SHARP JP7765E vs Sony BRAVIA 2 II (S25M2)

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly, we were quite surprised at first. The TV is able to achieve over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, you can get the impression that you are dealing with really good equipment. But unfortunately, we have to return to the issue we mentioned earlier, which is local dimming management. When small, bright spots appear on a dark background (like in test scenes from the films Life of Pi or Sicario 2), it’s clear how poorly the JP7 handles these zones. The TV dims them almost to the maximum, crushing the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-rich films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it's worth noting that the panel has the potential to display colours well. A PFS (phosphor) filter has been employed here, which allows the coverage of the DCI-P3 colour gamut to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it technologically relies mainly on the aforementioned PFS filter. Considering the recent market battles between manufacturers over what can and cannot be called QLED, we leave the issue of the correctness of this terminology to your judgement. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

Sony Bravia 2 II isn't a particularly bright TV and unfortunately that's immediately obvious in HDR. In our measurements brightness stayed around 300 to 330 nits, which is far too low for the brightest parts of the image to look truly impactful. In practice HDR here doesn't differ that much from regular SDR. Bright highlights, the sun or lamps are of course visible, but they lack the intensity you'd expect from HDR content. The Bravia 2 II is therefore much better suited to standard SDR material, where its limited brightness will be least noticeable.

Colour gamut coverage

The Sony Bravia 2 II also doesn't impress when it comes to colour. The TV doesn't use any extra gamut-expanding filter, such as the quantum dots found in QLED sets or a PFS phosphor layer. In our measurements it covered about 78% of the DCI-P3 gamut and roughly 57% of the very wide BT.2020. That's definitely too little to deliver truly saturated colours in HDR material. More intense reds, greens or turquoises will simply be less striking than on TVs with an expanded colour gamut. The Bravia 2 II is much better matched to the standard Rec.709 gamut used for films, series and SDR broadcast.

When it comes to colours straight out of the box, the Sharp JP7 was tested in the Film mode, which traditionally offers the most cohesive image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results still fall short of ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish hue. Another issue was the gamma – in full-screen scenes, the TV produced excessively bright images, completely robbing it of its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded the Delta E 10 value. To remind you: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed, but not in a better way. Here, the white balance is dominated by blue, giving the image an unnatural, almost “store-like” sharpness, reminiscent of aggressive demonstration modes. Moreover, the measurements of the EOTF curve emphasise the store-like nature of the image. The graph clearly shows that the TV generates images that are significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the original content.

The out-of-the-box colour reproduction in Kino mode was really quite good, at least for ordinary SDR material. The Bravia 2 II had a slight tendency to boost reds, which made some colours lean a bit warmer, at times with a faint pinkish tint. That wasn't a major fault and during normal viewing the picture still looked fairly natural. There was a bit more going on with image brightness. Looking at the gamma curve, Sony doesn't stick perfectly to the reference value. The darkest areas are slightly lifted, while as brightness increases the gamma gradually rises and a large part of the image becomes darker than it should. However, the difference isn't big enough to seriously bother during everyday watching. Overall, SDR straight out of the box performs quite decently.

The situation is much worse in HDR. We've already mentioned the limited colour gamut, but on top of that the Bravia 2 II quite aggressively manipulates image brightness. The EOTF curve sits below the reference for much of the range, which means the TV renders most mid and brighter parts of the scene darker than the source material intends. Only towards the very end of the range does the curve flatten out, as the panel reaches the limits of its capabilities. Combined with a peak brightness of around 300 nits, this gives HDR that not only lacks much punch but can simply look too dark.

We subjected the JP7 to our standard calibration procedure and honestly... the television gained a second life thanks to it, especially with SDR content (YouTube, traditional television, series, or older films). With our precise adjustments to the white balance and stabilisation of the gamma, colour errors dropped to a value of below 3. This is a level at which the human eye struggles to perceive discrepancies. In this scenario, the Sharp JP7 delivers an image with truly excellent colour accuracy, which is a significant advantage in this price range. However, the HDR content turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply refused to cooperate. In the JP7 menu, we won’t find any option to effectively control how brightness is managed (EOTF). Although a significant portion of the colour errors has been reduced, the image still remained unnaturally oversaturated. It’s a bit disappointing because the potential of the mini-LED backlit panel is great, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR you will have to accept a certain degree of "artificiality" that cannot be bypassed even with professional equipment.

Calibration did a lot for the Bravia 2 II, especially with SDR content. Above all, we managed to even out the white balance and tidy up the gamma, which now stays much closer to the reference value. As a result, the image no longer has the earlier pink cast, and the brightness across different areas is much better organised. You can also see it in the colour errors, which after calibration dropped to a very low level (with only minor issues in the most saturated reds).

We also partly managed to rein in the Bravia 2 II in HDR, especially in the way the TV handles image brightness. However, there is one thing no calibration can fix: the panel's capabilities. A narrow colour gamut means the TV physically can't reproduce the most saturated colours recorded in HDR content. On top of that, the low contrast of the IPS panel causes darker scenes to be covered in a grey haze, which robs colours of some of their depth. So we can improve how the Bravia 2 II uses its capabilities, but we can't overcome the panel's inherent limitations.

When it comes to lower quality materials and how Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and clear, without the overscan effect, which means no cropped edges. Of course, it's not at the level of top models and at times you can notice slight tearing on the edges, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs much worse, as aside from the scaling, it practically doesn’t exist. In the JP7 menu, we won’t find any options that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal hits the panel in a very raw form, which with heavily compressed materials (e.g., from YouTube) results in noticeable posterisation. Either this is a programming error or a very strange design decision, because in earlier Sharp models this function was available and, more importantly, worked with noticeable effect. Here, we are stuck with what the source delivers, without any digital support from the image processor.

Upscaling on the Bravia 2 II performs quite well and the TV maintains the standard we've come to expect from Sony. Lower-resolution material is sensibly upscaled to 4K, and the image is slightly smoothed without excessive edge sharpening. It's less successful at dealing with content that shows visible compression artefacts. That's down to the "Digital Noise Reduction" function, which on the "High" setting can smooth some ugly banding. The problem is it does so quite aggressively and, along with the imperfections, removes a lot of fine detail, including natural film grain. What's more, when there's more motion on screen its effectiveness drops considerably and the improvement is minimal. For that reason we generally didn't use this feature for everyday viewing.

The motion fluidity on the Sharp JP7 is quite average, and the reason is simple: the TV uses a 60Hz panel. This immediately makes it hard to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in films with a slider called De-judder. Lower settings give a more raw, “cinematic” (framey) image, while higher ones add artificial fluidity. We suggest setting it somewhere in the middle of the scale, around 3-5 – this is the best compromise to avoid the soap opera effect while also getting rid of the annoying image skipping. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually indicates the presence of a 120Hz panel. However, in the case of the JP7, it doesn’t actually enhance the image and serves more as a dummy – it looks good in the settings, but technically it shouldn’t work on this panel.

Bravia 2 II uses a 60 Hz panel and, for what it is, handles motion quite well. However, bear in mind it’s an entry-level panel and its limitations are especially noticeable with sports. The TV can’t interpolate 50/60 fps material to a higher refresh rate, so it can’t further improve the sharpness of fast-moving objects. For films and series there’s a conventional motion-smoothing feature that can reduce the judder typical of 24 fps material.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM mode: Automatically switches the TV to low latency game mode (input lag).

• Player menu: Which is hard to call a fully-fledged “Game Bar,” as the functionality is minimal. Aside from enabling ALLM, there’s only a dedicator for gaming which we advise against as it introduces very noticeable artifacts and spoils responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on the PS5 or Xbox Series X. Another shortcoming is the VRR, which means that during frame drops, we are susceptible to screen tearing. Very problematic is also the lack of proper implementation of the HGiG standard. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally oversaturated image with cut-off details. The Sharp JP7 is a proposal only for those who game very occasionally.

The Bravia 2 II isn’t a TV that’s particularly suited to gaming, and the feature list makes that clear pretty quickly. You basically only get automatic low-latency ALLM and a simple Game Bar where you can view basic signal info and change a few settings. That’s where the positives end. The TV doesn’t support VRR or 120 Hz (not even at lower resolutions) and on top of that it has problems correctly implementing HDR HGIG. It’s fine for occasional console play and, thanks to low input lag, the controls remain responsive, but if you’re after a TV primarily for gaming the Bravia 2 II is a significantly limited choice.