Sony A95L vs Hisense U7S / U77SE

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi and Sicario 2. These results are truly remarkable – the bright elements in these films practically come alive on the screen, providing the viewer with immersive visual experiences. The only thing to note is minor issues with maintaining brightness in the scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect associated with OLED technology. A big plus also goes to the wide coverage of the BT.2020 colour palette at 89%, which places A95L Sony among the top TVs in terms of colour reproduction. All of this is made possible by the QD-OLED panel from Samsung Displays.

The Hisense U7S has considerable HDR potential, but it can’t make full use of it in every scene. On a test pattern it reaches about 1100 nits, so the backlight is genuinely strong. In our brighter film scenes we measured around 640 to 745 nits. That’s still enough for the sun or bright highlights to have a distinct bloom and to show an advantage over SDR material. When the TV needs to light a larger portion of the image, it handles it quite well.

The problem appears with small lights on a dark background. Each of the 192 zones covers an area considerably larger than a tiny point on the screen. If the TV were to drive such a zone strongly, it would brighten the surrounding area along with the light. Hisense tries to avoid that and dims the whole zone. Blacks look better as a result, but a small bright object that should draw the eye also loses intensity. That’s why in two tougher scenes we recorded only 297 and 154 nits. The difference is large: in one shot HDR can impress, and in the next small highlights are noticeably muted. The U7S therefore prioritises keeping deep blacks, even at the expense of bright details. With this number of zones it’s an understandable compromise, but it’s worth remembering that the peak 1100 nits tells us about the backlight’s capability, not how brightly the TV will show every element of a film.

Colours

Hisense markets the U7S as ULED, but that’s a marketing name; the wider colour gamut here is achieved by a PFS phosphor backlight. In our measurements the TV covered about 91% of the DCI-P3 space and 71% of BT.2020. Those are good results, though a little short of the best screens on the market. The biggest shortfall is in green — the TV doesn’t even reach the DCI-P3 boundary there, so the most intense green hues will be less saturated than they should be. Most colours in HDR films and series still look suitably vivid, however. A positive is the repeatability of the results: gamut coverage on test patterns and in film scenes is practically identical.

The best factory mode for colour reproduction on the Sony A95L is IMAX Enhanced. This mode seems well-calibrated at first glance, but upon closer analysis, several areas for improvement become apparent. Firstly, the white balance for both SDR and 4K HDR content is marred by an excess of blue and red hues, leading to a subtle pink tint, particularly noticeable on neutral tones. As a result, skin tones are skewed, affecting the realism of the displayed image. This is clearly visible in the comparison photo below. Additionally, the Colour Checker test confirms the presence of these errors – the colour samples often deviate from their reference values, indicating some inaccuracies in the factory colour reproduction of the A95L Sony. The maximum deltaE error values reach up to 5.8, which is a clear indicator that colours are not always reproduced as accurately as they should be.

Regarding brightness characteristics, the gamma for HD/SDR content is generally quite good, maintaining an appropriate balance between brightness and contrast. Unfortunately, a significant jump is visible at the end of the graph, leading to a strong brightening of the image when the screen is fully flooded with white. This can make scenes with very bright backgrounds, such as snowy landscapes or intense daylight, appear too glaring and lose detail. For HDR content, the EOTF curve, which controls luminance, is slightly elevated compared to reference values. This, in turn, causes the image to be somewhat brighter than it should be, which can affect the perception of more subtle details in the darker areas of the frame.

Factory colours on the Hisense U7S are decent, but there are a few things to fix. In SDR the white balance favours red, so the image looks too warm, in places with a slightly pink tint. You can see this on faces and bright, neutral surfaces. Gamma also runs below the target, so the TV brightens the image, especially in darker areas. That makes it easier to see shadow detail, but the scene loses some of its depth.

In HDR the white balance is a bit more even, but not completely neutral, with midtones lacking blue and the brightest parts lacking red. A bigger problem is the way brightness is reproduced. The EOTF curve shows that a large portion of the midtones is boosted, making the image appear brighter than the source material intends. Color Checker measurements also fare worse than in SDR: many errors are around 3 to 4, and individual ones reach as high as 8. Colours can therefore look attractive, but they're not always faithful to what we should be seeing. There’s room for improvement and we’ll see how much can be corrected with calibration.

Sony A95L offers excellent tools for professional screen calibration, allowing you to maximise the potential of the IMAX Enhanced mode. We used them to achieve an image quality that satisfies even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply fantastic – nearly perfect. The Colour Checker test confirmed that deltaE errors do not exceed a value of "2", which means that colour reproduction is extremely accurate, and any deviations are practically imperceptible to the human eye.

The calibration also brought a significant improvement in brightness – gamma is now perfectly balanced, eliminating the previous problem of excessive brightening in scenes with very bright backgrounds. Thanks to this, even the brightest moments, such as snowy landscapes or intense daytime scenes, appear natural, without the risk of blown-out highlights. The EOTF curve, responsible for controlling luminance in HDR content, has also been improved – it now reaches reference levels in both synthetic tests and practical movie watching.

As a result of the calibration, A95L Sony provides an excellent experience, whether you are watching regular TV content or your favourite films. Every detail is reproduced exactly as the creators intended – without unnecessary brightenings, with perfectly rendered colours and appropriate depth. This shows that this television, after professional tuning, can compete with the best screens on the market, offering an image that truly impresses.

Calibrating the Hisense U7S did the most for SDR content. We managed to even out the white balance, so the earlier warm tint is gone and whites and greys look neutral. Gamma now sits very close to the reference, so the TV no longer brightens the image unnecessarily and darker scenes have regained depth. Color Checker measurements confirm the improvement: most errors are below 2. For watching regular TV and SDR films, this delivers a really well calibrated picture. Calibration in HDR wasn’t as smooth. The TV lacks an effective way to correct the EOTF curve, so Hisense still interprets the film’s brightness a bit on its own. It brightens parts of the image and, depending on the scene and local dimming, can tone down the brightest elements. That couldn’t be eliminated by calibration. This also shows up in the Color Checker results, where many errors remain around 3–4 and some exceed 7. In SDR the result is therefore very good, but in HDR we have to accept that the TV adds its own interpretation of brightness to the image.

The tonal transition smoothing function in Sony A95L works really well and is worth noting. We recommend setting it to "Medium" level, as this value achieves an ideal compromise – no artifacts appear, and the image looks incredibly natural and pleasing to the eye. This ensures that transitions between different shades are smooth while maintaining scene detail, which further enhances viewing comfort.

When it comes to upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model exceptionally well – the image is remarkably clear, there are no excessive jagged edges, and the background details are perfectly preserved. The XR processor effectively improves low resolution, providing very good results that allow you to enjoy content in nearly high quality, even if its source is not perfect.

The processing of lower-quality material in the Hisense U7S is fairly average. The Pentonic 700 chipset used here doesn't cope particularly well with the effects of heavy compression. There's a "Smooth and Gradient Picture" function in the menu, but its performance leaves a lot to be desired. At the low setting it's hard to see any improvement in tonal transitions, though at least the picture doesn't suffer. Medium and high settings still don't remove visible banding between tones and begin to blur details; in our clips parts of characters' faces even vanished. Interestingly, film grain remains untouched at every level. If you do use this function, stick to the low setting. Its current performance needs refinement, but that's mainly down to the processor used here.

Upscaling to 4K performs much better. Lower-resolution content gains clarity, edges are well reproduced and fine details look sharp. That doesn't mean the TV can recover details that weren't in the recording, but it makes good use of what's provided by the source. Another plus is the lack of edge cropping, even with an SD signal.

Sony A95L is a television that should satisfy both gamers and movie enthusiasts. When it comes to watching films, this model is equipped with Motionflow technology, which allows you to precisely adjust whether you want the image to be more "framey," like in traditional cinema, or exceptionally smooth, like in cinema TVs. The "Smoothness" slider allows you to control the level of fluidity – from subtle changes to more noticeable effects, while the "Clarity" slider reduces flicker and artifacts, helping to achieve more natural and clear movement. When it comes to gaming and watching sports, the A95L Sony offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, and sports fans will see every movement in full clarity. Overall, the television performs excellently – both with fast-paced gameplay and emotionally charged film sequences.

Motion handling on the Hisense U7S is decent thanks to its 144 Hz refresh rate. For films there's also a motion smoothing option with adjustable judder and blur reduction. You can keep a more cinematic feel to motion or increase smoothness if choppy camera pans bother you. High refresh is also useful for sport and gaming, but unfortunately it doesn't solve the panel's biggest problem.

The issue is pixel response time. Fast-moving objects leave long, distinct trails, as our UFO test shows. It's worst on dark backgrounds, where the trail is particularly pronounced. So motion can be smooth, but the moving object loses sharpness, and that difference on the U7S is fairly easy to spot.

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. To begin with, the 120 Hz refresh rate – this is something that anyone who loves fast-paced action games, racing, or dynamic shooters will appreciate. This makes the image exceptionally smooth, and gameplay more satisfying, without annoying stutters. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature, which automatically activates low-latency mode when we start up a console. What does this mean? Primarily, faster reactions on screen, which in games where every second counts, is simply invaluable. Added to that is VRR (Variable Refresh Rate), which ensures that the image refresh rate adapts to the number of frames generated by the console. The effect? No tearing of the image, and everything looks smooth and cohesive – even with varying FPS.

It's worth mentioning the support for Dolby Vision with low input lag in games – something we don't often see in televisions, but here it is included. As a result, the image in HDR-compatible games is incredibly vibrant, with vivid colors and excellent contrast. Both the brightest and darkest details are visible, making everything look just as the game developers intended. And there's also the "Game Bar" – a small but very practical convenience. It gives us all the essential gaming-related settings at our fingertips, such as VRR and lag information. There's no need to interrupt gameplay to adjust settings – everything is at hand.

However, it's important to note that the A95L offers only two full-bandwidth HDMI 2.1 ports, one of which is allocated for eARC. This could be somewhat limiting if we plan to connect multiple devices – for example, a next-gen console and a soundbar simultaneously. In such cases, eARC occupying one of those ports may be a bit problematic, blocking the option to connect a second console.

The Hisense U7S has plenty to offer gamers. You get two HDMI 2.1 ports and support for 120 Hz in Full HD, 1440p and 4K, so modern consoles’ capabilities are well utilised. When connected to a PC you can use 144 Hz at 4K or switch the resolution to Full HD and run 240 Hz. So there’s a lot of choice, although it’s worth remembering the motion smearing mentioned earlier, which the high refresh rate doesn’t eliminate. VRR and ALLM are present as well. VRR helps keep the picture tear-free when a game’s frame rate changes. ALLM automatically switches the TV into game mode, so you don’t have to go into the menu each time. VRR works from 48 to 240 Hz, with the highest refresh rate available in Full HD. Xbox users can also play in Dolby Vision at 120 Hz. Importantly, that format does not cause significant input lag here. The Game Bar also looks great. It’s clear and attractive, and lets you quickly check what signal the TV is receiving. Handy gaming settings are close to hand too, including shadow brightening. If it’s hard to spot an opponent in a dark game, you can improve visibility without digging through the whole menu.

Our biggest complaint is HGiG. Hisense keeps doing its own tone mapping, which makes setting up HDR on the console confusing. You adjust the checkerboard pattern, and the TV continually alters its appearance. As a result, the point at which the pattern disappears does not correctly indicate the display’s brightness limit, and it’s easy to set the value too high. For this model it’s better to set the target HDR brightness on the console to around 900 to 1000 nits, rather than rely on the configurator.