Sony Bravia 3 50' (VA) vs TCL P7L / P79L

Interestingly, in the 50-inch version, the Bravia 3 performs slightly better in terms of brightness than its larger variants. In measurements, it achieved around 370 nits, which still aren’t values that can compete with top-tier TVs, but are sufficient to speak of a semblance of HDR effect. For some users, this level will be acceptable; others will consider it typical for SDR content, where striking highlights or strong contrasts are not expected. So it must be clearly stated that the Bravia 3 is not a TV for those who want to squeeze maximum quality from the most challenging film materials.

However, this doesn’t mean that everything is average. Sony has equipped this model with an additional PFS filter, which works similarly to the solutions used in QLED TVs. As a result, the coverage of the DCI-P3 colour gamut has increased to over 91 percent. In everyday use, this means livelier, more saturated colours and a more pleasant image quality. Even if it lacks strong lighting effects, movies and series can look significantly more appealing than in its predecessor, the X75WL.

The biggest limitation of the TCL P7L in HDR is simply brightness. The TV doesn't have much luminance headroom, so strong highlights, sunlight or small light sources can't clearly "pop" out of the image. As a result, even well-produced HDR material looks fairly restrained and, in terms of dynamics, is closer to good SDR than to what brighter models show. That doesn't mean the P7L completely fails at HDR; the issue is mainly a lack of sufficient backlight power. Looking at colours, the situation is a bit better. The TV covers roughly 91% of the DCI‑P3 gamut and about 68% of the wide BT.2020 space, so for its price class the colour range is quite decent. TCL markets this model as QLED, although the nature of the solution used is closer to a PFS phosphor‑based backlight than a classic quantum dot layer. What matters most to the viewer is the effect: more saturated colours are on offer.

Sony Bravia 3 was primarily tested in movie mode, which immediately turned out to be the best choice among the factory settings. It's not a perfect picture, but compared to the eco mode that the TV suggests right out of the box, the difference is clear and positive. In movie mode, one can notice a certain issue: the image appears too warm, which stems from a lack of blue in the white balance. Nevertheless, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors emerge in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management combined with limited colour gamut coverage further exposes the shortcomings of the picture in this mode. All of this makes HDR on the Bravia 3 seem unconvincing and can spoil the impression left by the quite decent SDR content settings. Fortunately, this is not a hopeless situation. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That's why we decided to check how the TV would perform after such adjustments.

In Film mode the TCL P7L performs quite decently without major tweaks, especially with ordinary SDR material. The white balance is relatively even, although as brightness increases there’s a slight rise in red and blue and a bit too little green. That doesn’t create a strongly visible colour cast and most colours remain close to their reference points. The Colour Checker confirms this, with a large portion of errors falling below the level that should particularly bother during normal viewing. We have more remarks about the gamma response. In the darkest parts of the image the TV drives it noticeably above the reference, so some shadow detail may be a little too dim. The curve then settles and for much of the range it’s close to the intended targets. As a result SDR generally looks natural, but in dark scenes the P7L can lose some subtlety.

In HDR the factory setup is less precise. As brightness increases the excess blue becomes more pronounced, so the picture can look cooler than it should. The number of larger colour deviations also rises, especially in brighter colours. The EOTF curve itself is handled fairly conservatively, with the TV showing the image darker than the reference over much of the range. For such an inexpensive model, the factory Film mode settings are not bad.

The calibration allowed us to extract significantly more from the ChooseTV 3 than we could have expected at the beginning. Firstly, we managed to correct the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in the white balance, most of the errors in the Color Checker measurements for SDR content practically disappeared. The shades of white gained a natural quality, and brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of human eye perception. Therefore, it can be confidently said that in SDR content, after a few tweaks in the settings, ChooseTV 3 performs really remarkably. Much worse, although still decidedly better than before calibration, are HDR contents. The white balance was managed to be sorted out, however, the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect has also improved, although it is far from perfect – many errors still exceed the threshold of four, and even five delta E units, which means they remain visible to the human eye. It was already clear earlier that ChooseTV 3 is not a television designed to impress with HDR quality. Nevertheless, it is pleasing that in SDR content, after calibration, the image can look really great, and in this category, the television has positively surprised us.

After calibration the TCL P7L can produce a genuinely pleasant picture, especially with conventional SDR material. We managed to even out the white balance very well, and the gamma curve now tracks close to the target value of 2.4. This is also evident in the colour measurements, as most errors have fallen significantly and in everyday viewing it’s hard to notice any major inaccuracies. Films, series, YouTube and regular TV therefore look more natural, without unnecessary warmth or a cool tint. For a model at this price point the SDR result is really very good.

In HDR the situation becomes more complicated. Calibration improved the white balance and corrected some deviations, but here the panel’s limitations become increasingly apparent. The P7L has relatively limited brightness and can’t sustain appropriate luminance for more saturated colours, so some errors remain even after careful tuning. In other words, settings can improve how the TV interprets the signal, but you can’t overcome its physical capabilities. That’s why calibration is most worthwhile for SDR on this model.

Bravia 3 brings more to the Sony TV family than just a shared name. It stands out primarily with its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won't find the advanced XR chip known from more expensive models here, but even so, it's fair to say that the image in lower resolutions looked surprisingly good. Scaling worked effectively, and most parts of the screen were devoid of the typical excessive edge tearing found in budget constructions. The feature that improves the fluidity of tonal transitions is also noteworthy. At the high setting, it performs quite well, effectively masking gradient imperfections without a significant loss of detail. It does occasionally happen that the algorithm smoothingly blurs elements that should remain sharp – for example, faces – however, in the overall assessment, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower quality content.

In this respect the TCL P7L performs surprisingly well, especially for such an inexpensive TV. The banding reduction feature, which in many budget models does little or nothing, actually manages to improve the picture here. It doesn't remove all banding completely, but it can noticeably reduce posterisation and make trickier gradients look more natural. In this price segment that's a genuinely pleasant surprise.

The upscaling itself also looks good. Lower-resolution material is upscaled properly, without excessive sharpening or adding artificial edges around objects. Of course the P7L won't turn a very poor source into a 4K-quality picture, but for regular TV the result is simply solid. For a model at this price point there are few major complaints to make.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that might appeal to those who are more sensitive to the way images are displayed. This refers to the proprietary motion smoother, Motion Flow, which offers users a lot of adjustment options. With it, you can make the picture smoother, almost theatrical, or stick to a more cinematic style with the characteristic judder, which many people simply associate with a filmic vibe. These functions work for content with lower frame rates, such as movies and series recorded at 24 or 30 frames per second, which is the type of material we encounter on a daily basis. It is precisely in this area that the motion smoother proves to be one of the most important features for everyday use of the television, and here the Bravia 3 performs really well.

TCL P7L uses a native 60 Hz panel at 4K resolution, and that's how it should be treated in everyday use. For movies the TV mainly offers frame interpolation, so it can smooth motion and reduce noticeable judder, but it doesn't deliver the smoothness typical of true 120 Hz panels.

Bravia 3 isn't gear for eSports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports closes the topic before it even has a chance to develop. This is a TV for the casual gamer who, after work, fires up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nonetheless, Sony has added a few nice extras to ensure it’s not too bare. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here, which is clear and straightforward. However, the biggest curiosity is the PlayStation Portal app. Thanks to it, you can launch games from your PS5 wirelessly and see them on the TV screen straight away. Sounds great, but it only takes a few minutes to feel significant delays. In our opinion, it’s more of a showcase of capabilities than something that can be used on a daily basis. If someone really wants to play, it’s better to plug the console in with an HDMI cable and forget about wireless issues.

For such an inexpensive TV, the P7L has quite a lot to offer gamers. It has ALLM, VRR and Dolby Vision in games, and TCL also includes its Game Bar, where you can quickly check key information or change some settings without leaving the game. Not everything is perfect, though, because HGiG doesn't work here as it should, but at this price point it's hard to complain much about the feature set. The most interesting part comes when you give up 4K. At that resolution the TV runs at up to 60 Hz, but at 1440p and 1080p it can already display at 120 Hz. And that's not just a spec-sheet curiosity. In fast-paced games that support that frame rate the difference in smoothness is genuinely noticeable, so if you care more about smoother motion than maximum image sharpness, that mode can make a lot of sense. Of course, that doesn't make the P7L a true 120 Hz TV. Still, it's precisely these extra modes that make the P7L perform really well for gaming.