Sharp GP7 vs Philips PUS7000

In terms of HDR, Sharp GP7 can surprise us pleasantly. The maximum brightness of around 500 nits is the threshold at which the real advantages of high dynamic range begin to be visible. During our tests, we achieved stable values between 430 and 500 nits, which translated to a clearer distinction of elements in both bright and slightly darker scenes. Additionally, it has a DCI-P3 colour gamut coverage of about 95%, allowing for vibrant, visually pleasing colours. Of course, it isn't top-tier, but for this price range – a big plus.

Unfortunately, the PUS7000 is not suitable for watching HDR content. This screen is simply too dark. A brightness level of 200 nits is insufficient to display this format correctly. Even if a HDR signal message appears on the screen, the image will resemble a standard SDR recording. Therefore, it’s better to stick with the latter format to avoid errors in displaying bright scenes, as you will read below. The situation is worsened by the fact that this is a classic LCD model without additional layers that improve colours, such as QLED or PFS. As a result, colours in HDR may seem washed out. Ultimately, this provides a worse effect than in the standard SDR format, which is simply better suited to the capabilities of this panel.

Out of the box, in movie mode, GP7 doesn't fare badly at all. In HD materials, we noticed slight disturbances in white balance - drops in red and blue that made the image take on a somewhat greenish hue. This is noticeable, for instance, on the faces of characters, which become less lifelike. The gamma is slightly brighter in places, resulting in less deep blacks. In 4K HDR content, a cooler, bluish tone also emerges, making the colours appear less natural. On the other hand, looking at it from a "straight out of the box" perspective, these settings aren't bad - a few minor adjustments will suffice, and with the help of special tools, we will try to improve them.

We tested the television in movie mode, which theoretically should provide the best and most natural colours. And indeed, this mode is quite correct; however, when we connected the calibration equipment, its biggest flaw became apparent. The PUS7000 has significant shortcomings in displaying reds. Poorly tuned white balance and too low saturation of this colour cause the image to appear too cool. As a result, one might get the impression that the displayed content lacks vibrant colours. The situation is worsened by the fact that both SDR and HDR content are excessively brightened. This is confirmed by the gamma curve and EOTF graphs, which show that the television displays the image brighter than it should. This causes scenes to lose their depth and can make them seem slightly washed out. Fortunately, in the Philips menu, we find plenty of features to improve these aspects, so we immediately proceeded to calibration to see what we could extract from this screen.

Calibration really makes a difference in Sharp GP7. After making adjustments, we achieved a better white balance in HD content, and the colours started to look much more natural, with minimal deviations and no clear dominance of individual hues. In 4K HDR, the change isn't as spectacular, but it's still noticeable. The gamma has been brought to a more neutral level, although a slight boost in the brightest details on the screen is still evident. The inability to control dynamic tone mapping limits our manoeuvrability, but nonetheless, this is a significant step forward compared to the factory settings.

After professional calibration, it’s evident that the PUS7000 responds well to image adjustments. In this price range, that’s not a given. The effects are best evaluated in two scenarios, depending on the content we plan to watch. SDR performs the best. After our adjustments, the image looks really good. Most colour errors have dropped below level 3, which is the threshold at which discrepancies usually become visible to the naked eye. Movies, series, sports, and regular television present naturally, without unpleasant deviations. If someone mainly watches classic channels or streams in HD quality, the difference after calibration will be noticeable straight away. However, it must be said clearly that the PUS7000 is still not a television suited for proper HDR, and calibration doesn't change much in this regard. The reason lies in the hardware: colours remain too unsaturated. The television lacks solutions that widen the colour gamut, such as PFS filters or a quantum dot layer, so the panel simply cannot display the intense colours required by HDR. This is most evident in reds, which still look washed out. This limitation cannot be circumvented through menu settings, as it stems from the design of the backlighting and the panel itself.

The TV can scale lower quality content quite well. Our test patterns were well reproduced, and although there was minimal banding with fine, delicate shapes (such as thin branches), it still looked satisfactory. Additionally, Sharp GP7 offers a “10-bit colour reproduction” feature to smooth tonal transitions in poor quality materials. It is useful, but at the cost of some details, so we recommend turning it on only when we're really watching something of poor quality.

The PUS7000 handles digital image processing quite well. The distortion reduction feature deserves praise, as it effectively smooths unwanted tonal transitions even at a low setting. However, it has its downside: with too aggressive operation, it can introduce undesirable artifacts on the screen. It would be a good idea to experiment with this setting to find the golden mean between a smooth image and the clarity of details.

The upscaling, or enhancing the quality of lower materials to 4K, is decent. The image after processing is very "soft," which is typical of almost all Philips TVs. The edges are plastic and smooth, making the image look cohesive. If someone finds it too soft, it can always be adjusted with the sharpness slider in the menu for a more pronounced effect.

With a 60 Hz panel and average response time, it's hard to expect miraculous smoothness. In dynamic tests, like the one with the “little green man”, it’s clear that the picture can blur and occasionally lose sharpness. For watching movies and series, this is acceptable, especially since you can use the motion smoother with three levels of adjustment. However, if we care about ultra-smooth sports broadcasts or super-responsive gameplay, we might feel a bit dissatisfied.

In this regard, we actually have no good news. It might seem that the biggest downside is the lack of a 120 Hz panel, but in this price range, that's actually the norm, and it's hard to expect more. However, the worst part is that the television has no motion smoothing features. There are no supporting systems in place for either movies or sports. We have to come to terms with the fact that the image on the PUS7000 is processed "raw." This means that during dynamic scenes or fast camera movements, motion can appear choppy or unclear. We have no option to enable any smoothers that could alleviate this effect.

Let's not kid ourselves – GP7 Sharp is not a television for the most demanding console gamers. Yes, we have ALLM, which automatically switches the TV to low latency mode, but it lacks VRR or G-Sync. We also won't find any advanced menu to help adjust settings during gameplay. Dolby Vision in games? It's there, but with such a large input lag that it's hard to talk about comfort. If we play occasionally and don't aim for the highest standards, it can be managed, but tech enthusiasts will face disappointment.

Even though the PUS7000 isn’t marketed as a gaming TV, it doesn't perform as poorly in this category as one might expect. True, it doesn't support 120 Hz refresh rates, which is understandable at this price point, but the manufacturer has included several important features that significantly improve the console gaming experience. The most important of these are VRR and ALLM technologies. VRR is responsible for synchronising the screen with the number of frames generated by the console. This means the image doesn't "tear" and remains consistent even during sudden drops in frame rates while playing. On the other hand, ALLM is a solution that automatically switches the TV to a mode with the lowest latency immediately after detecting a signal from the console. All these parameters are easily accessible thanks to the Game Bar feature. This is a special control panel for gamers that can be brought up on the screen at any time. It allows for a quick view of current settings and connection status without interrupting gameplay, which is a very convenient solution.