Samsung The Frame LS03D vs Hisense E7NQ PRO

Samsung The Frame LS03D really does well with brightness. Results at the level of 700 nits make bright elements on the screen look impressive and detailed, whether they illuminate the entire screen or appear as tiny points of light on a dark background. In more demanding scenes, like the fourth sequence from the film Sicario 2, the blacks perform moderately, but we have already discussed this in the section on contrast. However, when it comes to brightness – this television definitely holds its own. An additional advantage is the quantum dot coating, which is QLED technology. Thanks to this, the coverage of the colour palette has been improved, although The Frame does not stand out in this regard compared to the competition.

Based on the luminance chart, which indicates around 550 nits, it can be considered that Hisense E7NQ PRO theoretically has the potential to somewhat "enchant" us with its HDR image. Testing various scenes from movies, we noticed that the television continually tries to balance between maintaining appropriate brightness and preserving the deepest blacks. In favourable conditions – such as in a scene from “The Meg”, where the screen is flooded with bright light – this brightness can indeed impress us. At such moments, we feel that HDR actually adds that "something" to the image. Unfortunately, when difficult shots with fine, bright elements on a dark background appear on the screen, the situation looks much worse. Brightness then drops to 200-300 nits, which is definitely too little to really distinguish HDR from standard SDR.

It is clear that the television is trying, but the hardware limitations – mainly the small number of local dimming zones – prevent it from fully spreading its wings. The end result can therefore be quite inconsistent and as average as the contrast tests. On the plus side, it deserves credit for its impressive coverage of the DCI-P3 colour gamut at 97%. This allows the television to present a truly wide range of colours, which, in the right scenes, can give us at least a glimpse of the real HDR effect. It’s just a shame that the whole picture isn't complemented by better control of brightness and contrast.

Samsung offers several picture modes in its televisions, but without a doubt, Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as often happens with mass production, the differences between individual units can be quite significant, and our tested model did not escape a few issues.

In the case of SDR content, the white balance leaned heavily towards red, with a slight boost in blue. This effect was particularly noticeable in comparison photos – for example, in a photograph of a boy whose face was unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which robbed it of depth.

In 4K HDR content, the white balance was once again dominated by red, this time combined with green. Meanwhile, blue clearly lost intensity, which could easily be seen on the Color Checker palette, where the colours began to "escape" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the television tended to overly brighten the image, particularly in the darkest elements of scenes.

Overall, while it did not look terrible, it definitely required correction. Fortunately, Samsung offers extensive calibration options, which provides a chance for a significant improvement in picture quality. Therefore, we proceeded with professional calibration to unlock the full potential of this television.

When we took our copy of Hisense E7NQ PRO out of the box, we immediately started checking the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it wasn't without its flaws. With standard SDR content, we noticed a clear tendency to overemphasise red, making the picture appear unnaturally warm. This was particularly evident in the comparison photo attached below. Conversely, when we switched to HDR content, the situation took a turn in the opposite direction. This time, blue was dominant, and there was hardly any red, resulting in a cool, at times almost "store-like" appearance — although not as drastic as in modes specifically designed for showcasing in displays. As a result, in our tests assessing colour reproduction, these disturbances in colour balance led to significant errors.

Additionally, the television had trouble reproducing brightness characteristics. At lower resolutions, it clearly brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) simply wouldn't align as it should. Initially, the television excessively darkened the smallest details, only to then over-brighten larger areas. Fortunately, the E7NQ PRO provides us with a lot of calibration tools, so knowing there was potential within it, we decided to take matters into our own hands and try to set it up to eliminate these issues.

After professional calibration, the Filmmaker Mode showcases its full potential. The white balance in HD content is exemplary – errors at the level of 0.5 indicate almost perfect accuracy in colour reproduction. The image now appears natural, and the colours are exactly as they should be. In 4K HDR content, the effect is not quite as perfect, but it still maintains a really high standard. The colours are vibrant, well-saturated, and the overall image quality is impressive.

So where does the problem lie, given our praise for the colour reproduction? Unfortunately, the entire experience is disrupted by the brightness characteristics. The gamma in HD content looks decent, but in 4K HDR, it’s not as good. The EOTF curve shows that the television excessively brightens certain parts of the image, which is a result of design limitations. The lack of local dimming means that the television is unable to accurately control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nonetheless, after calibration, Samsung The Frame LS03D offers excellent colour reproduction, particularly in HD content, and the overall look is significantly better than before the settings were adjusted.

Thanks to the tools available in E7NQ PRO, we've managed to squeeze a pretty decent image out of it, especially with lower quality content. After fine-tuning the white balance of the SDR materials, the colours look much more natural, and what we see on the screen seems closer to the vision the producer intended to present. Additionally, we've improved the brightness characteristics (Gamma), so the TV no longer tends to over-brighten, and everything looks noticeably better than before our intervention.

With HDR materials, we also achieved some improvements, although it's not as rosy here. Yes, the white balance has approached an acceptable level, but the problem lies elsewhere. It's about the EOTF curve, which is how the TV manages brightness and tonality of the image. At first glance, one might think that the biggest issue concerns only the mid-tones, which are overly brightened. However, after more detailed testing and activating the EOTF curve visualisation filters, it becomes clear that the receiver has a tendency to brighten the entire screen. This seems to be a limitation due to the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. Nonetheless, after our calibration, the image is noticeably better than at the start. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even a good calibration cannot fully overcome.

It's time to check how Samsung The Frame LS03D copes with older, lower-quality materials. We already know that the smoothness of tonal transitions is at a very high level, so we were curious to see how the TV would handle smoothing them out.

The noise reduction feature in the “Standard” setting does its job well – tonal transitions are noticeably smoothed out, and the image doesn’t lose too much detail. However, it’s worth noting that this effect also smooths out film grain, so its usage will be a matter of individual preference.

When it comes to image scaling, the TV performed really well too. The tested image came out solid – the model was accurately represented, with clear details. The branches in the background, although slightly frayed in places, generally look natural and do not stand out as a flaw.

When it comes to the tonal transition smoothing function in lower quality materials, the “smooth and gradient image” feature in Hisense E7NQ PRO unfortunately does not impress. At the lowest setting, the change is barely noticeable – it's more of a cosmetic improvement. Switching to “Medium” mode does produce a noticeable effect, but it's still nothing special, and the TV starts to excessively interfere with other elements of the image, which can look unnatural.

Image scaling is also rather average. On the test screen, where a portrait of a model and text are displayed, there are slight frays at the edges, making the overall presentation less smooth and aesthetic than we would expect in this class of device. It's just hard to talk about really effective improvement of lower resolution quality here.

To start off, it’s worth noting that the model we tested in the 55-inch size, along with the 65, 75, and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series only offer 60 Hz panels, which is worth considering when making a purchase. In terms of improving motion fluidity, the TV offers a feature called “Image Clarity.” This is a classic motion smoother that gives users the ability to adjust using two sliders:

Blur Reduction – this controls image sharpening during dynamic scenes. The higher the value, the less blurring occurs during fast camera moves or moving objects. However, setting it too aggressively can make the image look unnatural and resemble a “soap opera.”

Judder Reduction – this slider affects the smoothness of frame playback, especially in materials with lower frame rates, such as movies (24 fps). Higher settings can smooth out motion but can also lead to excessive “plasticity” of the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to personal preferences. It’s a good idea to experiment with the settings to find the perfect balance between fluidity and a natural look for the image. We recommend setting them as shown in the picture.

Thanks to the use of a 144 Hz panel, E7NQ PRO performs exceptionally well with almost any type of content. Whether we're watching fast-paced matches, dynamic games or action films – the fluidity of motion leaves a good impression. When it comes to movies, the manufacturer has equipped the TV with two key tools: “motion blur reduction” and “judder reduction.” Each of these functions can be adjusted on a scale from 1 to 10.

At lower values, the processing is subtle, barely noticeable, and gently smooths motion without ruining the cinematic character of the image. The higher we move up the scale, the more clearly the TV interferes with the presented material, smoothing motion more aggressively, thereby minimising any judders or micro-cuts. Conversely, the highest settings can resemble the so-called “soap opera effect,” which makes the image look overly smooth, slightly losing its cinematic atmosphere. Thanks to this scale, however, we can find a happy medium, adjusting motion fluidity to our own preferences.

The Frame LS03D in the 2024 version is equipped with four HDMI ports, but only one supports the 2.1 standard with a bandwidth of 40 Gb/s. This is important information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC.

In terms of features for gamers, The Frame truly has a lot to boast about. We have ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate) and HGiG. It’s worth mentioning that HGiG has been very well implemented here, which is particularly important as the television does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG turns out to be a better standard for gaming.

Samsung hasn't forgotten about features that enhance the gaming experience. Game Bar is an expanded panel for gamers that allows quick adjustment of screen settings without having to dig through the television menu. We can even change the aspect ratio from 16:9 to the panoramic 21:9, which can be a significant advantage for some gamers.

However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoother dedicated to games that adds additional frames of animation without significantly affecting input lag. The effect is really noticeable – the image seems much smoother, which will be particularly appreciated by fans of dynamic titles.

In summary – Samsung The Frame LS03D is a television that offers a solid set of features for gamers. Although the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions make gaming on this television a truly enjoyable experience.

If we sometimes like to turn on the console and immerse ourselves in the world of games for long hours, E7NQ PRO can make a really good impression. Thanks to the 144 Hz refresh rate, the gameplay is surprisingly smooth, and support for HDMI 2.1 and VRR ensures that the image doesn't "tear" even during the most dynamic actions. Additionally, there's ALLM, which automatically sets the lowest latency as soon as we switch to the console – so we don’t have to fiddle around in the options ourselves.

A big plus is also the ability to launch games in Dolby Vision, which makes colors and contrast simply look better. Hisense has also included a clear "gamebar," allowing us to continuously monitor the key parameters and change settings without leaving the game. The only thing we might slightly regret is the lack of HGIG support. It may not be a crucial element, but for some gamers, it can matter if they aim for the most faithful reproduction of the creators' vision. Nevertheless, in practice, the E7NQ PRO performs excellently and delivers truly enjoyable gaming experiences.