Samsung The Frame 2025 (LS03F) vs Samsung The Frame Pro

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

Samsung The Frame Pro is one of the relatively bright televisions. In synthetic tests, we managed to achieve values around 900 nits, which is quite a decent result for a lifestyle model. In full-screen scenes, such as the frame from the movie The Meg or the opening sequence in Life of Pi, the brightness maintained a level of 700–800 nits. These values allow you to fully enjoy the HDR effects and capture their cinematic magic. However, the situation complicates when smaller, point light sources appear on the screen. The edge lighting used here, equipped with the ability to local dim whole strips, does not handle them very well. It happens that small elements are overly darkened, which weakens the effect, or conversely – they become heavily brightened, but at the cost of losing black depth in that part of the image. This can be compared to light halos reminiscent of a laser beam spreading in dense fog – an effect that is visible and bright but at the same time not very natural and distracting. Fortunately, the colour aspect performs better. Thanks to the use of a quantum dot filter (QLED), the colours are saturated, and the reproduction of the DCI-P3 palette reaches over 92%. Generally, movies or series watched in HDR on The Frame Pro present a rich colour palette, even if contrast and the performance of the lighting algorithms can sometimes draw our attention away.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

The best results were, of course, achieved in Filmmaker mode, which immediately showed that Samsung had put effort into the factory settings. In SDR content – the most commonly viewed materials – The Frame Pro performed really well. The white balance and gamma were almost perfectly set, making the image look natural and cohesive. Yes, there were some noticeable errors, particularly in skin tones and reds, which could be overly saturated, giving everything a slightly "warmed up" character, but in everyday use, it didn't hinder the viewing experience too much. For HDR content, the situation was similar regarding the white balance. It was at a good level, however, the biggest issue turned out to be managing brightness. The EOTF curve was set in such a way that in many scenes the image appeared blown out, and the brightest areas lost detail and resulted in uniform patches of light. This severely affected realism and made colours appear very oversharpened. Fortunately, Samsung provides the option for manual adjustment of the curve in their TVs, so we opted for calibration and its results can be seen below.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

After calibration, the SDR mode looks almost perfect. We managed to eliminate the overly intense red saturation that previously gave the image a somewhat excessively warm character. The colours became more balanced, which translated into a natural and pleasant viewing experience for everyday content – from television to movies and series from streaming services or materials on YouTube. In HDR mode, the EOTF curve required the most work, as the factory settings caused excessive clipping of the entire image. The calibration significantly helped to "tame" this issue – the image stopped being overexposed, and details in the bright areas became more visible. Of course, the limits are set by the design of the television itself, as edge lighting reveals its limitations, and even the smallest elements of light can still appear overly bright or blend into the background. However, this is a matter of technology, not just calibration. After the correction, The Frame Pro is much more enjoyable to watch, and it is definitely worth considering if you want to make the most of the television's capabilities.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

Although in 4K HDR materials the fluidity of tonal transitions in the ChooseTV Pro is not a problem at all, naturally with weaker signal quality – such as with television, HD materials, or older Full HD films – imperfections may occur. Therefore, it's crucial how the television handles these limitations thanks to the image processor. The noise reduction feature works really effectively here. At the medium setting, it eliminates unwanted bands or artifacts, smoothing the image in a visible yet not overdone way. However, it's important to remember that Samsung has a tendency to be aggressive – even at the lowest level of this feature, it can "eat" film grain. So, it's wise to use it with caution and adjust the settings according to the material being watched.

The upscaling itself is of a high standard. The ChooseTV Pro effectively boosts older materials to a native 4K resolution, maintaining good sharpness and clarity. Movies and series in lower quality simply look better here. However, it's worth mentioning a minor downside – typical for many Samsung televisions. With very old sources in poor quality, you may notice some cropping of the image edges on the left side of the screen. It's not a problem that will ruin the viewing experience, but it's good to know that it may occur.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

The fluidity of movement in The Frame Pro is not only due to the panel itself, which operates at a refresh rate of up to 144 Hz, but also the image processor and motion smoothing system. It is thanks to this that we can adjust the way movies or sports broadcasts are displayed to our own preferences. Available are sliders for blur reduction and motion judder reduction – the first function enhances the sharpness of fast movements, while the second helps to soften the effect of the "jumping" image during camera pans. Everyone can choose between a cinematic character of motion and a smoother, more "television" style.

As we mentioned earlier – while The Frame is likely to display images and works of art most of the time, Samsung realised that a Van Gogh enthusiast could equally well be an avid gamer. And it must be said that The Frame 2025 has almost everything it needs to become a full-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates with ease and has an extensive Game Bar – already known from other Samsung models – which allows for quick viewing and changing of the most important gaming-related settings. And for that, it scores extra points with us. The proprietary motion smoothing technology, Auto Motion Plus Game, also deserves special mention, which – it’s worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a virtually unnoticed way in terms of delays. The result? Much better smoothness in games, especially those that struggle to maintain stable 60 frames. This solution can significantly improve gameplay comfort in more demanding titles – particularly on consoles that don’t always maintain full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already regarded as standard in Samsung televisions, so there’s not much to critique here. However, the problem is something completely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant hindrance when configuring consoles for the correct HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for years when it comes to gaming on TVs. If HGiG returns – and we hope it will – The Frame LS03F can confidently aspire to the title of a true gaming television. Not just as a wall decoration but as equipment that truly provides joy in gaming.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the key gaming feature, HGiG.

Samsung The Frame Pro doesn’t pretend to be just a “living room” TV; gamers will also find something for themselves here. The manufacturer has ensured a full package of gaming features: we have support for variable refresh rate (VRR), auto low latency mode (ALLM), refresh rates up to 144 Hz, and compatibility with both G-Sync and FreeSync Premium Pro. Additionally, there’s the well-known Game Bar panel, which is a quick menu where you can check key parameters on-the-fly – from refresh rates to active image processing modes. Are there downsides? Yes, The Frame Pro doesn’t support Dolby Vision in game mode, but it’s hard to consider this a serious issue – most gamers use HDR10 anyway... so the HGIG mode. Exactly. The biggest surprise was the latest software update. Samsung... completely removed this option from The Frame PRO. In practice, this means that the TV independently interprets HDR tone mapping in games, and the user cannot enable settings designed with consoles in mind. This is a step backwards, which may disappoint more aware gamers hoping for full compliance with HGiG guidelines. We can only hope that this mistake will be quickly fixed.

An interesting feature of The Frame Pro is also the unusual placement of HDMI 2.1 ports. We have as many as five at our disposal – four are located in the One Connect module, and the fifth, in micro HDMI form, is located directly on the TV. This solution is quite unusual but very practical. Samsung clearly suggests that this is the port to connect your console or computer. Why? Because it minimises any potential delays associated with communication through the wireless One Connect, and in gaming, every millisecond counts. We have written separately about input lag, but we can reveal here that by connecting the equipment directly to the TV, we get the absolute maximum response speed from it.