SAMSUNG S90F (WOLED) vs Sony Bravia 8 MK2

Does the S90F handle not only blacks but also bright parts of the image? Definitely. The stories about OLEDs as "dark screens" can slowly be regarded as myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value more than enough to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test card from the movie The Meg (photo 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be said that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

Thanks to the new QD-OLED panel, the Sony Bravia 8 II can achieve astronomically high brightness levels of around 2000 nits, translating to near-reference quality in films and series recorded in HDR format. In test materials such as Life of Pi and Sicario 2, the effect is absolutely stunning – details in bright parts of the image remain perfectly visible, and night scenes captivate with depth and contrast. However, it’s not perfect. Compared to its most formidable competitors, the Bravia 8 II shows a noticeable drop in brightness during full-screen, very bright scenes. When comparing peak luminance with 100% white brightness in HDR mode, the Bravia 8 II can appear two or three times dimmer than LG G5 or Samsung S95F models. This was particularly evident in a scene from the film The Meg – the screen became noticeably darker than in competitors' televisions. Despite this flaw, the Bravia 8 II's results still place it at the forefront of the market. It deserves praise for its absolutely top-notch colour gamut coverage – nearly 100% DCI-P3 and close to 90% BT.2020. These parameters allow full potential extraction from HDR content and provide a cinematic experience in the comfort of your home.

Samsung S90F, like most modern televisions, offers many picture modes, but – following our testing tradition – we checked it out in the best one, which is the Filmmaker mode. Thanks to this, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially dimmed – simply closer to what one should see. Of course, “more accurate” doesn’t mean “perfect”. Unfortunately, our S90F had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more “filmic” – because it’s warmer – but let’s not kid ourselves, George Lucas didn’t film Star Wars in sepia 😉 (you’ll find a comparison with the scene below as always).

Additionally, in HDR materials, there was an issue with brightness management. The EOTF curve showed a clear “spike” in brightness – the television brightened the image more than it should have, causing some effects to look too intense and deviating from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you’ll read about its effects later in the review.

Right out of the box, the Bravia 8 II performs really well. In the best IMAX® Enhanced mode, the TV manages to render colours in a pleasant and natural way, although "well" doesn’t mean "best in class" here. The white balance definitely requires adjustment – skin tones tend to lean towards slightly pink/cool tones, both in SDR and HDR content. We also noticed that the EOTF curve characteristics show a tendency to brighten the darkest parts of the image. This is likely due to the manufacturer's desire to highlight as many details as possible, even in deep shadows. Is this a good approach? It's hard to say definitively, but we know one thing – it's not an ideal solution.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older movies in SDR quality finally look like they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is back in place (no thanks needed, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Admittedly, the most demanding users may detect minimal deviations in brightness, but honestly – most viewers won't even notice that. And it's no surprise because the vast majority of errors fall below the ΔE 3 value, which is below the threshold of visibility. After calibration, the S90F (WOLED) becomes a truly excellent display – one on which you can enjoy nearly perfect image quality.

After calibration, the excessive cooling of the image caused by an overly strong boost in blue colour was primarily eliminated. The reds became deeper, and the skin tones took on a natural, healthy appearance. The actors, who previously seemed "cold," now look much livelier and more convincing on screen. However, one thing hasn't changed – the analysis of the EOTF curve still shows that the Bravia 8 II has a tendency to brighten the darkest parts of the image. It's hard to say whether this is a deliberate effect by the manufacturer or a consequence of the panel's design and software. In practice, this means that scenes that the creators wanted to leave in deep darkness can reveal more details than intended. Despite this, the reception of the image after calibration is clearly better – the warm, natural tones and realistic skin shades make viewing on the Bravia 8 II simply more pleasant to the eye.

Digital Image Processing in S90F:

Fortunately, Samsung, like in most of its models, manages to effectively tackle the unwanted posterisation effect in the S90F. The function responsible for this element is noise reduction, which does a pretty good job of smoothing tonal transitions and eliminating unnatural colour blending – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with trade-offs. In addition to improving gradation, it can also remove film grain or slightly soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image Scaling in S90F:

In this year's model, Samsung has implemented its proprietary AI processor – NQ4 Gen3, which really handles upscaling quite well. In our test scenes, the TV effectively "pulled up" lower quality towards artificial 4K – the image was more enjoyable to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing façade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival material – e.g. a VHS tape of your parents' wedding – you have to reckon with the fact that the lower part of the image may get cut off. The function to adapt the image to resolution simply does not work as it should here.

Upscaling and digital image processing are a true showcase of the capabilities of the Bravia 8 II. Sony has long been regarded as a master in this field, and here it only confirms its reputation. The proprietary XR processor can extract nearly the maximum from lower resolution materials – whether it's TV or an old movie from a DVD, the image appears clearer, with more detail and better depth. Sure, if we feed it exceptionally poor-quality material (like our archival photo with the Model), it won't work miracles, but in everyday viewing, it’s hard to find fault.

The gentle gradation feature also performs excellently. In the “Medium” setting, it effectively smooths tonal transitions, eliminating stripes on colourful and grey gradients, while not destroying film grain or fine image details. It’s this balance between delicacy and effectiveness that keeps Sony TVs among the best on the market in this category.

S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is smooth, clear, and there’s no room for ghosting or blurring, which can sometimes plague cheaper LCDs.

The TV also comes equipped with motion smoothness settings that allow you to customise everything to your liking. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to the point of looking a bit soap opera-like), or more cinematic, with the classic “jumpiness” of 24 frames. The choice is yours, Samsung imposes nothing.

Motion fluidity is practically a closed topic in the case of the Bravia 8 II. The OLED with 120 Hz refresh rate naturally provides a very clean, clear image in dynamic scenes, so it's hard to complain about anything here. However, one of the best smoothing systems on the market deserves particular praise. They allow for precise adjustment of movie fluidity to personal preferences – from gentle smoothing to an almost "theatrical" effect – without the risk of artificial jumps, image tearing, or annoying artifacts. It's one of those features that will be appreciated both during movie screenings and while watching sports.

When it comes to gaming features – the S90F has absolutely nothing to complain about. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus deserves special mention – Samsung's proprietary motion smoother that actually works sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It's also worth mentioning the HGiG feature, which – and this may be a slight surprise – works correctly. We bring this up because Samsung clearly messed something up in one of the recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes almost impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.

Sony has really done its homework from previous years and in the Bravia 8 II, it has prepared a package of features for gamers that is hard to describe as anything other than "almost perfect". We have everything you’d expect from equipment of this class – VRR, ALLM, Dolby Vision Gaming mode, HGiG, and even a handy Game Bar that allows you to quickly check parameters and change settings without leaving the game. It's also worth noting how smoothly and seamlessly these features work – no delays, no strange stutter. You simply turn on the game and everything looks as it should. Unfortunately, there are a few "buts". The manufacturer still provides us with only two full bandwidth HDMI ports, so if someone has a console, a PC, and another device like a Soundbar connected via eARC, the fun begins with plugging and unplugging cables. It's also surprising that there's no support for 1440p at 120 Hz – particularly important for Xbox gamers. Overall though – this is one of those TVs that can comfortably be placed in the centre of a gaming lounge and enjoyed without major compromises.