Samsung S85D vs Hisense U7Q

Brightness is a key parameter in televisions, and the S85D Samsung model offers a level comparable to other OLEDs from a few years ago. Though it doesn't impress in this regard, its huge advantage is a very competitive price. A peak brightness of 600 nits provides good image quality in HDR conditions, giving users a taste of cinema-like experiences in the comfort of their home. However, as with many budget OLED models, the biggest problem is very bright, full-screen scenes – in such moments, like the final shot from the movie "The Meg," the television can lose as much as half of its brightness, which is noticeable compared to more expensive OLED models. Despite this, the television offers an impressive DCI-P3 colour gamut coverage of 99%, allowing for the display of vibrant and accurate colours.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.

The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.

As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.

The Filmmaker mode on Samsung's S85D does indeed offer the best factory settings, but it is not without flaws, particularly evident in colour reproduction. The white balance graph for HD and HDR content shows clear issues – both red and blue colours are significantly weakened, leading to a dominance of green. The result is an unnatural yellowish tint that can affect the perception of realistic scenes. The Color Checker test clearly shows that the colour samples deviate from the expected values – for HD materials, the colours tend to be overly saturated, with a marked shift towards green, which is also evident in the white balance graph. Conversely, for 4K HDR content, the colours appear too dull and lacking in depth, causing the image to lose its appeal and naturalness. This effect is particularly noticeable in delicate scenes where colour precision plays a key role, which can be disappointing for discerning viewers who expect faithful reproduction of details and colour intensity.

When it comes to brightness, the gamma graph for HD content looks quite good; however, there is a clear spike at the end, exceeding the value of 2.4. Although this is not a major issue in most scenes, in more demanding sequences it can affect the clarity of bright details. For 4K content, the EOTF curve, responsible for rendering brightness, proves to be problematic. The initial part of the graph shows a slight spike. This phenomenon can result in excessive boosting of brightness in the brightest areas of the image, leading to a loss of detail in very bright scenes.

Although Samsung S85D offers quite decent factory settings, especially in Filmmaker mode, it is worth considering manual adjustment of settings to improve some imperfections, particularly in colour reproduction.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.

In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.

After calibration, the Filmmaker mode on Samsung S85D really impressed. The white balance, regardless of the type of content, has improved significantly, resulting in more natural colours. The Color Checker test shows that colour reproduction errors are now minimal and rarely exceed acceptable values, which indicates precise colour reproduction. The factory colour representation left a lot to be desired, but now the situation has significantly improved – colours are natural, accurate, and look as if they have been precisely rendered according to the creators' intentions. This is a huge step forward compared to earlier generations, where colours were often distorted or too intense.

The brightness characteristics have also benefited from calibration – it's now more vivid and precise. The gamma, although reasonably good before, has become even more stable, providing a deeper, more natural image. The EOTF curve has been flattened, allowing details in dark areas to be more visible, and the contrast is better balanced. Thanks to all these improvements, the television delivers an image close to reference quality, which definitely enhances the enjoyment of watching films and HDR content.

Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".

Samsung S85D does a great job of scaling images and smoothing tonal transitions. Like other Samsung models, the television offers three noise reduction modes: off, standard, and high. While it improves gradation well, it unfortunately also removes film grain, which many viewers desire to give the image a cinematic character. This grain often adds authenticity and a certain rawness to films that is lost once it is smoothed out. Removing the grain can make the image appear too sterile and smooth, which takes away some of the charm of the original film material. When it comes to image scaling, the Samsung S85D excels at displaying lower resolution content – the model in the photo and the branches in the background were shown correctly, without major issues with jagged edges. The only noticeable downside is the presence of overscan, which can sometimes cut off parts of the image, which may not appeal to everyone.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.

As befits an OLED television, Samsung S85D offers excellent motion fluidity. Equipped with a 120 Hz panel and a fast response time, the TV delivers very smooth playback of dynamic scenes without visible blurring. For movie enthusiasts, there is a feature called "Picture Clarity Settings," which allows for adjusting the image smoothness to individual preferences on a 10-point scale. Motion blur reduction enhances the sharpness of fast-moving objects, while motion smoothing eliminates the "judder" effect for a smoother motion. This way, every user can set the appropriate level of clarity that best suits their taste, from a more cinematic effect to clearer, smoother movements.

U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.

Samsung S85D OLED is an excellent choice for gamers thanks to its many modern features that make gameplay easier and more enjoyable. The TV has four full-bandwidth HDMI 2.1 ports, allowing you to connect the latest consoles without worrying about limitations in image quality or frame rates. This means support for 4K resolution at 120 Hz, which is ideal for modern titles. Additionally, the Samsung S85D has an ALLM (Auto Low Latency Mode) feature that automatically activates low latency mode when it detects a gaming device. This means you don’t have to manually switch settings – the TV takes care of ensuring fast response times, which is crucial in games where every second counts.

The VRR (Variable Refresh Rate) feature and G-Sync support are additional elements that make gameplay smoother. VRR adjusts the refresh rate to match the frame rate generated by the console or computer, eliminating screen tearing and stuttering. This is especially useful in fast-paced games where the frame rate can fluctuate. Auto Motion Plus Game is a feature that Samsung introduced with gamers in mind, and it’s worth appreciating. It makes the picture in games smoother – 30 frames per second looks like 45, and 60 Hz gains in smoothness, giving an effect close to 90 Hz. At the same time, there’s no significant increase in input lag, which remains below 25 ms, making this feature stand out compared to others available on the market. Gamers can enjoy smoother visuals without worrying about reduced responsiveness.

Samsung has also thought of something extra – the TV has a built-in Xbox Game Pass app, which means you can game in the cloud without needing a console. It’s a great solution for those who want to enjoy gaming without investing in additional hardware. All you need is an internet connection, and you have a massive library of games at your fingertips. This makes Samsung S85D an excellent choice for both casual and more advanced gamers.

The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.