Samsung S85F OLED vs SONY BRAVIA 3

As an OLED, the Samsung S85F can shine – literally. In favourable conditions, it can generate brightness exceeding 750 nits. This is significant because most films are created with displays aiming for around 1000 nits. In practice, this means that in scenes with moderately large, bright elements, the picture can look absolutely stunning. However, it's not always so rosy. When an enormous amount of light appears on the screen – whether it's an expansive, bright background or an entire frame filled with white – the S85F must tone it down. Brightness can drop by even four times in such scenes. This limitation is well-known to anyone familiar with OLEDs in this price segment, so we don't view it as a particular fail. However, something that deserves praise is what sets this model apart from the competition – colour gamut coverage. Thanks to the QD-OLED panel, our colour meter indicated values exceeding 100% coverage of DCI-P3 and an impressive 86% for the ultra-wide BT.2020 palette. Such results are hard to find even in televisions that cost several times more.

Bravia 3 does not hide the fact that it belongs to a group of TVs that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the brink where any HDR effect can still be discussed. For some, this is an acceptable level, while for others it is more typical for SDR materials, where spectacular flashes or vivid contrasts are not expected. The impression is that this is not a TV for those focused on the highest image quality in demanding film content. However, this does not mean that there are no advantages to be found here. Compared to its predecessor, the X75WL, the Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded, reaching over 91 percent, which in practice results in more saturated colours and a more pleasing texture of the image. As a result, even everyday content looks a bit more vibrant, and films and series can surprise with their colourful presentation, despite limitations in brightness itself.

Samsung, as befits a manufacturer with ambitions, has equipped the S85F with a mode called Filmmaker. Its task is simple: to make the colours on the newly purchased television as faithful as possible to what the director intended to show us. Sounds great… but, as is often the case, a theory that sounds wonderful doesn’t always translate into perfect practice.

In the tested unit, it quickly became apparent that the image – due to an excess of blue and red – looked as if someone had gone a bit overboard with the saturation. As a result, there were quite significant colour errors, particularly in 4K content. On top of that, there was an issue with brightness – the S85F could brighten most scenes more than it should, stripping them of the intended mood.

Fortunately, Samsung televisions, including the S85F, offer an impressive number of settings for advanced calibrators. This means that we could see what this panel is really capable of when it gets into the right hands.

We primarily tested the Sony Bravia 3 in movie mode, which immediately turned out to be the best choice among the factory settings. It's not a perfect picture, but compared to the eco mode that the TV suggests straight out of the box, the difference is evident and definitely better. In movie mode, there is a noticeable issue: the picture seems too warm, which is due to the lack of blue colour in the white balance. Nevertheless, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors arise in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the picture in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can ruin the impression left by the otherwise quite decent SDR content settings. Fortunately, it’s not a hopeless situation. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That's why we decided to check how the TV would perform after such adjustments.

Thanks to the huge number of settings in the menu, we managed to bring the S85F almost to perfection. White balance in SDR content? Literally perfect – deviations do not exceed a value of "1". So we can confidently say that in materials with not too high dynamics, we have an image that's close to reference.

In HDR content, minor issues appeared, but they don't have much significance in practice – most errors fall below the threshold of perception, which is a value of "3". We also managed to tame the S85F when it comes to brightness management – the EOTF curve, even in films, holds nearly perfect straight line. This is one of those cases where after calibration, you can comfortably forget about the settings and simply watch movies and series at the highest level.

Calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, it managed to address the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most errors in the Color Checker measurements for SDR content practically disappeared. The whites took on a natural tone, and brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of what the human eye can perceive. So it is safe to say that in SDR content, after a few adjustments in the settings, ChooseTV 3 performs really well. It fares much worse, although still definitely better than before calibration, when it comes to HDR content. The white balance has been brought in line, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect has also improved, although it is far from perfect – many errors still exceed the threshold of four, and even five delta E units, remaining visible to the human eye. It was already clear earlier that ChooseTV 3 is not a television designed to impress with HDR quality. Nevertheless, it is pleasing that in SDR content, after calibration, the picture can look really great and in this category, the television pleasantly surprised us.

The tone transition smoothing function in the S85F works really effectively – it can completely eliminate the problem of visible banding in very poor quality material, such as from YouTube. Unfortunately, even the lowest level of this option comes with compromises. The noise reduction is so aggressive that it can smooth out film grain, which many of us consider to be an element of the cinematic atmosphere. At the “Standard” level, we didn’t notice this function removing anything significant from the image, so we can recommend this setting. On the other hand, the “High” level is a different story – it can smooth out not just noise, but also small, desirable details like, for example, the texture of objects.

When it comes to image scaling, the S85F performs very well. The material looks sharp, and the only slight imperfection is the barely noticeable aliasing of edges. And there’s the ongoing issue with Samsung televisions – overscan. This can cause some scenes to be slightly cropped, which is worth noting when watching very old content.

Bravia 3 brings something more to the Sony television family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but nonetheless, it must be said that the image in lower resolution looked surprisingly good. The scaling worked effectively, and most areas of the screen were free from the typical excessive edge roughness found in budget constructions.

Also worthy of attention is the function that improves the smoothness of tonal transitions. In high setting, it works really well, effectively masking gradation imperfections without significant loss of detail. It does happen that the algorithm overzealously smooths elements that should remain sharp – for example, faces – however, in the overall assessment, the effect is beneficial. The best results were achieved precisely at the highest setting, and this is the option we could recommend to those watching lower-quality content.

S85F is an incredibly fast television – and that’s not just empty hype. Thanks to the 120 Hz OLED panel, dynamic scenes, whether in games or while watching a live match, look just as they should – smooth, sharp, and without the feeling that something is "slipping" out of frame. The lightning-fast pixel response time, typical of OLEDs, plays a big role here. Transitions between frames are virtually instantaneous, and the image remains clear even during the fastest camera movements. A ball flying across half the field? A car speeding in a chase scene? Everything here is clear and free of the typical "trail" associated with LCDs.

This is exactly what we expect from a good OLED – zero compromises when it comes to motion smoothness. The S85F gives the impression that regardless of the pace of action, we can focus on what’s happening on the screen, rather than on the imperfections of the image.

Motion smoothness has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has included something that may appeal to those more sensitive to the way images are displayed. I'm talking about the proprietary motion smoother, Motion Flow, which gives the user plenty of adjustment options. With it, one can make the image smoother, almost theatrical, or stick to a more cinematic style with characteristic judder that many people simply associate with a filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which is the material we deal with on a daily basis. This is precisely where the motion smoother proves to be one of the most important features in everyday TV usage, and here, the Bravia 3 performs really decently.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

S85F has practically everything on board to become the dream screen for gaming. Four full HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR, ALLM, a super-detailed Game Bar that clearly shows all parameters – plus a gem in the form of Game Motion Plus. This motion smoother makes animation in games more enjoyable, while input lag increases slightly. It's a rare combination, and that’s a big plus for Samsung. Perhaps Samsung will fix this in the next update – and we have high hopes for that. Because if HGiG comes back, the S85F will become nearly the perfect TV for gamers.

Bravia 3 is not gear for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports shuts down the conversation before it even gets started. This is a TV for casual gamers who, after work, will fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nonetheless, Sony has thrown in a few nice additions so it’s not completely sparse. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here, which is clear and intuitive. However, the biggest curiosity here is the PlayStation Portal app. Thanks to this, you can launch PS5 games wirelessly and see them right on the TV screen. It sounds great, but it only takes a few minutes to feel significant lag. In our opinion, it's more of a showcase of capabilities than something that can be used day-to-day. If someone really wants to game, it's better to plug the console in with an HDMI cable and forget about wireless issues.