Sony Bravia 7 (XR70) vs Samsung The Frame Pro

Direct comparison

BRAVIA 7 / XR70

The Frame Pro / LS03FW

Available screen sizes: 65”75”85”

Available screen sizes: 65”75”85”

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2024

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Panel type: LCD VA

Resolution: 3840x2160

System: Tizen

Model year: 2025

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Overall rating

8.1

7.3

  • Movies and series in UHD quality

    7.7

    6.8

  • Classic TV, YouTube

    7.6

    6.6

  • Sports broadcasts (TV and apps)

    7.6

    6.8

  • Gaming on console

    8.4

    8.6

  • TV as a computer monitor

    7.6

    8.4

  • Watching in bright light

    8.4

    7.0

  • Utility functions

    8.8

    7.7

  • Apps

    9.6

    9.3

  • Sound quality

    7.8

    6.4

Advantages

  • High brightness

  • Good contrast

  • Great Dolby Vision support

  • Google TV – intuitive system, easy access to apps, backlit remote

  • Very good built-in speakers

  • Excellent digital processing

  • Good for gamers - HDMI 2.1, multiple features, low input lag

  • Premium design – symmetrical frame, the ability to fit interchangeable frames, the effect of a real picture on the wall

  • Wireless One Connect module – no visible cables by the television, easier space arrangement

  • Matte screen coating – no reflections even in bright rooms

  • Exceptionally high brightness – up to 900 nits

  • Wide colour palette – QLED

  • Smooth tonal transitions, practically no banding (colour stepping)

  • High motion fluidity – 144 Hz panel

  • Gaming features – VRR, ALLM, 144 Hz, Game Bar, low input lag (wired)

  • Tizen system – fast, intuitive, with a full suite of apps and support for AirPlay and voice assistant

  • Art Store – unique feature, television as a digital picture frame

  • Bracket included

Disadvantages

No like
  • No extension coating for wide viewing angles at this price

  • Only 2 HDMI 2.1 ports - including one ARC

  • Hard to call it a true Mini-LED – edge lighting

  • Poor viewing angles (they could be better for a nicer wall image effect)

  • Lack of HGiG feature*

  • Flat sound, not much bass. Definitely need a soundbar

  • Issues with font readability and significant delays (input lag) when using the wireless One Connect module.

*The HGiG feature disappeared with the latest TV update. We are monitoring the situation and if anything changes regarding this matter, we will let you know.

Our verdict

Testing the Sony Bravia 7 quickly revealed that this television can really do quite a bit. Although it is the "lowest" model from the Japanese manufacturer in the new 2024 lineup, it doesn’t feel like a compromise at all. The picture impressed us with its depth of black and the detail in bright scenes – thanks to the Mini LED technology that makes a difference. When we watched movies in Dolby Vision, it was immediately evident how much HDR adds life to every scene. The intense colours and great dynamics made watching evening screenings a genuine pleasure for us. Using this television daily also surprised us positively. The Google TV system worked flawlessly, and the selection of apps was large enough that we easily found everything we wanted to watch. The backlit remote is a small but practical addition – in the evenings, we greatly appreciated not having to fumble around for the buttons. The older content we watched improved in quality thanks to advanced image processing. When we checked the TV for gaming, it also made a good impression on us. The 120 Hz refresh rate ensured smooth visuals, and the low input lag allowed us to enjoy fast-paced and dynamic gameplay. We particularly liked the Game Bar feature – easy access to settings during gameplay is something that every gaming enthusiast will appreciate. The television handled even more demanding titles excellently. However, not everything was perfect. Only two HDMI 2.1 ports, one of which is designated for eARC, could be an issue if someone plans to connect multiple devices at once. Additionally, when we watched the television at an angle, we noticed that the picture quality was not as good as when viewed head-on – the lack of a layer improving viewing angles was noticeable here. Nevertheless, the Bravia 7 is a television that pleasantly surprised us. It combines excellent picture quality with functionality that works well both in everyday use and during evening screenings or dynamic gaming sessions. The minor limitations are noticeable, but they do not overshadow the whole package, which definitely deserves the attention of buyers.

Samsung The Frame Pro 2025 is a television that brings a breath of fresh air to the lifestyle model segment. Its design stands out - a symmetrical frame, the ease of swapping decorative frames, and above all, the image effect on the wall thanks to the matte finish and special mount. In everyday use, it makes a great impression, and the Art Store feature combined with high screen brightness means that this television works well not only as a display for movies and series but also as a part of interior decor. It's also hard not to appreciate the gadgetry addition of the wireless One Connect box – the ability to hide the port box anywhere in the living room offers considerable design flexibility. In terms of image quality, The Frame Pro holds up quite well. Brightness levels of up to 900 nits in peak scenes allow for enjoyable HDR effects even in brightly lit rooms, and the VA panel provides stable and solid contrast. On the other hand, there are quite a few question marks. Primarily - the naming. The "Pro" designation and the Mini-LED suffix suggest that we are dealing with an advanced local dimming system. Meanwhile, in the 65-inch variant, we counted only 24 zones, all located at the bottom edge of the screen. The effect after reading this review is probably already known to you. The blacks and contrast are decent, but far from what Mini-LED televisions with full, dense backlighting offer. The issue with the wireless module also raises mixed feelings. While it does work reasonably well for connecting an amplifier or decoder, gamers and PC users will quickly find that direct connection to the television via MICRO-HDMI is a necessity. Otherwise, they have to contend with high input lag and poorer readability of fonts. Therefore, it's hard to call The Frame Pro "Pro" in the strictly technological sense – it would be more appropriate to say it’s “Frame Plus.” A great lifestyle television, refined and visually striking, that will successfully find its place in a bright, modern living room, but at the same time, it doesn’t reach the level of quality we might expect from a product labelled as Mini-LED. This is a device that will impress with its design and additional features but will leave a slight sense of disappointment for those who anticipated a true breakthrough in image quality.

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
0 x HDMI 2.0, 5 x HDMI 2.1 (48Gbps)
Other inputs
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Premium
Premium
Stand type
Legs
Legs
Bezel color
Graphite
Black
Stand
Height adjustment, Base adjustment
Fixed, Height adjustment
Flat design
No
Yes
Accessories
Two remote controls, Stand
Stand, Wall bracket, One Connect Box

Contrast and black detail

7.7/10

5.7/10

Local dimming function: Yes, number of zones: 512 (32 x 16)

Local dimming function: Yes, number of zones: 24 (1 x 24)

Contrast:

Review Sony Bravia 7 (XR70) Contrast and black detail

Result

190,000:1

Review Sony Bravia 7 (XR70) Contrast and black detail

Result

14,700:1

Review Sony Bravia 7 (XR70) Contrast and black detail

Result

45,000:1

Review Sony Bravia 7 (XR70) Contrast and black detail

Result

4,400:1

Review Sony Bravia 7 (XR70) Contrast and black detail

Result

4,800:1

Review Samsung The Frame Pro Contrast and black detail

Result

6,250:1

Review Samsung The Frame Pro Contrast and black detail

Result

5,100:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,650:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,350:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,300:1

Halo effect and black detail visibility:

Check the visibility of bright lights on a dark background. Mini-LEDs often struggle with this. The photo does not compare black levels – that’s what the video below is for.

The video accurately shows differences in contrast and black levels between TVs, as well as potential issues: halo around bright objects or Mini-LED zone operation visible as brightness jumps.

The Sony BRAVIA 7 television with a VA panel and MiniLED backlighting technology offers excellent black quality. The tested 65-inch variant is equipped with 512 dimming zones, allowing for very good contrast, particularly during demanding movie scenes. Naturally, larger sizes of the television have more zones, which positively affects contrast and image depth. During tests, in scenes from the film "Oblivion," the BRAVIA 7 handled dark and bright areas exceptionally well, providing decent separation of lights (the light effect did not merge into a large blob) from deep blacks. However, as is often the case with televisions featuring local dimming, certain difficulties arise with small, bright light sources. In more challenging sections (e.g., scenes 4 and 5), it's noticeable that the television "struggles" to maintain high brightness for these elements, which impacts contrast – bright objects are either too dark (resulting in poor contrast) or exhibit a slight halo effect around them. In a scene from the film Sicario 2, the operation of the zones can be seen, causing the aforementioned effect, though it is minimal. Despite these minor imperfections, the overall impression is positive – the local dimming algorithm works quite well, ensuring that the picture maintains high contrast, and the quality of blacks and details is satisfactory.

Samsung The Frame Pro has officially been labelled as a Mini-LED backlit television, but… is it really? In our tested 65-inch variant, we counted only 24 dimming zones. The number itself seems modest, but more important is their distribution – all of them are along the lower edge of the screen. In practice, this means that The Frame Pro should be treated more as edge-lit than a full-fledged Mini-LED with dense, direct local dimming. Samsung has previously employed a similar manoeuvre, renaming the Q70 series to Neo QLED televisions – mainly for marketing purposes. How does this translate to picture quality? Black levels and contrast appear satisfactory, but there are no effects known from televisions with advanced local dimming as seen in the QN80 series. Much of this is due to the high-spec VA panel, which provides solid parameters on its own – a contrast ratio of around 5000:1 looks good and importantly, is stable, with minimal fluctuations. Nevertheless, if someone purchases The Frame Pro hoping to experience "true Mini-LED," they might be disappointed. We ourselves expected this model to significantly differentiate itself from the classic The Frame series in terms of contrast quality; however, the differences turned out to be smaller or even non-existent than the “Pro” designation might suggest.

HDR effect quality

7/10

5.8/10

Supported formats
HDR10, Dolby Vision, Dolby Vision IQ, HLG
HDR10, HDR10+, HLG
Color gamut coverage
DCI P3: 96.0%, Bt.2020: 79.0%
DCI P3: 92.2%, Bt.2020: 71.2%

Luminance measurements in HDR:

Review Sony Bravia 7 (XR70) Brightness measurement

Result

1322 nit

Review Sony Bravia 7 (XR70) Brightness measurement

Result

624 nit

Review Sony Bravia 7 (XR70) Brightness measurement

Result

1133 nit

Review Sony Bravia 7 (XR70) Brightness measurement

Result

457 nit

Review Sony Bravia 7 (XR70) Brightness measurement

Result

989 nit

Review Samsung The Frame Pro Brightness measurement

Result

745 nit

Review Samsung The Frame Pro Brightness measurement

Result

458 nit

Review Samsung The Frame Pro Brightness measurement

Result

476 nit

Review Samsung The Frame Pro Brightness measurement

Result

446 nit

Review Samsung The Frame Pro Brightness measurement

Result

660 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

The photos show two HDR10 movies. 'Pan' is one of the brightest productions ever made, while 'Billy Lynn' (soldier) has brightness typical of streaming (Netflix, Prime, HBO MAX). Notice the intensity of effects and detail in whites.

Static HDR10

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

Dynamic: Dolby Vision

Dynamic: HDR10+

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

HDR luminance chart:

Samsung The Frame Pro

Sony Bravia 7 (XR70)

Now that we know the TV handles contrast well, let’s check how it performs in terms of HDR effects. The luminance graph shows very high capabilities for this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in the 1st, 3rd, and 5th test scenes. Minor imperfections, typical of this technology, are still visible with very small light effects, as seen in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these aren't staggering results, they can be considered decent. Additionally, it's worth praising the TV for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

Samsung The Frame Pro is one of the relatively bright televisions. In synthetic tests, we managed to achieve values around 900 nits, which is quite a decent result for a lifestyle model. In full-screen scenes, such as the frame from the movie The Meg or the opening sequence in Life of Pi, the brightness maintained a level of 700–800 nits. These values allow you to fully enjoy the HDR effects and capture their cinematic magic. However, the situation complicates when smaller, point light sources appear on the screen. The edge lighting used here, equipped with the ability to local dim whole strips, does not handle them very well. It happens that small elements are overly darkened, which weakens the effect, or conversely – they become heavily brightened, but at the cost of losing black depth in that part of the image. This can be compared to light halos reminiscent of a laser beam spreading in dense fog – an effect that is visible and bright but at the same time not very natural and distracting. Fortunately, the colour aspect performs better. Thanks to the use of a quantum dot filter (QLED), the colours are saturated, and the reproduction of the DCI-P3 palette reaches over 92%. Generally, movies or series watched in HDR on The Frame Pro present a rich colour palette, even if contrast and the performance of the lighting algorithms can sometimes draw our attention away.

Factory color reproduction

6.7/10

5.5/10

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

The IMAX Enhanced mode on the Sony BRAVIA 7 TV is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of the red colour, which causes the image to take on pinkish hues. This is particularly evident on the test image with snow, where the pinkish tint becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. In terms of brightness characteristics, the gamma remains at a decent level with a slight spike but without major issues. However, the biggest challenge is with 4K material. It is clear that the EOTF curve is significantly above the reference graph, making the image appear overly bright.

The best results were, of course, achieved in Filmmaker mode, which immediately showed that Samsung had put effort into the factory settings. In SDR content – the most commonly viewed materials – The Frame Pro performed really well. The white balance and gamma were almost perfectly set, making the image look natural and cohesive. Yes, there were some noticeable errors, particularly in skin tones and reds, which could be overly saturated, giving everything a slightly "warmed up" character, but in everyday use, it didn't hinder the viewing experience too much. For HDR content, the situation was similar regarding the white balance. It was at a good level, however, the biggest issue turned out to be managing brightness. The EOTF curve was set in such a way that in many scenes the image appeared blown out, and the brightest areas lost detail and resulted in uniform patches of light. This severely affected realism and made colours appear very oversharpened. Fortunately, Samsung provides the option for manual adjustment of the curve in their TVs, so we opted for calibration and its results can be seen below.

Color reproduction after calibration

9.1/10

8.5/10

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

Sony BRAVIA XR70 offers a wide range of tools that allow you to customise the image to your own preferences, enabling significant adjustments to the settings. White balance has been freed from the red colour dominance issue – snow no longer takes on pink hues, which was previously noticeable. Although there are slight deviations in the final part of the white balance chart regarding a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that colour reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, although it didn't require major improvement, has been slightly adjusted. However, the most significant change has been noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K materials. However, upon closer examination and incorporating the EOTF characteristics in film materials, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are minor enough that most users won't notice them. Overall, the calibration results are very, very positive.

After calibration, the SDR mode looks almost perfect. We managed to eliminate the overly intense red saturation that previously gave the image a somewhat excessively warm character. The colours became more balanced, which translated into a natural and pleasant viewing experience for everyday content – from television to movies and series from streaming services or materials on YouTube. In HDR mode, the EOTF curve required the most work, as the factory settings caused excessive clipping of the entire image. The calibration significantly helped to "tame" this issue – the image stopped being overexposed, and details in the bright areas became more visible. Of course, the limits are set by the design of the television itself, as edge lighting reveals its limitations, and even the smallest elements of light can still appear overly bright or blend into the background. However, this is a matter of technology, not just calibration. After the correction, The Frame Pro is much more enjoyable to watch, and it is definitely worth considering if you want to make the most of the television's capabilities.

Smoothness of tonal transitions

9/10

9.5/10

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

The Sony XR70 TV handles gradation exceptionally well. In the test sequence, only a few scenes show slight problems with tonal transitions in darker areas, but most of these issues disappear when the gentle gradation option is activated. Overall, the TV offers excellent gradation that will satisfy even the most demanding users.

Here Samsung has truly earned huge applause. The Frame Pro has proven to be one of the best TVs of the year in terms of smooth tonal transitions. During testing, we practically couldn't spot any clear issues with colour blending – the gradients looked smooth and natural, and the typical “banding” found in many TVs simply did not occur. Indeed, in very dark scenes, you can notice minimal imperfections, but you really have to squint to see them – even the keen eye of our editorial team struggled with this. So in everyday viewing, there's no chance of anything interrupting your experience. This is a huge plus, as it's in darker scenes where TVs typically struggle the most. You won't experience that here.

Image scaling and smoothness of tonal transitions

8.5/10

7.5/10

Image without overscan on the SD signal
OK
No
Smooth transition function
OK
OK

Smooth transition function

The match photo shows how the TV smooths weak tonal transitions in low-quality video.

Image scaling SD (576i)

The model photo shows how it handles upscaling of SD material.

Since we know that the television handles high-quality content very well, it's worth checking how it performs with lower-quality material. Here, the television shows its potential, and the graphics processor used works remarkably well. On the test screen with the light bulb, there are no issues with colour blending, and the gentle gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or the so-called upscaling, the television sharpens the image quite significantly, which leads to a slight jaggedness, for example on branches in the background, but it doesn't remove desired details. Despite this, the overall appearance is really attractive and may appeal to most users. However, if you prefer a softer, more plastic image, you can reduce this effect in the settings by adjusting the sharpness level to your liking.

Although in 4K HDR materials the fluidity of tonal transitions in the ChooseTV Pro is not a problem at all, naturally with weaker signal quality – such as with television, HD materials, or older Full HD films – imperfections may occur. Therefore, it's crucial how the television handles these limitations thanks to the image processor. The noise reduction feature works really effectively here. At the medium setting, it eliminates unwanted bands or artifacts, smoothing the image in a visible yet not overdone way. However, it's important to remember that Samsung has a tendency to be aggressive – even at the lowest level of this feature, it can "eat" film grain. So, it's wise to use it with caution and adjust the settings according to the material being watched.

The upscaling itself is of a high standard. The ChooseTV Pro effectively boosts older materials to a native 4K resolution, maintaining good sharpness and clarity. Movies and series in lower quality simply look better here. However, it's worth mentioning a minor downside – typical for many Samsung televisions. With very old sources in poor quality, you may notice some cropping of the image edges on the left side of the screen. It's not a problem that will ruin the viewing experience, but it's good to know that it may occur.

Blur and motion smoothness

8.3/10

7.8/10

Maximum refresh rate of the panel
120Hz
144Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Yes, 120Hz (double contours)
Yes, 60Hz (image flickers)
BFI function 120Hz
Yes, 120Hz
No
Brightness drop with BFI
1%
70%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Image flickers in this mode

Blur ():

Blur (4K@144Hz):

The Sony BRAVIA 7 TV with a 120 Hz panel will satisfy most users in terms of motion fluidity. Additionally, Sony offers a Motion Flow feature that allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion fluidity, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater fluidity, useful for watching dynamic scenes like sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The fluidity of movement in The Frame Pro is not only due to the panel itself, which operates at a refresh rate of up to 144 Hz, but also the image processor and motion smoothing system. It is thanks to this that we can adjust the way movies or sports broadcasts are displayed to our own preferences. Available are sliders for blur reduction and motion judder reduction – the first function enhances the sharpness of fast movements, while the second helps to soften the effect of the "jumping" image during camera pans. Everyone can choose between a cinematic character of motion and a smoother, more "television" style.

Console compatibility and gaming features

8.1/10

8.2/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 120Hz
    48 - 144Hz
  • Dolby Vision Game Mode
    Yes
    No
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    No
    Yes
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

Sony Bravia 7 has significantly improved its capabilities in terms of compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it syncs with graphics cards to ensure smooth display. The automatic low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency further delivers impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, providing quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen reticle, which can give a slight advantage in shooter games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 doesn't perform as well, which may be noticeable for more demanding gamers – particularly as the HGIG mode is becoming increasingly popular among gamers as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

Samsung The Frame Pro doesn’t pretend to be just a “living room” TV; gamers will also find something for themselves here. The manufacturer has ensured a full package of gaming features: we have support for variable refresh rate (VRR), auto low latency mode (ALLM), refresh rates up to 144 Hz, and compatibility with both G-Sync and FreeSync Premium Pro. Additionally, there’s the well-known Game Bar panel, which is a quick menu where you can check key parameters on-the-fly – from refresh rates to active image processing modes. Are there downsides? Yes, The Frame Pro doesn’t support Dolby Vision in game mode, but it’s hard to consider this a serious issue – most gamers use HDR10 anyway... so the HGIG mode. Exactly. The biggest surprise was the latest software update. Samsung... completely removed this option from The Frame PRO. In practice, this means that the TV independently interprets HDR tone mapping in games, and the user cannot enable settings designed with consoles in mind. This is a step backwards, which may disappoint more aware gamers hoping for full compliance with HGiG guidelines. We can only hope that this mistake will be quickly fixed.

An interesting feature of The Frame Pro is also the unusual placement of HDMI 2.1 ports. We have as many as five at our disposal – four are located in the One Connect module, and the fifth, in micro HDMI form, is located directly on the TV. This solution is quite unusual but very practical. Samsung clearly suggests that this is the port to connect your console or computer. Why? Because it minimises any potential delays associated with communication through the wireless One Connect, and in gaming, every millisecond counts. We have written separately about input lag, but we can reveal here that by connecting the equipment directly to the TV, we get the absolute maximum response speed from it.

Input lag

9.7/10

9.9/10

SDR

1080p60
20 ms
14 ms
1080p120
10 ms
9 ms
2160p60
20 ms
14 ms
2160p120
10 ms
8 ms

HDR

2160p60
20 ms
14 ms
2160p120
10 ms
9 ms
4320p60

Dolby Vision

2160p60 DV
20 ms
2160p120 DV
11 ms

Sony BRAVIA 7 delivers outstanding results in terms of input lag, especially with 120 Hz materials, where the delay is around 11 ms – this is an excellent result that will satisfy even the most demanding gamers. The Dolby Vision mode also deserves recognition, as it is usually associated with higher input lag, yet here it performs really well, providing a comfortable gaming experience. However, we deducted 0.3 points for results above 20 ms for 60 Hz content, although we believe that for most users, this difference is more of a placebo effect.

The Frame Pro in wired mode records really great results. Latencies remain in the range of 9–14 ms, which ensures smooth and immediate response in games. These values can easily be considered reference standards – even in dynamic titles, the action proceeds without delays, and the controls are precise and predictable. The situation changes when the wireless One Connect module comes into play. While it allows you to hide cables and enjoy greater freedom in room arrangement, it significantly worsens input lag results. In tests conducted at a distance of 2–3 meters from the television, without any furniture obstacles, values jumped to 50 ms. While this is acceptable for watching movies since input lag doesn't concern us at all, it becomes problematic in games and severely ruins the experience. It's a bit of a paradox – on one hand, we have a television that offers some of the best results on the market in wired mode, while on the other hand, Samsung promotes a solution that turns out to be quite detrimental for gamers. After all, the console is one of the key devices we usually connect to the television...

For clarity, we are including our wireless measurements from a distance of 2-3m:

SDR

HDR

1080p60 Hz: 39

2160p60 Hz HDR: 40

1080p120 Hz: 25

2160p120 Hz HDR: 25

2160p60 Hz: 40

2160p120 Hz: 25

Compatibility with PC

7.6/10

8.4/10

Chroma 444 (max. resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Very Good
Readability of dark text and shapes
Good
Average
Input lag in PC mode (4K, max. refresh rate)
11ms
8ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
120Hz
144Hz
G-Sync
Yes
Yes

The photo shows the legibility of small fonts. Ideally, lines should be the same thickness on both light and dark text, with minimal pixel gaps.

The Sony BRAVIA 7 television works well with computers, providing clear and legible fonts. An input lag of 11 ms is also an excellent result that will satisfy users using the television for gaming and work. However, it should be mentioned that in the case of grey letters, some slight fading of certain pixels can be observed, which somewhat affects the readability of darker fonts, for which we deducted a few points.

Connecting The Frame Pro to a computer via cable is essentially no big deal – it works as it should. The image is clear, the fonts look good, you can easily manage daily tasks in Word or Excel, and then fire up a game and it's still fine. The fun really begins when we use the wireless module. And this is where the whole paradox of this TV comes to light – the solution that was meant to make life easier can actually complicate it quite a bit in practice. It's not just about the aforementioned delays, which can be felt immediately when using the mouse, but also about the readability of the image itself. Fonts begin to look worse, at times you can see faint lines, and letters lose sharpness, making working with text simply tiring. It's really strange that such a simple thing as displaying letters on the screen can fall apart due to the wireless module. So if someone is planning to use The Frame Pro with a computer – whether for work or gaming – it's definitely worth connecting it via cable straight away. Otherwise, you can quickly get irritated and instead of enjoying the large screen, you'll feel like your eyes are fighting the TV for every paragraph of text.

Viewing angles

3.4/10

3.1/10

Brightness drop at an angle of 45 degrees
61%
73%

The Sony BRAVIA 7 TV has poor viewing angles, which is typical for VA panels. The picture quickly loses quality when viewed from a greater angle – colours become washed out and contrast decreases. Considering the price of the device, it's a shame that a coating wasn't applied to enhance the viewing angles, which would certainly improve the viewing experience from different spots in the room.

The Frame Pro features a VA panel, which immediately indicates that viewing angles are not its strong suit. Just sitting a bit off to the side shows how the screen starts to lose quality – brightness drops, colours fade, and blacks, which look solid from a central perspective, suddenly resemble more of a dark grey velvet than deep tar. This is most noticeable at around a 40–45 degree angle – there, the image clearly brightens, and colour saturation significantly decreases. Overall, this is nothing new, as most LCD TVs with VA panels behave this way. At the cost of better blacks compared to IPS panels, we get worse viewing angles.

Daytime performance

8.4/10

7/10

Panel finish
Satin
Matte
Reflection suppression
Good
Very Good
Black levels during daytime
Good
Good

Panel brightness

Samsung The Frame Pro: 614 cd/m2

Sony Bravia 7 (XR70): 1014 cd/m2

BRAVIA 7 performs exceptionally well in bright surroundings. The satin finish effectively reduces reflections, while causing minimal side blur, resulting in very good visibility during the day. A brightness level of 1000 cd/m² in SDR mode is astonishing and ensures that the picture remains clear even in brightly lit rooms.

The Frame series has stood out for several years due to its matte screen coating, and The Frame Pro from 2025 is no exception. Thanks to this, you can rest assured that light reflections won’t irritate you even in a brightly lit lounge. Samsung has refined this technology to near perfection over the years, and today it can confidently be said that this is the best matte screen available in televisions. The colours still look good and don’t drastically lose saturation, as is the case with cheaper Chinese models. The black levels also remain decent, although it must be acknowledged that in extremely bright lighting conditions, the colours may slightly flatten and lose depth. However, this is a small price to pay for the total lack of reflections on the screen – which can be invaluable in everyday use. Brightness is also a plus – around 600 nits in SDR mode means that the picture breaks through daylight easily and will look satisfactory in most rooms.

Panel details

Backlight Type
Mini-LED QLED
Mini-LED QLED
Software version during testing
112.624.060.1eua
T-RSMFDEUC-0090-1126.0, E2500007, BT-S
Image processor
Mt5897 6gb ram

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Sony Bravia 7 (XR70) TV Panel details
Review Samsung The Frame Pro TV Panel details

Sony Bravia 7 (XR70)

Samsung The Frame Pro

TV features

8.8/10

7.7/10

  • HDMI inputs
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    0 x HDMI 2.0, 5 x HDMI 2.1 48Gbps
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    Yes
    No
  • Recording programming
    Yes
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim)
    Yes
    Yes
  • Backlit remote control
    Yes
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    Yes

Smart features:

  • AirPlay
    Yes
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Sony Bravia 7 (XR70) TV features
Review Sony Bravia 7 (XR70) TV features
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features

Sony Bravia 7 runs on the Google TV system, which offers an intuitive and fast interface, providing easy access to a plethora of applications. Google Assistant supports Polish language, making the use of the television even more convenient and personalised. The interface is clear, and access to features and applications is quick and seamless. It's worth mentioning the remote, which is rechargeable via USB-C port. Additionally, the remote is backlit, making it significantly easier to use at night.

Sony Bravia 7 offers a wide range of capabilities that will satisfy most users. The ability to record programs and easily connect devices via Bluetooth are major pluses. Unfortunately, it lacks the Picture-in-Picture (PiP) feature, which could be useful for watching two video sources simultaneously.

XR70 stands out with its practical and elegant design. The television is equipped with a 4-position stand, allowing it to be adapted to various spaces and settings – this is particularly useful when flexibility in interior arrangement is desired. Additionally, the slim aluminium frame gives the device a modern and stylish appearance. Although it is not as slim as some competing Korean models, it still looks very attractive and sturdy.

Smart Features

Samsung The Frame Pro operates on the Tizen system, which has been the hallmark of the Korean manufacturer for years. It is one of the most refined smart TV environments – fast, stable, and intuitive. Almost none of the popular streaming apps are missing here, and the interface runs smoothly and without significant delays. It also supports features like AirPlay 2, screen mirroring, and the ability to control the TV using voice commands via Bixby, Alexa, or Google Assistant.

TV Features

When it comes to classic TV functions – like in almost every Samsung – this is not the strongest side of the device. We receive a clear EPG guide, teletext support, the ability to connect headphones via Bluetooth, and that's pretty much it. You won’t find more advanced tools known from other TVs (e.g., USB recording or PiP). However, this is standard in Samsung's offering. The manufacturer has been setting trends for several years and mainly focuses on smart features, while classic television is somewhat neglected.

Art Store and Interchangeable Frames – a Unique Element of the Series

What distinguishes The Frame series from the very beginning is the Art Mode and the Art Store application. Thanks to this, we can display reproductions of artworks on the screen from classics to modern graphics. Although the service is paid (in the form of a subscription or a one-off annual fee), it ensures that the materials are prepared in the highest quality, making the displayed images look almost like they were painted. It is this element, along with the ability to change the TV frames, that allows The Frame Pro to serve a dual purpose as both a television and a design element in the interior.

Wireless One Connect Module

The second unique element of The Frame PRO is the wireless One Connect module, where we find all the HDMI ports and other connections. Thanks to this, the TV itself can hang on the wall almost like a real painting, while all the electronics and cables can go into a separate box placed even a few meters away. The device is powered via USB-C and takes over all the “thinking” processes of the TV. While this solution has its limitations for gamers or PC users (latency, degradation of font quality), it works great for connecting an amplifier, decoder, or individual multimedia devices. It's a very “gadgety” solution, but in everyday use, it turns out to be simply convenient and allows for better space arrangement in the living room.

Apps

9.6/10

9.3/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
OK
Apple_music
OK
Eleven_sports
OK
Xbox Game Pass
OK
GeForce Now!
OK
Amazon Luna
OK
Boosteroid
No
Steam Link

Playing files from USB

8.6/10

9.1/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
No
PNG
No
Yes
GIF
No
No
WebP
No
No
TIFF
No
No
BMP
No
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

The built-in player handles most popular video and audio formats, allowing you to enjoy a wide range of content without any issues. Although there are minor shortcomings when displaying photos, thanks to the Google TV system, you can easily install other apps that effectively solve this problem and expand the multimedia capabilities of the television.

The Frame Pro handles playback of media from USB memory correctly. Most popular video, music, and photo formats work without major issues, and the television handles them efficiently. During testing, we noticed only one inconvenience – files in HEIC format, which is a standard used by Apple, do not open even though the system sees them and displays them in the player. For those who often transfer photos from their iPhone, this may be a slight annoyance, but apart from that, the player fulfills its role well and it's hard to have major complaints about it.

Sound

7.8/10

6.4/10

  • Maximum volume
    85dB
    84dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    Yes
    No
  • DTS-HD Master Audio
    Yes
    No

Although the Sony Bravia 7 TV is only equipped with a 2-channel speaker system (2.0), each channel has two speakers with a total power of 40 W. This results in really good quality sound, and the bass is noticeable, making watching movies and listening to music more enjoyable.

The sound on the ChooseTV Pro isn't one of the strong points of this television. The slim design means that there's practically no bass, which makes the overall sound a bit flat and average. On the other hand, the television plays loudly – it can easily fill a medium or even larger lounge. Dialogues are clear, but with special effects or music, it lacks depth. This is definitely equipment that it's worth adding a soundbar to, preferably from the Samsung S designer series. Thanks to the decorative frames, you can match it to the decor along with the ChooseTV Pro.

Sound Quality Test

No sound test video

Acoustic Measurements

85dBC (Max)

75dBC

84dBC (Max)

75dBC