SONY BRAVIA 3 vs Hisense UR8S

Bravia 3 does not hide the fact that it belongs to a group of TVs that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the brink where any HDR effect can still be discussed. For some, this is an acceptable level, while for others it is more typical for SDR materials, where spectacular flashes or vivid contrasts are not expected. The impression is that this is not a TV for those focused on the highest image quality in demanding film content. However, this does not mean that there are no advantages to be found here. Compared to its predecessor, the X75WL, the Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded, reaching over 91 percent, which in practice results in more saturated colours and a more pleasing texture of the image. As a result, even everyday content looks a bit more vibrant, and films and series can surprise with their colourful presentation, despite limitations in brightness itself.

UR8S is a higher-end Mini-LED, so you could expect plenty of brightness. Indeed, on a synthetic test pattern peak brightness reached about 2200 nits. That’s a very good result, but as always what the TV does in normal film scenes matters much more. Here the results are a bit more mixed. In bright scenes with lots of light on screen, the UR8S can deliver very strong HDR. Brightness then gets up to around 1500 nits, so the image is very intense and has a lot of punch. It’s worse with small bright elements on a dark background. The TV noticeably dims them to preserve deep blacks and avoid excessive blooming. As a result, things like single stars or small specular highlights can be only around 200 nits. And here HDR is no longer as impressive. So the local dimming algorithm works effectively, but it comes at a cost — sometimes it sacrifices the brightness of small details too much in favour of contrast.

Colours

For RGB Mini-LED TVs, colours should be evaluated a little differently than usual. If we look only at the panel’s capabilities, the UR8S performs excellently. We measured about 94% coverage of BT.2020 and virtually full DCI-P3. Those are among the highest figures currently seen in LCD TVs, and this is where the potential of the RGB backlight is most apparent. The problem is that this potential isn’t always used in real scenes. When we ran the same measurements on patterns overlaid with a film-like background, saturation of some colours started to fall noticeably. Individual zones can’t always control the three RGB components with the same precision when the scene becomes more complex. It’s most noticeable with blue and magenta. On simple test patches they can look very strong, but in tougher scenes samples of those colours clearly shrink. In other words, the UR8S has huge potential, but the TV can’t always take full advantage of it in every scene.

We primarily tested the Sony Bravia 3 in movie mode, which immediately turned out to be the best choice among the factory settings. It's not a perfect picture, but compared to the eco mode that the TV suggests straight out of the box, the difference is evident and definitely better. In movie mode, there is a noticeable issue: the picture seems too warm, which is due to the lack of blue colour in the white balance. Nevertheless, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors arise in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the picture in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can ruin the impression left by the otherwise quite decent SDR content settings. Fortunately, it’s not a hopeless situation. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That's why we decided to check how the TV would perform after such adjustments.

For evaluating the factory colours we used Filmmaker mode, which is supposed to show the image as close as possible to how the content was prepared. And if you look at the white balance alone, the UR8S performs quite well. There’s no strong tint that immediately jumps out, although as brightness increases a bit too much blue and red start to appear, with a corresponding lack of green. Colour errors are therefore visible in measurements, but the image itself doesn’t look bad.

We have much bigger reservations about how the UR8S manages image brightness. In SDR the gamma stays around 1.9–2.0 for most of the range instead of the target 2.4. In practice this simply means the image is too bright, especially in the midtones. Shadows are lifted too much, so the picture loses some depth. A similar tendency is visible in HDR. The EOTF curve sits above the reference value for a large part of the range, so the UR8S again brightens the image more than it should. This isn’t a case of the TV lacking brightness, because it has plenty, but of how it manages that brightness. As a result, HDR material can look very striking, but not always exactly as it should.

Calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, it managed to address the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most errors in the Color Checker measurements for SDR content practically disappeared. The whites took on a natural tone, and brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of what the human eye can perceive. So it is safe to say that in SDR content, after a few adjustments in the settings, ChooseTV 3 performs really well. It fares much worse, although still definitely better than before calibration, when it comes to HDR content. The white balance has been brought in line, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect has also improved, although it is far from perfect – many errors still exceed the threshold of four, and even five delta E units, remaining visible to the human eye. It was already clear earlier that ChooseTV 3 is not a television designed to impress with HDR quality. Nevertheless, it is pleasing that in SDR content, after calibration, the picture can look really great and in this category, the television pleasantly surprised us.

Hisense offers quite a lot of calibration options, and in SDR you can achieve a really good result with them. After adjustment the white balance is practically even across the whole range, and colour errors fall to very low values. The UR8S can be set very precisely here. HDR looks a little different. The white balance can also be noticeably improved, although at the highest brightness levels larger deviations start to appear. Most interesting, however, is the behaviour of the EOTF curve. Even after correctly setting it on test patterns, the UR8S can still interpret brightness in its own way when watching films. Depending on the scene, parts of the picture are slightly brightened and others darkened compared with how they should look. This shows that the algorithms controlling the backlight have quite a large influence on the final image. Calibration therefore allows colours to be improved very well, but we are not able to completely 'turn off' the way the UR8S manages brightness in HDR.

Bravia 3 brings something more to the Sony television family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but nonetheless, it must be said that the image in lower resolution looked surprisingly good. The scaling worked effectively, and most areas of the screen were free from the typical excessive edge roughness found in budget constructions.

Also worthy of attention is the function that improves the smoothness of tonal transitions. In high setting, it works really well, effectively masking gradation imperfections without significant loss of detail. It does happen that the algorithm overzealously smooths elements that should remain sharp – for example, faces – however, in the overall assessment, the effect is beneficial. The best results were achieved precisely at the highest setting, and this is the option we could recommend to those watching lower-quality content.

The big plus of the UR8S is its use of the MediaTek Pentonic 800 processor, and digital image processing is one of this model’s stronger points. The TV handles smoothing tonal transitions very well, especially with poorer-quality material. The feature responsible for this effect works effectively without overprocessing the picture. Even on a medium setting it can noticeably reduce visible banding and artefacts without heavily blurring details. Upscaling itself also performs very well. Lower-resolution content is displayed cleanly, edges look natural, and the image isn’t over-sharpened. The UR8S simply copes very well with weaker signals, and in that respect it’s one of its clear strengths.

Motion smoothness has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has included something that may appeal to those more sensitive to the way images are displayed. I'm talking about the proprietary motion smoother, Motion Flow, which gives the user plenty of adjustment options. With it, one can make the image smoother, almost theatrical, or stick to a more cinematic style with characteristic judder that many people simply associate with a filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which is the material we deal with on a daily basis. This is precisely where the motion smoother proves to be one of the most important features in everyday TV usage, and here, the Bravia 3 performs really decently.

The UR8S is equipped with a panel that has a native 180 Hz refresh rate, so right away it offers very strong potential for smooth motion. The panel itself performs really well, although some limitations typical of VA panels are still visible. Smearing is relatively low for this type of screen, but during faster motion, especially on darker backgrounds, it can still be noticed, particularly if you compare the same image to OLED TVs.

Bravia 3 is not gear for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports shuts down the conversation before it even gets started. This is a TV for casual gamers who, after work, will fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nonetheless, Sony has thrown in a few nice additions so it’s not completely sparse. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here, which is clear and intuitive. However, the biggest curiosity here is the PlayStation Portal app. Thanks to this, you can launch PS5 games wirelessly and see them right on the TV screen. It sounds great, but it only takes a few minutes to feel significant lag. In our opinion, it's more of a showcase of capabilities than something that can be used day-to-day. If someone really wants to game, it's better to plug the console in with an HDMI cable and forget about wireless issues.

In terms of gamer features the UR8S stacks up really well. The TV supports virtually everything you'd expect from a modern console or PC display. It has ALLM, VRR, and 4K at 120 Hz. There's also Dolby Vision in game mode, so when using, for example, an Xbox Series X you don't have to give up that HDR format. PC gamers get even more options. The panel can run at 4K and 180 Hz, and dropping to Full HD can push the refresh rate as high as 330 Hz. There's also a Game Bar that lets you quickly view key info and change gaming-related settings. The only real shortcoming is a proper implementation of HGiG. When enabled, the TV still interferes with HDR brightness mapping, so we don't get the effect intended by that standard. Apart from that, the UR8S is very well equipped for both consoles and a powerful PC.