Samsung The Frame 2025 (LS03F) vs TCL C7L

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static patterns, it can achieve peak brightness of around 2800 nits. This is a phenomenal result, considering the price range it occupies. Unfortunately, tests with real movie scenes are not as spectacular as measurements of white squares. Brightness in real HDR footage drops in the C7L model to around 1200 nits. This is still a very good result, as this is the value at which the vast majority of contemporary films are mastered. However, when small, point-like elements appear on the screen, the brightness of these details drastically drops – even to around 400 nits – which somewhat diminishes the HDR effect. The television does this intentionally to maintain a better black level and to avoid a huge light bloom. This is somewhat explainable, but it also shows that Mini LED technology is not completely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colours are of course key here. And these, thanks to the use of new, “super” quantum dots, are simply outstanding and among the best on the market. The television can achieve around 90% coverage of the ultra-wide colour gamut BT.2020 and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such high colour saturation regardless of the scene being displayed, which can often be problematic in competing RGB Mini-LED televisions.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

When it comes to out-of-the-box colours, a new feature in TCL TVs – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was not previously available from this manufacturer. By design, as the name suggests, the picture in this setting is intended to be delivered with the full intent of the film's creator. After our tests, we can confirm that it is undeniably the best built-in mode in this TV if you value true-to-life colour reproduction straight out of the box. However, we certainly wouldn’t say it is perfect. Like most devices on the market, this C7L also had its factory faults. The white balance in Filmmaker Mode leaned towards a slightly greenish-yellow hue, mainly due to an excess of green component and a noticeable lack of blue. Of course, for the average viewer, this won’t be a drastic flaw, but if you value perfect whites, natural skin tones, and harnessing the full potential of these new "super" quantum dots from the structure, then the TV is begging for professional calibration.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

After conducting a professional calibration, we were able to greatly improve the situation in the factory Filmmaker Mode. Following our adjustments, the errors in the ColorChecker test and across the entire wide colour gamut dropped below the threshold of human perception – that is, below a value of 3, which is indeed a very good result. The TCL C7L definitely benefits from such a treatment in terms of colour fidelity, and it's hard to deny that. However, the management of brightness in HDR content after calibration appears to be a bit worse. As I described earlier – even though we set this model up properly, when we turn on real film scenes on the television, it can manage its brightness in quite a peculiar way. It often brightens certain elements on the screen in a manner inconsistent with the creator's intent, which is visibly apparent on the EOTF graphs measured in specific films. Despite this flaw – or rather, this specific characteristic of the television – one cannot take away from it: after calibration, the C7L was able to reproduce the colours flawlessly.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

This point could be called in a sense the Achilles' heel of the C7L model. Unfortunately, this television uses an older chipset from MediaTek – the Pentonic 700 – which has never been known for outstanding digital image processing. This is clearly visible in the functioning of the gradual smoothing feature, which is responsible for reducing jagged edges and removing digital noise. It simply works very poorly – when set to a low level, its effectiveness is practically none. The only small plus here is that the algorithm doesn't mess up anything else in the image and doesn't forcefully blur details. The upscaling, that is, the scaling of the image from lower resolutions to 4K, performs a bit better. It is simply adequate and does not stand out in any particular way against the competition. However, it cannot be denied that the C7L would greatly benefit in this aspect if the manufacturer decided to use the newer Pentonic 800 processor, which is now being found in an increasing number of competitive models.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

TCL C7L features a native 4K panel with a refresh rate of 144 Hz, which can even ramp up to 288 Hz at lower resolutions when using a PC. These are certainly very high and commendable figures on paper, but in everyday life, it's worth remembering that almost all dynamic content you display on this television will still revolve around a maximum of 120 Hz. To tame this dynamism, the TV menu includes a motion smoothing system called "Motion Clarity." It offers several predefined modes, including a user mode, which we highly recommend setting manually using our tried-and-true guides on our YouTube channel. You’ll find two key sliders available. The first one, "Motion Blur Reduction," is responsible for reducing blurring and improving sharpness in 60fps dynamic content, such as sports broadcasts. The second slider, "Flicker Reduction," allows for the addition of artificial frames in movies and shows recorded at cinematic 24 or 30 frames per second. This naturally allows for the complete elimination of the annoying stutter effect during camera movement shots.

As we mentioned earlier – while The Frame is likely to display images and works of art most of the time, Samsung realised that a Van Gogh enthusiast could equally well be an avid gamer. And it must be said that The Frame 2025 has almost everything it needs to become a full-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates with ease and has an extensive Game Bar – already known from other Samsung models – which allows for quick viewing and changing of the most important gaming-related settings. And for that, it scores extra points with us. The proprietary motion smoothing technology, Auto Motion Plus Game, also deserves special mention, which – it’s worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a virtually unnoticed way in terms of delays. The result? Much better smoothness in games, especially those that struggle to maintain stable 60 frames. This solution can significantly improve gameplay comfort in more demanding titles – particularly on consoles that don’t always maintain full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already regarded as standard in Samsung televisions, so there’s not much to critique here. However, the problem is something completely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant hindrance when configuring consoles for the correct HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for years when it comes to gaming on TVs. If HGiG returns – and we hope it will – The Frame LS03F can confidently aspire to the title of a true gaming television. Not just as a wall decoration but as equipment that truly provides joy in gaming.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the key gaming feature, HGiG.

When it comes to gaming, the TCL C7L is simply an outstanding television for gamers. With the presence of two full-bandwidth HDMI 2.1 ports at 48 Gbps, it provides access to all the key features that console and high-end PC owners require. We have a well-functioning ALLM mode with very low input lag and VRR frame synchronization, which operates within an impressive range from 48 to 288 Hz. Importantly, unlike some competitors, TCL has ensured a proper implementation of the console HDR10 HGIG profile and support for Dolby Vision in games. This is complemented by a very well-designed gamer panel, known as Game Bar, which even allows for editing its appearance and changing the theme to perfectly match the style of your console.

The only thing that can – and should – be critiqued here is the fact that the television only offers two full HDMI 2.1 ports, while the other two are older HDMI 2.0. This creates quite a significant logistical problem. Why? Because one of those fast ports also supports the eARC audio return channel. In practice, this means that if you connect a soundbar or home theatre system to the television, you’ll only have one available HDMI 2.1 port left. If you have two consoles or a console and a powerful computer at home, unfortunately, you’ll have to give something up or constantly juggle cables at the back of the unit while maintaining comfortable audio system control.