Samsung The Frame 2025 (LS03F) vs Samsung Q7F

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

Unfortunately, the Samsung Q7F is not one of the bright televisions, which directly impacts the quality of HDR films. The peak brightness of the panel is only around 250 nits, which is definitely insufficient for claiming a true cinematic experience. In practice, the HDR content does not differ significantly from classic SDR, making it difficult to talk about any "wow effect" that usually accompanies us when watching such films. During testing of film scenes, the image simply looked dark, and the brightness almost always hovered around the aforementioned 250 nits. The worst performance came from shots with small, intensely glowing elements – the global dimming technique used reacted very aggressively in those cases, dimming the entire screen to maintain the black effect. However, it is worth noting the presence of a QLED coating that broadens the colour spectrum. For a budget QLED model, the Q7F performs quite decently here: the DCI-P3 colour gamut coverage is around 93%, and BT.2020 reaches 70%. This means that despite the low brightness, the colours can still look quite vivid and attractive.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

The reproduction of factory colours in the Samsung Q7F is definitely not one of its strong points. In Filmmaker mode, which theoretically should be closest to neutral, the white balance issue is immediately noticeable. There’s too much red on the screen, while blue is lacking. The effects are very easy to notice – white, instead of being neutral, takes on warm, almost slightly orange tones. In the long run, this makes the entire image appear a bit unnatural, while bright areas of the scene can seem unrealistic. The problems are even more evident in HDR content. The charts show that the TV has significant errors in the Color Checker palette, which results in visible inaccuracies in the real image. In practice, this means that colours are not presented as they should be. The Q7F also heavily manipulates brightness; darker elements are overly boosted, causing them to lose their cinematic feel, while bright parts can be dimmed. This makes the image seem flattened, and contrast, instead of helping to bring out details, only highlights its own limitations. In HDR materials, this is particularly frustrating because every detail matters. In scenes where a subtle play of light and shadow should be felt, the Q7F either overdoes the lighting or, conversely, suppresses elements that should attract the eye. This causes the image to lose its depth, and instead of cinematic realism, we have a rather simplified effect.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

After professional calibration, we managed to bring the Q7F to order – at least in terms of SDR content. The image in this mode looks really good: the white balance has been set correctly, the colours appear natural, and the errors in the colour palette have dropped to levels practically invisible to the eye. Gamma behaves exemplary, and the only minor flaw remains a slight lightening of smaller elements, which stems from the lack of local dimming. For everyday watching of television or films in standard quality, the Q7F performs surprisingly well.

It was significantly more challenging to tame HDR content. Despite adjusting the white balance, the television still heavily manipulates brightness, causing scenes to appear unnatural – what was meant to be subtly darker can sometimes be overly bright, and the bright parts of the image can occasionally be dimmed. The final effect is better than in factory settings, but it’s clear that the construction limitations of the Q7F do not allow for fully utilising the potential of HDR materials.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

Upscaling and digital image processing in the Q7F is a bit of a rollercoaster. On one hand, we have really nice upscaling – weaker sources look better than you might expect. The image becomes clearer, sharper, and even older films or free-to-air TV hold up well. Samsung has been strong in this area for years, and the Q7F confirms that. On the other hand… things start to get tricky. The TV has a problem with overscan – part of the image is simply cut off, and it doesn't look very elegant. Additionally, we were let down by a feature called "noise reduction," which should improve the smoothness of tonal transitions in weaker materials. In other Samsungs, it works relatively well, but here it practically makes no difference – the banding in gradients is still there. It's a bit of a shame because we expected more from a model that is aimed at users looking for a display for SDR content.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

Motion blur and motion fluidity in the Q7F is probably the most budget-friendly aspect of this television. The 60 Hz panel makes the motion blur quite noticeable, especially in dynamic scenes, and it's rather hard to consider this model as equipment designed for watching sports or playing fast-paced games. In tests with the little green man, there was a long trail, similarly, the ball in a football match would leave behind streaks.

On the positive side, the presence of motion smoothing is worth noting. In films, it really makes a difference – especially since most materials are recorded in 24 frames. Here we can decide whether we prefer a more "cinematic" image, with a slight judder typically found in cinema, or a smoother, more “TV-like” one. This actually works quite well and helps improve the viewing comfort for series or movies.

As we mentioned earlier – although The Frame likely displays images and artwork for most of the time, Samsung recognised that a Van Gogh fan could just as easily be an avid gamer. And it must be said that The Frame 2025 has almost everything to become a fully-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of a single HDMI 2.1 port. The TV handles lower resolutions at higher refresh rates effortlessly and features an expanded Game Bar – already known from other Samsung models – which allows for quick preview and adjustment of key gaming-related settings. For this, it gets extra points from us. Noteworthy is also the proprietary motion smoother, Auto Motion Plus Game, which – and this is worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically unnoticeable way regarding delays. The result? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames. This solution can genuinely improve gaming comfort in more demanding titles – particularly on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already something we consider standard in Samsung TVs, so there’s not much to specifically nitpick here. However, the problem lies elsewhere. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant inconvenience when configuring the console for proper HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this needs to be fixed as soon as possible. We’re talking about a brand that has set standards for gaming on TVs for years. If HGiG returns – and we hope it does – The Frame LS03F can confidently aspire to be a proper gaming TV. Not only as a decoration on the wall, but as equipment that truly enhances the gaming experience.

The features for gamers on the Samsung Q7F is a topic that stirs up quite a few mixed emotions. On one hand – no reasonable person was expecting miracles here, after all, it’s a 60 Hz television and it was clear from the get-go that this wouldn’t be equipment to squeeze the maximum from a console or PC. On the other hand, since the manufacturer promised specific solutions in promotional materials, it is only natural that we wanted to see them in practice. At the start, it’s looking pretty good. The automatic game mode (ALLM) works, so there’s no need to manually fiddle with the settings; the console switches the TV to low latency mode by itself. Plus, we have the Game Bar, which looks impressive and allows you to check a few basic parameters without leaving the game. And this is where the good news ends.

The biggest problem with the Q7F is VRR, or rather its absence. Indeed, the appropriate icon appears in the menu, you can even see it in the Game Bar, but throughout the entire test, the function remained dead and could not be activated in any way. Even more disappointing is the matter of HGiG; this option was actually available in the beginning, but after a software update, it disappeared completely, which is just unprofessional. Therefore, the Q7F is only suitable for absolute basics. Sure, you can turn on the console, play calmer titles, and enjoy low input lag, but if someone is counting on more advanced features that the manufacturer promised, they will be disappointed. This is not a television one buys with gaming in mind, and it’s better to be aware of this before purchasing.