Samsung The Frame 2025 (LS03F) vs Sony BRAVIA 5 (XR5)

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

Looking at similar results in terms of black levels and contrast, we expected the same stable performance as last year's model when it comes to HDR content. Unfortunately – and this must be said plainly – there has been a regression here that is hard to miss. The paradox is that the peak brightness of the Bravia 5 can be impressive: in our synthetic tests, the TV reached around 1000 nits in HDR. Sounds great, right? The problem is that this power doesn't always have a real impact on all movie scenes. When small, pinpoint elements appear on the screen, something that in Sony's case was usually fine-tuned with surgical precision, this time it clearly falters. The algorithms try to maintain deep blacks around small objects, but the side effect is that details can be dimmed to the point of becoming barely visible. One only needs to bring up the example of the movie Sicario 2 – there, in some scenes, small light sources practically vanished as if someone had covered them with dark film.

Of course, not everything looks so dramatic. In simpler, brighter scenes, where the image is filled with more light, the Bravia 5 shows that it can shine: literally and figuratively. At those times, the TV achieves values in the range of 600–800 nits, which we saw both in synthetic tests and during movie screenings. The impression is really positive; the brightness adds dynamism, and the colours look vibrant and fresh. However, there remains a certain dissonance. We feel a slight confusion because it is evident that something has gone in the wrong direction. Technological progress – more zones, more backlight power – has not been supported by the kind of refined image management that we usually associate with Sony. Fortunately, there are elements that have not been compromised and are actually at a very high level. We are talking about colour reproduction. Thanks to the use of the PFS filter, the colour palette coverage is excellent – about 97% DCI-P3 and 75% BT.2020. These values allow for a truly wide colour reproduction, giving films a natural and cinematic character.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

Sony Bravia 5 was obviously tested in the best possible mode, which is the Movie mode. Right out of the box, it delivers the most natural colours, definitely better than anything offered by the "eco" or "dynamic" modes, which are more suited for a store display than a living room. However, the Movie mode alone does not guarantee that we can always expect cinematic picture quality. In SDR content, we had no significant complaints – the slightly warmed white balance gave the scenes a golden hue, but it was nothing that was glaring. However, a problem arose with HDR materials. Here, the colour reproduction simply looked bad. The white balance was heavily skewed – with an excess of blue and a clear lack of red. At times, it resembled the store mode of "super vivid picture," where everything is blown out and artificially boosted.

This situation made brightness management seem too aggressive as well. The EOTF graph clearly showed that the television has trouble with overexposing many scenes right out of the box. And while we know what Sony televisions are usually capable of, it was hard to remain indifferent here – that’s why we quickly decided to go for calibration.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

After calibration, the situation changed dramatically. We managed to tune the white balance so that entire scenes began to look more natural, and the image gained coherence and elegance. In HDR, we finally got rid of that unwanted clipping effect that had previously spoiled some shots. Suddenly, it turned out that the Bravia 5 can extract much more from films than the first contact "straight out of the box" suggested. Indeed, if we look at the graphs and compare them with the standards, we can see that the beginning of the EOTF curve slightly strays beyond the reference line. However, this is not so much a calibration error as it is a natural limitation of the Mini-LED technology that cannot be bypassed. Sony, rather than clinging tightly to perfect black, prefers to prioritise the visibility of details – and in practice, it’s hard to disagree with that. We prefer to see the texture of the material on the screen rather than a pitch-black spot where all nuances disappear.

The calibration itself was really beneficial. After about an hour spent on settings, we felt that the image resembled that of the best cinema halls – of course on a home scale, but with the same sense of quality and refinement. And in such moments, we remember why we love Sony televisions: because once we fine-tune them, they reward us with a picture that captivates for long hours.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

Bravia 5 carries the genes of Sony, which remain intact – and thank goodness for that, because we're talking about absolutely exceptional digital image processing. It's no coincidence that for years, it's been considered that TVs from this brand set the standard for how a screen should handle lower quality materials. If someone still watches classic television, old films, or YouTube in lower resolutions, here they get equipment that can turn such content into a surprisingly enjoyable experience. On board, we find several tools worth activating. The first of these is "digital noise reduction." Set to a medium level, it works superbly – smoothing out tonal transitions that usually cause the most trouble in low-quality materials while introducing no artificial artifacts. Importantly, it also doesn't remove the cinematic character, which is the natural grain that is intentionally present in many productions. Another advantage of the Bravia 5 is the upscaling capabilities of the XR processor. The image presented after scaling is soft, yet sharp and clear. The outlines of characters are well-defined, and backgrounds maintain their texture without excessive artificial sharpening. It's hard to find a better TV for watching lower quality materials – Bravia 5 only confirms why Sony is considered the benchmark in this area.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

Bravia 5 has a 120 Hz panel, which in itself sounds like an invitation to watch sports, fast matches or spectacular action films. However, the real magic begins when MotionFlow – Sony's proprietary motion smoother – comes into play. Thanks to this feature, we can adjust the character of the picture to our own preferences. The "smoothness" slider allows us to transition from a cinematic feel with a slight "judder" to a theatrical fluidity, where every ball in the match glides across the screen as if on a string. The higher the value, the smoother and more fluid it is; the lower it is, the more film-like and natural it becomes. In the options, we also find an additional setting that Sony calls "clarity". This is nothing more than the BFI function (which inserts black frames) aimed at improving motion sharpness. It sounds great in theory, but in practice, it must be used with caution. Why? Because all higher settings cause brightness drops of up to half, and in some cases, contour doubling also appears. So if we want to use it, we recommend setting it to the lowest level – "1" out of the available ten. That way, we gain a bit better motion sharpness without risking losing half the brightness of the picture.

As we mentioned earlier – while The Frame is likely to display images and works of art most of the time, Samsung realised that a Van Gogh enthusiast could equally well be an avid gamer. And it must be said that The Frame 2025 has almost everything it needs to become a full-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates with ease and has an extensive Game Bar – already known from other Samsung models – which allows for quick viewing and changing of the most important gaming-related settings. And for that, it scores extra points with us. The proprietary motion smoothing technology, Auto Motion Plus Game, also deserves special mention, which – it’s worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a virtually unnoticed way in terms of delays. The result? Much better smoothness in games, especially those that struggle to maintain stable 60 frames. This solution can significantly improve gameplay comfort in more demanding titles – particularly on consoles that don’t always maintain full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already regarded as standard in Samsung televisions, so there’s not much to critique here. However, the problem is something completely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant hindrance when configuring consoles for the correct HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for years when it comes to gaming on TVs. If HGiG returns – and we hope it will – The Frame LS03F can confidently aspire to the title of a true gaming television. Not just as a wall decoration but as equipment that truly provides joy in gaming.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the key gaming feature, HGiG.

In the Bravia 5, there is a significant improvement compared to the X90L model from two years ago. The television offers literally everything its predecessor had, but this time the issues that could frustrate gamers have been addressed. Problems with setting the variable refresh rate (VRR) have disappeared, and there are no longer issues with configuring HDR content in HGiG mode. In short: we get a device that simply works as it should, without any hassles. So, the Bravia 5 has everything you can expect from a modern gaming TV – and it can be confidently advertised with the slogan "ready for PS5." That's something we couldn't say about the X90L model. Well done, Sony!

It's just a shame that this relatively high-priced model lacks a full set of four HDMI 2.1 ports. In everyday use, this won’t be an issue for most people, but if someone has a console, soundbar, and additional equipment connected via HDMI, at some point they'll have to choose or juggle cables.