Sony Bravia 9 (XR90) vs Hisense U7Q

The brightness measurement results on the Sony Bravia 9 are phenomenal. Each scene achieves well over 1500 nits, and while watching movies, the TV can sometimes shine even brighter. It goes without saying that such brightness allows for unprecedented experiences and engagement with video material at the highest possible quality. With a high coverage of the DCI-P3 colour gamut, the image is full of colours and, combined with such high luminance, it practically breathes. Thanks to the high peak brightness, viewers can enjoy the full spectrum of colours even in the most difficult scenes, such as those based on dynamic lighting changes. The Bravia 9 supports Dolby Vision and HDR10 formats, which further enhances the viewing experience.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The best factory mode on Sony televisions has remained "IMAX Enhanced" for years. This is what we used throughout the entire testing procedure. Despite being the closest to the reference compared to other predefined options, it has a number of aspects that can be improved to make viewing even more enjoyable. When we look at the gamma in SDR materials, we notice quite a significant boost that is related to over-contrasting the image. It is worth noting that the very beginning of the graph has an even greater spike compared to the reference, which leads to the merging of details in the blacks, creating a uniform blob. The EOTF curve in HDR content looked quite accurate and only showed slight deviations from the reference. However, a common characteristic for both was: a greenish tint in the white balance, issues with greys, and general colour misalignment. The most noticeable issue was related to the uneven distribution of colours in the white balance. Due to the excess of the aforementioned colour, the image was covered with an unpleasant greenish tint.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

The colour reproduction after the calibration process should be regarded as excellent. Regardless of the signal, whether it's SDR or HDR, we can expect an image incredibly close to what the film director saw. Practically every image flaw has been modelled and maximally improved. This was made possible by the advanced tools used for the calibration process, which Sony has provided in its televisions for years, including 2- and 20-point grey scale adjustment and a very elaborate CMS.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

Let's take another look at the quality of tonal transitions, but this time we will analyse the quality of image scaling, which will be crucial when watching lower quality materials. We'll start with the function responsible for the quality of tonal transitions. While they are quite average by default, after activating the option, even at the smallest degree, we can confidently say that these are some of the better ones we've seen. You can confidently enable this function, as it does not cause any negative phenomena, such as grain blur.

Sony has been boasting for several years that its "XR" processor is unmatched when it comes to image scaling. And it's not hard for us to believe that, because the image is indeed incredibly sharp, yet very natural.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz. This is the essential minimum for watching primarily sports or content that has a lot of movement dynamics while maintaining a sharp and smooth image. For demanding users, the manufacturer has implemented a very advanced smoothing system, which is divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two correspond to: blur degree and smoothing degree, respectively. The third option will be described in more detail below. Additionally, we can adjust all settings to various levels, each of which will have an effect, ensuring that we can find our very own sweet spot. In the photo, we present a setting with slight smoothing, without the soap opera effect.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

The Sony Bravia 9 television is equipped with four HDMI ports. However, somewhat incomprehensibly for this class of device, only two of them operate in the 2.1 standard. Nevertheless, it shouldn't be taken away that almost all features work excellently and do not cause any negative feelings upon being activated. Games operating in either HDR10 or Dolby Vision have a very short input lag, allowing for a very comfortable session with the title. A consolation remains in the good implementation of the HGIG mode, which after proper tuning does not deviate significantly from Dolby Vision.

A year ago, Sony added to its televisions what has been standard for some manufacturers for years. This is, of course, the GameBar, allowing for quick adjustment of settings without the need to exit the game. The implementation of this feature was successful and works very smoothly. We have been provided with conveniences such as: crosshair grid, black level correction, and the ability to reduce the screen to the proportions of gaming monitors.

Sony Bravia 9 will certainly find its group of fans, most likely among PlayStation enthusiasts. Here, we must admit that this will be the most sensible choice, as in practice both the console and the television have exactly the same capabilities. However, looking more broadly, aside from issues with Dolby Vision in games, one cannot deny that the Bravia 9 is a very good television in the context of gaming.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.