Sony A95L vs Samsung The Frame 2025 (LS03F)

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi and Sicario 2. These results are truly remarkable – the bright elements in these films practically come alive on the screen, providing the viewer with immersive visual experiences. The only thing to note is minor issues with maintaining brightness in the scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect associated with OLED technology. A big plus also goes to the wide coverage of the BT.2020 colour palette at 89%, which places A95L Sony among the top TVs in terms of colour reproduction. All of this is made possible by the QD-OLED panel from Samsung Displays.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

The best factory mode for colour reproduction on the Sony A95L is IMAX Enhanced. This mode seems well-calibrated at first glance, but upon closer analysis, several areas for improvement become apparent. Firstly, the white balance for both SDR and 4K HDR content is marred by an excess of blue and red hues, leading to a subtle pink tint, particularly noticeable on neutral tones. As a result, skin tones are skewed, affecting the realism of the displayed image. This is clearly visible in the comparison photo below. Additionally, the Colour Checker test confirms the presence of these errors – the colour samples often deviate from their reference values, indicating some inaccuracies in the factory colour reproduction of the A95L Sony. The maximum deltaE error values reach up to 5.8, which is a clear indicator that colours are not always reproduced as accurately as they should be.

Regarding brightness characteristics, the gamma for HD/SDR content is generally quite good, maintaining an appropriate balance between brightness and contrast. Unfortunately, a significant jump is visible at the end of the graph, leading to a strong brightening of the image when the screen is fully flooded with white. This can make scenes with very bright backgrounds, such as snowy landscapes or intense daylight, appear too glaring and lose detail. For HDR content, the EOTF curve, which controls luminance, is slightly elevated compared to reference values. This, in turn, causes the image to be somewhat brighter than it should be, which can affect the perception of more subtle details in the darker areas of the frame.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

Sony A95L offers excellent tools for professional screen calibration, allowing you to maximise the potential of the IMAX Enhanced mode. We used them to achieve an image quality that satisfies even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply fantastic – nearly perfect. The Colour Checker test confirmed that deltaE errors do not exceed a value of "2", which means that colour reproduction is extremely accurate, and any deviations are practically imperceptible to the human eye.

The calibration also brought a significant improvement in brightness – gamma is now perfectly balanced, eliminating the previous problem of excessive brightening in scenes with very bright backgrounds. Thanks to this, even the brightest moments, such as snowy landscapes or intense daytime scenes, appear natural, without the risk of blown-out highlights. The EOTF curve, responsible for controlling luminance in HDR content, has also been improved – it now reaches reference levels in both synthetic tests and practical movie watching.

As a result of the calibration, A95L Sony provides an excellent experience, whether you are watching regular TV content or your favourite films. Every detail is reproduced exactly as the creators intended – without unnecessary brightenings, with perfectly rendered colours and appropriate depth. This shows that this television, after professional tuning, can compete with the best screens on the market, offering an image that truly impresses.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

The tonal transition smoothing function in Sony A95L works really well and is worth noting. We recommend setting it to "Medium" level, as this value achieves an ideal compromise – no artifacts appear, and the image looks incredibly natural and pleasing to the eye. This ensures that transitions between different shades are smooth while maintaining scene detail, which further enhances viewing comfort.

When it comes to upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model exceptionally well – the image is remarkably clear, there are no excessive jagged edges, and the background details are perfectly preserved. The XR processor effectively improves low resolution, providing very good results that allow you to enjoy content in nearly high quality, even if its source is not perfect.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

Sony A95L is a television that should satisfy both gamers and movie enthusiasts. When it comes to watching films, this model is equipped with Motionflow technology, which allows you to precisely adjust whether you want the image to be more "framey," like in traditional cinema, or exceptionally smooth, like in cinema TVs. The "Smoothness" slider allows you to control the level of fluidity – from subtle changes to more noticeable effects, while the "Clarity" slider reduces flicker and artifacts, helping to achieve more natural and clear movement. When it comes to gaming and watching sports, the A95L Sony offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, and sports fans will see every movement in full clarity. Overall, the television performs excellently – both with fast-paced gameplay and emotionally charged film sequences.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. To begin with, the 120 Hz refresh rate – this is something that anyone who loves fast-paced action games, racing, or dynamic shooters will appreciate. This makes the image exceptionally smooth, and gameplay more satisfying, without annoying stutters. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature, which automatically activates low-latency mode when we start up a console. What does this mean? Primarily, faster reactions on screen, which in games where every second counts, is simply invaluable. Added to that is VRR (Variable Refresh Rate), which ensures that the image refresh rate adapts to the number of frames generated by the console. The effect? No tearing of the image, and everything looks smooth and cohesive – even with varying FPS.

It's worth mentioning the support for Dolby Vision with low input lag in games – something we don't often see in televisions, but here it is included. As a result, the image in HDR-compatible games is incredibly vibrant, with vivid colors and excellent contrast. Both the brightest and darkest details are visible, making everything look just as the game developers intended. And there's also the "Game Bar" – a small but very practical convenience. It gives us all the essential gaming-related settings at our fingertips, such as VRR and lag information. There's no need to interrupt gameplay to adjust settings – everything is at hand.

However, it's important to note that the A95L offers only two full-bandwidth HDMI 2.1 ports, one of which is allocated for eARC. This could be somewhat limiting if we plan to connect multiple devices – for example, a next-gen console and a soundbar simultaneously. In such cases, eARC occupying one of those ports may be a bit problematic, blocking the option to connect a second console.

As we mentioned earlier – although The Frame likely displays images and artwork for most of the time, Samsung recognised that a Van Gogh fan could just as easily be an avid gamer. And it must be said that The Frame 2025 has almost everything to become a fully-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of a single HDMI 2.1 port. The TV handles lower resolutions at higher refresh rates effortlessly and features an expanded Game Bar – already known from other Samsung models – which allows for quick preview and adjustment of key gaming-related settings. For this, it gets extra points from us. Noteworthy is also the proprietary motion smoother, Auto Motion Plus Game, which – and this is worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically unnoticeable way regarding delays. The result? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames. This solution can genuinely improve gaming comfort in more demanding titles – particularly on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already something we consider standard in Samsung TVs, so there’s not much to specifically nitpick here. However, the problem lies elsewhere. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant inconvenience when configuring the console for proper HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this needs to be fixed as soon as possible. We’re talking about a brand that has set standards for gaming on TVs for years. If HGiG returns – and we hope it does – The Frame LS03F can confidently aspire to be a proper gaming TV. Not only as a decoration on the wall, but as equipment that truly enhances the gaming experience.