Sony Bravia 7 (XR70) vs LG 55 B4

Now that we know the TV handles contrast well, let’s check how it performs in terms of HDR effects. The luminance graph shows very high capabilities for this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in the 1st, 3rd, and 5th test scenes. Minor imperfections, typical of this technology, are still visible with very small light effects, as seen in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these aren't staggering results, they can be considered decent. Additionally, it's worth praising the TV for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

The brightness results in HDR materials LG B4 are very good. It is true that none of them exceed 1000 nits, although the luminance stability is excellent and looks practically the same in every scenario. The only moment where the tested television performs worse is the last scene, although this should not come as a surprise. Large frames filled with a lot of white have always been, and will likely continue to be, somewhat of a weakness for OLED televisions. However, the combination of perfect contrast, black levels, and brightness in the LG B4 allows for a full spectrum of the HDR effect. Additionally, the incredibly high coverage of the DCI-P3 colour gamut, which reached 99%, deserves recognition. As a result, colours look incredibly vibrant and stunning.

The IMAX Enhanced mode on the Sony BRAVIA 7 TV is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of the red colour, which causes the image to take on pinkish hues. This is particularly evident on the test image with snow, where the pinkish tint becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. In terms of brightness characteristics, the gamma remains at a decent level with a slight spike but without major issues. However, the biggest challenge is with 4K material. It is clear that the EOTF curve is significantly above the reference graph, making the image appear overly bright.

The best factory mode prepared by the manufacturer is "Filmmaker," and we used it throughout the entire testing procedure. We must admit that the unit we received straight out of the box had quite decent colour reproduction. The biggest issue in both SDR and HDR content turned out to be white balance. In the former, there was a strong dominance of red, resulting in a noticeable yellow tint in the displayed image, particularly evident on skin tones and whites. In high-quality materials, this colour was also pronounced, but due to a lack of blue, there were also signs of green visible. Besides these shortcomings, we also encountered issues with greyscale and the colours themselves.

Sony BRAVIA XR70 offers a wide range of tools that allow you to customise the image to your own preferences, enabling significant adjustments to the settings. White balance has been freed from the red colour dominance issue – snow no longer takes on pink hues, which was previously noticeable. Although there are slight deviations in the final part of the white balance chart regarding a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that colour reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, although it didn't require major improvement, has been slightly adjusted. However, the most significant change has been noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K materials. However, upon closer examination and incorporating the EOTF characteristics in film materials, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are minor enough that most users won't notice them. Overall, the calibration results are very, very positive.

LG B4 has been providing very advanced calibration tools in its TVs for years. We can even say that as the only manufacturer on the market, it allows for such deep intervention in image adjustment. Thanks to these, we were able to calibrate the device so well. The evidence of this is the extremely low deltaE errors, which can be said to stand at a reference level. Both SDR and HDR materials now look exactly as the film director intended. It is no coincidence that TVs of this brand are most often used as preview screens for various graphic or post-production studios.

Since we know that the television handles high-quality content very well, it's worth checking how it performs with lower-quality material. Here, the television shows its potential, and the graphics processor used works remarkably well. On the test screen with the light bulb, there are no issues with colour blending, and the gentle gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or the so-called upscaling, the television sharpens the image quite significantly, which leads to a slight jaggedness, for example on branches in the background, but it doesn't remove desired details. Despite this, the overall appearance is really attractive and may appeal to most users. However, if you prefer a softer, more plastic image, you can reduce this effect in the settings by adjusting the sharpness level to your liking.

In this paragraph, we will take another look at the tonal transition smoothing feature, but we will also check how the TV handles lower quality material. As we have managed to check, the setting responsible for smooth gradation works quite effectively, although it has its weaker moments. While the feature works well with SDR content, it becomes less useful with HDR content. Even at the lowest of options, it blurs essential details, so we advise against using it.

The image scaling on LG B4 is rated fairly moderately positively. Although there is no edge splitting, the image itself is naturally "soft". We can change this by adjusting the sharpness slider.

The Sony BRAVIA 7 TV with a 120 Hz panel will satisfy most users in terms of motion fluidity. Additionally, Sony offers a Motion Flow feature that allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion fluidity, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater fluidity, useful for watching dynamic scenes like sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The maximum refresh rate we can set on the LG B4 is 120 Hz. This is the absolute minimum for those who require high image smoothness. The manufacturer has implemented a multi-level motion smoother called "TruMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and stuttering (De-Judder). Both sliders can be set in the range from 0 to 10, with each level affecting the degree of smoothness, so everyone can find their sweet spot.

The LG OLED B4 panel features an average response time of 0.1 ms (which directly results from our measurements), allowing for an incredibly clear image, unattainable for LCD TVs, which have response times of even several milliseconds. This can be clearly seen in images from the "UFO Test", showing no trace of blur trailing behind the object.

Sony Bravia 7 has significantly improved its capabilities in terms of compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it syncs with graphics cards to ensure smooth display. The automatic low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency further delivers impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, providing quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen reticle, which can give a slight advantage in shooter games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 doesn't perform as well, which may be noticeable for more demanding gamers – particularly as the HGIG mode is becoming increasingly popular among gamers as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

The LG B4 television is equipped with four full-fledged HDMI 2.1 ports with a full bandwidth of 48Gbps. All functions corresponding to this standard activated without any issues, and throughout the entire testing procedure, they caused no problems. The combination of such extensive functionality and low input lags leads us to say that the tested television is truly designed for gaming. This is not surprising, considering that the manufacturer has always placed great emphasis on this. Therefore, we can enjoy both a properly implemented HGIG mode and gameplay in Dolby Vision with low latency. Such a tandem will surely attract the attention of all passionate gamers for whom quality is the most important.

A standard feature in televisions from the Korean manufacturer is also the implementation of GameBar, allowing for quick adjustments of settings "on the fly," without the need to exit the game. It also enables image adjustments for individuals with visual impairments, which is an extremely nice touch. Another important piece of information is that when the VRR technology is turned on, we will not experience a drop in contrast. This is, of course, due to the construction of the panel and the lack of conventional backlighting. However, it is normal for shades of grey to flicker slightly, although this is a characteristic feature of this function regardless of the manufacturer and the television.

In summary: The LG B4, like all OLEDs from the manufacturer equipped with 120Hz panels and HDMI 2.1 ports, creates a harmonious whole with the console. In practice, it is a complete television, and if we expect the highest possible efficiency in gaming, the B4 will be the ideal choice.