Sharp GR8 vs Samsung OLED S95H (S99H) (QD-OLED)

Sharp GR8 in its promotional materials boasts of "very high brightness" at a level of 500 nits. Unfortunately, our tests showed that reality is somewhat different – the average luminance we were able to achieve was around 360 nits. This is rather an average result, especially in the context of the manufacturer's claims. Such brightness does not allow for a full enjoyment of HDR effects. The image is a bit sharper than in standard SDR, but it's hard to talk about true vibrancy and depth of bright elements here. However, the coverage of the DCI-P3 colour palette at 95% deserves praise. This is the result of applying an additional PFS coating, known from QLED technology. As a result, colours are vibrant and have a pleasant, natural tone, which partially compensates for the shortcomings in brightness.

When it comes to pure brightness, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2,800 nits. Whatever the scene, you can expect powerful HDR effects that are almost blinding, which is exactly what we want from a top‑tier display. By nature, an OLED panel can't maintain that extreme brightness in very bright, full‑screen frames the way it can with small bright highlights, but the results are still excellent. In a bright scene from The Meg the sun still exceeded 2,200 nits. That means the S99H was able to hold a higher brightness than most Mini LED screens on the market. In terms of brightness the S99H is currently the best OLED TV we've tested.

Colour gamut coverage

The S99H also handles colours exceptionally well, thanks directly to the QD‑OLED panel used here. Whether the test used synthetic test patterns or measurements with film material in the background, the results remained very high. The S99H easily covers almost 100% of the DCI‑P3 gamut, and in the most demanding space, BT.2020 it reaches nearly 90%. That's absolute top‑tier performance. These results match what we saw in the new SQD‑Mini‑LED displays, and in real film scenes they even surpass RGB Mini LED displays.

At the beginning, it's worth noting that colour reproduction tests are always conducted in the best factory picture mode. In the case of Sharp GR8, this is the “Film” mode. When it comes to white balance, which affects how we perceive colours on the screen, in SDR mode the strong dominance of blue immediately stands out. This results in an unnatural cooling of the image – blue elements take on a purple hue, and skin tones appear to have a pink tint, which we can see in the comparative photo from the film STAR WARS. During the Color Checker test, it was clearly visible how the colour samples deviated from the standard values, confirming significant errors in colour reproduction. The gamma was also not ideal – it caused excessive brightening of the entire image, causing the scene to lose depth and proper tonal transitions.

In the 4K HDR mode, the situation looks much better. The dominance of blue is much less noticeable, although there are minor issues with the blending of red and blue. This makes some shades look slightly unnatural. The EOTF curve, which is responsible for image brightness in 4K HDR content, showed another problem – the TV tends to excessively darken the image across the entire surface of the screen.

To summarise, the “Film” mode in Sharp GR8 would require some adjustments in order to fully utilise the potential of this television. Fortunately, we took care of this and proceeded with calibration.

Samsung offers a whole host of picture modes and features, but we traditionally recommend choosing FILMMAKER mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor flaws. These are mainly a slight deviation in white balance in SDR content and a slightly low gamma. As a result, the picture in a dark room can be a little too bright compared with the reference value of 2.4, which is the standard for watching films with the lights off. These are, of course, small issues, because overall colour reproduction remains very good and the errors in ColorChecker measurements are not large. However, we know that for a screen of the S99H's calibre you can and should expect even more, so we subjected it to professional calibration.

Sharp GR8 is one of those televisions that really gains a second life after proper calibration. Both in HD and 4K content, the white balance performs very well, especially considering this model's price segment. The picture becomes significantly closer to what the director intended to show – colours appear natural, and skin tones gain the right depth and warmth. The brightness characteristics also leave a very positive impression. Both the gamma and the EOTF curve demonstrate really solid values. While slight imperfections can be noticed, they are subtle enough that it's difficult to see them during everyday viewing. In summary, calibration allows Sharp GR8 to show its best face, offering a picture that is not only pleasant to the eye but also faithfully conveys the creators' intentions.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration controls, we were able to tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and correct image modelling. In a profile prepared like this there really isn't a single thing to pick apart or call a fault. After calibration, the S99H can deliver an essentially reference-quality picture.

Sharp GR8 is equipped with a feature called "10-bit colour reproduction," which theoretically should improve the smoothness of tonal transitions. In practice… well, the effect is surprising, but not in a very positive way. Even at the highest settings, it’s hard to notice any impact on the actual tonal transitions. Instead, the feature surprisingly smooths out things it shouldn’t - walls, shirts, or other flat surfaces look almost as if they have been ironed. In the test, we had to note that there is simply no actual impact on tonal transitions.

When it comes to image scaling, Sharp GR8 performs significantly better. The television can give the image a plastic, smooth characteristic, making even lower resolution content look quite good. Of course, with more demanding details, such as thin branches of trees in the background, you can see slight jaggedness, but it’s not something that would significantly affect the viewing comfort.

Upscaling and digital image processing are handled by Samsung's proprietary NQ4 Gen3 processor. It copes very well with scaling lower-resolution content to 4K. The picture is clear without looking artificial or overly sharp. The only fairly specific drawback appears with very old material recorded at 480p or lower. In such cases the TV can slightly crop the edges of the image.

The processor also does a decent job with artefacts visible in low-bitrate material, for example in heavily compressed YouTube videos. The noise reduction function effectively smooths the picture and reduces posterisation, but it works quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image more than keeping every detail, it may prove useful.

This is where Sharp GR8 has the opportunity to stand out against the competition in its price segment. The television is equipped with a 144 Hz refresh rate panel, which is an impressive result, especially if we plan to use it for dynamic content such as action films, sports broadcasts, or video games. Additionally, the manufacturer has included a motion smoothing feature, commonly known as a 'smoother'. The user has three levels of adjustment available, allowing them to tailor the effect to their personal preferences – from subtle smoothing to a more aggressive intervention in the fluidity of the image. It's a nice addition, particularly for those who mainly watch films and care about smooth, cinematic sequences without annoying judders or stuttering.

Another major advantage of organic panels is very good motion handling. Thanks to the pixels' near-instant response time, the Samsung S99H shows virtually no smearing. Fast-moving objects don't produce visible halos or trailing artefacts, so the TV performs very well for both sport and gaming. One quirk of OLED screens compared with LCD is the way they render low-frame-rate material. With very slow camera movement the picture can appear noticeably more juddery. This can be quite effectively mitigated using frame interpolation. Samsung lets you adjust judder reduction and motion blur reduction separately, so it's easy to find a compromise between a smoother picture and preserving the cinematic feel of the content.

If the television has a 144 Hz panel and two full HDMI 2.1 ports, it’s clear it was designed with gamers in mind. The Sharp GR8 offers exactly that – high refresh rates and the right connections to get the most out of modern consoles and PCs. It also features ALLM, which automatically switches the TV to low latency mode, and VRR, ensuring the picture doesn’t stutter even in more demanding moments. In practice, everything works as it should, and it's difficult to find fault. However, it’s not without its shortcomings. There’s a lack of support for HGiG, which better adjusts HDR for games, as well as Game Bar, which makes it easier to quickly adjust settings without leaving the game. Despite these drawbacks, the Sharp GR8 is a really solid option for gamers.

Samsung S99H is also a top TV for gamers. It offers almost every possible and useful feature... well, perhaps except the obvious lack of Dolby Vision for the Xbox console. It’s equipped with four full-fledged HDMI 2.1 ports with the full 48 Gbps bandwidth. That makes it easy to use frame-rate synchronization VRR or automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and free of unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you’ll find options to add an on-screen crosshair, enlarge the minimap, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung’s feature: Game Motion Plus. It’s Samsung’s proprietary motion-smoothing system that uses interpolation to boost smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which, compared with the competition, is an excellent result. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 fps, the S99H can display it much more smoothly than competing models.