproduction leaves much to be desired.

The brightness of the image is one of the positive features of the television. The gamma for HD content is at an acceptable level, although minor errors occur, but generally it is quite good. However, the issue remains the brightness characteristic for 4K materials, controlled by the EOTF curve. It is evident here that very small, bright elements of the image are too dim, which is the result of the limited number of backlight zones due to the design of the television.

In Filmmaker mode, the Hisense E7Q / E79Q television really managed to impress. After the first measurements, it turned out that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple hue, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained cohesive and pleasant to view. A much bigger issue was the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television clearly brightened the image, flattening contrast and taking away depth. Gamma values could drop from the reference 2.4 down to around 1.9, making the image look as though it was covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Thanks to the use of calibration tools offered by Sony X85L, it has been possible to significantly improve the image quality. After calibration, the white balance for HD content is much more stable, making colours look more natural and enhancing the authenticity of the image. Although it's not perfect, these changes allow viewers to enjoy a more realistic representation of colours, eliminating the earlier cool tone. The gamma, which already performed reasonably well, has been adjusted to an even better version. As a result, tonal transitions and brightness are more consistent, positively impacting the depth and detail of the image.

As for 4K content, despite efforts, the white balance still struggles with a lack of red, which can cause overly warm colours in some scenes. Synthetic tests showed that the EOTF curve in HDR is fairly stable, with a slight boost in mid-bright scenes. However, in actual film material, the TV can still be too bright with fine, light details, which is a result of the limitations of large local dimming technology.

Nonetheless, the calibration has brought significant benefits, particularly in terms of colour accuracy, improving overall image quality and providing a more natural and consistent directorial vision.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve almost perfect image quality – most of the errors in the Color Checker test dropped below a value of 3, and often even 2, which is a remarkable result for this class of equipment. The biggest improvement came from aligning the brightness characteristic (gamma), which made the image no longer look blown out and regained natural depth. In HDR content, it was also possible to improve the colours and eliminate the purple tint that we mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite strongly, overexposing some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightening. Despite this flaw and the construction limitations that arise with HDR content, the Hisense E7Q / E79Q gained quite a bit after calibration. In everyday use, the television presents a coherent, natural, and pleasant-to-the-eye image, and the difference compared to the factory settings is indeed huge.

In terms of smoothing tonal transitions, the Sony X85L television doesn’t offer any dedicated enhancement options, which is a bit of a downside. On the other hand, the image scaling performs quite well – the television adds a touch of artificial sharpness, which can make details such as tree branches more pronounced, although sometimes with visible jagged edges. This type of effect may appeal to some viewers who prefer a more detailed image.

In the case of Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest points of this television. It is evident that the manufacturer has opted for simplicity rather than advanced image processing algorithms. The television does not offer any features that smooth tonal transitions or systems that enhance image clarity, which makes lower resolution materials look quite raw. Subtle compression edges can be seen on the screen, which better processors in other models can effectively hide.

During the testing of HD materials, we noticed that the E7Q tries to artificially boost detail, which sometimes works and other times has the opposite effect – the image becomes soft, slightly blurred, and at times even "watery." There is no aggressive sharpening that ruins naturalness, but there is also a lack of finesse in detail integration that better image processors provide.

Sony X85L, equipped with a 120 Hz panel, will meet the expectations of a wide range of users – from sports and gaming fans to movie enthusiasts. Movie lovers will surely appreciate the presence of one of the best motion smoothing systems, known as Motionflow. This system offers adjustment using smoothness and clarity sliders – smoothness is responsible for fluid motion, eliminating the stuttering effect, while clarity enhances the sharpness of fast scenes, reducing blur.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so sports fans in 4K may feel a slight disappointment – you simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, when it comes to movies, the situation is much better. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to adjust the picture to their own preferences – more cinematic with visible frames or smoother, in a theatrical style.

Sony X85L offers a fairly solid set of features for gamers, making it an attractive choice for gaming enthusiasts. First and foremost, the television has a 120 Hz panel, which translates to smooth and dynamic image display, ideal for both fast-paced action games and more demanding sports titles. It is equipped with two HDMI 2.1 ports with full bandwidth of 48 Gb/s, allowing for the full capabilities of next-generation consoles to be utilised. Additionally, Sony X85L supports VRR (variable refresh rate) technology, which helps reduce stuttering and artifacts during gameplay, ensuring a smooth experience. The television also supports G-Sync, which is particularly beneficial for gamers using NVIDIA graphics cards, allowing for screen refresh rate synchronization with GPU performance, eliminating screen tearing. It’s worth mentioning the Game Bar feature, which facilitates quick access to important game-related settings, such as VRR, brightness levels, or display modes, making it convenient and useful during gameplay.

However, there are some limitations. The television does not support HGiG, which may be a downside for some gamers, as HGiG optimises HDR effect rendering in games, providing a more authentic visual experience. Additionally, the Dolby Vision mode, although available, is not practical for gaming due to very high input lag.

Hisense E7Q / E79Q is a really good TV for gamers, even though it doesn’t support 4K signal at 120 Hz. However, the manufacturer has included a set of features that until recently could only be found in more expensive models. There's ALLM, which is auto-switching to low latency mode, allowing the TV to activate game mode with very low input lag automatically. We also have VRR, working up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most console games don’t exceed this limit anyway. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this level, you can change picture modes, turn on a frame counter, or even… an on-screen crosshair – in the Vidaa system amusingly called a “target point,” which is the result of a clumsy translation from the Chinese manufacturer.

Special praise should go to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. This means that if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q really performs well as a gaming TV – especially for those who aren’t looking for perfection but a solid and fast screen for everyday gaming.