Samsung The Frame LS03D vs Panasonic W85

Samsung The Frame LS03D really does well with brightness. Results at the level of 700 nits make bright elements on the screen look impressive and detailed, whether they illuminate the entire screen or appear as tiny points of light on a dark background. In more demanding scenes, like the fourth sequence from the film Sicario 2, the blacks perform moderately, but we have already discussed this in the section on contrast. However, when it comes to brightness – this television definitely holds its own. An additional advantage is the quantum dot coating, which is QLED technology. Thanks to this, the coverage of the colour palette has been improved, although The Frame does not stand out in this regard compared to the competition.

Unfortunately, we don't have good news here. The Panasonic W85B is quite a dark television – its peak brightness doesn't exceed 300 nits, making it hard to talk about any real HDR effect. In practice, this means that scenes which can 'shine' and impress on other screens simply look like regular SDR with a slight colour boost here. Our measurements and film tests confirmed this – regardless of the content, the W85B won't draw anything more from HDR. So if someone is looking for a television specifically for HDR, it's better to look at other models. On a positive note, the W85B does quite well in terms of colours. It's a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a noticeable 'faded' effect. The colours are saturated, so in everyday viewing, there's no feeling that something is seriously off.

Samsung offers several picture modes in its televisions, but without a doubt, Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as often happens with mass production, the differences between individual units can be quite significant, and our tested model did not escape a few issues.

In the case of SDR content, the white balance leaned heavily towards red, with a slight boost in blue. This effect was particularly noticeable in comparison photos – for example, in a photograph of a boy whose face was unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which robbed it of depth.

In 4K HDR content, the white balance was once again dominated by red, this time combined with green. Meanwhile, blue clearly lost intensity, which could easily be seen on the Color Checker palette, where the colours began to "escape" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the television tended to overly brighten the image, particularly in the darkest elements of scenes.

Overall, while it did not look terrible, it definitely required correction. Fortunately, Samsung offers extensive calibration options, which provides a chance for a significant improvement in picture quality. Therefore, we proceeded with professional calibration to unlock the full potential of this television.

Testing the Panasonic W85B, we obviously started with the Filmmaker mode, as it's the gold standard for watching content "the way the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often looked too warm because of this, and in some scenes, it was almost "on fire." Added to this is the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. We obviously know how to fix this, but to be fair, it does require a lot of calibration work. Out of the box, the W85B doesn't produce an image close to reference quality – it's more of a TV that, without professional adjustments, will always interpret colours and brightness a bit "in its own way." Unfortunately, this is to the detriment of the viewer.

After professional calibration, the Filmmaker Mode showcases its full potential. The white balance in HD content is exemplary – errors at the level of 0.5 indicate almost perfect accuracy in colour reproduction. The image now appears natural, and the colours are exactly as they should be. In 4K HDR content, the effect is not quite as perfect, but it still maintains a really high standard. The colours are vibrant, well-saturated, and the overall image quality is impressive.

So where does the problem lie, given our praise for the colour reproduction? Unfortunately, the entire experience is disrupted by the brightness characteristics. The gamma in HD content looks decent, but in 4K HDR, it’s not as good. The EOTF curve shows that the television excessively brightens certain parts of the image, which is a result of design limitations. The lack of local dimming means that the television is unable to accurately control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nonetheless, after calibration, Samsung The Frame LS03D offers excellent colour reproduction, particularly in HD content, and the overall look is significantly better than before the settings were adjusted.

Fortunately, calibration made a significant difference for the Panasonic W85B, especially for SDR content. Here, the improvement was quite evident – we managed to even out the white balance and reasonably tame the TV's tendency to overly brighten the entire image. The picture became more coherent and the colours gained the naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has noticeable issues with green saturation, but overall, we rate the post-calibration effect in SDR quite positively. The situation with HDR is a bit different. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed definitely better than in the factory settings. However, there is still the same problem we mentioned earlier – the TV interprets the image too strongly "in its own way" and brightens the whole screen. And the lack of local dimming only exacerbates this effect. In summary, briefly, in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still difficult to unambiguously recommend it for more serious viewing.

It's time to check how Samsung The Frame LS03D copes with older, lower-quality materials. We already know that the smoothness of tonal transitions is at a very high level, so we were curious to see how the TV would handle smoothing them out.

The noise reduction feature in the “Standard” setting does its job well – tonal transitions are noticeably smoothed out, and the image doesn’t lose too much detail. However, it’s worth noting that this effect also smooths out film grain, so its usage will be a matter of individual preference.

When it comes to image scaling, the TV performed really well too. The tested image came out solid – the model was accurately represented, with clear details. The branches in the background, although slightly frayed in places, generally look natural and do not stand out as a flaw.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear outlines. However, the situation is worse with lower resolution materials. This is where the TV has the biggest problem with "beautifying" the image. The lack of any menu option to improve gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or enhancing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the TV handles this better than one might expect from such an inexpensive setup. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

To start off, it’s worth noting that the model we tested in the 55-inch size, along with the 65, 75, and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series only offer 60 Hz panels, which is worth considering when making a purchase. In terms of improving motion fluidity, the TV offers a feature called “Image Clarity.” This is a classic motion smoother that gives users the ability to adjust using two sliders:

Blur Reduction – this controls image sharpening during dynamic scenes. The higher the value, the less blurring occurs during fast camera moves or moving objects. However, setting it too aggressively can make the image look unnatural and resemble a “soap opera.”

Judder Reduction – this slider affects the smoothness of frame playback, especially in materials with lower frame rates, such as movies (24 fps). Higher settings can smooth out motion but can also lead to excessive “plasticity” of the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to personal preferences. It’s a good idea to experiment with the settings to find the perfect balance between fluidity and a natural look for the image. We recommend setting them as shown in the picture.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems like it should handle smooth motion really well. The problem starts when we delve into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there’s a lack of BFI, or black frame insertion, which in many TVs helps sharpen motion. And suddenly, it turns out that despite the strong panel, the W85B doesn’t give us any real tools to adjust that motion to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to accept what the TV shows us because there’s nothing more that can be done about it.

The Frame LS03D in the 2024 version is equipped with four HDMI ports, but only one supports the 2.1 standard with a bandwidth of 40 Gb/s. This is important information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC.

In terms of features for gamers, The Frame truly has a lot to boast about. We have ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate) and HGiG. It’s worth mentioning that HGiG has been very well implemented here, which is particularly important as the television does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG turns out to be a better standard for gaming.

Samsung hasn't forgotten about features that enhance the gaming experience. Game Bar is an expanded panel for gamers that allows quick adjustment of screen settings without having to dig through the television menu. We can even change the aspect ratio from 16:9 to the panoramic 21:9, which can be a significant advantage for some gamers.

However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoother dedicated to games that adds additional frames of animation without significantly affecting input lag. The effect is really noticeable – the image seems much smoother, which will be particularly appreciated by fans of dynamic titles.

In summary – Samsung The Frame LS03D is a television that offers a solid set of features for gamers. Although the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions make gaming on this television a truly enjoyable experience.

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there's the characteristic Panasonic game bar, which allows you to view key parameters with a single click and quickly change them if needed. It sounds great, but the problem arises when we enable HDR. Here, the W85B really struggles because the implementation of HGiG is practically nonexistent – the TV poorly manages brightness, and instead of faithful images, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and keep everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be skipped, but if responsiveness and smooth gameplay are the priorities, the W85B provides plenty of fun.