Sony Bravia 8 (XR80) vs Hisense U8Q

Sony Bravia 8 performs reasonably well in terms of HDR brightness. A maximum brightness level of 880 nits is satisfactory and allows for well-rendered lighting effects in most scenes. In the tested segments of the films Life of Pi and Sicario 2, the TV presents itself quite well, offering vibrant and detailed images that fully capture the atmosphere of these productions.

However, a greater challenge arises in a scene from the film The Meg, where the screen is entirely very bright. In such situations, the limitations of OLED technology become apparent, as the TV loses brightness, dropping to around 450 nits. Such a drop is less satisfying, especially when the entire scene requires intense lighting. Despite these limitations, Sony Bravia 8 remains a competitive model, offering excellent coverage of the DCI-P3 colour gamut and 74% coverage of the BT.2020 standard. This results in rich colours and precise details, significantly enhancing the quality of HDR content viewing and making for a pleasurable experience.

When it comes to HDR, the Hisense U8Q shows its claws. On paper, meaning in synthetic measurement tests, the TV can "push out" nearly 4000 nits of peak brightness. This is a value that most models can only envy. In practice, this translates to very strong light effects in movies – in some scenes we managed to measure real levels from 1500 to 2000 nits, which is a level usually reserved for the absolute top-tier TVs on the market.

Of course, it's not always so perfect. In small, point-like elements, brightness can drop – a good example is scene number 4 from the movie Sicario 2, where instead of thousands of nits we get about 500. But it's worth noting that the effect doesn't disappear completely – the light is still visible, and the image doesn't appear artificially dimmed. This is a typical issue with Mini LEDs, so it’s hard to consider it a major drawback.

However, a huge plus has to be granted for colour reproduction. Thanks to additional coatings improving colour saturation, the U8Q almost covers the entire DCI-P3 colour space (98%), and for the wider BT.2020 gamut it achieved over 80%. This is an excellent result that makes HDR films look juicy, intense, and just very cinematic.

The best factory mode available on the Sony Bravia 8 television is IMAX Enhanced, which provides the most cinematic experience, although it is not set up perfectly. The TV tries to replicate cinema settings as faithfully as possible, however, certain shortcomings are noticeable. Starting with white balance, both for SDR materials and 4K, there is a clear dominance of blue. This makes the picture appear too cold, taking away its naturalness. Tests using Colour Checker show that colours shift towards cooler shades, which may lead to less accurate colour reproduction and makes the image less realistic.

As for brightness and contrast characteristics, gamma shows a significant drop at the end of the graph. This means that dark details may be too dim, while bright elements are too bright, causing them to lose subtlety and become less visible. As can be seen in the sky - in the comparison photo. Meanwhile, the EOTF curve is significantly above the reference value, causing the bright elements of the image to be too intense. As a result, users may perceive the image as unnatural, and bright areas may lose detail, negatively impacting the overall viewing quality.

We have to admit that when the U8Q arrived in our editorial office, we were slightly surprised… and in a good way. Usually, white balance in televisions immediately requires adjustment – it can be too warm or too cold, which immediately causes strange colour errors. Meanwhile, here the situation looks really good straight out of the box. Of course, we’re talking about our unit, so there’s no guarantee that every model will be tuned as well, but in our case, the first impressions were very positive. The only more noticeable issue was related to how the television manages brightness. Looking at the EOTF chart, it’s clear that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposure and the impression that the whole scene is a bit too bright. However, this is not a flaw that negates the picture, rather an effect characteristic of this model.

The calibration process of the Sony Bravia 8 television has brought significant improvements in image quality. The white balance has been distinctly enhanced, both for SDR content and 4K HDR, with minimal errors in the middle section of the graph. Gamma proved to be one of the biggest beneficiaries of the calibration – it has been completely stripped of previous drops, which significantly affected brightness stability and better detail reproduction in dark parts of the image. The EOTF curve has also been levelled out, making bright elements of the image appear more natural, and the overall tonal dynamics are now more balanced.

However, the most attention should be paid to colour reproduction, where despite the calibration, there are still some issues. Sony has omitted the use of a CMS system in this model, which allows for very precise control over colours. Consequently, the Colour Checker test for 4K materials still shows significant errors in colour samples. Despite these difficulties, we recommend carrying out the calibration, as the effects are noticeable and significantly enhance image quality, especially in terms of brightness and contrast.

Of course, we wouldn’t be ourselves if we didn’t make adjustments to the white balance. After calibration, we managed to level the SDR signal to near perfection – older films, YouTube content, and classic television looked nearly ideal on the U8Q. It’s truly an impressive level that shows this model can do a lot if given a bit of help. Unfortunately, the situation is different with HDR content. The colours themselves don’t pose much of a problem, but the biggest issue with the U8Q remains the EOTF brightness characteristics. In practice, the television tends to "shoot" above how the image should originally look. It’s this slight "blowout" we noticed earlier in comparisons with the best screens on the market. It’s a bit of a shame that this characteristic can't be completely tamed – if we could maintain equally good brightness control in HDR as we do in SDR, we would be looking at an absolutely reference-level image.

The fluidity of tonal transitions in low-quality materials on the ChooseTV 8 is lacking. Unfortunately, the gentle gradation feature (which was available in previous models) is missing, which is a significant downside. The digital noise reduction function can improve tonal transitions quite well, but it also tends to remove some details, such as clouds in scenes from the film The Martian, which may not appeal to everyone. When it comes to digital processing, the Sony XR80 TV performs quite well. The model in the test scenes is displayed without noticeable errors, and the branches in the background are not overly jagged. This shows that ChooseTV 8 is capable of processing complex image details at low resolution well.

Hisense U8Q handles lower quality materials quite well. The television can smooth tonal transitions thanks to the “Smooth and Gradient Picture” feature – it works best on the Medium setting. It nicely dims unwanted bands and irregularities in the image, but importantly, it doesn't remove the film grain or fine details.

The upscaling itself is also at a good level. Image from lower resolutions appears smooth and soft, sometimes a bit too much – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily corrected with the sharpness slider, allowing you to adjust the image to your personal preferences.

Sony Bravia 8 offers a maximum refresh rate of 120 Hz, which lays the groundwork for smooth viewing of dynamic content such as sports and games. As a result, movements are sharp and fluid. For more demanding users, the Sony XR80 television is equipped with an advanced motion smoothing system, which is divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two are responsible for adjusting the level of blur and smoothing of the image. The third option, concerning clarity, will be described in more detail below. Each of the parameters can be tailored to personal preferences, allowing users to find the optimal setting suited to their individual needs.

Hisense U8Q has a panel that can refresh the image up to 165 Hz in 4K resolution. In practice, this will mainly benefit PC gamers, but as they say – better to have it than not 😊. For movies and series, we have a built-in smoother called Ultra Motion Smoothing. In the settings, it can be easily adjusted to your own preferences – whether you want a more ‘cinematic’ frame rate or a smooth, theatrical spectacle.

Sony Bravia 8 has significantly improved its compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and is compatible with graphics cards, ensuring smooth visuals. The auto low latency mode (ALLM) reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look fantastic during gameplay.

The Sony XR80 TV also features a Game Bar, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual crosshair on the screen, which can provide a slight advantage in shooter games.

A downside is the lack of support for 1440p@120hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony XR80 only has two HDMI 2.1 ports, one of which is typically used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

In terms of features, the Hisense U8Q has practically everything one would expect from a modern gaming television. Thanks to the new processor, the manufacturer has managed to implement three HDMI 2.1 ports, so there’s no trouble connecting multiple consoles or a computer. On top of that, it includes all the key technologies – Game Bar with parameter previews, variable refresh rate (VRR), automatic game mode (ALLM)… in a word, a complete set.

But as often happens with Hisense, it’s missing just a bit from perfection. The biggest drawback remains the lack of support for the HGiG format, which allows the TV's brightness to be adjusted to the console and gets the most out of HDR in games. It’s a shame because if this feature were included, we’d have a device practically made for gamers. As it stands, the U8Q remains “only” a very good choice 😉