Sony Bravia 9 (XR90) vs LG OLED G5

The brightness measurement results on the Sony Bravia 9 are phenomenal. Each scene achieves well over 1500 nits, and while watching movies, the TV can sometimes shine even brighter. It goes without saying that such brightness allows for unprecedented experiences and engagement with video material at the highest possible quality. With a high coverage of the DCI-P3 colour gamut, the image is full of colours and, combined with such high luminance, it practically breathes. Thanks to the high peak brightness, viewers can enjoy the full spectrum of colours even in the most difficult scenes, such as those based on dynamic lighting changes. The Bravia 9 supports Dolby Vision and HDR10 formats, which further enhances the viewing experience.

LG G5 with its new Tandem OLED panel brings the biggest change in terms of TV brightness. And it’s substantial. This is a truly astronomically bright OLED. In every scene tested – whether it's point lights or full-screen whites from the movie The Meg – brightness on the G5 exceeded 2000 nits. Just a year ago, such values on an OLED were simply unimaginable. And here we are – the G5 is approaching, and at times even surpassing, the best Mini-LEDs on the market. A novelty in the Tandem OLED panel is also the expanded colour gamut coverage – and here the LG G5 performs almost perfectly. DCI-P3 achieves a full 100%, while BT.2020 hovers around 83%. These are some of the highest values currently available on the market – it's hard to find any other TV that comes close to such results, unless we're talking about the best displays with QD-OLED panels. The G5 has almost reference-level HDR quality – both in terms of brightness and colour saturation. This is an OLED that can truly shine – and not just metaphorically.

The best factory mode on Sony televisions has remained "IMAX Enhanced" for years. This is what we used throughout the entire testing procedure. Despite being the closest to the reference compared to other predefined options, it has a number of aspects that can be improved to make viewing even more enjoyable. When we look at the gamma in SDR materials, we notice quite a significant boost that is related to over-contrasting the image. It is worth noting that the very beginning of the graph has an even greater spike compared to the reference, which leads to the merging of details in the blacks, creating a uniform blob. The EOTF curve in HDR content looked quite accurate and only showed slight deviations from the reference. However, a common characteristic for both was: a greenish tint in the white balance, issues with greys, and general colour misalignment. The most noticeable issue was related to the uneven distribution of colours in the white balance. Due to the excess of the aforementioned colour, the image was covered with an unpleasant greenish tint.

Our test unit LG G5 had some issues in the factory Filmmaker mode. While the picture might have seemed fine to most people, we knew this TV could do much more. This mode had a noticeable excess of blue tint in the white balance, resulting in a strongly cooled image – especially in HDR modes, where there was additionally a lack of red. The image appeared cold, and its sharpness was artificially boosted and unnatural. Another significant problem was the brightness characteristics. In SDR content, the situation wasn't the worst, aside from a slight dimming of the entire image. However, it fared much worse in HDR materials – due to improper brightness management, the smallest details could completely disappear from the image, while larger, bright elements looked overexposed and lacking in gradation. Fortunately, the G5 supports calibration using 3D LUT (a professional tool for colour calibration), so we decided to take advantage of its professional capabilities and see what it was really capable of. Because while it wasn't terrible even before calibration, the potential of this TV definitely deserved more.

The colour reproduction after the calibration process should be regarded as excellent. Regardless of the signal, whether it's SDR or HDR, we can expect an image incredibly close to what the film director saw. Practically every image flaw has been modelled and maximally improved. This was made possible by the advanced tools used for the calibration process, which Sony has provided in its televisions for years, including 2- and 20-point grey scale adjustment and a very elaborate CMS.

After completing the calibration process with professional tools, we can confidently state this – the LG G5 offers almost reference-quality image. Most of the errors related to white balance and the ColorChecker test are below a value of 2, which is a phenomenal result, practically imperceptible to the human eye. And while one could still nitpick that in HDR films the TV still has a tendency to slightly dim the smallest elements of the image, in practice this does not negatively affect the overall reception. Hats off to LG, as once again they provide users with enormous display settings options – and this, combined with very good parameters of the panel itself, results in an image that is truly hard to beat.

Let's take another look at the quality of tonal transitions, but this time we will analyse the quality of image scaling, which will be crucial when watching lower quality materials. We'll start with the function responsible for the quality of tonal transitions. While they are quite average by default, after activating the option, even at the smallest degree, we can confidently say that these are some of the better ones we've seen. You can confidently enable this function, as it does not cause any negative phenomena, such as grain blur.

Sony has been boasting for several years that its "XR" processor is unmatched when it comes to image scaling. And it's not hard for us to believe that, because the image is indeed incredibly sharp, yet very natural.

Upscaling and digital image processing in the LG G5 performs very well. The television handles lower quality content excellently, especially when the "Smooth Gradation" feature is set to a low level. In this mode, it effectively removes undesirable artifacts and issues with visible tonal transitions. It may also slightly smooth out some desirable details, like the subtle texture of clothing or skin, but importantly – it does not remove film grain, so it's hard to talk about a serious compromise here. This is one of those options that is actually worth turning on.

The G5 also does well with upscaling, which is improving the quality of older materials. The test image with the model looked really solid – slight jaggedness was visible, but that's an effect that can't be completely avoided. On the plus side, there were no overscan issues, which – contrary to appearances – is not obvious, even in 2025.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz. This is the essential minimum for watching primarily sports or content that has a lot of movement dynamics while maintaining a sharp and smooth image. For demanding users, the manufacturer has implemented a very advanced smoothing system, which is divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two correspond to: blur degree and smoothing degree, respectively. The third option will be described in more detail below. Additionally, we can adjust all settings to various levels, each of which will have an effect, ensuring that we can find our very own sweet spot. In the photo, we present a setting with slight smoothing, without the soap opera effect.

The motion smoothness on the LG G5 is simply phenomenal. The television is equipped with a panel featuring a 165 Hz refresh rate, and this combined with the instantaneous response time of the OLED matrix delivers incredible results. The image doesn’t judder or blur like on traditional LCD televisions. Like most LG models, the G5 comes with a motion smoother, which can be handy when watching movies – we’re talking about the TruMotion mode, of course. With the “De-Blur” and “De-Judder” sliders, we can adjust the smoothness of older materials according to our own preferences, whether we want to maintain the characteristic film jitter or lean towards a more fluid, television-like effect.

The Sony Bravia 9 television is equipped with four HDMI ports. However, somewhat incomprehensibly for this class of device, only two of them operate in the 2.1 standard. Nevertheless, it shouldn't be taken away that almost all features work excellently and do not cause any negative feelings upon being activated. Games operating in either HDR10 or Dolby Vision have a very short input lag, allowing for a very comfortable session with the title. A consolation remains in the good implementation of the HGIG mode, which after proper tuning does not deviate significantly from Dolby Vision.

A year ago, Sony added to its televisions what has been standard for some manufacturers for years. This is, of course, the GameBar, allowing for quick adjustment of settings without the need to exit the game. The implementation of this feature was successful and works very smoothly. We have been provided with conveniences such as: crosshair grid, black level correction, and the ability to reduce the screen to the proportions of gaming monitors.

Sony Bravia 9 will certainly find its group of fans, most likely among PlayStation enthusiasts. Here, we must admit that this will be the most sensible choice, as in practice both the console and the television have exactly the same capabilities. However, looking more broadly, aside from issues with Dolby Vision in games, one cannot deny that the Bravia 9 is a very good television in the context of gaming.

Features for gamers? Perfect. That should be enough for you to know what level we’re dealing with here. The G5 is a TV designed for gamers, so you'll find literally everything you might expect from a gaming screen. There's Game Bar, support for high resolutions with high refresh rates - that is, 4K at 120 Hz, and even more, as the panel has a refresh rate of 165 Hz (which PC gamers will benefit from). The TV supports variable refresh rate (VRR), automatic low latency mode (ALLM), and also properly handles HDR in games thanks to the HGiG feature. All of this adds up to one of the best gaming feature sets available on the market. Well done, LG.