Sony Bravia 7 (XR70) vs Samsung Q7F

Now that we know the TV handles contrast well, let’s check how it performs in terms of HDR effects. The luminance graph shows very high capabilities for this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in the 1st, 3rd, and 5th test scenes. Minor imperfections, typical of this technology, are still visible with very small light effects, as seen in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these aren't staggering results, they can be considered decent. Additionally, it's worth praising the TV for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

Unfortunately, the Samsung Q7F is not one of the bright televisions, which directly impacts the quality of HDR films. The peak brightness of the panel is only around 250 nits, which is definitely insufficient for claiming a true cinematic experience. In practice, the HDR content does not differ significantly from classic SDR, making it difficult to talk about any "wow effect" that usually accompanies us when watching such films. During testing of film scenes, the image simply looked dark, and the brightness almost always hovered around the aforementioned 250 nits. The worst performance came from shots with small, intensely glowing elements – the global dimming technique used reacted very aggressively in those cases, dimming the entire screen to maintain the black effect. However, it is worth noting the presence of a QLED coating that broadens the colour spectrum. For a budget QLED model, the Q7F performs quite decently here: the DCI-P3 colour gamut coverage is around 93%, and BT.2020 reaches 70%. This means that despite the low brightness, the colours can still look quite vivid and attractive.

The IMAX Enhanced mode on the Sony BRAVIA 7 TV is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of the red colour, which causes the image to take on pinkish hues. This is particularly evident on the test image with snow, where the pinkish tint becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. In terms of brightness characteristics, the gamma remains at a decent level with a slight spike but without major issues. However, the biggest challenge is with 4K material. It is clear that the EOTF curve is significantly above the reference graph, making the image appear overly bright.

The reproduction of factory colours in the Samsung Q7F is definitely not one of its strong points. In Filmmaker mode, which theoretically should be closest to neutral, the white balance issue is immediately noticeable. There’s too much red on the screen, while blue is lacking. The effects are very easy to notice – white, instead of being neutral, takes on warm, almost slightly orange tones. In the long run, this makes the entire image appear a bit unnatural, while bright areas of the scene can seem unrealistic. The problems are even more evident in HDR content. The charts show that the TV has significant errors in the Color Checker palette, which results in visible inaccuracies in the real image. In practice, this means that colours are not presented as they should be. The Q7F also heavily manipulates brightness; darker elements are overly boosted, causing them to lose their cinematic feel, while bright parts can be dimmed. This makes the image seem flattened, and contrast, instead of helping to bring out details, only highlights its own limitations. In HDR materials, this is particularly frustrating because every detail matters. In scenes where a subtle play of light and shadow should be felt, the Q7F either overdoes the lighting or, conversely, suppresses elements that should attract the eye. This causes the image to lose its depth, and instead of cinematic realism, we have a rather simplified effect.

Sony BRAVIA XR70 offers a wide range of tools that allow you to customise the image to your own preferences, enabling significant adjustments to the settings. White balance has been freed from the red colour dominance issue – snow no longer takes on pink hues, which was previously noticeable. Although there are slight deviations in the final part of the white balance chart regarding a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that colour reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, although it didn't require major improvement, has been slightly adjusted. However, the most significant change has been noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K materials. However, upon closer examination and incorporating the EOTF characteristics in film materials, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are minor enough that most users won't notice them. Overall, the calibration results are very, very positive.

After professional calibration, we managed to bring the Q7F to order – at least in terms of SDR content. The image in this mode looks really good: the white balance has been set correctly, the colours appear natural, and the errors in the colour palette have dropped to levels practically invisible to the eye. Gamma behaves exemplary, and the only minor flaw remains a slight lightening of smaller elements, which stems from the lack of local dimming. For everyday watching of television or films in standard quality, the Q7F performs surprisingly well.

It was significantly more challenging to tame HDR content. Despite adjusting the white balance, the television still heavily manipulates brightness, causing scenes to appear unnatural – what was meant to be subtly darker can sometimes be overly bright, and the bright parts of the image can occasionally be dimmed. The final effect is better than in factory settings, but it’s clear that the construction limitations of the Q7F do not allow for fully utilising the potential of HDR materials.

Since we know that the television handles high-quality content very well, it's worth checking how it performs with lower-quality material. Here, the television shows its potential, and the graphics processor used works remarkably well. On the test screen with the light bulb, there are no issues with colour blending, and the gentle gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or the so-called upscaling, the television sharpens the image quite significantly, which leads to a slight jaggedness, for example on branches in the background, but it doesn't remove desired details. Despite this, the overall appearance is really attractive and may appeal to most users. However, if you prefer a softer, more plastic image, you can reduce this effect in the settings by adjusting the sharpness level to your liking.

Upscaling and digital image processing in the Q7F is a bit of a rollercoaster. On one hand, we have really nice upscaling – weaker sources look better than you might expect. The image becomes clearer, sharper, and even older films or free-to-air TV hold up well. Samsung has been strong in this area for years, and the Q7F confirms that. On the other hand… things start to get tricky. The TV has a problem with overscan – part of the image is simply cut off, and it doesn't look very elegant. Additionally, we were let down by a feature called "noise reduction," which should improve the smoothness of tonal transitions in weaker materials. In other Samsungs, it works relatively well, but here it practically makes no difference – the banding in gradients is still there. It's a bit of a shame because we expected more from a model that is aimed at users looking for a display for SDR content.

The Sony BRAVIA 7 TV with a 120 Hz panel will satisfy most users in terms of motion fluidity. Additionally, Sony offers a Motion Flow feature that allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion fluidity, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater fluidity, useful for watching dynamic scenes like sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

Motion blur and motion fluidity in the Q7F is probably the most budget-friendly aspect of this television. The 60 Hz panel makes the motion blur quite noticeable, especially in dynamic scenes, and it's rather hard to consider this model as equipment designed for watching sports or playing fast-paced games. In tests with the little green man, there was a long trail, similarly, the ball in a football match would leave behind streaks.

On the positive side, the presence of motion smoothing is worth noting. In films, it really makes a difference – especially since most materials are recorded in 24 frames. Here we can decide whether we prefer a more "cinematic" image, with a slight judder typically found in cinema, or a smoother, more “TV-like” one. This actually works quite well and helps improve the viewing comfort for series or movies.

Sony Bravia 7 has significantly improved its capabilities in terms of compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it syncs with graphics cards to ensure smooth display. The automatic low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency further delivers impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, providing quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen reticle, which can give a slight advantage in shooter games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 doesn't perform as well, which may be noticeable for more demanding gamers – particularly as the HGIG mode is becoming increasingly popular among gamers as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

The features for gamers on the Samsung Q7F is a topic that stirs up quite a few mixed emotions. On one hand – no reasonable person was expecting miracles here, after all, it’s a 60 Hz television and it was clear from the get-go that this wouldn’t be equipment to squeeze the maximum from a console or PC. On the other hand, since the manufacturer promised specific solutions in promotional materials, it is only natural that we wanted to see them in practice. At the start, it’s looking pretty good. The automatic game mode (ALLM) works, so there’s no need to manually fiddle with the settings; the console switches the TV to low latency mode by itself. Plus, we have the Game Bar, which looks impressive and allows you to check a few basic parameters without leaving the game. And this is where the good news ends.

The biggest problem with the Q7F is VRR, or rather its absence. Indeed, the appropriate icon appears in the menu, you can even see it in the Game Bar, but throughout the entire test, the function remained dead and could not be activated in any way. Even more disappointing is the matter of HGiG; this option was actually available in the beginning, but after a software update, it disappeared completely, which is just unprofessional. Therefore, the Q7F is only suitable for absolute basics. Sure, you can turn on the console, play calmer titles, and enjoy low input lag, but if someone is counting on more advanced features that the manufacturer promised, they will be disappointed. This is not a television one buys with gaming in mind, and it’s better to be aware of this before purchasing.