Sony Bravia 7 (XR70) vs Blaupunkt UGC5500S

Now that we know the TV handles contrast well, let’s check how it performs in terms of HDR effects. The luminance graph shows very high capabilities for this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in the 1st, 3rd, and 5th test scenes. Minor imperfections, typical of this technology, are still visible with very small light effects, as seen in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these aren't staggering results, they can be considered decent. Additionally, it's worth praising the TV for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

We won’t beat around the bush here – if you’re looking for a TV strictly for cinematic HDR experiences, then you’ve come to the wrong place. Unfortunately, the Blaupunkt UGC5500S is not a machine built for such challenges. This is primarily due to its very low brightness, which we measured during our tests. A result of around 250 nits on movie screens speaks for itself. It’s simply too little to even consider any real HDR effect. To be honest, everything displayed in this format can confidently be seen as a somewhat “enhanced” SDR mode. We expected this, as practically every device in this price range falls short in this area, but we feel it’s our duty to warn you. Manufacturers love to brag about HDR compatibility on the boxes, but in reality, this format simply doesn’t exist here – it lacks the “fuel” in the form of brightness.

The situation is further complicated for Blaupunkt, as we’re dealing with a panel that has very basic coverage of the DCI-P3 colour gamut, reaching only about 80%. You won’t find any advanced coatings to expand these capabilities (like quantum dots), which means scenes that are supposed to burst with richly saturated colours appear simply underwhelming on this screen. Therefore, we have a particular piece of advice for you: don’t force HDR mode on this model. If you have the option in the streaming app settings – just turn it off. By sticking to the classic SDR mode, you’ll be sure that the TV won’t try to “enhance” something that it can’t handle hardware-wise.

The IMAX Enhanced mode on the Sony BRAVIA 7 TV is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of the red colour, which causes the image to take on pinkish hues. This is particularly evident on the test image with snow, where the pinkish tint becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. In terms of brightness characteristics, the gamma remains at a decent level with a slight spike but without major issues. However, the biggest challenge is with 4K material. It is clear that the EOTF curve is significantly above the reference graph, making the image appear overly bright.

We also took a close look at how Blaupunkt handles colours in movie mode, and here the matter is, to put it simply, twofold. We must once again clearly separate what we see in the standard SDR format from what happens when HDR is switched on, as they are two completely different worlds. Let's start with the better side of the coin. If you're planning to watch traditional TV, YouTube, or older films on this television, you can count on really well-tuned colours. In our test sample, the white balance in movie mode performed exceptionally well, which honestly surprised us. Of course, to avoid being too rosy, we noticed some drawbacks. Looking at the gamma charts, we observed that the processor struggles with properly dimming the image in its brightest areas. Additionally, there is quite a strong, at times overly aggressive, red saturation, which resulted in visible errors in reproducing certain shades. Despite this, overall, the image in SDR is simply solid and watchable without a grimace on your face. Unfortunately, the magic fades when we re-enter the world of HDR. Here, Blaupunkt behaves as if we suddenly switched it to store mode, and in its worst rendition. The excess blue in the white balance is so significant that it’s glaring, ruining any realism in the scene. Furthermore, the television interprets brightness very loosely, which, upon analysing the EOTF curve, clearly showed that for most of the time, colours simply appear washed out and lacking depth. This is also perfectly evident in the colour errors that become apparent in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which seems to be forcefully added without proper refinement.

Sony BRAVIA XR70 offers a wide range of tools that allow you to customise the image to your own preferences, enabling significant adjustments to the settings. White balance has been freed from the red colour dominance issue – snow no longer takes on pink hues, which was previously noticeable. Although there are slight deviations in the final part of the white balance chart regarding a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that colour reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, although it didn't require major improvement, has been slightly adjusted. However, the most significant change has been noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K materials. However, upon closer examination and incorporating the EOTF characteristics in film materials, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are minor enough that most users won't notice them. Overall, the calibration results are very, very positive.

It may sound like a joke – pulling out professional measuring equipment for a TV that costs around a thousand złoty / 250 dollars, but we wouldn’t be ourselves if we didn’t check it. The question is: does such cheap gear give us any leeway in terms of calibration? To your surprise, the answer is: yes, absolutely. In the Blaupunkt UGC5500S menu, we found surprisingly many options that allowed us to effectively work on the picture. These aren't just empty sliders; these are concrete tools that enabled us to make use of our measurement sensors and software. In SDR mode, the effects were visible to the naked eye. We successfully eliminated the problem we mentioned earlier – that excessive, almost artificial saturation of reds. We also fixed the issue with the incorrect dimming of the brightest parts of the image. After calibration, the picture in standard format became significantly more balanced and simply correct. When it comes to HDR, the situation was more complicated again. While we managed to “tame” that aggressive blue tint in the white balance, it was clear that we were fighting a bit of a losing battle. Even after changing the settings, the TV still tried to interfere with the picture in its own way, as if the electronics knew better than we did how the scene should look. To top it off, there's the hardware barrier that no slider can overcome – colours in HDR still remain undersaturated. This simply results from the quality of the panel itself; it physically cannot produce the most vivid colours. To summarise this point: if any of you ask whether it’s possible to calibrate a TV for “a grand”, we respond with complete conviction: it is possible.

Since we know that the television handles high-quality content very well, it's worth checking how it performs with lower-quality material. Here, the television shows its potential, and the graphics processor used works remarkably well. On the test screen with the light bulb, there are no issues with colour blending, and the gentle gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or the so-called upscaling, the television sharpens the image quite significantly, which leads to a slight jaggedness, for example on branches in the background, but it doesn't remove desired details. Despite this, the overall appearance is really attractive and may appeal to most users. However, if you prefer a softer, more plastic image, you can reduce this effect in the settings by adjusting the sharpness level to your liking.

If you're hoping that the processor in this model will magically "fix" the poor quality signal from your cable TV or old movies from YouTube, we must disappoint you. The capabilities of this television end at absolutely basic upscaling, which is simply stretching the image to a higher resolution. It does this correctly in that the image is not blurry, but there is no mention of any intelligent sharpening or adding details. Worse still, Blaupunkt is completely devoid of any functions to reduce unwanted tonal transitions. If the material being viewed shows what is known as banding (ugly "steps" instead of a smooth transition of colours, e.g., in the sky), this television will display them in all their glory. Additionally, the television has a tendency to slightly crop the edges of the image. Instead of displaying 100% of what the source sends, Blaupunkt slightly zooms in on the frame, causing us to lose details that are at the very edges of the screen. In summary: in the category of digital "enhancement" of the image, Blaupunkt simply performs poorly. We receive a raw, unprocessed signal, with all its flaws.

The Sony BRAVIA 7 TV with a 120 Hz panel will satisfy most users in terms of motion fluidity. Additionally, Sony offers a Motion Flow feature that allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion fluidity, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater fluidity, useful for watching dynamic scenes like sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

When it comes to motion fluidity, Blaupunkt has nothing to defend itself with. A 60 Hz panel at this price is standard, so none of us expected a perfectly sharp image in fast action scenes or during a match. However, the biggest drawback of this model is that you won’t find any digital motion smoothers in the menu. The manufacturer hasn’t given us any room for manoeuvre – nothing can be smoothed out or the image adjusted to our personal preferences. The picture is always "raw" and we receive it exactly as it is transmitted by the source. For fans of cinematic "jumping" images, this might be good, but the rest simply has to get used to the lack of any motion enhancement.

Sony Bravia 7 has significantly improved its capabilities in terms of compatibility with consoles compared to earlier models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it syncs with graphics cards to ensure smooth display. The automatic low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency further delivers impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, providing quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen reticle, which can give a slight advantage in shooter games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 doesn't perform as well, which may be noticeable for more demanding gamers – particularly as the HGIG mode is becoming increasingly popular among gamers as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-gen consoles.

When it comes to gaming on the Blaupunkt, we weren’t expecting miracles and indeed – the list of features isn’t very long. However, there are two interesting points worth mentioning, as they might be significant for some of you at this price. The first advantage is that the TV quite smoothly detects the connected console. Thanks to the ALLM (Auto Low Latency Mode) feature, the device knows when you start gaming and automatically switches to low latency mode. This is convenient because you don’t have to fiddle with settings every time to ensure input lag doesn’t spoil the fun. The second point is a real curiosity that surprised us. Despite it being a 60 Hz panel, the Blaupunkt can display a 120 Hz image at Full HD resolution. Sure, we lose 4K details, but for those playing more dynamic, online shooters where smoothness is more important than resolution, this is a really nice and unexpected addition in such an affordable device. Other than these two points, you won’t find anything more here. There are no advanced smoothness enhancement systems for gamers or extensive gaming menu bars. It’s a simple screen for occasional gaming.