Sharp GP6765 vs Philips PUS7000

In movie mode, the television Sharp GP6765 reaches a brightness level of 300 nits; unfortunately, this is quite an average result. Such brightness is closer to the standard SDR image than what full HDR experience should offer. As a result, the television is unable to convey the full depth and dynamism of the picture that one might expect from a good HDR mode. Visual effects that in other models are vivid and detailed may appear muted here, and high-contrast scenes won’t look as impressive. However, it's worth noting that when comparing this result with televisions in this budget, it is a decent score. A positive feature is the fact that the television supports a wide colour gamut of DCI-P3 at 92.5% thanks to the implementation of quantum dots (Quantum Dot/QLED). This is quite a respectable result, especially in this price range. As a result, colours are vibrant and more saturated, which certainly impacts the image quality, although it doesn't fully save the HDR experience due to the limited brightness.

Unfortunately, the PUS7000 is not suitable for watching HDR content. This screen is simply too dark. A brightness level of 200 nits is insufficient to display this format correctly. Even if a HDR signal message appears on the screen, the image will resemble a standard SDR recording. Therefore, it’s better to stick with the latter format to avoid errors in displaying bright scenes, as you will read below. The situation is worsened by the fact that this is a classic LCD model without additional layers that improve colours, such as QLED or PFS. As a result, colours in HDR may seem washed out. Ultimately, this provides a worse effect than in the standard SDR format, which is simply better suited to the capabilities of this panel.

Sharp GP6765 was launched in movie mode, which is the best setting for colour reproduction. Unfortunately, even so, the quality is still far from ideal. Starting with the white balance, in SDR mode the graph shows significant increases in the red colour. This effect can make the image appear slightly yellowish, leading to distortion of natural skin tones. As a result, viewers may notice that some scenes seem unnatural, and colours lose their authenticity. In HDR mode, the situation changes dramatically – the dominant colour becomes blue. Such a strong shift towards blue also negatively impacts the colour balance of the image, which can lead to a loss of detail in cool tones. Viewers may feel that the image is somewhat cold and out of balance, which is further highlighted by the fact that the television does not achieve optimal colour reproduction. Tests conducted using the Colour Checker tool confirm these shifts in several tested samples.

When it comes to contrast, in HD mode the range shows a significant jump at the beginning of the graph, but then remains close to the reference line at 2.4. This means that in most scenes, the television is able to deliver a satisfactory level of contrast. For the viewer, this means better perception of details in shadows and greater depth of the image, which affects their overall viewing experience of movies and TV shows. In HDR mode, however, the EOTF curve shows large fluctuations both at the beginning and at the end of the graph. Such fluctuations can lead to inconsistencies in detail reproduction in bright and dark areas of the image. For the viewer, this means that in scenes with intense light, such as explosions or dynamic actions, essential details may disappear and the image may appear blurry. Conversely, in darker parts of the image, the lack of clear differences in shades can cause details to blend into a uniform patch, which significantly reduces the viewing quality. Although movie mode offers the best factory settings in the GP6765, both in the context of colour reproduction and contrast, significant problems do exist.

We tested the television in movie mode, which theoretically should provide the best and most natural colours. And indeed, this mode is quite correct; however, when we connected the calibration equipment, its biggest flaw became apparent. The PUS7000 has significant shortcomings in displaying reds. Poorly tuned white balance and too low saturation of this colour cause the image to appear too cool. As a result, one might get the impression that the displayed content lacks vibrant colours. The situation is worsened by the fact that both SDR and HDR content are excessively brightened. This is confirmed by the gamma curve and EOTF graphs, which show that the television displays the image brighter than it should. This causes scenes to lose their depth and can make them seem slightly washed out. Fortunately, in the Philips menu, we find plenty of features to improve these aspects, so we immediately proceeded to calibration to see what we could extract from this screen.

After calibration, in movie mode, the white balance on the Sharp GP6765 TV for SDR content improves significantly. All the lines on the graph come closer to the reference line. Although they are not perfectly straight, the achieved results are satisfying, considering the price range of this model. Such an improvement in white balance translates into a more natural and accurate colour reproduction, positively affecting the overall visual experience and immersion in the films being watched. Regarding the colour gamut, the initial jump on the graph was not removed, however after this error, the rest of the lines represent the expected effect much better, making the image more coherent and pleasant to view.

In the case of HDR content, the white balance performs slightly worse compared to SDR content, but it is still significantly better than before calibration. The improvement in white balance in HDR contributes to greater colour consistency, making watching films more enjoyable, despite some shortcomings that may occur. Speaking of contrast, it is difficult to claim significant improvement. Our specialists noted that the lack of control over dynamic tone mapping settings prevented achieving significant improvement in EOTF, leading to uneven brightness reproduction.

Despite some shortcomings related to the lack of settings options for dynamic tone mapping, the Sharp GP6765 TV has gained a new face after proper calibration. The improved white balance and better colour reproduction in SDR mode have made the image more natural and pleasant to the eye. Although there are still areas that require improvement, especially in HDR content, the TV offers satisfying visual experiences, making it an interesting choice in its price range.

After professional calibration, it’s evident that the PUS7000 responds well to image adjustments. In this price range, that’s not a given. The effects are best evaluated in two scenarios, depending on the content we plan to watch. SDR performs the best. After our adjustments, the image looks really good. Most colour errors have dropped below level 3, which is the threshold at which discrepancies usually become visible to the naked eye. Movies, series, sports, and regular television present naturally, without unpleasant deviations. If someone mainly watches classic channels or streams in HD quality, the difference after calibration will be noticeable straight away. However, it must be said clearly that the PUS7000 is still not a television suited for proper HDR, and calibration doesn't change much in this regard. The reason lies in the hardware: colours remain too unsaturated. The television lacks solutions that widen the colour gamut, such as PFS filters or a quantum dot layer, so the panel simply cannot display the intense colours required by HDR. This is most evident in reds, which still look washed out. This limitation cannot be circumvented through menu settings, as it stems from the design of the backlighting and the panel itself.

On the Sharp GP6765 television, the “10-bit colour reproduction” feature performs well in the tested scene with light bulbs. Setting this option to “medium” yields satisfactory results, as there are no issues with grain smoothing or blurring of key image elements. The “low” setting also delivers positive results, providing a clear image without adversely affecting details. Such smoothing options for tonal transitions contribute to enhanced visual quality, allowing for more natural colour transitions.

In terms of image scaling, the Sharp GP6765 television has its strengths, such as the absence of overscan when displaying test material. This allows viewers to enjoy a full image without losing any details from the edges. However, in the tested scene with the model, some shortcomings arise. The branches or trousers do not look their best. Their outlines appear slightly jagged, suggesting that effective edge smoothing techniques were not applied. This can make some details look somewhat distorted, which may affect the overall visual experience.

The PUS7000 handles digital image processing quite well. The distortion reduction feature deserves praise, as it effectively smooths unwanted tonal transitions even at a low setting. However, it has its downside: with too aggressive operation, it can introduce undesirable artifacts on the screen. It would be a good idea to experiment with this setting to find the golden mean between a smooth image and the clarity of details.

The upscaling, or enhancing the quality of lower materials to 4K, is decent. The image after processing is very "soft," which is typical of almost all Philips TVs. The edges are plastic and smooth, making the image look cohesive. If someone finds it too soft, it can always be adjusted with the sharpness slider in the menu for a more pronounced effect.

When it comes to blur and motion fluidity, the Sharp GP6765 television performs quite averagely. It is equipped with a 60 Hz panel, which works well for films. The TV features a motion smoothing function called "Motion Enhancement". With this feature, we can control the fluidity of the motion, allowing us to choose whether the image should appear in a cinematic frame or be more fluid - theatrical. This smoothening function should satisfy most users who focus on film content. However, in the case of sports or games, the Sharp does not perform at its best. In the tested scene with the UFO alien, there is noticeable blurriness, suggesting that the low response time of the panel negatively affects the sharpness of moving objects. Such effects can be particularly frustrating during dynamic sequences where fast movements are common. For those who prefer watching sports or intense video games, the limitations in motion fluidity may be discouraging, making the Sharp GP6765 not necessarily the ideal choice in this category.

In this regard, we actually have no good news. It might seem that the biggest downside is the lack of a 120 Hz panel, but in this price range, that's actually the norm, and it's hard to expect more. However, the worst part is that the television has no motion smoothing features. There are no supporting systems in place for either movies or sports. We have to come to terms with the fact that the image on the PUS7000 is processed "raw." This means that during dynamic scenes or fast camera movements, motion can appear choppy or unclear. We have no option to enable any smoothers that could alleviate this effect.

The functionality of Sharp's GP6765 for gamers leaves a lot to be desired. Although this model is equipped with HDMI 2.1 ports, which theoretically should offer a range of modern conveniences, in practice the situation is much worse. The only feature that truly utilises the capabilities of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the lack of support for key features such as Variable Refresh Rate (VRR) or HDR Gaming Interest Group (HGIG) makes this TV a less appealing choice for gamers. VRR is essential for eliminating issues with tearing and stuttering, which is particularly important in dynamic games where smoothness of image is crucial. Meanwhile, HGIG allows for optimal HDR reproduction, increasing immersion and visual quality. Although it might seem that the implementation of Dolby Vision will bring significant benefits, for gamers it is completely useless due to the very high input lag in this mode.

One could say that the presence of HDMI 2.1 ports in Sharp GP6765 is a marketing trap that can mislead users into thinking that the HDMI standard automatically entails all its conveniences. Expecting full functionality that should accompany HDMI 2.1 may lead to disappointment.

Even though the PUS7000 isn’t marketed as a gaming TV, it doesn't perform as poorly in this category as one might expect. True, it doesn't support 120 Hz refresh rates, which is understandable at this price point, but the manufacturer has included several important features that significantly improve the console gaming experience. The most important of these are VRR and ALLM technologies. VRR is responsible for synchronising the screen with the number of frames generated by the console. This means the image doesn't "tear" and remains consistent even during sudden drops in frame rates while playing. On the other hand, ALLM is a solution that automatically switches the TV to a mode with the lowest latency immediately after detecting a signal from the console. All these parameters are easily accessible thanks to the Game Bar feature. This is a special control panel for gamers that can be brought up on the screen at any time. It allows for a quick view of current settings and connection status without interrupting gameplay, which is a very convenient solution.