Samsung The Frame Pro 2025 is a television that brings a breath of fresh air to the lifestyle model segment. Its design stands out - a symmetrical frame, the ease of swapping decorative frames, and above all, the image effect on the wall thanks to the matte finish and special mount. In everyday use, it makes a great impression, and the Art Store feature combined with high screen brightness means that this television works well not only as a display for movies and series but also as a part of interior decor. It's also hard not to appreciate the gadgetry addition of the wireless One Connect box – the ability to hide the port box anywhere in the living room offers considerable design flexibility. In terms of image quality, The Frame Pro holds up quite well. Brightness levels of up to 900 nits in peak scenes allow for enjoyable HDR effects even in brightly lit rooms, and the VA panel provides stable and solid contrast. On the other hand, there are quite a few question marks. Primarily - the naming. The "Pro" designation and the Mini-LED suffix suggest that we are dealing with an advanced local dimming system. Meanwhile, in the 65-inch variant, we counted only 24 zones, all located at the bottom edge of the screen. The effect after reading this review is probably already known to you. The blacks and contrast are decent, but far from what Mini-LED televisions with full, dense backlighting offer. The issue with the wireless module also raises mixed feelings. While it does work reasonably well for connecting an amplifier or decoder, gamers and PC users will quickly find that direct connection to the television via MICRO-HDMI is a necessity. Otherwise, they have to contend with high input lag and poorer readability of fonts. Therefore, it's hard to call The Frame Pro "Pro" in the strictly technological sense – it would be more appropriate to say it’s “Frame Plus.” A great lifestyle television, refined and visually striking, that will successfully find its place in a bright, modern living room, but at the same time, it doesn’t reach the level of quality we might expect from a product labelled as Mini-LED. This is a device that will impress with its design and additional features but will leave a slight sense of disappointment for those who anticipated a true breakthrough in image quality.
The idea behind The One series has remained practically unchanged for years, and with the Philips PQS9001 this is both an advantage and its biggest weakness. Once again, we get a versatile mid-range TV whose main distinguishing feature is Ambilight. The lighting that follows what is happening on the screen can completely change the atmosphere of an evening movie session, and for many people it will be the main reason to choose this TV. That is hardly surprising, because once you get used to the effect, it can be difficult to go back to watching without it. The picture quality itself is good, but we have already seen a very similar level from this series in previous years. The VA panel provides decent blacks, colours are nicely saturated, and the brightness is sufficient for comfortable viewing in a typical living room. It is a shame, however, that Philips did not take another step forward and introduce at least basic local dimming. In a dark room, blacks can look noticeably bluish, and HDR, while clearly visible, does not make as strong an impression as it could. After so many years of The One being on the market, we would have expected a little more progress here.
There has, however, been a noticeable improvement in Titan OS. Compared with last year, and especially with the version from two years ago, the system has become much more pleasant to use. There are more apps, many smaller functions have been improved, and a number of irritating bugs we previously complained about have been fixed. Overall, it works reasonably well, although we are once again frustrated by the remote control, which still requires you to point it directly at the TV. Philips continues to rely on infrared for regular navigation, even though voice control uses a wireless connection. That makes it even harder to understand why the same connection was not used for navigating the menus. The One also has quite a lot to offer gamers. Four HDMI 2.1 ports and a broad set of gaming features are one thing, but what impressed us most was the panel’s response time. Our unit showed practically no visible smearing, even on dark backgrounds, which is quite rare for an LCD TV with a VA panel. Philips deserves a lot of credit for that. The ability to play at 4K 144 Hz or Full HD 240 Hz also makes the TV an interesting option for PC users. Unfortunately, there is still one unfinished element: using Dolby Vision in games on Xbox results in very high input lag.
The PQS9000 therefore leaves us with mixed feelings. It can surprise with excellent motion handling and shows that Philips has clearly worked on its operating system, but we do not see a similar step forward in picture quality. This is a TV we can recommend primarily to fans of Ambilight. If that lighting system is the main reason you are considering a Philips, then buying The One makes a lot of sense. It is still worth checking, however, whether you can find a Mini LED model with good local dimming at a similar price. Such a TV may offer deeper blacks and more impressive HDR performance. In the end, the choice comes down to what matters more to you: the atmosphere created by Ambilight or better picture quality itself.