Samsung S85D vs Hisense U7Q PRO

Brightness is a key parameter in televisions, and the S85D Samsung model offers a level comparable to other OLEDs from a few years ago. Though it doesn't impress in this regard, its huge advantage is a very competitive price. A peak brightness of 600 nits provides good image quality in HDR conditions, giving users a taste of cinema-like experiences in the comfort of their home. However, as with many budget OLED models, the biggest problem is very bright, full-screen scenes – in such moments, like the final shot from the movie "The Meg," the television can lose as much as half of its brightness, which is noticeable compared to more expensive OLED models. Despite this, the television offers an impressive DCI-P3 colour gamut coverage of 99%, allowing for the display of vibrant and accurate colours.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price bracket. Such brightness – at least in theory – allows it to display HDR content as intended by the creators, even in more demanding scenes with strong lighting. In practice, it performs very well, but not always perfectly. In bright scenes with large areas – like the test screen with intense sunlight from the film "Pan" – the U7Q PRO makes a huge impression. It can even dazzle with its light, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn’t always manage to maintain this when there are many small bright details on a dark background. In such moments, the local dimming algorithms tend to dim some bright elements to maintain good blacks – and the side effect is that some details simply vanish from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. With such a large number of dimming zones, however, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is very positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, and BT.2020 around 73%.

The Filmmaker mode on Samsung's S85D does indeed offer the best factory settings, but it is not without flaws, particularly evident in colour reproduction. The white balance graph for HD and HDR content shows clear issues – both red and blue colours are significantly weakened, leading to a dominance of green. The result is an unnatural yellowish tint that can affect the perception of realistic scenes. The Color Checker test clearly shows that the colour samples deviate from the expected values – for HD materials, the colours tend to be overly saturated, with a marked shift towards green, which is also evident in the white balance graph. Conversely, for 4K HDR content, the colours appear too dull and lacking in depth, causing the image to lose its appeal and naturalness. This effect is particularly noticeable in delicate scenes where colour precision plays a key role, which can be disappointing for discerning viewers who expect faithful reproduction of details and colour intensity.

When it comes to brightness, the gamma graph for HD content looks quite good; however, there is a clear spike at the end, exceeding the value of 2.4. Although this is not a major issue in most scenes, in more demanding sequences it can affect the clarity of bright details. For 4K content, the EOTF curve, responsible for rendering brightness, proves to be problematic. The initial part of the graph shows a slight spike. This phenomenon can result in excessive boosting of brightness in the brightest areas of the image, leading to a loss of detail in very bright scenes.

Although Samsung S85D offers quite decent factory settings, especially in Filmmaker mode, it is worth considering manual adjustment of settings to improve some imperfections, particularly in colour reproduction.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. But that doesn’t mean it’s perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was shifted towards blue, which made the overall image feel a bit "cooler." It may not be glaring, but it is definitely noticeable – particularly on white backgrounds, which instead of being neutral, seemed slightly bluish. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration, the image may appear somewhat unnatural – too cool, with slightly exaggerated dynamics. That’s why we decided to perform our own calibration – and you can see its effects and charts below.

After calibration, the Filmmaker mode on Samsung S85D really impressed. The white balance, regardless of the type of content, has improved significantly, resulting in more natural colours. The Color Checker test shows that colour reproduction errors are now minimal and rarely exceed acceptable values, which indicates precise colour reproduction. The factory colour representation left a lot to be desired, but now the situation has significantly improved – colours are natural, accurate, and look as if they have been precisely rendered according to the creators' intentions. This is a huge step forward compared to earlier generations, where colours were often distorted or too intense.

The brightness characteristics have also benefited from calibration – it's now more vivid and precise. The gamma, although reasonably good before, has become even more stable, providing a deeper, more natural image. The EOTF curve has been flattened, allowing details in dark areas to be more visible, and the contrast is better balanced. Thanks to all these improvements, the television delivers an image close to reference quality, which definitely enhances the enjoyment of watching films and HDR content.

Thanks to calibration, we've managed to tame the white balance in SDR and HDR content. For SDR material, the effect is really quite good – the image becomes neutral, cohesive, and simply pleasant to watch. Everything looks the way it should.

HDR performs a bit worse. Although the white balance looks correct and overall the image gains naturalness, unfortunately, the delta E errors are still noticeable. Why? Because Hisense's U7Q PRO model does not give us full control over how the television manages brightness in HDR mode. And this is where the limitation arises. When we look at the EOTF curve for HDR content, it clearly shows what we mentioned earlier – at the beginning of the graph, there’s a noticeable drop, meaning the television darkens the smallest portions more than it should. On the other hand, those brightest elements can be overly bright. As a result, some details are lost, others are too aggressive, and overall control over brightness doesn't always align with what we’re trying to achieve during calibration.

Does the image look better after calibration? Definitely, yes, in terms of colour. But when it comes to brightness management in HDR, one must accept that the Hisense U7Q PRO will still do it in its own way.

Samsung S85D does a great job of scaling images and smoothing tonal transitions. Like other Samsung models, the television offers three noise reduction modes: off, standard, and high. While it improves gradation well, it unfortunately also removes film grain, which many viewers desire to give the image a cinematic character. This grain often adds authenticity and a certain rawness to films that is lost once it is smoothed out. Removing the grain can make the image appear too sterile and smooth, which takes away some of the charm of the original film material. When it comes to image scaling, the Samsung S85D excels at displaying lower resolution content – the model in the photo and the branches in the background were shown correctly, without major issues with jagged edges. The only noticeable downside is the presence of overscan, which can sometimes cut off parts of the image, which may not appeal to everyone.

If someone happens to come across older materials where the banding issue arises – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture". Set to the "Medium" level, it works really well – eliminating most gradient problems without smoothing the entire image like a blur in Photoshop. 😉 Film grain remains, details don't disappear – that's exactly how it should work. Well done on the implementation!

As for scaling weaker materials, it's simply good. It's not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some minor banding at very low resolutions, but that's perfectly normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image isn't cropped or artificially stretched.

As befits an OLED television, Samsung S85D offers excellent motion fluidity. Equipped with a 120 Hz panel and a fast response time, the TV delivers very smooth playback of dynamic scenes without visible blurring. For movie enthusiasts, there is a feature called "Picture Clarity Settings," which allows for adjusting the image smoothness to individual preferences on a 10-point scale. Motion blur reduction enhances the sharpness of fast-moving objects, while motion smoothing eliminates the "judder" effect for a smoother motion. This way, every user can set the appropriate level of clarity that best suits their taste, from a more cinematic effect to clearer, smoother movements.

“Speed” – this word was most frequently mentioned during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which in itself is impressive – especially considering we’re talking about a mid-range model. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it’s clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic feel, with subtle motion, to a stronger smoothing with the characteristic “soap opera effect.”

Samsung S85D OLED is an excellent choice for gamers thanks to its many modern features that make gameplay easier and more enjoyable. The TV has four full-bandwidth HDMI 2.1 ports, allowing you to connect the latest consoles without worrying about limitations in image quality or frame rates. This means support for 4K resolution at 120 Hz, which is ideal for modern titles. Additionally, the Samsung S85D has an ALLM (Auto Low Latency Mode) feature that automatically activates low latency mode when it detects a gaming device. This means you don’t have to manually switch settings – the TV takes care of ensuring fast response times, which is crucial in games where every second counts.

The VRR (Variable Refresh Rate) feature and G-Sync support are additional elements that make gameplay smoother. VRR adjusts the refresh rate to match the frame rate generated by the console or computer, eliminating screen tearing and stuttering. This is especially useful in fast-paced games where the frame rate can fluctuate. Auto Motion Plus Game is a feature that Samsung introduced with gamers in mind, and it’s worth appreciating. It makes the picture in games smoother – 30 frames per second looks like 45, and 60 Hz gains in smoothness, giving an effect close to 90 Hz. At the same time, there’s no significant increase in input lag, which remains below 25 ms, making this feature stand out compared to others available on the market. Gamers can enjoy smoother visuals without worrying about reduced responsiveness.

Samsung has also thought of something extra – the TV has a built-in Xbox Game Pass app, which means you can game in the cloud without needing a console. It’s a great solution for those who want to enjoy gaming without investing in additional hardware. All you need is an internet connection, and you have a massive library of games at your fingertips. This makes Samsung S85D an excellent choice for both casual and more advanced gamers.

Hisense U7Q PRO is a TV that seems to have been designed with gamers in mind. We have practically everything that can be expected from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there’s a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like the ideal? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which is the system's tone mapping limitation on the TV's end. This means that when configuring HDR brightness on the console, we do it “by eye” or look for settings in online guides, as the screen does not display its actual brightness range. It’s a shame – because HGiG makes it easier to match the console to the TV and helps avoid overexposed or too dark scenes in HDR games.

Fortunately, the other elements work very well. Input lag is low, responsiveness is excellent, and the handling of other features is faultless. And although not everything worked perfectly, the U7Q PRO can still be confidently recommended to gamers.