Sony BRAVIA 5 (XR5) vs Samsung OLED S90F (QD-OLED)

Looking at similar results in terms of black levels and contrast, we expected the same stable performance as last year's model when it comes to HDR content. Unfortunately – and this must be said plainly – there has been a regression here that is hard to miss. The paradox is that the peak brightness of the Bravia 5 can be impressive: in our synthetic tests, the TV reached around 1000 nits in HDR. Sounds great, right? The problem is that this power doesn't always have a real impact on all movie scenes. When small, pinpoint elements appear on the screen, something that in Sony's case was usually fine-tuned with surgical precision, this time it clearly falters. The algorithms try to maintain deep blacks around small objects, but the side effect is that details can be dimmed to the point of becoming barely visible. One only needs to bring up the example of the movie Sicario 2 – there, in some scenes, small light sources practically vanished as if someone had covered them with dark film.

Of course, not everything looks so dramatic. In simpler, brighter scenes, where the image is filled with more light, the Bravia 5 shows that it can shine: literally and figuratively. At those times, the TV achieves values in the range of 600–800 nits, which we saw both in synthetic tests and during movie screenings. The impression is really positive; the brightness adds dynamism, and the colours look vibrant and fresh. However, there remains a certain dissonance. We feel a slight confusion because it is evident that something has gone in the wrong direction. Technological progress – more zones, more backlight power – has not been supported by the kind of refined image management that we usually associate with Sony. Fortunately, there are elements that have not been compromised and are actually at a very high level. We are talking about colour reproduction. Thanks to the use of the PFS filter, the colour palette coverage is excellent – about 97% DCI-P3 and 75% BT.2020. These values allow for a truly wide colour reproduction, giving films a natural and cinematic character.

The biggest difference between the 65-inch S90F and the other versions is brightness. The QD-OLED panel can reach up to 1700 nits in laboratory tests, which is over 500 nits more than the version with a WOLED matrix. This translates to a significantly stronger and more immersive HDR effect. In most scenes, the bright parts of the image look stunning, and we must admit that we were positively surprised, as we expected results closer to the WOLED version, but what we got is an effect that impresses even in films. As with every OLED, there are moments when the panel must reduce brightness a bit. This mainly concerns full-screen, very demanding scenes – for instance, in the last test scene from the movie “The Meg,” brightness drops to around 800 nits. However, it's hard to consider this a flaw because it's still an excellent result, unprecedented in OLED TVs in this price range. Everything suggests that the 65-inch S90F could be one of the best choices this year for those looking for a strong OLED at a reasonable price. Another advantage of the QD-OLED matrix in HDR content is its colour gamut coverage. Thanks to quantum dots, the television achieves nearly 100% of the DCI-P3 gamut and almost 90% of the BT.2020 gamut. These are values that place it alongside much more expensive models and make it exceptional in its class.

Sony Bravia 5 was obviously tested in the best possible mode, which is the Movie mode. Right out of the box, it delivers the most natural colours, definitely better than anything offered by the "eco" or "dynamic" modes, which are more suited for a store display than a living room. However, the Movie mode alone does not guarantee that we can always expect cinematic picture quality. In SDR content, we had no significant complaints – the slightly warmed white balance gave the scenes a golden hue, but it was nothing that was glaring. However, a problem arose with HDR materials. Here, the colour reproduction simply looked bad. The white balance was heavily skewed – with an excess of blue and a clear lack of red. At times, it resembled the store mode of "super vivid picture," where everything is blown out and artificially boosted.

This situation made brightness management seem too aggressive as well. The EOTF graph clearly showed that the television has trouble with overexposing many scenes right out of the box. And while we know what Sony televisions are usually capable of, it was hard to remain indifferent here – that’s why we quickly decided to go for calibration.

Samsung S90F, like most modern televisions, offers several picture modes, but in keeping with our tradition, we checked it in the most important one, which is Filmmaker. This setting makes the picture look much more natural than in the default, often oversaturated modes. It is neither overly vivid nor artificially dimmed – just closer to what you should actually see. However, this doesn’t mean it’s perfect. The S90F had noticeable shortcomings in white balance, particularly in the blue range, which created a slightly yellowish filter effect on most scenes. One might argue that it looks more “cinematic” because it’s warmer, but let’s not kid ourselves – George Lucas didn’t shoot Star Wars in sepia 😉 (you’ll find a comparison with a scene as always below). In HDR materials, there was also an issue with brightness management. The EOTF curve clearly showed that the television brightens the image more than it should, which led to some effects looking too intense and deviating from the reference. Fortunately, many of these flaws can be eliminated through professional calibration – we will discuss the effects of this procedure later in the test.

After calibration, the situation changed dramatically. We managed to tune the white balance so that entire scenes began to look more natural, and the image gained coherence and elegance. In HDR, we finally got rid of that unwanted clipping effect that had previously spoiled some shots. Suddenly, it turned out that the Bravia 5 can extract much more from films than the first contact "straight out of the box" suggested. Indeed, if we look at the graphs and compare them with the standards, we can see that the beginning of the EOTF curve slightly strays beyond the reference line. However, this is not so much a calibration error as it is a natural limitation of the Mini-LED technology that cannot be bypassed. Sony, rather than clinging tightly to perfect black, prefers to prioritise the visibility of details – and in practice, it’s hard to disagree with that. We prefer to see the texture of the material on the screen rather than a pitch-black spot where all nuances disappear.

The calibration itself was really beneficial. After about an hour spent on settings, we felt that the image resembled that of the best cinema halls – of course on a home scale, but with the same sense of quality and refinement. And in such moments, we remember why we love Sony televisions: because once we fine-tune them, they reward us with a picture that captivates for long hours.

Calibration quickly revealed that the S90F has a significant reserve of capabilities. The image in SDR immediately gained a natural quality – classic films no longer looked like someone was applying a yellowish filter, and the colours regained their proper character. It's a return to the atmosphere of the original, without the impression that someone tried to "age" it forcefully. In HDR content, the difference was even more pronounced. The EOTF curve was managed to nearly reference level, and any deviations are so subtle that most viewers wouldn't even notice them. In practice, the S90F shows an image very close to ideal post-calibration. Compared to the WOLED version, it even performs better – mainly due to a wider coverage of the colour palette, which makes the colours look fuller and more vibrant.

Bravia 5 carries the genes of Sony, which remain intact – and thank goodness for that, because we're talking about absolutely exceptional digital image processing. It's no coincidence that for years, it's been considered that TVs from this brand set the standard for how a screen should handle lower quality materials. If someone still watches classic television, old films, or YouTube in lower resolutions, here they get equipment that can turn such content into a surprisingly enjoyable experience. On board, we find several tools worth activating. The first of these is "digital noise reduction." Set to a medium level, it works superbly – smoothing out tonal transitions that usually cause the most trouble in low-quality materials while introducing no artificial artifacts. Importantly, it also doesn't remove the cinematic character, which is the natural grain that is intentionally present in many productions. Another advantage of the Bravia 5 is the upscaling capabilities of the XR processor. The image presented after scaling is soft, yet sharp and clear. The outlines of characters are well-defined, and backgrounds maintain their texture without excessive artificial sharpening. It's hard to find a better TV for watching lower quality materials – Bravia 5 only confirms why Sony is considered the benchmark in this area.

S90F performs really well here, although there are some points that are common across most Samsung TVs. The noise reduction feature can effectively smooth out unwanted colour transitions in lower-quality materials like television or YouTube, making them look simply better. However, it should be noted that it works quite aggressively and can also soften elements that we wouldn’t want to alter, such as facial details. Therefore, if we want to use it, it’s best to use it in the "medium" setting and be aware of the compromise it brings. The upscaling itself is of a high standard – low-quality materials are pulled towards an image resembling 4K. The only caveat is that the S90F can still have issues with so-called overscan, meaning slight trimming of the edges in very low-quality materials such as 576p and lower.

Bravia 5 has a 120 Hz panel, which in itself sounds like an invitation to watch sports, fast matches or spectacular action films. However, the real magic begins when MotionFlow – Sony's proprietary motion smoother – comes into play. Thanks to this feature, we can adjust the character of the picture to our own preferences. The "smoothness" slider allows us to transition from a cinematic feel with a slight "judder" to a theatrical fluidity, where every ball in the match glides across the screen as if on a string. The higher the value, the smoother and more fluid it is; the lower it is, the more film-like and natural it becomes. In the options, we also find an additional setting that Sony calls "clarity". This is nothing more than the BFI function (which inserts black frames) aimed at improving motion sharpness. It sounds great in theory, but in practice, it must be used with caution. Why? Because all higher settings cause brightness drops of up to half, and in some cases, contour doubling also appears. So if we want to use it, we recommend setting it to the lowest level – "1" out of the available ten. That way, we gain a bit better motion sharpness without risking losing half the brightness of the picture.

S90F is an OLED with a refresh rate of 144 Hz, but in practice, what matters most is how it performs at 120 Hz, as this frequency is the most important when watching sports. The QD-OLED panel is no different in this regard from WOLED panels – the pixel response is nearly instantaneous, so motion is rendered with surgical precision. The effect is easy to predict. The image is practically free of motion blur, making gaming on consoles, matches, or other sports broadcasts a tremendous pleasure on the S90F.

Fans of movies and series have not been forgotten either. Like every Samsung television with a refresh rate of 120 Hz and above, the S90F is equipped with a proprietary motion smoother called “Picture Clarity.” Here, we find two sliders – blur reduction and judder reduction – which allow you to improve the smoothness of content recorded at 24 frames and tailor the effect to your own preferences.

In the Bravia 5, there is a significant improvement compared to the X90L model from two years ago. The television offers literally everything its predecessor had, but this time the issues that could frustrate gamers have been addressed. Problems with setting the variable refresh rate (VRR) have disappeared, and there are no longer issues with configuring HDR content in HGiG mode. In short: we get a device that simply works as it should, without any hassles. So, the Bravia 5 has everything you can expect from a modern gaming TV – and it can be confidently advertised with the slogan "ready for PS5." That's something we couldn't say about the X90L model. Well done, Sony!

It's just a shame that this relatively high-priced model lacks a full set of four HDMI 2.1 ports. In everyday use, this won’t be an issue for most people, but if someone has a console, soundbar, and additional equipment connected via HDMI, at some point they'll have to choose or juggle cables.

The S90F is a television that genuinely brings a lot of joy when gaming. To start with, we get four proper HDMI 2.1 ports, which means you can connect all consoles and PCs without having to figure out which device takes priority. This is a convenient and practical solution, which is not at all a given with other manufacturers. Additionally, there are key features such as: automatic game mode (ALLM), which automatically switches the screen to low latency settings, and VRR frame synchronization that operates over a wide range from 48 to 144 Hz. This ensures the picture remains smooth, whether we're playing fast-paced online shooters or more relaxed narrative titles. The Game Bar also deserves attention – a panel that allows quick access to several handy extras. For example, you can turn on an extra crosshair in the middle of the screen, enlarge the minimap, or, in the case of PC, change the aspect ratio. Finally, there's also Samsung's unique Game Motion Plus mode. Its task is to smooth out older or poorly optimized titles, and it actually works quite well. With this mode, even less polished games can look better and provide more enjoyment than on other televisions that theoretically offer the same technical parameters.