SONY BRAVIA 3 vs SHARP JP7765E

Bravia 3 does not hide the fact that it belongs to a group of TVs that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the brink where any HDR effect can still be discussed. For some, this is an acceptable level, while for others it is more typical for SDR materials, where spectacular flashes or vivid contrasts are not expected. The impression is that this is not a TV for those focused on the highest image quality in demanding film content. However, this does not mean that there are no advantages to be found here. Compared to its predecessor, the X75WL, the Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded, reaching over 91 percent, which in practice results in more saturated colours and a more pleasing texture of the image. As a result, even everyday content looks a bit more vibrant, and films and series can surprise with their colourful presentation, despite limitations in brightness itself.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly, we were quite surprised at first. The TV is able to achieve over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, you can get the impression that you are dealing with really good equipment. But unfortunately, we have to return to the issue we mentioned earlier, which is local dimming management. When small, bright spots appear on a dark background (like in test scenes from the films Life of Pi or Sicario 2), it’s clear how poorly the JP7 handles these zones. The TV dims them almost to the maximum, crushing the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-rich films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it's worth noting that the panel has the potential to display colours well. A PFS (phosphor) filter has been employed here, which allows the coverage of the DCI-P3 colour gamut to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it technologically relies mainly on the aforementioned PFS filter. Considering the recent market battles between manufacturers over what can and cannot be called QLED, we leave the issue of the correctness of this terminology to your judgement. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

We primarily tested the Sony Bravia 3 in movie mode, which immediately turned out to be the best choice among the factory settings. It's not a perfect picture, but compared to the eco mode that the TV suggests straight out of the box, the difference is evident and definitely better. In movie mode, there is a noticeable issue: the picture seems too warm, which is due to the lack of blue colour in the white balance. Nevertheless, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors arise in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the picture in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can ruin the impression left by the otherwise quite decent SDR content settings. Fortunately, it’s not a hopeless situation. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That's why we decided to check how the TV would perform after such adjustments.

When it comes to colours straight out of the box, the Sharp JP7 was tested in the Film mode, which traditionally offers the most cohesive image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results still fall short of ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish hue. Another issue was the gamma – in full-screen scenes, the TV produced excessively bright images, completely robbing it of its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded the Delta E 10 value. To remind you: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed, but not in a better way. Here, the white balance is dominated by blue, giving the image an unnatural, almost “store-like” sharpness, reminiscent of aggressive demonstration modes. Moreover, the measurements of the EOTF curve emphasise the store-like nature of the image. The graph clearly shows that the TV generates images that are significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the original content.

Calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, it managed to address the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most errors in the Color Checker measurements for SDR content practically disappeared. The whites took on a natural tone, and brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of what the human eye can perceive. So it is safe to say that in SDR content, after a few adjustments in the settings, ChooseTV 3 performs really well. It fares much worse, although still definitely better than before calibration, when it comes to HDR content. The white balance has been brought in line, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect has also improved, although it is far from perfect – many errors still exceed the threshold of four, and even five delta E units, remaining visible to the human eye. It was already clear earlier that ChooseTV 3 is not a television designed to impress with HDR quality. Nevertheless, it is pleasing that in SDR content, after calibration, the picture can look really great and in this category, the television pleasantly surprised us.

We subjected the JP7 to our standard calibration procedure and honestly... the television gained a second life thanks to it, especially with SDR content (YouTube, traditional television, series, or older films). With our precise adjustments to the white balance and stabilisation of the gamma, colour errors dropped to a value of below 3. This is a level at which the human eye struggles to perceive discrepancies. In this scenario, the Sharp JP7 delivers an image with truly excellent colour accuracy, which is a significant advantage in this price range. However, the HDR content turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply refused to cooperate. In the JP7 menu, we won’t find any option to effectively control how brightness is managed (EOTF). Although a significant portion of the colour errors has been reduced, the image still remained unnaturally oversaturated. It’s a bit disappointing because the potential of the mini-LED backlit panel is great, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR you will have to accept a certain degree of "artificiality" that cannot be bypassed even with professional equipment.

Bravia 3 brings something more to the Sony television family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but nonetheless, it must be said that the image in lower resolution looked surprisingly good. The scaling worked effectively, and most areas of the screen were free from the typical excessive edge roughness found in budget constructions.

Also worthy of attention is the function that improves the smoothness of tonal transitions. In high setting, it works really well, effectively masking gradation imperfections without significant loss of detail. It does happen that the algorithm overzealously smooths elements that should remain sharp – for example, faces – however, in the overall assessment, the effect is beneficial. The best results were achieved precisely at the highest setting, and this is the option we could recommend to those watching lower-quality content.

When it comes to lower quality materials and how Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and clear, without the overscan effect, which means no cropped edges. Of course, it's not at the level of top models and at times you can notice slight tearing on the edges, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs much worse, as aside from the scaling, it practically doesn’t exist. In the JP7 menu, we won’t find any options that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal hits the panel in a very raw form, which with heavily compressed materials (e.g., from YouTube) results in noticeable posterisation. Either this is a programming error or a very strange design decision, because in earlier Sharp models this function was available and, more importantly, worked with noticeable effect. Here, we are stuck with what the source delivers, without any digital support from the image processor.

Motion smoothness has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has included something that may appeal to those more sensitive to the way images are displayed. I'm talking about the proprietary motion smoother, Motion Flow, which gives the user plenty of adjustment options. With it, one can make the image smoother, almost theatrical, or stick to a more cinematic style with characteristic judder that many people simply associate with a filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which is the material we deal with on a daily basis. This is precisely where the motion smoother proves to be one of the most important features in everyday TV usage, and here, the Bravia 3 performs really decently.

The motion fluidity on the Sharp JP7 is quite average, and the reason is simple: the TV uses a 60Hz panel. This immediately makes it hard to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in films with a slider called De-judder. Lower settings give a more raw, “cinematic” (framey) image, while higher ones add artificial fluidity. We suggest setting it somewhere in the middle of the scale, around 3-5 – this is the best compromise to avoid the soap opera effect while also getting rid of the annoying image skipping. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually indicates the presence of a 120Hz panel. However, in the case of the JP7, it doesn’t actually enhance the image and serves more as a dummy – it looks good in the settings, but technically it shouldn’t work on this panel.

Bravia 3 is not gear for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports shuts down the conversation before it even gets started. This is a TV for casual gamers who, after work, will fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nonetheless, Sony has thrown in a few nice additions so it’s not completely sparse. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here, which is clear and intuitive. However, the biggest curiosity here is the PlayStation Portal app. Thanks to this, you can launch PS5 games wirelessly and see them right on the TV screen. It sounds great, but it only takes a few minutes to feel significant lag. In our opinion, it's more of a showcase of capabilities than something that can be used day-to-day. If someone really wants to game, it's better to plug the console in with an HDMI cable and forget about wireless issues.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM mode: Automatically switches the TV to low latency game mode (input lag).

• Player menu: Which is hard to call a fully-fledged “Game Bar,” as the functionality is minimal. Aside from enabling ALLM, there’s only a dedicator for gaming which we advise against as it introduces very noticeable artifacts and spoils responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on the PS5 or Xbox Series X. Another shortcoming is the VRR, which means that during frame drops, we are susceptible to screen tearing. Very problematic is also the lack of proper implementation of the HGiG standard. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally oversaturated image with cut-off details. The Sharp JP7 is a proposal only for those who game very occasionally.