Sharp GP6765 vs Hisense U7Q

In movie mode, the television Sharp GP6765 reaches a brightness level of 300 nits; unfortunately, this is quite an average result. Such brightness is closer to the standard SDR image than what full HDR experience should offer. As a result, the television is unable to convey the full depth and dynamism of the picture that one might expect from a good HDR mode. Visual effects that in other models are vivid and detailed may appear muted here, and high-contrast scenes won’t look as impressive. However, it's worth noting that when comparing this result with televisions in this budget, it is a decent score. A positive feature is the fact that the television supports a wide colour gamut of DCI-P3 at 92.5% thanks to the implementation of quantum dots (Quantum Dot/QLED). This is quite a respectable result, especially in this price range. As a result, colours are vibrant and more saturated, which certainly impacts the image quality, although it doesn't fully save the HDR experience due to the limited brightness.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

Sharp GP6765 was launched in movie mode, which is the best setting for colour reproduction. Unfortunately, even so, the quality is still far from ideal. Starting with the white balance, in SDR mode the graph shows significant increases in the red colour. This effect can make the image appear slightly yellowish, leading to distortion of natural skin tones. As a result, viewers may notice that some scenes seem unnatural, and colours lose their authenticity. In HDR mode, the situation changes dramatically – the dominant colour becomes blue. Such a strong shift towards blue also negatively impacts the colour balance of the image, which can lead to a loss of detail in cool tones. Viewers may feel that the image is somewhat cold and out of balance, which is further highlighted by the fact that the television does not achieve optimal colour reproduction. Tests conducted using the Colour Checker tool confirm these shifts in several tested samples.

When it comes to contrast, in HD mode the range shows a significant jump at the beginning of the graph, but then remains close to the reference line at 2.4. This means that in most scenes, the television is able to deliver a satisfactory level of contrast. For the viewer, this means better perception of details in shadows and greater depth of the image, which affects their overall viewing experience of movies and TV shows. In HDR mode, however, the EOTF curve shows large fluctuations both at the beginning and at the end of the graph. Such fluctuations can lead to inconsistencies in detail reproduction in bright and dark areas of the image. For the viewer, this means that in scenes with intense light, such as explosions or dynamic actions, essential details may disappear and the image may appear blurry. Conversely, in darker parts of the image, the lack of clear differences in shades can cause details to blend into a uniform patch, which significantly reduces the viewing quality. Although movie mode offers the best factory settings in the GP6765, both in the context of colour reproduction and contrast, significant problems do exist.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

After calibration, in movie mode, the white balance on the Sharp GP6765 TV for SDR content improves significantly. All the lines on the graph come closer to the reference line. Although they are not perfectly straight, the achieved results are satisfying, considering the price range of this model. Such an improvement in white balance translates into a more natural and accurate colour reproduction, positively affecting the overall visual experience and immersion in the films being watched. Regarding the colour gamut, the initial jump on the graph was not removed, however after this error, the rest of the lines represent the expected effect much better, making the image more coherent and pleasant to view.

In the case of HDR content, the white balance performs slightly worse compared to SDR content, but it is still significantly better than before calibration. The improvement in white balance in HDR contributes to greater colour consistency, making watching films more enjoyable, despite some shortcomings that may occur. Speaking of contrast, it is difficult to claim significant improvement. Our specialists noted that the lack of control over dynamic tone mapping settings prevented achieving significant improvement in EOTF, leading to uneven brightness reproduction.

Despite some shortcomings related to the lack of settings options for dynamic tone mapping, the Sharp GP6765 TV has gained a new face after proper calibration. The improved white balance and better colour reproduction in SDR mode have made the image more natural and pleasant to the eye. Although there are still areas that require improvement, especially in HDR content, the TV offers satisfying visual experiences, making it an interesting choice in its price range.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

On the Sharp GP6765 television, the “10-bit colour reproduction” feature performs well in the tested scene with light bulbs. Setting this option to “medium” yields satisfactory results, as there are no issues with grain smoothing or blurring of key image elements. The “low” setting also delivers positive results, providing a clear image without adversely affecting details. Such smoothing options for tonal transitions contribute to enhanced visual quality, allowing for more natural colour transitions.

In terms of image scaling, the Sharp GP6765 television has its strengths, such as the absence of overscan when displaying test material. This allows viewers to enjoy a full image without losing any details from the edges. However, in the tested scene with the model, some shortcomings arise. The branches or trousers do not look their best. Their outlines appear slightly jagged, suggesting that effective edge smoothing techniques were not applied. This can make some details look somewhat distorted, which may affect the overall visual experience.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

When it comes to blur and motion fluidity, the Sharp GP6765 television performs quite averagely. It is equipped with a 60 Hz panel, which works well for films. The TV features a motion smoothing function called "Motion Enhancement". With this feature, we can control the fluidity of the motion, allowing us to choose whether the image should appear in a cinematic frame or be more fluid - theatrical. This smoothening function should satisfy most users who focus on film content. However, in the case of sports or games, the Sharp does not perform at its best. In the tested scene with the UFO alien, there is noticeable blurriness, suggesting that the low response time of the panel negatively affects the sharpness of moving objects. Such effects can be particularly frustrating during dynamic sequences where fast movements are common. For those who prefer watching sports or intense video games, the limitations in motion fluidity may be discouraging, making the Sharp GP6765 not necessarily the ideal choice in this category.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

The functionality of Sharp's GP6765 for gamers leaves a lot to be desired. Although this model is equipped with HDMI 2.1 ports, which theoretically should offer a range of modern conveniences, in practice the situation is much worse. The only feature that truly utilises the capabilities of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the lack of support for key features such as Variable Refresh Rate (VRR) or HDR Gaming Interest Group (HGIG) makes this TV a less appealing choice for gamers. VRR is essential for eliminating issues with tearing and stuttering, which is particularly important in dynamic games where smoothness of image is crucial. Meanwhile, HGIG allows for optimal HDR reproduction, increasing immersion and visual quality. Although it might seem that the implementation of Dolby Vision will bring significant benefits, for gamers it is completely useless due to the very high input lag in this mode.

One could say that the presence of HDMI 2.1 ports in Sharp GP6765 is a marketing trap that can mislead users into thinking that the HDMI standard automatically entails all its conveniences. Expecting full functionality that should accompany HDMI 2.1 may lead to disappointment.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.