Samsung The Frame 2025 (LS03F) vs TCL P7L / P79L

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

The biggest limitation of the TCL P7L in HDR is simply brightness. The TV doesn't have much luminance headroom, so strong highlights, sunlight or small light sources can't clearly "pop" out of the image. As a result, even well-produced HDR material looks fairly restrained and, in terms of dynamics, is closer to good SDR than to what brighter models show. That doesn't mean the P7L completely fails at HDR; the issue is mainly a lack of sufficient backlight power. Looking at colours, the situation is a bit better. The TV covers roughly 91% of the DCI‑P3 gamut and about 68% of the wide BT.2020 space, so for its price class the colour range is quite decent. TCL markets this model as QLED, although the nature of the solution used is closer to a PFS phosphor‑based backlight than a classic quantum dot layer. What matters most to the viewer is the effect: more saturated colours are on offer.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

In Film mode the TCL P7L performs quite decently without major tweaks, especially with ordinary SDR material. The white balance is relatively even, although as brightness increases there’s a slight rise in red and blue and a bit too little green. That doesn’t create a strongly visible colour cast and most colours remain close to their reference points. The Colour Checker confirms this, with a large portion of errors falling below the level that should particularly bother during normal viewing. We have more remarks about the gamma response. In the darkest parts of the image the TV drives it noticeably above the reference, so some shadow detail may be a little too dim. The curve then settles and for much of the range it’s close to the intended targets. As a result SDR generally looks natural, but in dark scenes the P7L can lose some subtlety.

In HDR the factory setup is less precise. As brightness increases the excess blue becomes more pronounced, so the picture can look cooler than it should. The number of larger colour deviations also rises, especially in brighter colours. The EOTF curve itself is handled fairly conservatively, with the TV showing the image darker than the reference over much of the range. For such an inexpensive model, the factory Film mode settings are not bad.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

After calibration the TCL P7L can produce a genuinely pleasant picture, especially with conventional SDR material. We managed to even out the white balance very well, and the gamma curve now tracks close to the target value of 2.4. This is also evident in the colour measurements, as most errors have fallen significantly and in everyday viewing it’s hard to notice any major inaccuracies. Films, series, YouTube and regular TV therefore look more natural, without unnecessary warmth or a cool tint. For a model at this price point the SDR result is really very good.

In HDR the situation becomes more complicated. Calibration improved the white balance and corrected some deviations, but here the panel’s limitations become increasingly apparent. The P7L has relatively limited brightness and can’t sustain appropriate luminance for more saturated colours, so some errors remain even after careful tuning. In other words, settings can improve how the TV interprets the signal, but you can’t overcome its physical capabilities. That’s why calibration is most worthwhile for SDR on this model.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

In this respect the TCL P7L performs surprisingly well, especially for such an inexpensive TV. The banding reduction feature, which in many budget models does little or nothing, actually manages to improve the picture here. It doesn't remove all banding completely, but it can noticeably reduce posterisation and make trickier gradients look more natural. In this price segment that's a genuinely pleasant surprise.

The upscaling itself also looks good. Lower-resolution material is upscaled properly, without excessive sharpening or adding artificial edges around objects. Of course the P7L won't turn a very poor source into a 4K-quality picture, but for regular TV the result is simply solid. For a model at this price point there are few major complaints to make.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

TCL P7L uses a native 60 Hz panel at 4K resolution, and that's how it should be treated in everyday use. For movies the TV mainly offers frame interpolation, so it can smooth motion and reduce noticeable judder, but it doesn't deliver the smoothness typical of true 120 Hz panels.

As we mentioned earlier – while The Frame is likely to display images and works of art most of the time, Samsung realised that a Van Gogh enthusiast could equally well be an avid gamer. And it must be said that The Frame 2025 has almost everything it needs to become a full-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates with ease and has an extensive Game Bar – already known from other Samsung models – which allows for quick viewing and changing of the most important gaming-related settings. And for that, it scores extra points with us. The proprietary motion smoothing technology, Auto Motion Plus Game, also deserves special mention, which – it’s worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a virtually unnoticed way in terms of delays. The result? Much better smoothness in games, especially those that struggle to maintain stable 60 frames. This solution can significantly improve gameplay comfort in more demanding titles – particularly on consoles that don’t always maintain full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already regarded as standard in Samsung televisions, so there’s not much to critique here. However, the problem is something completely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant hindrance when configuring consoles for the correct HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for years when it comes to gaming on TVs. If HGiG returns – and we hope it will – The Frame LS03F can confidently aspire to the title of a true gaming television. Not just as a wall decoration but as equipment that truly provides joy in gaming.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the key gaming feature, HGiG.

For such an inexpensive TV, the P7L has quite a lot to offer gamers. It has ALLM, VRR and Dolby Vision in games, and TCL also includes its Game Bar, where you can quickly check key information or change some settings without leaving the game. Not everything is perfect, though, because HGiG doesn't work here as it should, but at this price point it's hard to complain much about the feature set. The most interesting part comes when you give up 4K. At that resolution the TV runs at up to 60 Hz, but at 1440p and 1080p it can already display at 120 Hz. And that's not just a spec-sheet curiosity. In fast-paced games that support that frame rate the difference in smoothness is genuinely noticeable, so if you care more about smoother motion than maximum image sharpness, that mode can make a lot of sense. Of course, that doesn't make the P7L a true 120 Hz TV. Still, it's precisely these extra modes that make the P7L perform really well for gaming.