Sony Bravia 7 (XR70) vs Samsung QN80H

Now that we know the TV handles contrast well, let’s check how it performs in terms of HDR effects. The luminance graph shows very high capabilities for this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in the 1st, 3rd, and 5th test scenes. Minor imperfections, typical of this technology, are still visible with very small light effects, as seen in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these aren't staggering results, they can be considered decent. Additionally, it's worth praising the TV for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

The Samsung QN80H is undoubtedly a bright TV. In synthetic tests it exceeds the 1000‑nit mark, which on paper already promises a solid HDR effect. In practice the screen really shows its stuff, although it can't always fully spread its wings (or its backlight 🤔). The best impression comes from bright, wide shots. Sunlit landscapes or heavily lit scenes look really good on it. Brightness then sits around 700 nits, which delivers a noticeable step up compared with standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to dim those aggressively to protect black depth at all costs. On one hand you get better contrast, on the other... you lose dynamics and the sparkle of fine HDR detail. The TV therefore has plenty of potential, but the local‑dimming algorithm can be too restrictive.

Colour‑gamut coverage

Colour-wise it’s also good. The QN80H uses quantum‑dot technology, and in our measurements it covered 93% of the DCI‑P3 colour space and about 70% of BT.2020. Those results won't drop anyone's jaw today, but in real‑world use they’re more than enough to deliver a vivid and natural picture for most films and series. Colours are suitably saturated and, after proper tuning, they don't look artificial or overly aggressive.

The IMAX Enhanced mode on the Sony BRAVIA 7 TV is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of the red colour, which causes the image to take on pinkish hues. This is particularly evident on the test image with snow, where the pinkish tint becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. In terms of brightness characteristics, the gamma remains at a decent level with a slight spike but without major issues. However, the biggest challenge is with 4K material. It is clear that the EOTF curve is significantly above the reference graph, making the image appear overly bright.

The QN80H’s factory settings performed really well, especially compared with most TVs that come through our tests. Of course we took measurements in Filmmaker Mode, and that’s the mode we recommend switching on right after the initial setup. For SDR content our sample was set up surprisingly well. The white balance was very even, colours looked natural, and errors were so small they were hard to spot without test equipment. The only weaker point was the gamma. In brighter parts of the picture the TV brightened them a little too much, so the image sometimes lost some depth. Even so, we wish most TVs looked this good straight out of the box.

It was a bit worse in HDR. The white balance was still set correctly, so the issue wasn’t colour but the way the QN80H managed image brightness. You could see that straight away on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to blow out. Interestingly, very small highlights were often dimmed too much at the same time. As a result some fine details simply disappeared. The factory Filmmaker mode in HDR isn’t bad, but it’s definitely not as well tuned as it is in SDR.

Sony BRAVIA XR70 offers a wide range of tools that allow you to customise the image to your own preferences, enabling significant adjustments to the settings. White balance has been freed from the red colour dominance issue – snow no longer takes on pink hues, which was previously noticeable. Although there are slight deviations in the final part of the white balance chart regarding a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that colour reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, although it didn't require major improvement, has been slightly adjusted. However, the most significant change has been noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K materials. However, upon closer examination and incorporating the EOTF characteristics in film materials, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are minor enough that most users won't notice them. Overall, the calibration results are very, very positive.

The biggest difference after calibration was in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we were able to rein in how the QN80H handled brightness; it had been making most scenes too bright. After calibration the picture is calmer, more natural and much closer to a faithful reproduction.

Since we know that the television handles high-quality content very well, it's worth checking how it performs with lower-quality material. Here, the television shows its potential, and the graphics processor used works remarkably well. On the test screen with the light bulb, there are no issues with colour blending, and the gentle gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or the so-called upscaling, the television sharpens the image quite significantly, which leads to a slight jaggedness, for example on branches in the background, but it doesn't remove desired details. Despite this, the overall appearance is really attractive and may appeal to most users. However, if you prefer a softer, more plastic image, you can reduce this effect in the settings by adjusting the sharpness level to your liking.

The digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we've already seen in previous Samsung models and it still performs very well, especially with lower-resolution content. The image is effectively upscaled to 4K, but without excessive sharpening and without making it feel like the TV is trying to forcibly enhance the source material.

The "Noise Reduction" feature also proves useful. It can noticeably reduce posterisation and visible banding in lower-quality material, especially in low-bitrate streaming. However, you should remember it doesn't work without side effects. It can remove some film grain and slightly smooth the picture. So with a good-quality source we'd leave this feature turned off. If, however, banding and uneven tonal transitions bother you more than the loss of some grain, "Noise Reduction" can be a really useful addition.

The Sony BRAVIA 7 TV with a 120 Hz panel will satisfy most users in terms of motion fluidity. Additionally, Sony offers a Motion Flow feature that allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion fluidity, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater fluidity, useful for watching dynamic scenes like sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

Motion blur and motion handling on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes the image at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach up to 240 Hz. That's new for Samsung TVs and a handy extra for people who want to use the TV for PC gaming. We were more interested, though, in how the QN80H performs at 120 Hz, because consoles use that refresh rate. It does very well. The panel doesn't suffer much from the smearing typical of VA panels; faint trails behind moving objects are mostly visible on dark backgrounds. That's not something that would interfere with normal sports watching or gaming. The TV also has a motion smoothing system that Samsung calls "Picture Clarity". You can set judder reduction and blur reduction separately, so it's easy to tune it for films, sport or your own preferences.

Sony Bravia 7 has significantly improved its capabilities in terms of compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it syncs with graphics cards to ensure smooth display. The automatic low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency further delivers impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, providing quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen reticle, which can give a slight advantage in shooter games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 doesn't perform as well, which may be noticeable for more demanding gamers – particularly as the HGIG mode is becoming increasingly popular among gamers as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

The Samsung QN80H is a TV that performs very strongly when it comes to gamer-focused features. The biggest new feature for 2026 is DLG mode, which allows refresh rates up to 240 Hz when the image is switched to Full HD. It's an option aimed mainly at PC users, but it also shows that Samsung is still investing heavily in the gaming side of its TVs. The list of advantages doesn't end there. The QN80H has four full HDMI 2.1 ports, which at this price point still isn't standard. So you can connect multiple consoles, a PC or a soundbar at once and not worry about which port supports the full video capabilities. The TV also supports VRR, ALLM and HGiG, so it's hard to fault its basic feature set.

A downside is the lack of Dolby Vision, which could matter especially for Xbox Series X owners. However, this isn't a flaw that rules the QN80H out as a gaming TV. Samsung does have a feature that most manufacturers still lack, namely its proprietary motion smoothing, Game Motion Plus. This motion smoother also works in game mode, improving the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than Dolby's codec, especially in more demanding games that don't offer a 60 fps mode. The image becomes noticeably smoother, while controls remain sufficiently responsive. So despite the lack of Dolby Vision, the QN80H is still one of the best-equipped gaming TVs in its class.