Sony Bravia 7 (XR70) vs LG QNED86A / QNED85A / QNED87A

Now that we know the TV handles contrast well, let’s check how it performs in terms of HDR effects. The luminance graph shows very high capabilities for this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in the 1st, 3rd, and 5th test scenes. Minor imperfections, typical of this technology, are still visible with very small light effects, as seen in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these aren't staggering results, they can be considered decent. Additionally, it's worth praising the TV for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

Against the backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect fare much better. It's a television that can achieve around 700 nits under the best conditions, so in terms of luminance alone, there’s nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape – look clear and can make an impression. Interestingly, even in tougher moments with small, contrasting elements on the screen, the television does well with backlighting and details are quite visible. The problem arises when there are many dark tones. The lack of effective local dimming means that black virtually disappears, and instead, we get a grey glow spreading across the entire screen. This kills the depth effect and causes the image to appear flat, as if it lacks cinematic character. In bright animations or family films with vibrant colours, this won't be an issue, as the colours and bright light dominate. But in horror films or productions set in darkness, these limitations are strongly felt. As a consolation, it’s worth noting that the QNED86A is essentially a QLED television with an LED PFS filter, which gives it very good coverage of wide colour gamuts. Both the DCI-P3 palette and the wider BT.2020 perform solidly here. This means that colours in HDR films are saturated, juicy, and have the right depth – even if the black itself is disappointing, the colours can save the viewing experience and make the image look appealing.

The IMAX Enhanced mode on the Sony BRAVIA 7 TV is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of the red colour, which causes the image to take on pinkish hues. This is particularly evident on the test image with snow, where the pinkish tint becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. In terms of brightness characteristics, the gamma remains at a decent level with a slight spike but without major issues. However, the biggest challenge is with 4K material. It is clear that the EOTF curve is significantly above the reference graph, making the image appear overly bright.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most faithful picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most glaring issue was the poorly calibrated white balance – there was a lack of blue, which caused the overall image to take on a slightly yellowish, and sometimes even an orange hue. An even bigger problem was the way the television manages brightness. Due to its technical limitations – that is, local dimming functioning only along the edges of the screen – the QNED86A has a tendency to oversaturate entire scenes. This is where the flattening of the image that we mentioned earlier comes from. Instead of clear depth and contrast, we get something akin to "boosted brightness," which, in the long run, can strain the eyes.

Sony BRAVIA XR70 offers a wide range of tools that allow you to customise the image to your own preferences, enabling significant adjustments to the settings. White balance has been freed from the red colour dominance issue – snow no longer takes on pink hues, which was previously noticeable. Although there are slight deviations in the final part of the white balance chart regarding a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that colour reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, although it didn't require major improvement, has been slightly adjusted. However, the most significant change has been noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K materials. However, upon closer examination and incorporating the EOTF characteristics in film materials, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are minor enough that most users won't notice them. Overall, the calibration results are very, very positive.

What was saved in the QNED86A6A is undoubtedly the colours. After calibration, the white balance was set with great precision, ensuring that deviations on the Colour Checker palette mostly did not exceed the visibility threshold for the human eye. In other words – the colours finally looked natural, without strange yellow or orange tones that had previously marred the perception. Unfortunately, even the best calibration cannot overcome structural limitations. The already mentioned very modest number of local dimming zones and their unfortunate placement meant that the analysis of the EOTF curve in films still showed noticeable scene over-exposures. The image tended to flatten, lacking cinematic depth. Fortunately, this effect is not as visible in older productions or in SDR content. There, calibration really does its job and allows the QNED to be tamed so the image can be pleasing. However, the specifics of this construction – especially the contrast issues – cannot be completely bypassed.

Since we know that the television handles high-quality content very well, it's worth checking how it performs with lower-quality material. Here, the television shows its potential, and the graphics processor used works remarkably well. On the test screen with the light bulb, there are no issues with colour blending, and the gentle gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or the so-called upscaling, the television sharpens the image quite significantly, which leads to a slight jaggedness, for example on branches in the background, but it doesn't remove desired details. Despite this, the overall appearance is really attractive and may appeal to most users. However, if you prefer a softer, more plastic image, you can reduce this effect in the settings by adjusting the sharpness level to your liking.

If someone is worried about potential "steps" when blending colours, the QNED86A has a simple solution for that. Just turn on the feature called Smooth Gradation and set it to the medium level. Then the TV really smooths out all those unwanted transitions – especially in older productions – and it does so in a way that the film grain doesn’t disappear, nor do any strange artefacts appear. In other words, you can use it without any worries.

The upscaling itself also turns out quite well. Of course, there are no miracles here – with poorer quality sources, you can notice characteristic jagged edges. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "soft" image, it can be quickly adjusted to their own taste.

The Sony BRAVIA 7 TV with a 120 Hz panel will satisfy most users in terms of motion fluidity. Additionally, Sony offers a Motion Flow feature that allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion fluidity, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater fluidity, useful for watching dynamic scenes like sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

QNED86A has been equipped with a 120 Hz refresh rate panel, so right from the start, it can be said to be suitable for both sports and gaming. And indeed it is – the picture looks smooth, and motion blur isn’t too much of an issue. IPS panels have always had a bit of a problem with this, and here too you can sometimes notice slight blurring, especially in very dynamic scenes, but it’s not something that ruins watching a match or a fast-paced game. For cinema and sports fans, LG has included the traditional TruMotion smoothing feature. In the menu, we have two sliders – one for movies (De-Judder), and the other for sports (De-Blur). The first adds missing frames and allows you to adjust the character of motion – from raw, cinematic to a more fluid, “theatrical” feel. The second improves sharpness during dynamic actions, so it’s worth turning it up a bit if you watch a lot of sports.

Sony Bravia 7 has significantly improved its capabilities in terms of compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it syncs with graphics cards to ensure smooth display. The automatic low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency further delivers impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, providing quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen reticle, which can give a slight advantage in shooter games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 doesn't perform as well, which may be noticeable for more demanding gamers – particularly as the HGIG mode is becoming increasingly popular among gamers as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

When it comes to gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with a full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, an Xbox Series X, or a powerful PC – everything will work in full 4K at 120 Hz with support for all functions. This is a significant advantage, as some competitors still only feature two such ports, which can be troublesome when dealing with multiple devices. It also includes VRR, or variable refresh rate, which eliminates screen tearing, and ALLM, which automatically activates game mode when the console powers on. Dolby Vision Gaming is included as well, alongside proper implementation of the HGiG format, so titles that support these formats look livelier and more detailed. Additionally, there's the Game Optimizer – a kind of control centre for gamers. From this interface, you can view image parameters in real time, quickly switch modes, activate additional features, or adjust picture settings to your own preferences. The LG QNED86A6A has basically everything you would expect from a modern gaming television.