Samsung The Frame Pro vs Haier M95E

Samsung The Frame Pro is one of the relatively bright televisions. In synthetic tests, we managed to achieve values around 900 nits, which is quite a decent result for a lifestyle model. In full-screen scenes, such as the frame from the movie The Meg or the opening sequence in Life of Pi, the brightness maintained a level of 700–800 nits. These values allow you to fully enjoy the HDR effects and capture their cinematic magic. However, the situation complicates when smaller, point light sources appear on the screen. The edge lighting used here, equipped with the ability to local dim whole strips, does not handle them very well. It happens that small elements are overly darkened, which weakens the effect, or conversely – they become heavily brightened, but at the cost of losing black depth in that part of the image. This can be compared to light halos reminiscent of a laser beam spreading in dense fog – an effect that is visible and bright but at the same time not very natural and distracting. Fortunately, the colour aspect performs better. Thanks to the use of a quantum dot filter (QLED), the colours are saturated, and the reproduction of the DCI-P3 palette reaches over 92%. Generally, movies or series watched in HDR on The Frame Pro present a rich colour palette, even if contrast and the performance of the lighting algorithms can sometimes draw our attention away.

If there is one category where the Haier M95E absolutely shines, it is the HDR effect, powered by the raw power of the backlight. This television cannot be denied its reputation as a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily reached, and often exceeded, the threshold of 1200-1500 nits. This directly translates to the viewing experience – the image has punch and truly allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When particularly demanding shots filled with small but intense bright points appear on the screen, the M95E, while not losing its resonance and not dimming, pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is evident that the algorithms controlling dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the cost of perfect black levels. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be admitted that the general capabilities of the M95E in this regard are indeed substantial. A huge positive is that we are dealing with a Mini LED QLED construction. The use of a quantum dot layer brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and appropriately saturated colours.

The best results were, of course, achieved in Filmmaker mode, which immediately showed that Samsung had put effort into the factory settings. In SDR content – the most commonly viewed materials – The Frame Pro performed really well. The white balance and gamma were almost perfectly set, making the image look natural and cohesive. Yes, there were some noticeable errors, particularly in skin tones and reds, which could be overly saturated, giving everything a slightly "warmed up" character, but in everyday use, it didn't hinder the viewing experience too much. For HDR content, the situation was similar regarding the white balance. It was at a good level, however, the biggest issue turned out to be managing brightness. The EOTF curve was set in such a way that in many scenes the image appeared blown out, and the brightest areas lost detail and resulted in uniform patches of light. This severely affected realism and made colours appear very oversharpened. Fortunately, Samsung provides the option for manual adjustment of the curve in their TVs, so we opted for calibration and its results can be seen below.

Each TV is evaluated primarily based on its default cinematic mode – in this case, "Movie" – which theoretically should be the "best" and most accurate straight out of the box. Unfortunately, with the Haier M95E, the word "best" is absolutely not synonymous with the word "good." Even during SDR viewing, the picture revealed evident issues: white balance skewed too far towards red, and excessive, unnatural colour saturation led to noticeable colour deviations. Worse still, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to the merging of details in shadows, which irretrievably disappear into a black void.

However, the real disaster arrived when switching to HDR content, still remaining in "Movie" mode. It's hard to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight by Haier's engineers during this stage – but instead of cinematic accuracy, the image started to resemble a vivid "Dynamic" mode. The white balance exposed significant issues with blue color, which in turn resulted in unnatural sharpness and artificial over-brightening of the entire scene. As if that wasn't enough, the EOTF curve's characteristics mercilessly revealed that the TV also had fundamental issues with managing the local dimming system in this setting. We haven’t calibrated many Haier TVs in our career, but we know for sure already that the M95E definitely needs it.

After calibration, the SDR mode looks almost perfect. We managed to eliminate the overly intense red saturation that previously gave the image a somewhat excessively warm character. The colours became more balanced, which translated into a natural and pleasant viewing experience for everyday content – from television to movies and series from streaming services or materials on YouTube. In HDR mode, the EOTF curve required the most work, as the factory settings caused excessive clipping of the entire image. The calibration significantly helped to "tame" this issue – the image stopped being overexposed, and details in the bright areas became more visible. Of course, the limits are set by the design of the television itself, as edge lighting reveals its limitations, and even the smallest elements of light can still appear overly bright or blend into the background. However, this is a matter of technology, not just calibration. After the correction, The Frame Pro is much more enjoyable to watch, and it is definitely worth considering if you want to make the most of the television's capabilities.

The calibration process left us with extremely mixed feelings. On one hand, we noted considerable success in the area of colour. By using the options available in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image stopped resembling the vivid, retail demonstration mode. The entire colour palette and its saturation were also clearly corrected – maybe not perfectly, but to the extent that the software allowed, and the difference was visible to the naked eye.

And on this, unfortunately, our list of corrections pretty much ends, as M95E simply didn't allow for any more. As we signalled earlier, most settings related to the brightness of the image do not respond to our commands at all. This means that we were not able to control its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television still tends to darken details in SDR content, which was confirmed by the inflated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still mercilessly exposed all those previously mentioned problems with chaotic local dimming management. And although the calibration process itself achieved a lot, removing most of the colour issues, in the end, we had to capitulate.

Although in 4K HDR materials the fluidity of tonal transitions in the ChooseTV Pro is not a problem at all, naturally with weaker signal quality – such as with television, HD materials, or older Full HD films – imperfections may occur. Therefore, it's crucial how the television handles these limitations thanks to the image processor. The noise reduction feature works really effectively here. At the medium setting, it eliminates unwanted bands or artifacts, smoothing the image in a visible yet not overdone way. However, it's important to remember that Samsung has a tendency to be aggressive – even at the lowest level of this feature, it can "eat" film grain. So, it's wise to use it with caution and adjust the settings according to the material being watched.

The upscaling itself is of a high standard. The ChooseTV Pro effectively boosts older materials to a native 4K resolution, maintaining good sharpness and clarity. Movies and series in lower quality simply look better here. However, it's worth mentioning a minor downside – typical for many Samsung televisions. With very old sources in poor quality, you may notice some cropping of the image edges on the left side of the screen. It's not a problem that will ruin the viewing experience, but it's good to know that it may occur.

No worries, but what happens to those colour transitions when lower quality material with compression artifacts comes on screen? Unfortunately, we have some bad news for you. Even though in the menu we can find an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, nasty artifacts, noticeably blurring the entire image, and ironically – it often doesn’t even remove those unwanted “jaggies” it was meant to tackle. This feature might as well not exist at all.

We can write many more warm words about the overall upscaling, which is the process of raising lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it’s neither overly jagged nor artificially smoothed. In this particular area, the M95E really does the job.

The fluidity of movement in The Frame Pro is not only due to the panel itself, which operates at a refresh rate of up to 144 Hz, but also the image processor and motion smoothing system. It is thanks to this that we can adjust the way movies or sports broadcasts are displayed to our own preferences. Available are sliders for blur reduction and motion judder reduction – the first function enhances the sharpness of fast movements, while the second helps to soften the effect of the "jumping" image during camera pans. Everyone can choose between a cinematic character of motion and a smoother, more "television" style.

In terms of motion fluidity and blurring, our feelings are quite mixed because the M95E is a paradox television. Let's start with absolute admiration: the heart of the device is its 144Hz panel, but what really impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with complete certainty that Haier has equipped it with one of the best VA panels currently available on the market when it comes to minimising blurring. It is rare to encounter an LCD panel that offers such clear, sharp, and ghosting-free motion. In this regard, the M95E is simply phenomenal.

And that is why the unpleasant surprise waiting for us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised because the TV virtually offers no functioning options for improving fluidity. The smoothing systems that should help with lower frame rate content can indeed be found in the menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high fluidity materials, you must be sure that the source is broadcasting them in native 120. In every other case, you will have to come to terms with a rather harsh, stuttering image, as the M95E will not help smooth it out in any way.

Samsung The Frame Pro doesn’t pretend to be just a “living room” TV; gamers will also find something for themselves here. The manufacturer has ensured a full package of gaming features: we have support for variable refresh rate (VRR), auto low latency mode (ALLM), refresh rates up to 144 Hz, and compatibility with both G-Sync and FreeSync Premium Pro. Additionally, there’s the well-known Game Bar panel, which is a quick menu where you can check key parameters on-the-fly – from refresh rates to active image processing modes. Are there downsides? Yes, The Frame Pro doesn’t support Dolby Vision in game mode, but it’s hard to consider this a serious issue – most gamers use HDR10 anyway... so the HGIG mode. Exactly. The biggest surprise was the latest software update. Samsung... completely removed this option from The Frame PRO. In practice, this means that the TV independently interprets HDR tone mapping in games, and the user cannot enable settings designed with consoles in mind. This is a step backwards, which may disappoint more aware gamers hoping for full compliance with HGiG guidelines. We can only hope that this mistake will be quickly fixed.

An interesting feature of The Frame Pro is also the unusual placement of HDMI 2.1 ports. We have as many as five at our disposal – four are located in the One Connect module, and the fifth, in micro HDMI form, is located directly on the TV. This solution is quite unusual but very practical. Samsung clearly suggests that this is the port to connect your console or computer. Why? Because it minimises any potential delays associated with communication through the wireless One Connect, and in gaming, every millisecond counts. We have written separately about input lag, but we can reveal here that by connecting the equipment directly to the TV, we get the absolute maximum response speed from it.

When it comes to features for gamers, the Haier M95E offers some strong arguments. First and foremost, it is fully prepared for the new generation of consoles and powerful gaming PCs. It comes equipped with two full-fledged HDMI 2.1 ports, which effortlessly handle 4K signals at 120Hz and even allow gaming at 144Hz. This is the foundation that guarantees us full utilisation of our available hardware. Furthermore, the key technologies work flawlessly here. The TV accurately detects the console and automatically switches to low-latency mode (ALLM), so we don’t have to fiddle with the settings. The frame syncing (VRR) also works efficiently, eliminating annoying tearing when the game’s smoothness slightly drops. Considering the exceptionally low motion blur of the panel, which we've already mentioned, the M95E creates a truly comfortable and responsive gaming environment. Of course, it's not a perfect package. A dedicated "Game Bar", which is a handy menu for gamers, would be useful, but that's really just a nice extra. A more serious omission is the lack of support for the HGiG standard, which impedes the perfect HDR configuration on consoles and can lead to overexposure. Despite these shortcomings, the core "gaming package" that the M95E offers is really solid and fully functional.