SAMSUNG S90F (WOLED) vs TCL C7L

Does the S90F handle not only blacks but also bright parts of the image? Definitely. The stories about OLEDs as "dark screens" can slowly be regarded as myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value more than enough to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test card from the movie The Meg (photo 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be said that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

The TCL C7L is without doubt an extremely bright TV. In synthetic tests with static patterns it can reach peak brightness of around 2800 nits. That's a phenomenal result, given the price bracket it occupies. Unfortunately, tests with real film scenes aren't as spectacular as measurements using white squares. Brightness in real HDR shots falls in the C7L to around 1200 nits. That's still very good, because the vast majority of modern films are mastered to about that level. However, when small, pinpoint elements appear on screen, the brightness of those details drops drastically, even to roughly 400 nits, which somewhat weakens the HDR effect. The TV does this deliberately to preserve deeper black levels and to avoid a large halo of light. That's understandable to an extent, but it also shows that Mini LED technology is not without compromises in this area. As for the HDR experience itself, alongside brightness the key factor is of course colour. And thanks to the use of new 'super' quantum dots, the colours are simply outstanding and among the best on the market. The TV can achieve very wide coverage of the BT.2020 and DCI-P3 colour gamuts, matching the best RGB Mini-LED displays with ease. Best of all, the C7L can maintain such high colour saturation regardless of the scene shown, which is often a problem for competing RGB Mini-LED TVs.

Samsung S90F, like most modern televisions, offers many picture modes, but – following our testing tradition – we checked it out in the best one, which is the Filmmaker mode. Thanks to this, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially dimmed – simply closer to what one should see. Of course, “more accurate” doesn’t mean “perfect”. Unfortunately, our S90F had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more “filmic” – because it’s warmer – but let’s not kid ourselves, George Lucas didn’t film Star Wars in sepia 😉 (you’ll find a comparison with the scene below as always).

Additionally, in HDR materials, there was an issue with brightness management. The EOTF curve showed a clear “spike” in brightness – the television brightened the image more than it should have, causing some effects to look too intense and deviating from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you’ll read about its effects later in the review.

When it comes to out-of-the-box colours, a new feature in TCL TVs – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was not previously available from this manufacturer. By design, as the name suggests, the picture in this setting is intended to be delivered with the full intent of the film's creator. After our tests, we can confirm that it is undeniably the best built-in mode in this TV if you value true-to-life colour reproduction straight out of the box. However, we certainly wouldn’t say it is perfect. Like most devices on the market, this C7L also had its factory faults. The white balance in Filmmaker Mode leaned towards a slightly greenish-yellow hue, mainly due to an excess of green component and a noticeable lack of blue. Of course, for the average viewer, this won’t be a drastic flaw, but if you value perfect whites, natural skin tones, and harnessing the full potential of these new "super" quantum dots from the structure, then the TV is begging for professional calibration.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older movies in SDR quality finally look like they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is back in place (no thanks needed, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Admittedly, the most demanding users may detect minimal deviations in brightness, but honestly – most viewers won't even notice that. And it's no surprise because the vast majority of errors fall below the ΔE 3 value, which is below the threshold of visibility. After calibration, the S90F (WOLED) becomes a truly excellent display – one on which you can enjoy nearly perfect image quality.

After a professional calibration we managed to greatly improve performance in the out-of-the-box Filmmaker Mode. After our adjustments the errors in the ColorChecker test and across the wide colour gamut dropped below the threshold of human perception, that is below a value of 3, which is a very good result. The TCL C7L clearly benefits from such treatment in terms of colour fidelity and it's hard to argue otherwise. A bit worse, however, is brightness management with HDR content after calibration. As I described earlier, even though we set this model up correctly, when you play real film scenes on the television it can handle its brightness in a rather peculiar way. It often brightens certain elements on screen contrary to the filmmaker's intent, which is clearly visible on the EOTF curves measured in specific films. Despite this defect, or rather a specific characteristic of this television, one thing is undeniable: after calibration the C7L was able to reproduce colours accurately.

Digital Image Processing in S90F:

Fortunately, Samsung, like in most of its models, manages to effectively tackle the unwanted posterisation effect in the S90F. The function responsible for this element is noise reduction, which does a pretty good job of smoothing tonal transitions and eliminating unnatural colour blending – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with trade-offs. In addition to improving gradation, it can also remove film grain or slightly soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image Scaling in S90F:

In this year's model, Samsung has implemented its proprietary AI processor – NQ4 Gen3, which really handles upscaling quite well. In our test scenes, the TV effectively "pulled up" lower quality towards artificial 4K – the image was more enjoyable to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing façade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival material – e.g. a VHS tape of your parents' wedding – you have to reckon with the fact that the lower part of the image may get cut off. The function to adapt the image to resolution simply does not work as it should here.

This could, in a sense, be called the Achilles' heel of the C7L. Unfortunately, this TV uses an older MediaTek chipset, the Pentonic 700, which has never been known for exceptional image processing. You can see that clearly in the operation of the progressive smoothing function, which is responsible for reducing jagged edges and removing digital noise. It simply performs very poorly — set to low, its effectiveness is practically nil. The only small plus is that the algorithm doesn't introduce extra artefacts or unnecessarily blur fine detail. Upscaling, that is scaling lower-resolution sources up to 4K, fares a little better. It's simply adequate and nothing special compared with the competition. It's hard to deny that the C7L would benefit greatly in this area if the manufacturer opted for the newer Pentonic 800 processor, which is now appearing in an increasing number of rival models.

S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is smooth, clear, and there’s no room for ghosting or blurring, which can sometimes plague cheaper LCDs.

The TV also comes equipped with motion smoothness settings that allow you to customise everything to your liking. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to the point of looking a bit soap opera-like), or more cinematic, with the classic “jumpiness” of 24 frames. The choice is yours, Samsung imposes nothing.

TCL C7L uses a native 4K panel with a 144 Hz refresh rate, which at lower resolutions when used with a PC can even reach 288 Hz. These are, of course, very high figures and look good on paper, but in everyday use it's worth remembering that almost all dynamic content you play on this TV will still run at around a maximum of 120 Hz. To tame that motion, the TV's menu includes a motion smoothing system called "Motion Clarity". It offers several preset modes, including a user mode that we strongly recommend you set manually using our tried-and-tested guides on our YouTube channel. You get two key sliders there. The first, "Blur Reduction", reduces smearing and improves sharpness in dynamic 60 fps material, such as live sports broadcasts. The second slider, "Flicker Reduction", lets you add artificial frames to films and series shot at cinematic 24 or 30 frames per second. That, of course, completely gets rid of the annoying judder during camera-move shots.

When it comes to gaming features – the S90F has absolutely nothing to complain about. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus deserves special mention – Samsung's proprietary motion smoother that actually works sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It's also worth mentioning the HGiG feature, which – and this may be a slight surprise – works correctly. We bring this up because Samsung clearly messed something up in one of the recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes almost impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.

When it comes to gaming, the TCL C7L is simply an outstanding TV for players. With two full‑bandwidth HDMI 2.1 ports at 48 Gbps, you get access to all the key features required by console owners and high‑end PCs. It offers a well‑working ALLM mode with very low input lag and VRR frame sync that operates across an impressive 48 to 288 Hz range. Importantly, unlike some rivals, TCL has implemented the console HDR10 HGIG profile correctly and supports Dolby Vision in games. The package is rounded off by a very well designed player panel, the Game Bar, which even lets you edit its appearance and change the theme so it perfectly matches the look of your console.

The only thing you can — and should — criticise is that the TV only provides two full HDMI 2.1 ports, while the other two are older HDMI 2.0. That creates quite a practical problem, because one of those fast ports also handles the eARC (enhanced Audio Return Channel). In practice, that means if you connect a soundbar or home theatre system to the TV, you’ll be left with only one free HDMI 2.1 input. If you have two consoles or a console and a powerful PC at home, you’ll unfortunately have to give something up or keep swapping cables at the back if you want convenient control of your audio system.