Sharp GP7 vs Hisense U7Q PRO

In terms of HDR, Sharp GP7 can surprise us pleasantly. The maximum brightness of around 500 nits is the threshold at which the real advantages of high dynamic range begin to be visible. During our tests, we achieved stable values between 430 and 500 nits, which translated to a clearer distinction of elements in both bright and slightly darker scenes. Additionally, it has a DCI-P3 colour gamut coverage of about 95%, allowing for vibrant, visually pleasing colours. Of course, it isn't top-tier, but for this price range – a big plus.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

Out of the box, in movie mode, GP7 doesn't fare badly at all. In HD materials, we noticed slight disturbances in white balance - drops in red and blue that made the image take on a somewhat greenish hue. This is noticeable, for instance, on the faces of characters, which become less lifelike. The gamma is slightly brighter in places, resulting in less deep blacks. In 4K HDR content, a cooler, bluish tone also emerges, making the colours appear less natural. On the other hand, looking at it from a "straight out of the box" perspective, these settings aren't bad - a few minor adjustments will suffice, and with the help of special tools, we will try to improve them.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

Calibration really makes a difference in Sharp GP7. After making adjustments, we achieved a better white balance in HD content, and the colours started to look much more natural, with minimal deviations and no clear dominance of individual hues. In 4K HDR, the change isn't as spectacular, but it's still noticeable. The gamma has been brought to a more neutral level, although a slight boost in the brightest details on the screen is still evident. The inability to control dynamic tone mapping limits our manoeuvrability, but nonetheless, this is a significant step forward compared to the factory settings.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

The TV can scale lower quality content quite well. Our test patterns were well reproduced, and although there was minimal banding with fine, delicate shapes (such as thin branches), it still looked satisfactory. Additionally, Sharp GP7 offers a “10-bit colour reproduction” feature to smooth tonal transitions in poor quality materials. It is useful, but at the cost of some details, so we recommend turning it on only when we're really watching something of poor quality.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

With a 60 Hz panel and average response time, it's hard to expect miraculous smoothness. In dynamic tests, like the one with the “little green man”, it’s clear that the picture can blur and occasionally lose sharpness. For watching movies and series, this is acceptable, especially since you can use the motion smoother with three levels of adjustment. However, if we care about ultra-smooth sports broadcasts or super-responsive gameplay, we might feel a bit dissatisfied.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

Let's not kid ourselves – GP7 Sharp is not a television for the most demanding console gamers. Yes, we have ALLM, which automatically switches the TV to low latency mode, but it lacks VRR or G-Sync. We also won't find any advanced menu to help adjust settings during gameplay. Dolby Vision in games? It's there, but with such a large input lag that it's hard to talk about comfort. If we play occasionally and don't aim for the highest standards, it can be managed, but tech enthusiasts will face disappointment.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.