Sony X85L vs Haier M90E

Direct comparison

X85L

M90E

Available screen sizes: 55”65”75”

Available screen sizes: 55”65”75”

Resolution: 3840x2160

System: Google TV

Model year: 2023

Complete the survey to find out the result

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Overall rating

6.9

7.1

  • Movies and series in UHD quality

    6.4

    6.7

  • Classic TV, YouTube

    6.3

    6.1

  • Sports broadcasts (TV and apps)

    6.6

    5.9

  • Gaming on console

    7.8

    7.8

  • TV as a computer monitor

    5.6

    6.7

  • Watching in bright light

    6.5

    7.8

  • Utility functions

    7.7

    5.0

  • Apps

    9.6

    9.6

  • Sound quality

    6.9

    8.6

Advantages

  • Expanded Google TV System

  • Decent contrast

  • Good brightness

  • Gaming features - VRR, Game Bar and G-Sync

  • Base with adjustable legs

  • High peak brightness in HDR (over 1000 nits)

  • Very high native contrast and deep black (VA panel)

  • Supports 144 Hz refresh rate and HDMI 2.1 ports

  • Very low input lag in mode (<10 ms)

  • Versatile USB multimedia player

  • Good sound quality with discernible bass

  • Supports dynamic HDR formats (Dolby Vision, HDR10+)

Disadvantages

No like
  • No support for HGiG, Dolby Vision with high input lag

  • Font readability issues on PC at 120 Hz

  • Only 2 HDMI 2.1 ports - one of which serves as eARC

  • Aggressive and unstable local dimming algorithm

  • Poor stability and errors in the operation of the Google TV system

  • Narrow viewing angles

  • Lack of font sharpness at 144 Hz refresh rate

  • Poor tone mapping in standard HDR10 format

Our verdict

Sony X85L is a model from 2023 that will continue to be available in the 2024 range from the Japanese manufacturer. Its biggest advantage is the Google TV system. It currently provides the greatest access to applications, so we don’t have to worry about missing any of our favourite apps. The intuitive interface and voice control feature using Google Assistant make daily use of the television convenient and modern. As for picture quality, Sony X85L performs well. Thanks to local dimming (albeit with a very mediocre number of zones), black levels look quite decent. Additionally, its fairly high brightness allows for comfortable TV viewing during the day, even in well-lit rooms. Moreover, the television offers a program recording feature from built-in tuners, which is a great convenience for those wanting to control what and when they watch. In terms of motion smoothness, X85L also does not disappoint. The 120 Hz panel and Motionflow system provide smooth display of dynamic scenes, which will satisfy both movie lovers and sports fans. The television is also equipped with a range of features for gamers, including VRR, Game Bar, and G-Sync support, making it an attractive choice for gaming enthusiasts. Of course, the television is not without its flaws. The lack of HGiG support and high input lag in Dolby Vision mode may be disappointing for more demanding gamers. Additionally, the compromise between font readability and smoothness of the image when connected to a PC may not appeal to everyone. Nevertheless, Sony X85L is a decent piece of equipment that is particularly worth considering if it can be purchased on sale.

Haier M90E is an ambitious attempt by the manufacturer to enter the higher segment of the market. "On paper," the specifications look impressive: Mini LED backlighting, a VA panel, and 144 Hz refresh rate suggest comprehensive hardware. However, reality verifies these assumptions. We get a device with two faces: a powerful hardware base that chokes under the weight of unfinished software. On one hand, we have great brightness, high contrast, and deep blacks, which combined with low input lag and HDMI 2.1 ports should make this TV a hit. On the other hand, daily usage is marred by annoying bugs: a weak dimming algorithm or an unstable Google TV system. It’s clear that the manufacturer lacks experience in optimizing such a complex device. Who is this model for? Mainly for conscious users who can overlook software errors in exchange for high brightness. However, for the average consumer, the Haier M90E poses too much of a risk at this moment. In this price range, the competition is immense. We can easily find proven models from other brands that offer similar image parameters but provide significantly more stable and predictable performance. Instead of experimenting, it would be safer to reach for solutions that do not suffer from "growing pains."

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
2 x HDMI 2.0, 2 x HDMI 2.1 (40Gbps)
Other inputs
RCA (Chinch)
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Good
Good
Stand type
Legs
Central
Bezel color
Graphite
Silver
Stand
Base adjustment
Fixed
Accessories
Stand
Stand

Contrast and black detail

6.7/10

6.9/10

Local dimming function: Yes, number of zones: 24 (4 x 6)

Local dimming function: Yes, number of zones: 240 (15 x 16)

Contrast:

Review Sony X85L Contrast and black detail

Result

8,700:1

Review Sony X85L Contrast and black detail

Result

7,800:1

Review Sony X85L Contrast and black detail

Result

19,200:1

Review Sony X85L Contrast and black detail

Result

5,750:1

Review Sony X85L Contrast and black detail

Result

5,150:1

Review Haier M90E Contrast and black detail

Result

139,700:1

Review Haier M90E Contrast and black detail

Result

25,250:1

Review Haier M90E Contrast and black detail

Result

23,150:1

Review Haier M90E Contrast and black detail

Result

9,500:1

Review Haier M90E Contrast and black detail

Result

5,550:1

Halo effect and black detail visibility:

Check the visibility of bright lights on a dark background. Mini-LEDs often struggle with this. The photo does not compare black levels – that’s what the video below is for.

The video accurately shows differences in contrast and black levels between TVs, as well as potential issues: halo around bright objects or Mini-LED zone operation visible as brightness jumps.

The Sony X85L television is equipped with a VA panel, which offers quite decent contrast on its own. Additionally, this model features local dimming technology – in the 55-inch version, it includes 24 zones. Although this number isn’t impressive, it naturally increases with the size of the television. The contrast in the X85L is good, though not the best, especially compared to other televisions also equipped with advanced local dimming technology. Results at a level of 8000:1 are satisfactory, but they average out against the competition. In some cases, such as the third scene from the movie Arrival, the contrast is promising and performs quite well. This is thanks to the very good dimming algorithm that Sony has been using in its televisions for years. Unfortunately, due to the limited number of local dimming zones, the television struggles with noticeable blooming, which can be seen in scenes with the helicopter from the movie Sicario 2.

Haier M90E is a fully-fledged Mini LED television using a VA panel. This technological combination typically ensures deep blacks and high contrast. In the tested 55-inch model, the backlight system is based on 240 independent dimming zones, and their number increases proportionally in the larger variants of this model. Laboratory measurements confirm high hardware potential – in synthetic tests with active dimming, the contrast exceeded 100,000:1.

However, the dry measurement data do not translate into an ideal image in real-world applications, which forced us to lower the rating in this section. The bottleneck turned out to be the software controlling the zones. The algorithm operates too aggressively and replicates the errors we observed earlier in the more expensive model M95E. The problem becomes apparent when bright objects move across a dark background on the screen. The system struggles to smoothly adjust the brightness of individual zones, resulting in unnatural flickering of certain parts of the image. Instead of smooth motion, we see an effect reminiscent of a flickering broken lantern, as ruthlessly exposed by our test night scene from the film Sicario 2.

HDR effect quality

5.8/10

6.1/10

Supported formats
HDR10, Dolby Vision, HLG
HDR10, Dolby Vision, Dolby Vision IQ
Color gamut coverage
DCI P3: 95.0%, Bt.2020: 71.5%
DCI P3: 95.0%, Bt.2020: 75.7%

Luminance measurements in HDR:

Review Sony X85L Brightness measurement

Result

736 nit

Review Sony X85L Brightness measurement

Result

415 nit

Review Sony X85L Brightness measurement

Result

535 nit

Review Sony X85L Brightness measurement

Result

249 nit

Review Sony X85L Brightness measurement

Result

599 nit

Review Haier M90E Brightness measurement

Result

1004 nit

Review Haier M90E Brightness measurement

Result

517 nit

Review Haier M90E Brightness measurement

Result

615 nit

Review Haier M90E Brightness measurement

Result

399 nit

Review Haier M90E Brightness measurement

Result

774 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

The photos show two HDR10 movies. 'Pan' is one of the brightest productions ever made, while 'Billy Lynn' (soldier) has brightness typical of streaming (Netflix, Prime, HBO MAX). Notice the intensity of effects and detail in whites.

Static HDR10

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

Dynamic: Dolby Vision

Dynamic: Dolby Vision

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

HDR luminance chart:

Haier M90E

Sony X85L

The Sony X85L TV offers solid HDR performance with a brightness of 750 nits, which is sufficient to enjoy vibrant effects. In scenes of moderate difficulty, such as the first, third, or fifth test scenes, a brightness of around 600 nits allows you to fully experience the HDR effect. Unfortunately, in more demanding segments, like the scene from the film Sicario 2, the TV reveals its limitations. Drops in brightness to 250 nits make the HDR effect lose its impressive quality and resemble ordinary SDR. Nonetheless, it is worth highlighting the very good coverage of the DCI-P3 colour palette at 95%, which definitely deserves praise and positively impacts the overall image quality.

Haier M90E is a television that doesn’t lack brightness. In most film scenes, peak luminance exceeds 1000 nits, which gives the image a distinct "punch" and high dynamics. This performs really well with typical bright HDR material. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for example, when displaying individual stars on a black sky – the high brightness highlights the shortcomings of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these drawbacks, the overall presentation of the image can be pleasing, thanks in large part to the colour reproduction. The manufacturer has applied a PFS phosphor coating, which allows for wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

Factory color reproduction

5.8/10

4/10

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

The television Sony X85L has been tested in IMAX Enhanced mode, which, while associated with world-class cinema, does not guarantee an image consistent with the director's intent. The main issue is the white balance – there is a noticeable strong dominance of blue and significant deficiencies in red. As a result, the image becomes unnaturally cool and looks artificial. Errors in colour reproduction were confirmed by the Colour Checker test, which showed significant discrepancies – colours were "scattered" like shots from a rifle, and only a few samples hit the target values. This clearly shows that the precision of colour reproduction leaves much to be desired.

The brightness of the image is one of the positive features of the television. The gamma for HD content is at an acceptable level, although minor errors occur, but generally it is quite good. However, the issue remains the brightness characteristic for 4K materials, controlled by the EOTF curve. It is evident here that very small, bright elements of the image are too dim, which is the result of the limited number of backlight zones due to the design of the television.

For the measurements, we chose the Film mode, which is supposed to provide an image closest to the intentions of the creators. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – differ little from the Dynamic mode. In both SDR and HDR materials, the image is noticeably tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical, aggressive "store" settings. This results in unnatural skin tone reproduction and makes the image tiring to the eyes during longer viewing sessions. The way brightness is managed also negatively impacts colour fidelity. The TV struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image become overexposed. These deviations in the brightness curve, combined with the cool white balance, lead to very large colour reproduction errors (DeltaE) in the factory settings.

Color reproduction after calibration

7.5/10

6/10

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

Thanks to the use of calibration tools offered by Sony X85L, it has been possible to significantly improve the image quality. After calibration, the white balance for HD content is much more stable, making colours look more natural and enhancing the authenticity of the image. Although it's not perfect, these changes allow viewers to enjoy a more realistic representation of colours, eliminating the earlier cool tone. The gamma, which already performed reasonably well, has been adjusted to an even better version. As a result, tonal transitions and brightness are more consistent, positively impacting the depth and detail of the image.

As for 4K content, despite efforts, the white balance still struggles with a lack of red, which can cause overly warm colours in some scenes. Synthetic tests showed that the EOTF curve in HDR is fairly stable, with a slight boost in mid-bright scenes. However, in actual film material, the TV can still be too bright with fine, light details, which is a result of the limitations of large local dimming technology.

Nonetheless, the calibration has brought significant benefits, particularly in terms of colour accuracy, improving overall image quality and providing a more natural and consistent directorial vision.

Haier M90E clearly improves after undergoing professional calibration, especially for SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue glow. We also adjusted, albeit to a lesser extent, the gamma curve, which allowed us to recover some details in the shadows that were too heavily dimmed in the factory settings. The final effect in SDR is a significantly more natural and pleasing image. In HDR mode, the success is only partial. While we managed to improve the white balance here too, color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of high errors is not the calibration itself, but the specificity of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

Smoothness of tonal transitions

7.1/10

9.1/10

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

The fluidity of tonal transitions in Sony X85L is at a good level – the colour gradation is smooth, even in more demanding areas, making the perception of scenes positive and natural. The biggest issues arise in shadow areas, where subtle colour joins can be visible. Despite this, the television performs well enough that most viewers should not notice these minor imperfections.

The reproduction of gradients is one of the strongest points of this model. In the vast majority of film scenes, the Haier M90E handles this task flawlessly, smoothly blending adjacent colours. We did not observe any issues with posterization or distinct colour separation (banding). We were able to spot minor imperfections only on very demanding scenes based on a grey palette. However, even under such challenging conditions, the errors are minimal, and the image remains cohesive.

Image scaling and smoothness of tonal transitions

6/10

5/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
No

Smooth transition function

The match photo shows how the TV smooths weak tonal transitions in low-quality video.

Image scaling SD (576i)

The model photo shows how it handles upscaling of SD material.

In terms of smoothing tonal transitions, the Sony X85L television doesn’t offer any dedicated enhancement options, which is a bit of a downside. On the other hand, the image scaling performs quite well – the television adds a touch of artificial sharpness, which can make details such as tree branches more pronounced, although sometimes with visible jagged edges. This type of effect may appeal to some viewers who prefer a more detailed image.

The evaluation of the image processor must be divided into two distinct aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, which is the process of scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, making the final image relatively sharp, clear, and readable. In this respect, it’s hard to have major complaints about the device.

The situation is completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with a lower bitrate. Here, the processor struggles with smoothing tonal transitions and masking the imperfections of the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can certainly deter viewers from watching lower quality content on this screen.

Blur and motion smoothness

8/10

7.2/10

Maximum refresh rate of the panel
120Hz
144Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Yes, 120Hz (double contours)
-
BFI function 120Hz
Yes, 120Hz
-
Brightness drop with BFI
52%
-%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Blur ():

Blur (4K@144Hz):

Sony X85L, equipped with a 120 Hz panel, will meet the expectations of a wide range of users – from sports and gaming fans to movie enthusiasts. Movie lovers will surely appreciate the presence of one of the best motion smoothing systems, known as Motionflow. This system offers adjustment using smoothness and clarity sliders – smoothness is responsible for fluid motion, eliminating the stuttering effect, while clarity enhances the sharpness of fast scenes, reducing blur.

Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, users will find a three-level adjustment scale: low, medium, and high. This allows for adjusting the level of intervention in the image to personal preferences – from gentle smoothing of 24p films to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Console compatibility and gaming features

7.8/10

7.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 120Hz
    48 - 144Hz
  • Dolby Vision Game Mode
    Warning Yes, high input lag
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    No
    No
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    No

Sony X85L offers a fairly solid set of features for gamers, making it an attractive choice for gaming enthusiasts. First and foremost, the television has a 120 Hz panel, which translates to smooth and dynamic image display, ideal for both fast-paced action games and more demanding sports titles. It is equipped with two HDMI 2.1 ports with full bandwidth of 48 Gb/s, allowing for the full capabilities of next-generation consoles to be utilised. Additionally, Sony X85L supports VRR (variable refresh rate) technology, which helps reduce stuttering and artifacts during gameplay, ensuring a smooth experience. The television also supports G-Sync, which is particularly beneficial for gamers using NVIDIA graphics cards, allowing for screen refresh rate synchronization with GPU performance, eliminating screen tearing. It’s worth mentioning the Game Bar feature, which facilitates quick access to important game-related settings, such as VRR, brightness levels, or display modes, making it convenient and useful during gameplay.

However, there are some limitations. The television does not support HGiG, which may be a downside for some gamers, as HGiG optimises HDR effect rendering in games, providing a more authentic visual experience. Additionally, the Dolby Vision mode, although available, is not practical for gaming due to very high input lag.

From a hardware perspective, the Haier M90E is a solid offering. The television is equipped with two full-bandwidth HDMI 2.1 ports, which ensure support for key technologies: VRR (variable refresh rate) and ALLM (auto low latency mode). Another plus is the correct implementation of Dolby Vision for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the television ignores source settings and processes the image in its own way. We also noted deficiencies in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Cooperation with Xbox consoles has also proven problematic with atypical parameters – the device struggles to properly display 1440p resolution at 120 Hz refresh rate. Despite the aforementioned software shortcomings, the Haier M90E remains a very attractive screen for gamers. The final reception is saved by a solid hardware foundation. Native refresh rate of 144 Hz and the presence of full-featured HDMI 2.1 ports are advantages that are crucial in everyday use. If we are looking for a television that provides high fluency and supports 4K signal, this model will do its job.

Input lag

9.1/10

9.8/10

SDR

1080p60
18 ms
17 ms
1080p120
9 ms
9 ms
2160p60
18 ms
17 ms
2160p120
9 ms
8 ms

HDR

2160p60
18 ms
17 ms
2160p120
9 ms
8 ms
4320p60

Dolby Vision

2160p60 DV
95 ms
20 ms
2160p120 DV
10 ms

Generally speaking, the input lag on the Sony X85L is very good, which is crucial for smooth gameplay and quick reactions in games. In standard modes, particularly when using HDMI 2.1 and playing at 4K resolution at 120 Hz, the input lag is minimal.

Unfortunately, the Dolby Vision mode is an exception to this rule. In this case, the input lag reaches as high as 95 ms. Such a high level of latency makes the Dolby Vision mode practically unplayable, as responses to commands are noticeably delayed.

In terms of the signal delay, the Haier M90E performs very well. Measurements for the 120 Hz signal showed a value below 10 ms. This result guarantees high responsiveness in games, and the delay between pressing a button on the controller and the reaction on the screen is practically imperceptible to the user.

Compatibility with PC

5.6/10

6.7/10

Chroma 444 (max. resolution and refresh rate)
No
No
Font clarity
Poor
Average
Readability of dark text and shapes
Poor
Poor
Input lag in PC mode (4K, max. refresh rate)
9ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
120Hz
144Hz
G-Sync
Yes
Yes

The photo shows the legibility of small fonts. Ideally, lines should be the same thickness on both light and dark text, with minimal pixel gaps.

The collaboration of the television Sony X85L with a PC involves a bit of balancing between image quality and user comfort. If we want to use the TV for work, where clear fonts matter, we need to set the refresh rate to 60 Hz. In this mode, text looks good and doesn't strain the eyes, which is crucial if we plan to spend a longer time in front of the screen.

On the other hand, if the TV is intended for gaming, where we can take full advantage of its capabilities at 120 Hz, we must consider that the readability of the fonts noticeably decreases. The image becomes less sharp and the text harder to read, which can be frustrating. In short – Sony X85L works well for occasional connection to the computer, but if we need it daily for work and gaming, this compromise may not appeal to everyone.

Connecting a computer to the M90E yields mixed results. Hardware-wise, it's good: the TV supports G-Sync, FreeSync, and a refresh rate of up to 144 Hz. In games, everything works fine. The problem arises when displaying the desktop and text. In 144 Hz mode, the TV struggles with chroma sampling 4:4:4. Fonts are jagged and unclear, which strains the eyes while reading. To achieve readable, sharp text (as seen in our comparative photos), you have to drop the refresh rate down to 60 Hz. This forces the user to constantly "mess around" with the Windows screen settings – 144 Hz for gaming, 60 Hz for browsing the internet or working.

Viewing angles

3/10

2.9/10

Brightness drop at an angle of 45 degrees
67%
82%

Viewing angles on the Sony X85L, as is often the case with VA panels, are not the best. The picture looks great when you’re watching the TV head-on, but all it takes is a slight shift to the side to notice that the colours lose their vibrancy and the contrast noticeably weakens. This could be a problem if the TV is meant for watching in larger groups, where viewers are seated at different angles. For those who typically watch solo or from one central spot, it won't be a major downside, but the picture quality unfortunately drops when watching from the side.

The use of a VA panel comes with specific consequences. The viewing angles on the M90E are simply very poor. This is a typical feature of this technology, but it’s important to be aware of it before purchase. Even with a small deviation from the central axis, the image begins to degrade. Blacks become greyish, contrast drops drastically, and colours lose saturation and become washed out. In direct comparison to IPS (or ADS) panels, Haier falls short. Where IPS maintains a consistent picture even for viewers sitting off to the side, the M90E requires viewing directly head-on. If you plan to set up the TV in a wide living room where family members watch movies from different spots, this model won't be a good choice.

Daytime performance

6.5/10

7.8/10

Panel finish
Satin
Satin
Reflection suppression
Average
Decent
Black levels during daytime
Very Good
Good

Panel brightness

Haier M90E: 843 cd/m2

Sony X85L: 571 cd/m2

The performance of the television Sony X85L during the day is quite decent. Its satin screen coating handles light reflection moderately well, which means that in bright rooms there may be some glare, but it is not bothersome enough to significantly interfere. The brightness in SDR mode at 570 nits is sufficient for comfortably watching TV during the day, even with natural light coming in through the windows. This ensures that colours remain vibrant and the picture is clearly visible, making the television suitable for everyday use.

The screen is coated with a satin finish. This solution does a fairly good job of reducing glare, although it doesn't completely eliminate it. The biggest advantage of the M90E in this aspect is its high brightness. In everyday use (SDR content), the luminance can exceed the 1000 nit threshold. Such power reserve means that the TV easily "cuts through" ambient light. The picture remains clear and readable even in very brightly lit rooms.

Panel details

Backlight Type
PFS LED
PFS LED
Software version during testing
PKG6.7612.0875EUA
RTMA.250416.189
Image processor
mt5895 3gb ram
mt5889

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Sony X85L TV Panel details
Review Haier M90E TV Panel details

TV features

7.7/10

5/10

  • HDMI inputs
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    2 x HDMI 2.0, 2 x HDMI 2.1 40Gbps
  • Other inputs
    RCA (Chinch)
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    Yes
    No
  • Recording programming
    Yes
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim)
    Yes
    Yes
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    No
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    No
    No

Smart features:

  • AirPlay
    Yes
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Sony X85L TV features
Review Sony X85L TV features
Review Haier M90E TV features
Review Haier M90E TV features
Review Haier M90E TV features

Sony X85L operates on the Google TV system, which is a significant advantage for many users. The television offers wide access to apps, and using streaming platforms is smooth and user-friendly. The interface is intuitive and easy to master, allowing for quick switching between apps and searching for favourite content. Google TV allows for personalization of the home screen, enabling each user to tailor it to their preferences. Google Assistant further enriches the experience by offering voice control and quick changes to settings or searching for films without using the remote.

In terms of user features, Sony X85L offers many useful options. The television has the capability to record programs, which is a great convenience for those wanting to watch their favourite content at any time. AirPlay support allows seamless streaming of content from Apple devices, which iPhone and iPad owners will appreciate. In addition, with built-in Bluetooth, various devices such as headphones or keyboards can be connected. However, one drawback is the absence of the PiP (picture in picture) function, which may disappoint users who prefer multitasking on the screen.

The design of the Sony X85L TV, while perhaps not the slimmest, is sturdy and elegant. The metal base with adjustable legs is one of its strong points, allowing for the height and width of the television to be adjusted to fit various furniture and spaces. This practical solution enhances the interior and adds a modern character to it.

Smart TV System – Google TV

Haier M90E operates on the Google TV platform. This means access to a vast array of applications, efficient voice search, and built-in Chromecast for streaming content from your phone. Theoretically, the functionality is thus complete. In practice, the manufacturer's adaptation of the software leaves much to be desired. The system in Haier's version is unstable and "leaky". During testing, we encountered errors repeatedly, with applications freezing or refusing to cooperate. It is clear that the company is still gaining experience in optimising such a demanding environment as the Google system. We hope that over time, with subsequent updates, these "growing pains" will be eliminated, but at this moment, the experience can be frustrating.

Classic and Multimedia Features

In terms of traditional equipment, there is really only one element worth praising: the physical headphone jack. This connection is increasingly being removed by competitors, and here it is still available, which older audio equipment owners will appreciate. Apart from this exception, the list of features is quite average. The television does not offer the ability to record TV channels to a USB memory (PVR). There is also a lack of picture-in-picture (PiP) functionality. We receive only the necessary minimum, without any added value.

Apps

9.6/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Playing files from USB

8.7/10

9.5/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
Yes
PNG
No
Yes
GIF
No
Yes
WebP
No
Yes
TIFF
No
No
BMP
No
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

Sony X85L handles playback of most popular file formats from USB without any issues, which is a big plus for those who often access external content. However, it's worth mentioning a minor drawback – the built-in player does not allow for changing the font colour in subtitles, which may be troublesome for some. Fortunately, thanks to the extensive Google TV system, users have a wide range of options. Alternative media players can be easily installed, offering more personalisation options.

The built-in media player is one of the strongest features of this model. We can confidently say that it is one of the best and most "versatile" players we have had the opportunity to test. The device handles virtually every audio and video format. During trials with our test library, the television flawlessly opened the vast majority of files, regardless of the codec or container used. Users with extensive film collections on external drives will not encounter compatibility issues here.

Sound

6.9/10

8.6/10

  • Maximum volume
    -
    83dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    Yes
    No
  • DTS-HD Master Audio
    Yes
    No

The sound on the Sony X85L is good – it's clear across the entire scale, allowing enjoyment of both dialogue and music. The bass, though light, is noticeable and adds some depth to the overall sound. However, it should be emphasised that this is a subjective assessment – some may be satisfied with this sound profile, while others might require additional audio equipment to fully experience the stronger tones and a more spacious sound.

Haier M90E offers sound quality that pleasantly surprises, considering the lack of an extensive external audio system (e.g., a soundbar). The design is based on hidden main speakers and two visible subwoofers located on the rear wall of the casing. This configuration results in a specific sound characteristic. The television generates clear, audible bass and well-exposed high tones. The only weaker point is the reproduction of mid tones. Our measurements of the frequency response showed a slight drop in this range (a dip on the graph). Despite this technical unevenness, the overall sound experience during everyday use remains pleasant.

Sound Quality Test

No sound test video

Acoustic Measurements

No acoustic data

83dBC (Max)

75dBC