Sony Bravia 8 (XR80) vs Samsung OLED S95H (S99H) (QD-OLED)

Sony Bravia 8 performs reasonably well in terms of HDR brightness. A maximum brightness level of 880 nits is satisfactory and allows for well-rendered lighting effects in most scenes. In the tested segments of the films Life of Pi and Sicario 2, the TV presents itself quite well, offering vibrant and detailed images that fully capture the atmosphere of these productions.

However, a greater challenge arises in a scene from the film The Meg, where the screen is entirely very bright. In such situations, the limitations of OLED technology become apparent, as the TV loses brightness, dropping to around 450 nits. Such a drop is less satisfying, especially when the entire scene requires intense lighting. Despite these limitations, Sony Bravia 8 remains a competitive model, offering excellent coverage of the DCI-P3 colour gamut and 74% coverage of the BT.2020 standard. This results in rich colours and precise details, significantly enhancing the quality of HDR content viewing and making for a pleasurable experience.

When it comes to pure brightness, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2,800 nits. Whatever the scene, you can expect powerful HDR effects that are almost blinding, which is exactly what we want from a top‑tier display. By nature, an OLED panel can't maintain that extreme brightness in very bright, full‑screen frames the way it can with small bright highlights, but the results are still excellent. In a bright scene from The Meg the sun still exceeded 2,200 nits. That means the S99H was able to hold a higher brightness than most Mini LED screens on the market. In terms of brightness the S99H is currently the best OLED TV we've tested.

Colour gamut coverage

The S99H also handles colours exceptionally well, thanks directly to the QD‑OLED panel used here. Whether the test used synthetic test patterns or measurements with film material in the background, the results remained very high. The S99H easily covers almost 100% of the DCI‑P3 gamut, and in the most demanding space, BT.2020 it reaches nearly 90%. That's absolute top‑tier performance. These results match what we saw in the new SQD‑Mini‑LED displays, and in real film scenes they even surpass RGB Mini LED displays.

The best factory mode available on the Sony Bravia 8 television is IMAX Enhanced, which provides the most cinematic experience, although it is not set up perfectly. The TV tries to replicate cinema settings as faithfully as possible, however, certain shortcomings are noticeable. Starting with white balance, both for SDR materials and 4K, there is a clear dominance of blue. This makes the picture appear too cold, taking away its naturalness. Tests using Colour Checker show that colours shift towards cooler shades, which may lead to less accurate colour reproduction and makes the image less realistic.

As for brightness and contrast characteristics, gamma shows a significant drop at the end of the graph. This means that dark details may be too dim, while bright elements are too bright, causing them to lose subtlety and become less visible. As can be seen in the sky - in the comparison photo. Meanwhile, the EOTF curve is significantly above the reference value, causing the bright elements of the image to be too intense. As a result, users may perceive the image as unnatural, and bright areas may lose detail, negatively impacting the overall viewing quality.

Samsung offers a whole host of picture modes and features, but we traditionally recommend choosing FILMMAKER mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor flaws. These are mainly a slight deviation in white balance in SDR content and a slightly low gamma. As a result, the picture in a dark room can be a little too bright compared with the reference value of 2.4, which is the standard for watching films with the lights off. These are, of course, small issues, because overall colour reproduction remains very good and the errors in ColorChecker measurements are not large. However, we know that for a screen of the S99H's calibre you can and should expect even more, so we subjected it to professional calibration.

The calibration process of the Sony Bravia 8 television has brought significant improvements in image quality. The white balance has been distinctly enhanced, both for SDR content and 4K HDR, with minimal errors in the middle section of the graph. Gamma proved to be one of the biggest beneficiaries of the calibration – it has been completely stripped of previous drops, which significantly affected brightness stability and better detail reproduction in dark parts of the image. The EOTF curve has also been levelled out, making bright elements of the image appear more natural, and the overall tonal dynamics are now more balanced.

However, the most attention should be paid to colour reproduction, where despite the calibration, there are still some issues. Sony has omitted the use of a CMS system in this model, which allows for very precise control over colours. Consequently, the Colour Checker test for 4K materials still shows significant errors in colour samples. Despite these difficulties, we recommend carrying out the calibration, as the effects are noticeable and significantly enhance image quality, especially in terms of brightness and contrast.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration controls, we were able to tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and correct image modelling. In a profile prepared like this there really isn't a single thing to pick apart or call a fault. After calibration, the S99H can deliver an essentially reference-quality picture.

The fluidity of tonal transitions in low-quality materials on the ChooseTV 8 is lacking. Unfortunately, the gentle gradation feature (which was available in previous models) is missing, which is a significant downside. The digital noise reduction function can improve tonal transitions quite well, but it also tends to remove some details, such as clouds in scenes from the film The Martian, which may not appeal to everyone. When it comes to digital processing, the Sony XR80 TV performs quite well. The model in the test scenes is displayed without noticeable errors, and the branches in the background are not overly jagged. This shows that ChooseTV 8 is capable of processing complex image details at low resolution well.

Upscaling and digital image processing are handled by Samsung's proprietary NQ4 Gen3 processor. It copes very well with scaling lower-resolution content to 4K. The picture is clear without looking artificial or overly sharp. The only fairly specific drawback appears with very old material recorded at 480p or lower. In such cases the TV can slightly crop the edges of the image.

The processor also does a decent job with artefacts visible in low-bitrate material, for example in heavily compressed YouTube videos. The noise reduction function effectively smooths the picture and reduces posterisation, but it works quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image more than keeping every detail, it may prove useful.

Sony Bravia 8 offers a maximum refresh rate of 120 Hz, which lays the groundwork for smooth viewing of dynamic content such as sports and games. As a result, movements are sharp and fluid. For more demanding users, the Sony XR80 television is equipped with an advanced motion smoothing system, which is divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two are responsible for adjusting the level of blur and smoothing of the image. The third option, concerning clarity, will be described in more detail below. Each of the parameters can be tailored to personal preferences, allowing users to find the optimal setting suited to their individual needs.

Another major advantage of organic panels is very good motion handling. Thanks to the pixels' near-instant response time, the Samsung S99H shows virtually no smearing. Fast-moving objects don't produce visible halos or trailing artefacts, so the TV performs very well for both sport and gaming. One quirk of OLED screens compared with LCD is the way they render low-frame-rate material. With very slow camera movement the picture can appear noticeably more juddery. This can be quite effectively mitigated using frame interpolation. Samsung lets you adjust judder reduction and motion blur reduction separately, so it's easy to find a compromise between a smoother picture and preserving the cinematic feel of the content.

Sony Bravia 8 has significantly improved its compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and is compatible with graphics cards, ensuring smooth visuals. The auto low latency mode (ALLM) reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look fantastic during gameplay.

The Sony XR80 TV also features a Game Bar, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual crosshair on the screen, which can provide a slight advantage in shooter games.

A downside is the lack of support for 1440p@120hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony XR80 only has two HDMI 2.1 ports, one of which is typically used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

Samsung S99H is also a top TV for gamers. It offers almost every possible and useful feature... well, perhaps except the obvious lack of Dolby Vision for the Xbox console. It’s equipped with four full-fledged HDMI 2.1 ports with the full 48 Gbps bandwidth. That makes it easy to use frame-rate synchronization VRR or automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and free of unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you’ll find options to add an on-screen crosshair, enlarge the minimap, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung’s feature: Game Motion Plus. It’s Samsung’s proprietary motion-smoothing system that uses interpolation to boost smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which, compared with the competition, is an excellent result. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 fps, the S99H can display it much more smoothly than competing models.