Samsung The Frame 2025 (LS03F) vs Haier Q80FUX

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know – lab tests are one thing, and real film scenes are quite another story. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness stayed at around 550–650 nits. This is enough to feel the difference between standard picture and that in HDR quality – bright highlights, reflections on water, or moonlight look distinct and impressive.

It's also worth noting that the LS03F is a QLED television, which translates to solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. It's not at the level of top premium models, but for a lifestyle screen – the result truly deserves recognition.

Alright, let's move on to the topic that really sparks discussions, which is the capabilities of the TV in HDR mode. Let's be clear from the start: the Haier Q80FUX is certainly not a brightness demon. The panel of this set can generate about 350 nits at peak, which in today's reality is an absolute minimum to even talk about the presence of HDR expanded dynamic range. On the plus side, this brightness is at least stable – regardless of the test pattern or film scene we used, measurements consistently hovered around 300-350 nits. These are at best adequate results, definitely far from the dazzling display of capabilities that we know from more expensive models. Fortunately, there is one aspect where the Q80FUX makes up for these shortcomings and does so considerably. We are talking about a QLED TV (or more precisely PFS LED), which means that thanks to the quantum dot filter used on the panel, it can generate truly juicy, vibrant colours. These are not empty promises – covering nearly 95% of the DCI-P3 colour gamut is an impressive result and directly translates into very pleasant, saturated colours for the eye.

When it comes to picture quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were some issues. In both HD and 4K HDR content, we noticed clear deviations in white balance. The picture was heavily skewed towards red and blue, giving the screen a distinctive pinkish hue. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly took on pink tones, which is also evident in the attached comparative photo. As for brightness characteristics – it wasn't as bad as one might expect given such colour inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically spoil the viewing experience.

Factory settings for movie mode are seldom perfect, but in the case of the Q80FUX, we encountered a noticeable imbalance. In SDR content, the image was definitely too warm, due to an excessive amount of red in the white balance, giving the overall picture a slight sepia tone. Conversely, in HDR materials, the television fell into the other extreme – an excess of blue caused an unnatural, cool effect in perception. However, it wasn't the fickle white balance that was the biggest issue with this TV. The real culprit, responsible for the previously described problems, was hiding deeper. It turned out that the Q80FUX has completely miscalibrated gamma values and, crucial for HDR, a poorly executed EOTF curve. It was these erroneous factory settings that caused the notorious clipping of the brightest parts of the image, imposing that characteristic milky filter over them. Thus, we found the source of the problem. This situation led to general, significant colour inaccuracies that were easy to catch even for an untrained eye. Like every television we tested, we decided to calibrate this model as well, and you can find the results of these adjustments in the next paragraph.

After calibration, the movie mode gained a completely new quality. The issue of the pink tint, which was previously clearly visible, especially in bright scenes, has been effectively eliminated. Colours started to look significantly more natural, and the white balance no longer dominated the rest of the image. It was no longer the same oversaturated "picture from a box" – everything took on coherence and a cinematic character. Additionally, the tendency of the TV to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, within the limits of what the design allows without local dimming – it's difficult to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode named Filmmaker.

The results of our calibration procedures must, unfortunately, be regarded as twofold. Generally speaking, the picture is undeniably better than before the adjustments; however, the biggest winner of this process has been SDR content. It is precisely here, after correcting the gamma curves and white balance, that we achieved results that can safely be called very good. Once set up, the Q80FUX truly shines in standard dynamic range, displaying only slight errors in the most challenging skin tones. Unfortunately, the weakest link remains HDR content. And here's the paradox: even though we managed to calibrate the white balance to near perfection, the overall colour errors still remain at quite a high level. The reason is that the television still interprets the static HDR10 metadata "in its own way," stubbornly enforcing that unfortunate image clipping effect, which inevitably leads to significant distortions. Although we successfully eliminated the factory excess of blue, due to this electronic interference, the screen can still veer into somewhat too cool tones. That’s just how this television is.

LS03F is equipped with an NQ4 processor, which is responsible for improving image quality – especially in lower-quality materials. In practice, it works surprisingly well, particularly when it comes to older content and recordings with lower resolution. Activating the "noise reduction" feature delivers noticeable results. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement – earlier, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year’s model, the smoothing still occurs, but it happens in a much more acceptable way. Textures of materials, skin, or fabric details are not as heavily muted as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not appeal to everyone. On the other hand, it's no longer such an aggressive intervention as in previous models. It's also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tapes or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – the so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

If there's one area where Haier clearly shows it still has a lot to catch up on compared to the market leaders, it's digital image processing. The upscaling, well... it's just okay. And that's really all that can be said about it. It does what it's supposed to do: ensures that lower resolution signals don't scare you with harsh pixelation on the screen and don't look like a forcibly enlarged postage stamp. However, it's far from the finesse and "intelligent" sharpening that more experienced players in this market have developed over the years. The biggest issue with the Q80FUX software is the almost complete lack of additional "cleaning" and smoothing features for the image. The receiver offers no noise reduction mechanisms or gradient enhancement. This means that with older or highly compressed materials, we simply have to accept that all the imperfections in tonal transitions or colour blending, which we mentioned earlier, will constantly accompany us during viewing.

The new feature in The Frame for 2025 is a 144 Hz refresh rate display. Yes – in a television primarily associated with displaying works of art, you can now not only watch Van Gogh, but also comfortably play on a console or follow fast-paced sporting events. This is a significant step towards greater versatility. In the case of Samsung movies, as usual in models with a 120 Hz display and above, it allows you to adjust motion fluidity according to your preferences. You can set a more cinematic reproduction that maintains frame rate or opt for complete image smoothing. The range of options is broad, allowing you to tailor the effect to your tastes – regardless of whether the screening is meant to look like classic cinema or a performance on a modern theatre panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz display; the sizes 43 and 50 inches have 60Hz displays, and consequently perform much worse in terms of motion fluidity.

The issue of motion fluidity and blurring is largely predetermined by the use of a 60Hz panel, which naturally makes it difficult to recommend this receiver to enthusiasts of very dynamic content. Fortunately, in the Q80FUX, we find a few options (although, as will soon become clear, really just one) intended to enhance the experience with older film productions. There is a "De-Judder" slider available, which indeed affects motion fluidity and allows us to adjust it to our preferences: from raw, cinematic frame rates to a more theatrical, smoothed presentation. However, a true surprise awaits us right next to it in the menu. There is also a second slider, supposedly dedicated to removing blur – this is a feature we typically encounter in 120Hz panels, aimed at combating blurring in sports. As we expected, recalling memories from testing the K85F model, here too this slider is merely a façade. Its adjustment contributes absolutely nothing to the picture and simply seems to be an oversight by the product engineers who left a non-functional option in the software for this type of panel.

As we mentioned earlier – while The Frame is likely to display images and works of art most of the time, Samsung realised that a Van Gogh enthusiast could equally well be an avid gamer. And it must be said that The Frame 2025 has almost everything it needs to become a full-fledged gaming TV.

Onboard, we find support for ALLM (Auto Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates with ease and has an extensive Game Bar – already known from other Samsung models – which allows for quick viewing and changing of the most important gaming-related settings. And for that, it scores extra points with us. The proprietary motion smoothing technology, Auto Motion Plus Game, also deserves special mention, which – it’s worth emphasising – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a virtually unnoticed way in terms of delays. The result? Much better smoothness in games, especially those that struggle to maintain stable 60 frames. This solution can significantly improve gameplay comfort in more demanding titles – particularly on consoles that don’t always maintain full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already regarded as standard in Samsung televisions, so there’s not much to critique here. However, the problem is something completely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant hindrance when configuring consoles for the correct HDR content display in games. It's hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for years when it comes to gaming on TVs. If HGiG returns – and we hope it will – The Frame LS03F can confidently aspire to the title of a true gaming television. Not just as a wall decoration but as equipment that truly provides joy in gaming.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the key gaming feature, HGiG.

Entering the realm of gaming, the Haier Q80FUX proves to be quite a good companion for the "casual gamer." It is equipped with some highly sought-after features today such as VRR (variable refresh rate) and ALLM (automatic low latency mode). However, the biggest surprise is something else. Even though we don't have a 4K@120Hz panel here, the television can accept and display a 120Hz signal at a lower resolution (Full HD). This is a very useful feature, allowing you to consciously switch the console to a lower resolution mode in exchange for significantly higher fluidity, which is a perfectly acceptable compromise in the gaming world.

We won't particularly complain about the lack of additions like the "Game Bar," as it's just a nice extra. However, the most concerning issues arise when we enter the world of HDR in gaming. Due to the fact that the television continuously adapts the signal "in its own way," setting the brightness on the console according to the HGIG standard is almost impossible to accomplish according to the instructions. Worse still, in Dolby Vision mode for gaming, the input lag increases to around 50 ms, which is a high enough value that essentially makes this mode unusable. Generally speaking, we still wouldn't recommend gaming on this television in HDR mode, so these aren't that serious shortcomings. What’s most pleasing is the presence of 120Hz in Full HD, making the Q80FUX quite a cool television for the occasional gamer.