Sony X75WL vs Hisense U7Q PRO

The luminance chart for the X75WL Sony television showed a maximum value of 350 nits, which unfortunately is not an impressive result. The television does not surprise with its brightness, and all the HDR scenes we tested lacked depth and the appropriate lighting effect that should accompany HDR content. Additionally, the tragic coverage of the DCI-P3 colour palette makes it difficult for the television to reproduce rich colours, which significantly affects the overall viewing experience of HDR content. The lack of adequate brightness and poor colour coverage means that HDR effects are very limited in this model.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

Colour reproduction tests for the model Sony X75WL are conducted in film mode, which offers the best picture settings but also has its flaws. The biggest issue with the X75WL Sony is the white balance – for both HD and 4K HDR content – which is characterised by a dominance of blue. As a result, the entire image feels too cool. The colour checker confirms these errors, showing that colours lean towards cooler shades. Regarding brightness characteristics, the contrast gamma is at quite a decent level; however, the same cannot be said for the EOTF curve. There are significant issues with maintaining the appropriate brightness – the image is either too bright or too dim, which affects the visual perception of the content.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

X75WL Sony is one of those cases where image calibration may not be heavily spectacular, but it provides a very good improvement in colour perception. The white balance, both for HD and 4K materials, has been significantly improved – we no longer have a strong dominance of cooler shades. The gamma curve also appears more stable, which translates to better image quality. However, the biggest issue remains the EOTF curve, which is responsible for brightness in 4K materials. Due to the technological limitations of the television (IPS panel and lack of local dimming technology), it's hard to talk about significant improvement, as we can't squeeze more out of this model. Despite these limitations, the tonality of the image has been significantly improved.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

In the case of low-quality tonal transitions, the Sony X75WL television performs poorly. The lack of any feature to improve tonal transitions results in noticeable imperfections in colour gradation. However, it can be noted that the digital processing is quite good – the image is displayed without overscan, and the overall presentation is relatively good thanks to the added slight sharpness, which some users may appreciate.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

The X75WL Sony television features a 60 Hz panel, making it more suitable for watching movies than for fast-paced gaming. This model includes a motion smoother called Motionflow, which allows the user to adjust the picture on a 10-point scale. Smoothness adds intermediate frames, thus increasing motion fluidity, and the image becomes more theatrical while minimising the judder effect. Clarity reduces motion blur, which is especially useful during fast-paced scenes, such as sports or dynamic action in films. With this feature, the user can tailor the fluidity and sharpness of motion to their own preferences.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

X75WL is not the best TV for gamers. It only has the ALLM (Auto Low Latency Mode) feature and a basic Game Bar, which are not sufficient to satisfy more demanding users. In this price range, one would expect support for features such as VRR or 120 Hz refresh rates – although in FULLHD, which are already standard – unfortunately, they are lacking here. This is a big downside for Sony, as the competition offers much more for gamers in a similar budget.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.