Samsung S85F OLED vs Haier K85F

As an OLED, the Samsung S85F can shine – literally. In favourable conditions, it can generate brightness exceeding 750 nits. This is significant because most films are created with displays aiming for around 1000 nits. In practice, this means that in scenes with moderately large, bright elements, the picture can look absolutely stunning. However, it's not always so rosy. When an enormous amount of light appears on the screen – whether it's an expansive, bright background or an entire frame filled with white – the S85F must tone it down. Brightness can drop by even four times in such scenes. This limitation is well-known to anyone familiar with OLEDs in this price segment, so we don't view it as a particular fail. However, something that deserves praise is what sets this model apart from the competition – colour gamut coverage. Thanks to the QD-OLED panel, our colour meter indicated values exceeding 100% coverage of DCI-P3 and an impressive 86% for the ultra-wide BT.2020 palette. Such results are hard to find even in televisions that cost several times more.

Let’s now move on to one of the hottest topics in the world of televisions, which is the quality of HDR performance. In the case of the Haier K85F model, we unfortunately have to make it clear: if you’re looking for equipment to watch content in a wide dynamic range, you should steer clear of this model. The main issue is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what that means – this level is fine for watching standard SDR content, but it’s absolutely insufficient to show any real benefits of HDR. The image simply doesn’t have the "power" to generate bright, striking highlights. All of our measurements and tests on specialised test patterns confirmed this. As if that wasn’t enough, the television also struggles with colour reproduction. In this budget build, there are no technologies that broaden the colour gamut, such as quantum dot layers (marketed as "QLED"). As a result, the coverage of the DCI-P3 colour space, which is crucial for HDR content, is only around 80%. In practice, this means that the image will not only be dark but also devoid of the vibrant, saturated colours that the director wanted to show us.

Samsung, as befits a manufacturer with ambitions, has equipped the S85F with a mode called Filmmaker. Its task is simple: to make the colours on the newly purchased television as faithful as possible to what the director intended to show us. Sounds great… but, as is often the case, a theory that sounds wonderful doesn’t always translate into perfect practice.

In the tested unit, it quickly became apparent that the image – due to an excess of blue and red – looked as if someone had gone a bit overboard with the saturation. As a result, there were quite significant colour errors, particularly in 4K content. On top of that, there was an issue with brightness – the S85F could brighten most scenes more than it should, stripping them of the intended mood.

Fortunately, Samsung televisions, including the S85F, offer an impressive number of settings for advanced calibrators. This means that we could see what this panel is really capable of when it gets into the right hands.

Alright, how does the television handle colours straight out of the box, without any intervention from our side? The Haier K85F offers a whole range of picture modes, such as Dynamic or Eco, but for anyone wanting to watch films according to the creators' intentions, there's essentially only one that matters: Film mode. This is where we focused our tests, and unfortunately, its name has little to do with reality. The picture on factory settings is very far from what we could call cinematic fidelity and requires many adjustments. Let's start with the white balance, which has a clear deficiency of red colour. In practice, this means the entire image has a cool, bluish tint. Even worse is the issue of brightness management, that is, the gamma curves (for SDR) and EOTF (for HDR). Their graph resembles a true rollercoaster, which terribly impacts the viewing experience. This results in unnatural dimming of SDR content, causing details in the shadows to be lost, and in the case of HDR – an excessive brightening that further exacerbates the problem of clipping. Such a combination, which consists of too cool white combined with chaotic brightness and too much blue colour saturation, leads to enormous errors in colour reproduction. Our measurements on a specialist ColourChecker chart showed errors (Delta E) regularly reaching and exceeding values of 8-9. To put it simply: errors above the threshold of 3 are easily noticeable to the naked eye, so such a result means that the colours on the screen are simply heavily distorted.

Thanks to the huge number of settings in the menu, we managed to bring the S85F almost to perfection. White balance in SDR content? Literally perfect – deviations do not exceed a value of "1". So we can confidently say that in materials with not too high dynamics, we have an image that's close to reference.

In HDR content, minor issues appeared, but they don't have much significance in practice – most errors fall below the threshold of perception, which is a value of "3". We also managed to tame the S85F when it comes to brightness management – the EOTF curve, even in films, holds nearly perfect straight line. This is one of those cases where after calibration, you can comfortably forget about the settings and simply watch movies and series at the highest level.

No good, but can anything be done about this picture? Is professional calibration able to save the situation? The answer is both yes and no. It needs to be said clearly that there are certain things we cannot overcome. The limitations of the construction itself, namely a poor panel and its narrow colour coverage, mean that you can forget about a sensible HDR effect – we won't be pulling the wool over your eyes on that. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is for watching such content, after calibration, that this television starts to make sense. We managed to tame the white balance in our own way. Although the television only offers basic, 2-point adjustment (rather than precise, 20-point), it's not perfect, but we successfully eliminated that unpleasant, cold "chill" in the picture. Above all, though, we noted a huge improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the television can finally display an image without artificially dimming or brightening it. The conclusion is simple: even with such a cheap television, professional setting correction can achieve a great deal and extract the maximum potential from it.

The tone transition smoothing function in the S85F works really effectively – it can completely eliminate the problem of visible banding in very poor quality material, such as from YouTube. Unfortunately, even the lowest level of this option comes with compromises. The noise reduction is so aggressive that it can smooth out film grain, which many of us consider to be an element of the cinematic atmosphere. At the “Standard” level, we didn’t notice this function removing anything significant from the image, so we can recommend this setting. On the other hand, the “High” level is a different story – it can smooth out not just noise, but also small, desirable details like, for example, the texture of objects.

When it comes to image scaling, the S85F performs very well. The material looks sharp, and the only slight imperfection is the barely noticeable aliasing of edges. And there’s the ongoing issue with Samsung televisions – overscan. This can cause some scenes to be slightly cropped, which is worth noting when watching very old content.

Let’s move on to digital processing and image scaling, specifically how the Haier K85F handles lower resolution signals, such as from regular television. Right off the bat, we encounter an incredibly annoying and completely incomprehensible issue – the overscan is enabled by default. This means the television artificially enlarges the image, cutting off its edges on every source, even 1080p. To see the full frame, you have to dig into the screen settings each time and manually switch the format to "stretch to 16:9." It's a minor detail, but devilishly frustrating. The scaling of content to 4K resolution can be described in one word: acceptable. And that's about it. The image processor doesn't strip detail from the image, nor does it generate jagged edges or other artifacts. It simply does its job, without any bells and whistles. It’s alright, but nothing more. The most significant and noticeable shortcoming in the digital processing section is, however, the absence of a tone transition smoothing feature. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not foresee such a solution, condemning us to watch the imperfections of the panel and low-quality material in all their glory.

S85F is an incredibly fast television – and that’s not just empty hype. Thanks to the 120 Hz OLED panel, dynamic scenes, whether in games or while watching a live match, look just as they should – smooth, sharp, and without the feeling that something is "slipping" out of frame. The lightning-fast pixel response time, typical of OLEDs, plays a big role here. Transitions between frames are virtually instantaneous, and the image remains clear even during the fastest camera movements. A ball flying across half the field? A car speeding in a chase scene? Everything here is clear and free of the typical "trail" associated with LCDs.

This is exactly what we expect from a good OLED – zero compromises when it comes to motion smoothness. The S85F gives the impression that regardless of the pace of action, we can focus on what’s happening on the screen, rather than on the imperfections of the image.

The panel in the K85F model operates at a native refresh rate of 60 Hz, which sets certain expectations for image smoothness right from the start. However, we must admit that we were very positively surprised when we found two separate motion control sliders in the settings menu: one labelled "Motion Blur Reduction" and the other "De-Judder." Such generosity in this price segment is an absolute rarity, as manufacturers usually offer at most one shared option. Unfortunately, our enthusiasm faded as quickly as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for reducing motion blur is simply a decoy. Sliding it makes absolutely no visible difference on the screen, so only one of the two options works.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

S85F has practically everything on board to become the dream screen for gaming. Four full HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR, ALLM, a super-detailed Game Bar that clearly shows all parameters – plus a gem in the form of Game Motion Plus. This motion smoother makes animation in games more enjoyable, while input lag increases slightly. It's a rare combination, and that’s a big plus for Samsung. Perhaps Samsung will fix this in the next update – and we have high hopes for that. Because if HGiG comes back, the S85F will become nearly the perfect TV for gamers.

Let’s move on to the features for gamers, although we must point out straight away that this is more of a proposal for the "occasional" ones. The manufacturer does boast in the specifications about having HDMI 2.1 ports, which looks impressive on paper, but in reality, it’s largely a marketing ploy. What good is a modern port when the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which takes away HDMI 2.1’s key advantage. What a shame. (That’s why in our tests we note this as HDMI 2.0 ports). Another odd issue is the TV's response to an attempt to calibrate HDR from the console. Changes to brightness settings result in very unnatural image behaviour, which could suggest incorrect implementation of the HGiG standard. To be honest, one shouldn’t worry too much about this, as we have repeatedly mentioned, we simply do not recommend using any HDR content on this screen. However, to counterbalance the negatives, the Haier K85F does have two big and unexpected advantages. The first is the presence of ALLM, or automatic game mode, which switches the TV to low latency mode as soon as it detects a connected console. The second, even bigger surprise, is support for VRR, or variable refresh rate. While it operates within a very modest range of 48-60 Hz, its mere presence is commendable. Thanks to this, the image in games can “tear” less, which realistically improves the gaming experience.