Samsung S90H (QD-OLED) vs Samsung OLED S95H (S99H) (QD-OLED)

The Samsung S90H is a really bright TV for the mid-range among OLEDs. In synthetic measurements its peak brightness reached around 1650 nits. That's an outstanding result in this class, roughly 50% higher than what we’ve seen from previous models at this price point. Most importantly, these tests translate directly to real video material. In four out of the five film scenes we tested the S90H’s brightness hovered around 1300-1500 nits. That kind of headroom lets it reproduce most HDR films with very high impact and without obvious compromises, especially material mastered to 1000–1500 nits. In practice, highlights, reflections and explosions have the right punch and the picture doesn’t feel dimmed. Of course, on full-screen, very bright scenes the result is naturally lower and drops to about 900 nits. That’s a direct effect of the protection systems that keep the OLED panel from being overloaded. Even in that scenario there’s little to complain about. Nine hundred nits across the whole screen is still a very high level, guaranteeing excellent dynamics in HDR content. A huge advantage of QD-OLED TVs has always been the colours, and the S90H is no exception. The DCI-P3 colour space we measured reached a full 100% (actually 99.9%), while coverage of the much wider BT.2020 gamut hit about 89%. That’s a great result, allowing very saturated and vivid colours in HDR material. It’s worth emphasising that QD-OLED’s edge over WOLED panels isn’t just about gamut coverage. In practice it’s seen mostly in the higher brightness of saturated colours, in other words greater colour volume. That makes intense reds, greens and blues in HDR look juicier and more impressive.

When it comes to pure brightness, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2,800 nits. Whatever the scene, you can expect powerful HDR effects that are almost blinding, which is exactly what we want from a top‑tier display. By nature, an OLED panel can't maintain that extreme brightness in very bright, full‑screen frames the way it can with small bright highlights, but the results are still excellent. In a bright scene from The Meg the sun still exceeded 2,200 nits. That means the S99H was able to hold a higher brightness than most Mini LED screens on the market. In terms of brightness the S99H is currently the best OLED TV we've tested.

Colour gamut coverage

The S99H also handles colours exceptionally well, thanks directly to the QD‑OLED panel used here. Whether the test used synthetic test patterns or measurements with film material in the background, the results remained very high. The S99H easily covers almost 100% of the DCI‑P3 gamut, and in the most demanding space, BT.2020 it reaches nearly 90%. That's absolute top‑tier performance. These results match what we saw in the new SQD‑Mini‑LED displays, and in real film scenes they even surpass RGB Mini LED displays.

The next stage of the test was to check how the S90H handles colour reproduction without any calibration. As always, we took measurements in Filmmaker Mode, the best factory picture setting. And here Samsung really deserves praise. The factory tuning is at a very high level, which wasn’t always the case a few years ago. The white balance was set correctly, as was the brightness response. The average colour reproduction error (Delta E) stayed around 3, which is below the level at which most viewers can notice inaccuracies. Only in the brightest shades of grey did the values slightly approach 4, but it’s still hard to call that a real problem during viewing. For out-of-the-box settings, the result is simply excellent.

Samsung offers a whole host of picture modes and features, but we traditionally recommend choosing FILMMAKER mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor flaws. These are mainly a slight deviation in white balance in SDR content and a slightly low gamma. As a result, the picture in a dark room can be a little too bright compared with the reference value of 2.4, which is the standard for watching films with the lights off. These are, of course, small issues, because overall colour reproduction remains very good and the errors in ColorChecker measurements are not large. However, we know that for a screen of the S99H's calibre you can and should expect even more, so we subjected it to professional calibration.

All right, but you know we wouldn't be ourselves if we didn't also check how much we could get out of the S90H with professional calibration. And there was no big surprise. Since the out-of-the-box settings were already very good, there wasn't a huge margin for improvement. Even so, we managed to refine the image almost to perfection. After calibration the average colour reproduction errors fell below the threshold of perception, reaching Delta E values under 2 for both SDR and HDR material. We also improved the luminance response, so the picture more faithfully reflects the creators' intent and maintains correct tonality across the entire brightness range. After professional calibration the S90H therefore becomes a screen very close to reference. Will the difference be spectacular for everyone? Not necessarily. The factory settings already deliver a very high level, so in everyday viewing some people may not notice a huge jump. Much also depends on the specific unit. Our sample was very well tuned straight out of the box, but that doesn't mean every S90H will present the same level. Even identical models can differ in their factory calibration. That's exactly why professional calibration makes sense: it lets you bring a particular unit to the highest possible accuracy, rather than relying on a bit of luck when buying.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration controls, we were able to tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and correct image modelling. In a profile prepared like this there really isn't a single thing to pick apart or call a fault. After calibration, the S99H can deliver an essentially reference-quality picture.

W tej kwestii Samsung praktycznie nic nie zmienił względem ubiegłorocznego modelu, co akurat jest dość dobrą wiadomością. Funkcja odpowiedzialna za wygładzanie przejść tonalnych nadal bardzo skutecznie ogranicza efekt posteryzacji. Trzeba jednak pamiętać, że działa dość agresywnie, bo oprócz samych artefaktów potrafi usunąć również ziarno filmowe i delikatnie zmiękczyć drobne detale obrazu. Jak zwykle jest to więc kwestia kompromisu i własnych preferencji. Jeśli zależy Wam na jak najwierniejszym odwzorowaniu materiału, polecamy pozostawić tę funkcję wyłączoną.

Również w kwestii upscalingu trudno mówić o rewolucji. S90H korzysta z tego samego autorskiego procesora obrazu NQ4 Gen3 co jego poprzednik, dlatego jakość skalowania pozostała praktycznie bez zmian. Telewizor dobrze radzi sobie z materiałami o niższej rozdzielczości, skutecznie poprawiając ich ostrość. Nadal jednak nie rozwiązano problemu z overscanem. W przypadku niektórych starszych materiałów, zwłaszcza archiwalnych nagrań, może zdarzyć się, że fragment obrazu przy krawędziach zostanie ucięty. To drobna wada, ale szkoda, że Samsung kolejny rok z rzędu pozostawił ten problem bez zmian.

Upscaling and digital image processing are handled by Samsung's proprietary NQ4 Gen3 processor. It copes very well with scaling lower-resolution content to 4K. The picture is clear without looking artificial or overly sharp. The only fairly specific drawback appears with very old material recorded at 480p or lower. In such cases the TV can slightly crop the edges of the image.

The processor also does a decent job with artefacts visible in low-bitrate material, for example in heavily compressed YouTube videos. The noise reduction function effectively smooths the picture and reduces posterisation, but it works quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image more than keeping every detail, it may prove useful.

In terms of motion handling the S90H delivers a very high level of performance. A new feature here is a panel with a refresh rate of up to 165 Hz, although in practice this will mainly benefit PC gamers. Movies, TV series and sports broadcasts don’t use such high refresh rates, so when watching them the difference compared with the standard 120 Hz won’t be noticeable. That said, thanks to the OLED panel’s instantaneous response time, motion is very clean and the image doesn’t suffer from the smearing common to many LCDs. Samsung has equipped the TV with extensive motion settings. You get two sliders: judder reduction and blur reduction, which let you easily tailor the image’s character to your preferences. You can easily achieve very smooth motion for sport, but you can just as easily preserve a more cinematic feel at the typical 24 fps. It all comes down to which effect you prefer.

Another major advantage of organic panels is very good motion handling. Thanks to the pixels' near-instant response time, the Samsung S99H shows virtually no smearing. Fast-moving objects don't produce visible halos or trailing artefacts, so the TV performs very well for both sport and gaming. One quirk of OLED screens compared with LCD is the way they render low-frame-rate material. With very slow camera movement the picture can appear noticeably more juddery. This can be quite effectively mitigated using frame interpolation. Samsung lets you adjust judder reduction and motion blur reduction separately, so it's easy to find a compromise between a smoother picture and preserving the cinematic feel of the content.

From the start, the Samsung S90H gives the impression of a TV designed with gamers in mind, and it's easy to see why. The maker has equipped it with nearly everything you’d expect from a modern gaming display. You get as many as four full-bandwidth HDMI 2.1 ports, support for ALLM, VRR and very high refresh rates. There's also a clear Game Bar that lets you quickly check key picture parameters or change settings without leaving the game. Another very welcome improvement is HGiG support. Last year it could cause quite a few problems, but in the S90H it works exactly as it should.

Samsung's real ace, however, is its proprietary Game Motion Plus mode. The feature works much like the motion smoothing used in films: it improves animation smoothness in games while keeping input lag at a very reasonable level. For titles running at 30 or 60 fps, with the right settings, input lag in our testing never exceeded 40 ms. That's an excellent result, especially since on many manufacturers' TVs enabling similar features results in delays several times higher. Game Motion Plus doesn't replace Dolby Vision Gaming, of course, since it's a completely different type of feature, but overall for gaming it's an addition that many players may find more noticeable. Smoother motion in 30/60 fps games often makes more of a difference than HDR itself, which, incidentally, is often poorly implemented in games.

Samsung S99H is also a top TV for gamers. It offers almost every possible and useful feature... well, perhaps except the obvious lack of Dolby Vision for the Xbox console. It’s equipped with four full-fledged HDMI 2.1 ports with the full 48 Gbps bandwidth. That makes it easy to use frame-rate synchronization VRR or automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and free of unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you’ll find options to add an on-screen crosshair, enlarge the minimap, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung’s feature: Game Motion Plus. It’s Samsung’s proprietary motion-smoothing system that uses interpolation to boost smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which, compared with the competition, is an excellent result. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 fps, the S99H can display it much more smoothly than competing models.