Sony Bravia 9 (XR90) vs Samsung QN80H

The brightness measurement results on the Sony Bravia 9 are phenomenal. Each scene achieves well over 1500 nits, and while watching movies, the TV can sometimes shine even brighter. It goes without saying that such brightness allows for unprecedented experiences and engagement with video material at the highest possible quality. With a high coverage of the DCI-P3 colour gamut, the image is full of colours and, combined with such high luminance, it practically breathes. Thanks to the high peak brightness, viewers can enjoy the full spectrum of colours even in the most difficult scenes, such as those based on dynamic lighting changes. The Bravia 9 supports Dolby Vision and HDR10 formats, which further enhances the viewing experience.

The Samsung QN80H is undoubtedly a bright TV. In synthetic tests it exceeds the 1000‑nit mark, which on paper already promises a solid HDR effect. In practice the screen really shows its stuff, although it can't always fully spread its wings (or its backlight 🤔). The best impression comes from bright, wide shots. Sunlit landscapes or heavily lit scenes look really good on it. Brightness then sits around 700 nits, which delivers a noticeable step up compared with standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to dim those aggressively to protect black depth at all costs. On one hand you get better contrast, on the other... you lose dynamics and the sparkle of fine HDR detail. The TV therefore has plenty of potential, but the local‑dimming algorithm can be too restrictive.

Colour‑gamut coverage

Colour-wise it’s also good. The QN80H uses quantum‑dot technology, and in our measurements it covered 93% of the DCI‑P3 colour space and about 70% of BT.2020. Those results won't drop anyone's jaw today, but in real‑world use they’re more than enough to deliver a vivid and natural picture for most films and series. Colours are suitably saturated and, after proper tuning, they don't look artificial or overly aggressive.

The best factory mode on Sony televisions has remained "IMAX Enhanced" for years. This is what we used throughout the entire testing procedure. Despite being the closest to the reference compared to other predefined options, it has a number of aspects that can be improved to make viewing even more enjoyable. When we look at the gamma in SDR materials, we notice quite a significant boost that is related to over-contrasting the image. It is worth noting that the very beginning of the graph has an even greater spike compared to the reference, which leads to the merging of details in the blacks, creating a uniform blob. The EOTF curve in HDR content looked quite accurate and only showed slight deviations from the reference. However, a common characteristic for both was: a greenish tint in the white balance, issues with greys, and general colour misalignment. The most noticeable issue was related to the uneven distribution of colours in the white balance. Due to the excess of the aforementioned colour, the image was covered with an unpleasant greenish tint.

The QN80H’s factory settings performed really well, especially compared with most TVs that come through our tests. Of course we took measurements in Filmmaker Mode, and that’s the mode we recommend switching on right after the initial setup. For SDR content our sample was set up surprisingly well. The white balance was very even, colours looked natural, and errors were so small they were hard to spot without test equipment. The only weaker point was the gamma. In brighter parts of the picture the TV brightened them a little too much, so the image sometimes lost some depth. Even so, we wish most TVs looked this good straight out of the box.

It was a bit worse in HDR. The white balance was still set correctly, so the issue wasn’t colour but the way the QN80H managed image brightness. You could see that straight away on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to blow out. Interestingly, very small highlights were often dimmed too much at the same time. As a result some fine details simply disappeared. The factory Filmmaker mode in HDR isn’t bad, but it’s definitely not as well tuned as it is in SDR.

The colour reproduction after the calibration process should be regarded as excellent. Regardless of the signal, whether it's SDR or HDR, we can expect an image incredibly close to what the film director saw. Practically every image flaw has been modelled and maximally improved. This was made possible by the advanced tools used for the calibration process, which Sony has provided in its televisions for years, including 2- and 20-point grey scale adjustment and a very elaborate CMS.

The biggest difference after calibration was in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we were able to rein in how the QN80H handled brightness; it had been making most scenes too bright. After calibration the picture is calmer, more natural and much closer to a faithful reproduction.

Let's take another look at the quality of tonal transitions, but this time we will analyse the quality of image scaling, which will be crucial when watching lower quality materials. We'll start with the function responsible for the quality of tonal transitions. While they are quite average by default, after activating the option, even at the smallest degree, we can confidently say that these are some of the better ones we've seen. You can confidently enable this function, as it does not cause any negative phenomena, such as grain blur.

Sony has been boasting for several years that its "XR" processor is unmatched when it comes to image scaling. And it's not hard for us to believe that, because the image is indeed incredibly sharp, yet very natural.

The digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we've already seen in previous Samsung models and it still performs very well, especially with lower-resolution content. The image is effectively upscaled to 4K, but without excessive sharpening and without making it feel like the TV is trying to forcibly enhance the source material.

The "Noise Reduction" feature also proves useful. It can noticeably reduce posterisation and visible banding in lower-quality material, especially in low-bitrate streaming. However, you should remember it doesn't work without side effects. It can remove some film grain and slightly smooth the picture. So with a good-quality source we'd leave this feature turned off. If, however, banding and uneven tonal transitions bother you more than the loss of some grain, "Noise Reduction" can be a really useful addition.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz. This is the essential minimum for watching primarily sports or content that has a lot of movement dynamics while maintaining a sharp and smooth image. For demanding users, the manufacturer has implemented a very advanced smoothing system, which is divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two correspond to: blur degree and smoothing degree, respectively. The third option will be described in more detail below. Additionally, we can adjust all settings to various levels, each of which will have an effect, ensuring that we can find our very own sweet spot. In the photo, we present a setting with slight smoothing, without the soap opera effect.

Motion blur and motion handling on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes the image at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach up to 240 Hz. That's new for Samsung TVs and a handy extra for people who want to use the TV for PC gaming. We were more interested, though, in how the QN80H performs at 120 Hz, because consoles use that refresh rate. It does very well. The panel doesn't suffer much from the smearing typical of VA panels; faint trails behind moving objects are mostly visible on dark backgrounds. That's not something that would interfere with normal sports watching or gaming. The TV also has a motion smoothing system that Samsung calls "Picture Clarity". You can set judder reduction and blur reduction separately, so it's easy to tune it for films, sport or your own preferences.

The Sony Bravia 9 television is equipped with four HDMI ports. However, somewhat incomprehensibly for this class of device, only two of them operate in the 2.1 standard. Nevertheless, it shouldn't be taken away that almost all features work excellently and do not cause any negative feelings upon being activated. Games operating in either HDR10 or Dolby Vision have a very short input lag, allowing for a very comfortable session with the title. A consolation remains in the good implementation of the HGIG mode, which after proper tuning does not deviate significantly from Dolby Vision.

A year ago, Sony added to its televisions what has been standard for some manufacturers for years. This is, of course, the GameBar, allowing for quick adjustment of settings without the need to exit the game. The implementation of this feature was successful and works very smoothly. We have been provided with conveniences such as: crosshair grid, black level correction, and the ability to reduce the screen to the proportions of gaming monitors.

Sony Bravia 9 will certainly find its group of fans, most likely among PlayStation enthusiasts. Here, we must admit that this will be the most sensible choice, as in practice both the console and the television have exactly the same capabilities. However, looking more broadly, aside from issues with Dolby Vision in games, one cannot deny that the Bravia 9 is a very good television in the context of gaming.

The Samsung QN80H is a TV that performs very strongly when it comes to gamer-focused features. The biggest new feature for 2026 is DLG mode, which allows refresh rates up to 240 Hz when the image is switched to Full HD. It's an option aimed mainly at PC users, but it also shows that Samsung is still investing heavily in the gaming side of its TVs. The list of advantages doesn't end there. The QN80H has four full HDMI 2.1 ports, which at this price point still isn't standard. So you can connect multiple consoles, a PC or a soundbar at once and not worry about which port supports the full video capabilities. The TV also supports VRR, ALLM and HGiG, so it's hard to fault its basic feature set.

A downside is the lack of Dolby Vision, which could matter especially for Xbox Series X owners. However, this isn't a flaw that rules the QN80H out as a gaming TV. Samsung does have a feature that most manufacturers still lack, namely its proprietary motion smoothing, Game Motion Plus. This motion smoother also works in game mode, improving the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than Dolby's codec, especially in more demanding games that don't offer a 60 fps mode. The image becomes noticeably smoother, while controls remain sufficiently responsive. So despite the lack of Dolby Vision, the QN80H is still one of the best-equipped gaming TVs in its class.