Sony Bravia 7 (XR70) vs PHILPS PUS9060

Now that we know the TV handles contrast well, let’s check how it performs in terms of HDR effects. The luminance graph shows very high capabilities for this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in the 1st, 3rd, and 5th test scenes. Minor imperfections, typical of this technology, are still visible with very small light effects, as seen in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these aren't staggering results, they can be considered decent. Additionally, it's worth praising the TV for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

The One is bright enough to enjoy films recorded in HDR format. The average brightness of this model is around 500 nits, so we can easily expect a pleasant viewing experience with films from streaming platforms. Of course—there's always room for improvement, because when it comes to brightness, you can never have too much for this type of content. Unfortunately, a disappointing surprise may be the coverage of the DCI-P3 colour gamut that the PUS9060 offers. Although the manufacturer boasts the use of a QLED filter here (it’s actually PFS LED), it's hard to speak of any positive effects from its operation. 85% coverage of the DCI-P3 gamut is certainly not a level to brag about in 2025—especially in a television marketed as QLED.

The IMAX Enhanced mode on the Sony BRAVIA 7 TV is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of the red colour, which causes the image to take on pinkish hues. This is particularly evident on the test image with snow, where the pinkish tint becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. In terms of brightness characteristics, the gamma remains at a decent level with a slight spike but without major issues. However, the biggest challenge is with 4K material. It is clear that the EOTF curve is significantly above the reference graph, making the image appear overly bright.

We tested the PUS9060 in the best factory mode applied to it – of course, we're talking about the movie mode. Unfortunately, the best in this case does not mean good. The image in this mode was clearly yellowish and leaned towards orange tones. The white balance on this television was definitely too warm, giving the entire scene an artificial, somewhat "tanned" appearance. This directly resulted in significant colour inaccuracies, which in the worst cases exceeded a delta E value of 6 – thus, they were visible to the naked eye. The situation was reversed in HDR mode, where the image became too blue and too cool in perception. Additionally, there was a slight boost in brightness – the gamma curve and EOTF suggested that the television slightly brightens the image, which was also evident in the comparative image below.

Sony BRAVIA XR70 offers a wide range of tools that allow you to customise the image to your own preferences, enabling significant adjustments to the settings. White balance has been freed from the red colour dominance issue – snow no longer takes on pink hues, which was previously noticeable. Although there are slight deviations in the final part of the white balance chart regarding a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that colour reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, although it didn't require major improvement, has been slightly adjusted. However, the most significant change has been noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K materials. However, upon closer examination and incorporating the EOTF characteristics in film materials, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are minor enough that most users won't notice them. Overall, the calibration results are very, very positive.

Thanks to calibration in movie mode, we managed to completely eliminate the yellow-orange tint, which significantly improved the reception of the entire scene. The image has become much more visually pleasing, though it still falls short of reference settings. It may now appear slightly bluish, but it is still a considerable improvement compared to the factory settings.

Unfortunately, we could not significantly improve the brightness characteristics, but this is more about the design of the television itself - the lack of local dimming limits the possibilities for precise brightness management. The PUS9060 simply cannot dynamically adjust luminance like more advanced models do. Nevertheless, after calibration, the overall reception is much more enjoyable, especially in film material.

Since we know that the television handles high-quality content very well, it's worth checking how it performs with lower-quality material. Here, the television shows its potential, and the graphics processor used works remarkably well. On the test screen with the light bulb, there are no issues with colour blending, and the gentle gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or the so-called upscaling, the television sharpens the image quite significantly, which leads to a slight jaggedness, for example on branches in the background, but it doesn't remove desired details. Despite this, the overall appearance is really attractive and may appeal to most users. However, if you prefer a softer, more plastic image, you can reduce this effect in the settings by adjusting the sharpness level to your liking.

In the PUS9060, we find another version of the image processor known by Philips as P5 Perfect Picture, which aims to enhance the image – especially the imperfect ones. The TV includes a distortion reduction function, which serves to smooth tonal transitions, meaning those "colour joins" we mentioned earlier. This function does its job very effectively – there’s no strong gradation of colours, but unfortunately, it operates quite aggressively, occasionally dimming desired elements like material textures or film grain. So, it can be seen as a bit of a compromise. We wouldn’t generally recommend using this function for movies, but for more casual content – like YouTube or regular TV – it’s absolutely suitable.

The P5 processor also enhances the quality of lower resolution images, and it does this quite effectively. The test image with the model is very soft – sometimes almost too soft – but this can be easily improved with the sharpness slider, adjusting it to one’s own preferences. It’s also pleasing to see that the TV doesn’t clip the edges in SD materials – which unfortunately still happens in some TV models.

The Sony BRAVIA 7 TV with a 120 Hz panel will satisfy most users in terms of motion fluidity. Additionally, Sony offers a Motion Flow feature that allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion fluidity, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater fluidity, useful for watching dynamic scenes like sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

PHILIPS PUS9060 is equipped with a 4K panel featuring a 144 Hz refresh rate, so we can confidently say it’s suitable for both watching sports and gaming. And indeed it is. But what about movies, which are most often recorded at 24 frames? As with most of the TVs we’ve tested with a refresh rate of 120 Hz and above, the PUS9060 offers two sliders in the motion smoothness options. The “Smoothness” slider allows you to adjust the effect in films – you can set the picture to be smoother, resembling a theatrical effect (higher settings), or more cinematic, with a slight “judder” (lower settings). Additionally, there is a feature called "Motion Blur Reduction," which limits motion blur – and this is a very useful feature, especially when watching sports.

Sony Bravia 7 has significantly improved its capabilities in terms of compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it syncs with graphics cards to ensure smooth display. The automatic low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency further delivers impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, providing quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen reticle, which can give a slight advantage in shooter games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 doesn't perform as well, which may be noticeable for more demanding gamers – particularly as the HGIG mode is becoming increasingly popular among gamers as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

PHILIPS PUS9060 is a true gaming monster – it has practically everything you could expect from a modern gaming television. It features VRR, ALLM, and also includes HGiG implementation, which helps set up HDR in games as intended by the developers. The television supports every possible resolution at 120 Hz, including 1080p, 1440p, and full 4K – so regardless of whether you're playing on Xbox, PS5, or PC, everything works as it should. It also comes with a simple Game Bar, a special menu for gamers that allows you to quickly check if the ALLM mode is indeed working in low latency mode.

And of course – Ambilight TV. Let’s face it – without LEDs on the back, it’s not a true gaming rig. 😉 The multicoloured backlighting really adds to the atmosphere, especially in the evening. It may not appeal to everyone, but younger gamers will be thrilled – it just looks impressive.