Compare: Sony Bravia 7 (XR70) vs Philips OLED809/819

Testing the Sony Bravia 7 quickly revealed that this television can really do quite a bit. Although it is the "lowest" model from the Japanese manufacturer in the new 2024 lineup, it doesn’t feel like a compromise at all. The picture impressed us with its depth of black and the detail in bright scenes – thanks to the Mini LED technology that makes a difference. When we watched movies in Dolby Vision, it was immediately evident how much HDR adds life to every scene. The intense colours and great dynamics made watching evening screenings a genuine pleasure for us. Using this television daily also surprised us positively. The Google TV system worked flawlessly, and the selection of apps was large enough that we easily found everything we wanted to watch. The backlit remote is a small but practical addition – in the evenings, we greatly appreciated not having to fumble around for the buttons. The older content we watched improved in quality thanks to advanced image processing. When we checked the TV for gaming, it also made a good impression on us. The 120 Hz refresh rate ensured smooth visuals, and the low input lag allowed us to enjoy fast-paced and dynamic gameplay. We particularly liked the Game Bar feature – easy access to settings during gameplay is something that every gaming enthusiast will appreciate. The television handled even more demanding titles excellently. However, not everything was perfect. Only two HDMI 2.1 ports, one of which is designated for eARC, could be an issue if someone plans to connect multiple devices at once. Additionally, when we watched the television at an angle, we noticed that the picture quality was not as good as when viewed head-on – the lack of a layer improving viewing angles was noticeable here. Nevertheless, the Bravia 7 is a television that pleasantly surprised us. It combines excellent picture quality with functionality that works well both in everyday use and during evening screenings or dynamic gaming sessions. The minor limitations are noticeable, but they do not overshadow the whole package, which definitely deserves the attention of buyers.

Philips OLED 809 is quite a versatile television that appeals to a wide range of consumers. Its standout feature among all the TV models on the market is the multicoloured Ambilight backlighting. It often allows for even greater immersion and engagement in the world of film. What is most important in televisions—contrast, black levels, and colour reproduction—are all at a high standard, which is something that will always impress in OLED TVs. The tested television, while performing quite well in our tests, does have some notable drawbacks. These include the quality of tonal transitions and the jumpy operation of the dynamic tone mapping feature. In some cases, these can be slightly irritating to sensitive eyes. However, Philips OLED 809 performs really well in other aspects, particularly in two areas: gaming performance and motion smoothing. The former stands out significantly, as each of the implemented features operates without the slightest hiccup, allowing for an even more immersive gaming experience. As for motion smoothness, it matches the high level of support for gaming. Thanks to two sliders, whose effects are noticeable at every position, every user is able to find the best level of smoothing for themselves. One cannot overlook the Google TV system, which operates very smoothly and during the tests, there were no instances of any "stuttering".

The Sony BRAVIA 7 television with a VA panel and MiniLED backlighting technology offers excellent black quality. The tested 65-inch variant is equipped with 512 dimming zones, allowing for very good contrast, particularly during demanding movie scenes. Naturally, larger sizes of the television have more zones, which positively affects contrast and image depth. During tests, in scenes from the film "Oblivion," the BRAVIA 7 handled dark and bright areas exceptionally well, providing decent separation of lights (the light effect did not merge into a large blob) from deep blacks. However, as is often the case with televisions featuring local dimming, certain difficulties arise with small, bright light sources. In more challenging sections (e.g., scenes 4 and 5), it's noticeable that the television "struggles" to maintain high brightness for these elements, which impacts contrast – bright objects are either too dark (resulting in poor contrast) or exhibit a slight halo effect around them. In a scene from the film Sicario 2, the operation of the zones can be seen, causing the aforementioned effect, though it is minimal. Despite these minor imperfections, the overall impression is positive – the local dimming algorithm works quite well, ensuring that the picture maintains high contrast, and the quality of blacks and details is satisfactory.

Philips OLED 809, as the name suggests, uses an organic matrix. Like the vast majority of manufacturers, it comes from the LG Displays factory, which is not surprising, as other leading manufacturers, such as Sony and Panasonic, also use them. The application of this type of panel allows for achieving an ideal result in the contrast and black tests. Thanks to such results, the image is incredibly plastic and free from any blooming effect of bright texts on a dark background, which has become an inherent feature of televisions with local dimming. This is enabled by the very construction of the panel, which is not made up of many layers of filters, but of organic conductive polymers, controlled by electrical impulses. Therefore, if we want to achieve black, the pixel turns off to a value of 0, rather than being covered up. The lights present in the test image are perfectly separated from each other, which is extremely difficult, and often impossible for LCD televisions. One of the strongest points of Philips OLED 809 is its ability to render contrasts. Philips OLED809 test showed that the television handles the separation of bright elements, such as headlights, from the dark background excellently.

Now that we know the TV handles contrast well, let’s check how it performs in terms of HDR effects. The luminance graph shows very high capabilities for this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in the 1st, 3rd, and 5th test scenes. Minor imperfections, typical of this technology, are still visible with very small light effects, as seen in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these aren't staggering results, they can be considered decent. Additionally, it's worth praising the TV for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

Philips OLED 809 delivers a more than satisfactory HDR effect. The television is capable of generating luminance exceeding 900 nits in almost every scene, and sometimes even over 1000. This result allows for a full experience of materials with a wide tonal range. The only moment when Philips OLED 809 cannot generate higher brightness is in a scene from the film "The Meg," which features a large amount of bright white across much of the screen. However, it cannot be said that this is a weak result, as it represents a significant improvement over its predecessor. Overall, such values for OLED panels produced by LG Display, which do not have MLA technology, are very, very good. Combined with high coverage of the DCI-P3 colour gamut, they allow for an HDR experience in a remarkable dimension. Philips OLED 809 test indicated that this television supports popular HDR formats such as Dolby Vision and HDR10+.

The IMAX Enhanced mode on the Sony BRAVIA 7 TV is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of the red colour, which causes the image to take on pinkish hues. This is particularly evident on the test image with snow, where the pinkish tint becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. In terms of brightness characteristics, the gamma remains at a decent level with a slight spike but without major issues. However, the biggest challenge is with 4K material. It is clear that the EOTF curve is significantly above the reference graph, making the image appear overly bright.

The best factory mode in which we conducted all our tests was "Filmmaker", which is now quite standard in televisions from this manufacturer. However, let's take a look at its characteristics before we start the calibration process. The first aspect we will examine is white balance, as despite being inconspicuous, it determines whether the image will be free from any tints. The graph clearly shows that in both SDR and HDR content, two colours dominated: red and green, which caused a strong yellow tint that was pervasive throughout the image. This is perfectly visible on the "ColourChecker" palette, where all colours shifted towards their warmer counterparts. The second thing we will scrutinise are, in our opinion, the two most important graphs in the context of image quality assessment: gamma and the EOTF curve. Both are intended to maintain appropriate brightness and contrast. The first describes the level of brightness in SDR materials, while the second depicts the rate of luminance increase. Analysing the first one, we can see that it has been remarkably lowered compared to the reference value indicated by the orange line. This situation resulted primarily in a sharp increase in brightness and a significant decrease in contrast, reminiscent of what one would expect from OLED televisions. The EOTF curve showed greater "caution" and only slightly brightened the entire image to 50% of the maximum brightness.

Sony BRAVIA XR70 offers a wide range of tools that allow you to customise the image to your own preferences, enabling significant adjustments to the settings. White balance has been freed from the red colour dominance issue – snow no longer takes on pink hues, which was previously noticeable. Although there are slight deviations in the final part of the white balance chart regarding a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that colour reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, although it didn't require major improvement, has been slightly adjusted. However, the most significant change has been noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K materials. However, upon closer examination and incorporating the EOTF characteristics in film materials, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are minor enough that most users won't notice them. Overall, the calibration results are very, very positive.

Philips, like most leading manufacturers, has been providing advanced tools for the calibration process for years. Here, we find 2- and 20-point grey scale adjustments as well as an advanced CMS (Color Management System). As you can see, this has brought extremely beneficial results and fundamentally changed the perceived image. Practically every one of the elements mentioned above has undergone a transformation and has been returned to its natural state. This is particularly evident on the "ColourChecker" palette, where the measured samples are harmoniously in their places. It must be said that the white balance has turned out exceptionally well, allowing us to enjoy a clean image free from any tint in both SDR and HDR materials. The biggest issue with OLED809, which is gamma, has been properly modelled and only occasionally shows minor errors that won't affect the overall picture. The EOTF curve, on the other hand, has been stripped of that slight brightening and now presents itself almost referentially.

The Sony XR70 TV handles gradation exceptionally well. In the test sequence, only a few scenes show slight problems with tonal transitions in darker areas, but most of these issues disappear when the gentle gradation option is activated. Overall, the TV offers excellent gradation that will satisfy even the most demanding users.

Equally important as colours, black and contrast in the context of image quality assessment, is its purity. The quality of tonal transitions can also be included in this category. How many of you have experienced the “banding” effect on your older screens? It is extremely annoying and often effectively hinders immersion in the series or film being watched. Philips OLED 809 unfortunately has some of those issues that are better left unmentioned. However, out of editorial duty, they deserve to be examined and assessed, which will be quite simple given their lack of complexity. As you can see, practically every scene showed a lack of fluidity between colours. And just like in the movie “Kingsman,” this is still acceptable, but in other productions, you really cannot leave a dry thread on them, especially when looking at “The Green Knight.” There, the dense fog has practically been replaced by horizontal bands and indistinct geometric shapes. There are televisions that can manage tonal transitions perfectly, but unfortunately, Philips OLED 809 doesn't belong to that group. During testing, we could see the banding effect, particularly in demanding scenes, which negatively impacts the viewing experience. Philips OLED 809 test indicates that even the options for removing posterization are not sufficiently helpful, which can be considered a serious flaw.

Since we know that the television handles high-quality content very well, it's worth checking how it performs with lower-quality material. Here, the television shows its potential, and the graphics processor used works remarkably well. On the test screen with the light bulb, there are no issues with colour blending, and the gentle gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or the so-called upscaling, the television sharpens the image quite significantly, which leads to a slight jaggedness, for example on branches in the background, but it doesn't remove desired details. Despite this, the overall appearance is really attractive and may appeal to most users. However, if you prefer a softer, more plastic image, you can reduce this effect in the settings by adjusting the sharpness level to your liking.

Philips OLED 809 didn't perform too well in the test for the smoothness of tonal transitions. Moving on to the part of the test where we assess the behaviour of the TV's algorithms, we will again check the function responsible for removing posterisation. In fact, such a function exists in the menu and has several options available. As you can see in the photo on the left, although its presence has been confirmed by us, it is not useful. Only at the highest setting does it effectively remove disruptions, but it blurs the entire image in the process. Therefore, it is completely unusable.

Time and again, you and we find ourselves watching materials of lower quality. In this case, the quality of the image upscaling algorithms can have a salvaging effect. We must admit that those implemented in OLED 809 work quite efficiently and improve the image quality without visible artefacts. You can only notice slight edge blurring, but it is unlikely to be noticeable during normal viewing.

The Sony BRAVIA 7 TV with a 120 Hz panel will satisfy most users in terms of motion fluidity. Additionally, Sony offers a Motion Flow feature that allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion fluidity, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater fluidity, useful for watching dynamic scenes like sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The maximum refresh rate we can set on the tested television is 144 Hz. This value can be achieved by connecting it to a really powerful PC. In the case of consoles or television, everything remains the same. For those who require high movement fluidity or dislike the characteristic judder of films recorded at 24 fps, the manufacturer has prepared a fairly advanced motion smoothing system. In the dedicated tab, we will find the “Smoothness” slider responsible for eliminating judder and “Blur Reduction”, which helps increase the sharpness of dynamic elements. The function works very well and granularly, meaning each of the settings has a real impact on the perception of motion. We also mention that it works at a refresh rate of 120 Hz, as it operates on the multiples of film or television materials. Thanks to such an extensive set, every user will find their happy medium. In the photo, we present our choice, which is slight smoothing without the soap opera effect.

Motion is influenced not only by the settings on the television but also by the response time of the panel itself. OLED televisions feature the best response time on the market, which in the case of 809 is about 0.1 ms. There are no IPS/ADS or even VA panels that significantly come close to the results of organic panels.

Sony Bravia 7 has significantly improved its capabilities in terms of compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it syncs with graphics cards to ensure smooth display. The automatic low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency further delivers impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, providing quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen reticle, which can give a slight advantage in shooter games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 doesn't perform as well, which may be noticeable for more demanding gamers – particularly as the HGIG mode is becoming increasingly popular among gamers as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

The Philips OLED 809 supports all the technologies included in the HDMI 2.1 standard, and during our tests, each one activated without any problems. Therefore, we must state that this television is perfect for all gamers, both those using a console and a computer. It's worth mentioning that the manufacturer has implemented the HGIG mode, which is a great alternative to Dolby Vision, which unfortunately on the OLED809 is unplayable due to the very high input lag.

A nod to gamers is also the inclusion of a dedicated GameBar, which allows monitoring of current gameplay parameters and quick adjustments of settings. There is also a function to activate a crosshair, which will be very useful when shooting from a sniper rifle, but from the so-called hip. Additionally, we can also find a shadow enhancement function for better visibility in shadows and a colour filter for gamers with visual impairments.

In summary, the OLED 809 is a very good and versatile device for gamers. Anyone who purchases this television for gaming does not need to worry about anything, as it is simply designed for gaming. Especially since features such as VRR, ALLM, G-Sync, FreeSync, and HDR Dolby Vision gameplay will allow for an even deeper immersion in their favourite title. Lastly, we should note that the only downside of the television in game mode is the artificial sharpening of the image, regardless of the settings, and it cannot be 'softened.'

Sony BRAVIA 7 delivers outstanding results in terms of input lag, especially with 120 Hz materials, where the delay is around 11 ms – this is an excellent result that will satisfy even the most demanding gamers. The Dolby Vision mode also deserves recognition, as it is usually associated with higher input lag, yet here it performs really well, providing a comfortable gaming experience. However, we deducted 0.3 points for results above 20 ms for 60 Hz content, although we believe that for most users, this difference is more of a placebo effect.

The results of the input lag measurements on the Philips OLED 809 are at a high level, regardless of the signal or resolution. All gamers will surely appreciate the manufacturer's efforts, thanks to which a game running at 4K120Hz with HDR has only 5 ms of lag, which is practically unnoticeable even in online games. One should not forget about the proper implementation of the game mode with Dolby Vision, which can be praised for a similar response time of 13 ms. In this case, the Philips OLED 809 receives our highest score.

The Sony BRAVIA 7 television works well with computers, providing clear and legible fonts. An input lag of 11 ms is also an excellent result that will satisfy users using the television for gaming and work. However, it should be mentioned that in the case of grey letters, some slight fading of certain pixels can be observed, which somewhat affects the readability of darker fonts, for which we deducted a few points.

Just like in games, the tested television performs excellently, but when it comes to everyday text work, it doesn't quite measure up. Its latency is very low; however, the issue lies elsewhere. The television does not support chroma 4:4:4, which results in unpleasant font blurriness, regardless of the given refresh rate. While this is not usually a problem in games, it can be quite annoying during text work due to poor readability. Additionally, the pixel layout in WOLED matrices doesn't make things easier for it.

The Sony BRAVIA 7 TV has poor viewing angles, which is typical for VA panels. The picture quickly loses quality when viewed from a greater angle – colours become washed out and contrast decreases. Considering the price of the device, it's a shame that a coating wasn't applied to enhance the viewing angles, which would certainly improve the viewing experience from different spots in the room.

A widely known advantage of OLED panels is their efficiency when viewed even at sharp angles. There is no noticeable drop in contrast or colour saturation. However, a characteristic feature of panels produced by LG Display, which are not used in top models, is a tint in marine or cyan shades when viewed from a wide angle.

BRAVIA 7 performs exceptionally well in bright surroundings. The satin finish effectively reduces reflections, while causing minimal side blur, resulting in very good visibility during the day. A brightness level of 1000 cd/m² in SDR mode is astonishing and ensures that the picture remains clear even in brightly lit rooms.

For many years, the issue of the performance of OLED TVs during the day has been raised. Many people still believe that these are not receivers intended for such use. They probably have a point, particularly when it comes to screens from several years ago. Technology has advanced, and currently, there are no objections to recommending such a TV for today. Admittedly, a glossy screen doesn't sound like something that would support this claim, however, it's hard to argue against the pictures that you can see for yourself. Another point we would like to highlight is the contrast during daytime use. This, in contrast to QD-OLED panels, and even OLEDs equipped with MLA technology, is higher. This is due to the absence of excited quantum dots and micro-lenses.

Sony Bravia 7 runs on the Google TV system, which offers an intuitive and fast interface, providing easy access to a plethora of applications. Google Assistant supports Polish language, making the use of the television even more convenient and personalised. The interface is clear, and access to features and applications is quick and seamless. It's worth mentioning the remote, which is rechargeable via USB-C port. Additionally, the remote is backlit, making it significantly easier to use at night.

Sony Bravia 7 offers a wide range of capabilities that will satisfy most users. The ability to record programs and easily connect devices via Bluetooth are major pluses. Unfortunately, it lacks the Picture-in-Picture (PiP) feature, which could be useful for watching two video sources simultaneously.

XR70 stands out with its practical and elegant design. The television is equipped with a 4-position stand, allowing it to be adapted to various spaces and settings – this is particularly useful when flexibility in interior arrangement is desired. Additionally, the slim aluminium frame gives the device a modern and stylish appearance. Although it is not as slim as some competing Korean models, it still looks very attractive and sturdy.

Before we dive into the software that controls the television, it’s impossible not to mention the biggest distinguishing feature of the manufacturer's televisions. This is, of course, the multicoloured Ambilight backlighting, which is located on the back of the device and displays colours tailored to what's happening on the screen, often allowing for an even greater immersive experience. The Philips OLED 809 is powered by the Google TV system. This is an undeniable advantage compared to some other models from the manufacturer, which use the proprietary TitanOS system, significantly more closed off and limited in terms of available applications. With Google TV, we can install practically any application, both from the store and directly from online repositories via an APK file.

The Google TV system also offers many conveniences related to control. We can easily connect a keyboard with a touchpad, which greatly simplifies typing queries and navigation. Additionally, thanks to integration with Google, we can issue voice commands using the remote, which are quickly and accurately interpreted by the system.

In summary: Google TV is currently one of the most popular systems on the market. Thanks to a powerful CPU, it runs very smoothly and stably, without freezing or stuttering during testing. This is definitely the best option for those who want to get the most out of their television's capabilities and appreciate the openness and versatility of the system.

The built-in player handles most popular video and audio formats, allowing you to enjoy a wide range of content without any issues. Although there are minor shortcomings when displaying photos, thanks to the Google TV system, you can easily install other apps that effectively solve this problem and expand the multimedia capabilities of the television.

The default file player on the Philips OLED 809 is quite impressive, although it does have some drawbacks. It handles a wide range of video file formats exceptionally well, except for two less common ones. It deserves high praise for its inclusion of all the checkboxes confirming playback of various subtitle formats. The TV can manage any photo resolution, making it an excellent screen for viewing family albums or studio photos. The rest, including supported photo and audio formats, is satisfactory, and those formats the TV cannot play are either uncommon or obsolete. Moreover, it's not a problem, as we can download an app from the app store that will solve these issues.

Although the Sony Bravia 7 TV is only equipped with a 2-channel speaker system (2.0), each channel has two speakers with a total power of 40 W. This results in really good quality sound, and the bass is noticeable, making watching movies and listening to music more enjoyable.

At the outset of this paragraph, it should be noted that sound quality is always subjective. In our opinion, the audio system that the manufacturer has equipped the Philips OLED 809 is at quite a high level. The bass is well-defined, but at the same time, it does not overshadow the mid and high tones. Looking at it from another perspective, when choosing a TV in this price range, we are more likely to already have an additional audio system. In this context, the tested television will definitely not disappoint, as it supports practically every important standard, including Dolby Atmos and, more importantly, DTS-HD Master Audio.

Sony Bravia 7 (XR70) vs Philips OLED809/819

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound