Sony X75WL vs SONY BRAVIA 3

The luminance chart for the X75WL Sony television showed a maximum value of 350 nits, which unfortunately is not an impressive result. The television does not surprise with its brightness, and all the HDR scenes we tested lacked depth and the appropriate lighting effect that should accompany HDR content. Additionally, the tragic coverage of the DCI-P3 colour palette makes it difficult for the television to reproduce rich colours, which significantly affects the overall viewing experience of HDR content. The lack of adequate brightness and poor colour coverage means that HDR effects are very limited in this model.

Bravia 3 does not hide the fact that it belongs to a group of TVs that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the brink where any HDR effect can still be discussed. For some, this is an acceptable level, while for others it is more typical for SDR materials, where spectacular flashes or vivid contrasts are not expected. The impression is that this is not a TV for those focused on the highest image quality in demanding film content. However, this does not mean that there are no advantages to be found here. Compared to its predecessor, the X75WL, the Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded, reaching over 91 percent, which in practice results in more saturated colours and a more pleasing texture of the image. As a result, even everyday content looks a bit more vibrant, and films and series can surprise with their colourful presentation, despite limitations in brightness itself.

Colour reproduction tests for the model Sony X75WL are conducted in film mode, which offers the best picture settings but also has its flaws. The biggest issue with the X75WL Sony is the white balance – for both HD and 4K HDR content – which is characterised by a dominance of blue. As a result, the entire image feels too cool. The colour checker confirms these errors, showing that colours lean towards cooler shades. Regarding brightness characteristics, the contrast gamma is at quite a decent level; however, the same cannot be said for the EOTF curve. There are significant issues with maintaining the appropriate brightness – the image is either too bright or too dim, which affects the visual perception of the content.

We primarily tested the Sony Bravia 3 in movie mode, which immediately turned out to be the best choice among the factory settings. It's not a perfect picture, but compared to the eco mode that the TV suggests straight out of the box, the difference is evident and definitely better. In movie mode, there is a noticeable issue: the picture seems too warm, which is due to the lack of blue colour in the white balance. Nevertheless, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors arise in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the picture in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can ruin the impression left by the otherwise quite decent SDR content settings. Fortunately, it’s not a hopeless situation. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That's why we decided to check how the TV would perform after such adjustments.

X75WL Sony is one of those cases where image calibration may not be heavily spectacular, but it provides a very good improvement in colour perception. The white balance, both for HD and 4K materials, has been significantly improved – we no longer have a strong dominance of cooler shades. The gamma curve also appears more stable, which translates to better image quality. However, the biggest issue remains the EOTF curve, which is responsible for brightness in 4K materials. Due to the technological limitations of the television (IPS panel and lack of local dimming technology), it's hard to talk about significant improvement, as we can't squeeze more out of this model. Despite these limitations, the tonality of the image has been significantly improved.

Calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, it managed to address the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most errors in the Color Checker measurements for SDR content practically disappeared. The whites took on a natural tone, and brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of what the human eye can perceive. So it is safe to say that in SDR content, after a few adjustments in the settings, ChooseTV 3 performs really well. It fares much worse, although still definitely better than before calibration, when it comes to HDR content. The white balance has been brought in line, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect has also improved, although it is far from perfect – many errors still exceed the threshold of four, and even five delta E units, remaining visible to the human eye. It was already clear earlier that ChooseTV 3 is not a television designed to impress with HDR quality. Nevertheless, it is pleasing that in SDR content, after calibration, the picture can look really great and in this category, the television pleasantly surprised us.

In the case of low-quality tonal transitions, the Sony X75WL television performs poorly. The lack of any feature to improve tonal transitions results in noticeable imperfections in colour gradation. However, it can be noted that the digital processing is quite good – the image is displayed without overscan, and the overall presentation is relatively good thanks to the added slight sharpness, which some users may appreciate.

Bravia 3 brings something more to the Sony television family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but nonetheless, it must be said that the image in lower resolution looked surprisingly good. The scaling worked effectively, and most areas of the screen were free from the typical excessive edge roughness found in budget constructions.

Also worthy of attention is the function that improves the smoothness of tonal transitions. In high setting, it works really well, effectively masking gradation imperfections without significant loss of detail. It does happen that the algorithm overzealously smooths elements that should remain sharp – for example, faces – however, in the overall assessment, the effect is beneficial. The best results were achieved precisely at the highest setting, and this is the option we could recommend to those watching lower-quality content.

The X75WL Sony television features a 60 Hz panel, making it more suitable for watching movies than for fast-paced gaming. This model includes a motion smoother called Motionflow, which allows the user to adjust the picture on a 10-point scale. Smoothness adds intermediate frames, thus increasing motion fluidity, and the image becomes more theatrical while minimising the judder effect. Clarity reduces motion blur, which is especially useful during fast-paced scenes, such as sports or dynamic action in films. With this feature, the user can tailor the fluidity and sharpness of motion to their own preferences.

Motion smoothness has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has included something that may appeal to those more sensitive to the way images are displayed. I'm talking about the proprietary motion smoother, Motion Flow, which gives the user plenty of adjustment options. With it, one can make the image smoother, almost theatrical, or stick to a more cinematic style with characteristic judder that many people simply associate with a filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which is the material we deal with on a daily basis. This is precisely where the motion smoother proves to be one of the most important features in everyday TV usage, and here, the Bravia 3 performs really decently.

X75WL is not the best TV for gamers. It only has the ALLM (Auto Low Latency Mode) feature and a basic Game Bar, which are not sufficient to satisfy more demanding users. In this price range, one would expect support for features such as VRR or 120 Hz refresh rates – although in FULLHD, which are already standard – unfortunately, they are lacking here. This is a big downside for Sony, as the competition offers much more for gamers in a similar budget.

Bravia 3 is not gear for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports shuts down the conversation before it even gets started. This is a TV for casual gamers who, after work, will fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nonetheless, Sony has thrown in a few nice additions so it’s not completely sparse. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here, which is clear and intuitive. However, the biggest curiosity here is the PlayStation Portal app. Thanks to this, you can launch PS5 games wirelessly and see them right on the TV screen. It sounds great, but it only takes a few minutes to feel significant lag. In our opinion, it's more of a showcase of capabilities than something that can be used day-to-day. If someone really wants to game, it's better to plug the console in with an HDMI cable and forget about wireless issues.