Samsung S90H (QD-OLED) vs Samsung The Frame Pro 2026 (LS03HW)

The Samsung S90H is a really bright TV for the mid-range among OLEDs. In synthetic measurements its peak brightness reached around 1650 nits. That's an outstanding result in this class, roughly 50% higher than what we’ve seen from previous models at this price point. Most importantly, these tests translate directly to real video material. In four out of the five film scenes we tested the S90H’s brightness hovered around 1300-1500 nits. That kind of headroom lets it reproduce most HDR films with very high impact and without obvious compromises, especially material mastered to 1000–1500 nits. In practice, highlights, reflections and explosions have the right punch and the picture doesn’t feel dimmed. Of course, on full-screen, very bright scenes the result is naturally lower and drops to about 900 nits. That’s a direct effect of the protection systems that keep the OLED panel from being overloaded. Even in that scenario there’s little to complain about. Nine hundred nits across the whole screen is still a very high level, guaranteeing excellent dynamics in HDR content. A huge advantage of QD-OLED TVs has always been the colours, and the S90H is no exception. The DCI-P3 colour space we measured reached a full 100% (actually 99.9%), while coverage of the much wider BT.2020 gamut hit about 89%. That’s a great result, allowing very saturated and vivid colours in HDR material. It’s worth emphasising that QD-OLED’s edge over WOLED panels isn’t just about gamut coverage. In practice it’s seen mostly in the higher brightness of saturated colours, in other words greater colour volume. That makes intense reds, greens and blues in HDR look juicier and more impressive.

You can't fault The Frame Pro for one thing: brightness. At peak we measured about 850-900 nits, so the TV has plenty of power to make many HDR scenes look really impressive. Bright, full-screen shots and more colourful frames perform best. In those scenes The Frame Pro can make a good impression — the image is bright, punchy and has the effect we expect from HDR. In our measurements some scenes reached over 800 nits, and even in tougher passages the TV maintained a fairly respectable brightness level.

The problem starts when HDR depends on small bright elements shown against a dark background. Single lamps, stars or reflections can be bright, but very often the black level across a larger part of the image also rises. As a result the bright point itself can look good, but the whole frame loses a lot of quality. That means The Frame Pro shows HDR best in scenes that are simply full-screen. If a film or series contains many such shots, the effect can be genuinely enjoyable. In darker material the limits of local dimming become much more noticeable.

Colours

The Frame Pro deserves praise for its colour gamut coverage. The TV uses quantum dots, the solution known as QLED, so it can deliver really well-saturated colours. In our measurements coverage of the important DCI-P3 palette was around 94.5%, while the more demanding BT.2020 was about 72%.

Those are very solid results that in most scenes produce pleasant, saturated colours. Of course they are not as eye-catching as the values from the latest panels using RGB backlights, but The Frame Pro makes up for that in another way — colour stability. Regardless of the scene, colour saturation remains fairly consistent and there aren't situations where the TV loses colour badly in more demanding frames.

The next stage of the test was to check how the S90H handles colour reproduction without any calibration. As always, we took measurements in Filmmaker Mode, the best factory picture setting. And here Samsung really deserves praise. The factory tuning is at a very high level, which wasn’t always the case a few years ago. The white balance was set correctly, as was the brightness response. The average colour reproduction error (Delta E) stayed around 3, which is below the level at which most viewers can notice inaccuracies. Only in the brightest shades of grey did the values slightly approach 4, but it’s still hard to call that a real problem during viewing. For out-of-the-box settings, the result is simply excellent.

In SDR material The Frame Pro in Filmmaker mode performs quite well, though it falls short of perfect. White balance is relatively even, but as brightness increases the blue component diminishes, so brighter parts of the image can have a slightly warmer tint. A bigger difference is visible in the gamma, i.e. the screen’s brightness handling. Across most of the range it runs below our reference point, which means the TV brightens the midtones a little. As a result, the image can appear a little brighter and less contrasty than it should. The colour errors themselves aren’t huge, but they’re noticeable enough that calibration can still make a significant improvement.

In HDR content the white balance looks similar, being fairly even across much of the range, with larger deviations appearing only at higher brightness. The EOTF curve, however, is more revealing. The Frame Pro holds up fairly well against the reference values in the brighter parts of the image, but clearly lifts the darkest parts. This is primarily due to the TV’s backlight design. This also affects the colours. With less saturated colours the errors are still moderate, but they become significantly larger as saturation increases. In Colour Checker measurements many samples already show high error values. So the out-of-the-box HDR can be considered decent, but it’s definitely not an image we’d call very accurate.

All right, but you know we wouldn't be ourselves if we didn't also check how much we could get out of the S90H with professional calibration. And there was no big surprise. Since the out-of-the-box settings were already very good, there wasn't a huge margin for improvement. Even so, we managed to refine the image almost to perfection. After calibration the average colour reproduction errors fell below the threshold of perception, reaching Delta E values under 2 for both SDR and HDR material. We also improved the luminance response, so the picture more faithfully reflects the creators' intent and maintains correct tonality across the entire brightness range. After professional calibration the S90H therefore becomes a screen very close to reference. Will the difference be spectacular for everyone? Not necessarily. The factory settings already deliver a very high level, so in everyday viewing some people may not notice a huge jump. Much also depends on the specific unit. Our sample was very well tuned straight out of the box, but that doesn't mean every S90H will present the same level. Even identical models can differ in their factory calibration. That's exactly why professional calibration makes sense: it lets you bring a particular unit to the highest possible accuracy, rather than relying on a bit of luck when buying.

After calibration, the biggest improvements are seen mainly in SDR material. We managed to even out the white balance, but an even more important change was the gamma correction, which before calibration had the greatest effect on the picture's character. After the adjustments the gamma curve is now very close to the reference, so the image is not as bright in the mid-tones and simply looks more natural. Colour errors have also been noticeably reduced, so the effect of calibration in SDR is clearly visible.

In HDR the situation is a bit more complex. White balance was improved and in some ranges the TV tracks the reference much better, but at higher brightness levels deviations still appear. The same goes for colour reproduction; some errors can be corrected, but not all stem from the settings themselves. This reveals the limitations of the TV's design and the way its backlight and local dimming affect the HDR image. So with The Frame Pro, calibration makes the biggest difference to everyday content. Regular TV, YouTube and films and series in SDR (mainly those from cheaper streaming service tiers) can look noticeably better afterwards.

W tej kwestii Samsung praktycznie nic nie zmienił względem ubiegłorocznego modelu, co akurat jest dość dobrą wiadomością. Funkcja odpowiedzialna za wygładzanie przejść tonalnych nadal bardzo skutecznie ogranicza efekt posteryzacji. Trzeba jednak pamiętać, że działa dość agresywnie, bo oprócz samych artefaktów potrafi usunąć również ziarno filmowe i delikatnie zmiękczyć drobne detale obrazu. Jak zwykle jest to więc kwestia kompromisu i własnych preferencji. Jeśli zależy Wam na jak najwierniejszym odwzorowaniu materiału, polecamy pozostawić tę funkcję wyłączoną.

Również w kwestii upscalingu trudno mówić o rewolucji. S90H korzysta z tego samego autorskiego procesora obrazu NQ4 Gen3 co jego poprzednik, dlatego jakość skalowania pozostała praktycznie bez zmian. Telewizor dobrze radzi sobie z materiałami o niższej rozdzielczości, skutecznie poprawiając ich ostrość. Nadal jednak nie rozwiązano problemu z overscanem. W przypadku niektórych starszych materiałów, zwłaszcza archiwalnych nagrań, może zdarzyć się, że fragment obrazu przy krawędziach zostanie ucięty. To drobna wada, ale szkoda, że Samsung kolejny rok z rzędu pozostawił ten problem bez zmian.

The Frame Pro uses the NQ4 AI Gen3 processor, so in terms of image processing it behaves very similarly to other recent Samsung TVs. Upscaling works really well, with lower-resolution material being sensibly sharpened and the picture remaining readable without over-emphasising edges. With regular TV broadcasts or lower-quality YouTube content this can deliver a noticeable improvement, although viewers watching even older sources, such as VHS tapes, may notice a slight cropping on the left side (overscan).

It’s a different story for heavily compressed footage and the reduction of noise and posterization artefacts. The "Noise Reduction" feature can improve poorer material, but it fairly quickly starts to interfere with the picture and removes fine detail and film grain. So it’s best used sparingly and mainly when the source genuinely needs it.

In terms of motion handling the S90H delivers a very high level of performance. A new feature here is a panel with a refresh rate of up to 165 Hz, although in practice this will mainly benefit PC gamers. Movies, TV series and sports broadcasts don’t use such high refresh rates, so when watching them the difference compared with the standard 120 Hz won’t be noticeable. That said, thanks to the OLED panel’s instantaneous response time, motion is very clean and the image doesn’t suffer from the smearing common to many LCDs. Samsung has equipped the TV with extensive motion settings. You get two sliders: judder reduction and blur reduction, which let you easily tailor the image’s character to your preferences. You can easily achieve very smooth motion for sport, but you can just as easily preserve a more cinematic feel at the typical 24 fps. It all comes down to which effect you prefer.

The Frame Pro is equipped with a 144 Hz panel and, when connected to a PC, also supports 240 Hz at Full HD. That's mainly a feature aimed at PC gamers, but the TV also handles the standard 120 Hz refresh rate used for watching sport or gaming on consoles very well. A major plus is the low smearing. For a VA panel, The Frame Pro performs really well in this regard. You don't see the strong, dark trails behind moving objects that are fairly common on TVs with this type of panel. That keeps fast sport and dynamic games clear in motion. There's also a motion smoothing feature with adjustable strength, so for films and sports broadcasts you can tailor the motion to your preferences. You can find our recommended settings in the photo.

From the start, the Samsung S90H gives the impression of a TV designed with gamers in mind, and it's easy to see why. The maker has equipped it with nearly everything you’d expect from a modern gaming display. You get as many as four full-bandwidth HDMI 2.1 ports, support for ALLM, VRR and very high refresh rates. There's also a clear Game Bar that lets you quickly check key picture parameters or change settings without leaving the game. Another very welcome improvement is HGiG support. Last year it could cause quite a few problems, but in the S90H it works exactly as it should.

Samsung's real ace, however, is its proprietary Game Motion Plus mode. The feature works much like the motion smoothing used in films: it improves animation smoothness in games while keeping input lag at a very reasonable level. For titles running at 30 or 60 fps, with the right settings, input lag in our testing never exceeded 40 ms. That's an excellent result, especially since on many manufacturers' TVs enabling similar features results in delays several times higher. Game Motion Plus doesn't replace Dolby Vision Gaming, of course, since it's a completely different type of feature, but overall for gaming it's an addition that many players may find more noticeable. Smoother motion in 30/60 fps games often makes more of a difference than HDR itself, which, incidentally, is often poorly implemented in games.

For gamers, The Frame Pro has a lot to offer. The TV supports 4K at 120 Hz, VRR, ALLM and a correctly implemented HGiG. When connected to a PC you can also run 144 Hz at 4K, and even 240 Hz if you drop to Full HD. Samsung also bundles its usual set of gamer extras: an expanded Game Bar that lets you quickly view and change the key settings, and Game Motion Plus to improve smoothness for games running at 30 or 60 fps. There’s also the Gaming Hub and the ability to play in the cloud without needing to connect a console. The only real omission is Dolby Vision Gaming, which Samsung doesn’t support. Aside from that, The Frame Pro offers pretty much everything you’d expect from a well-equipped gaming TV today.